If you love vibrant prints, beautiful embroidery, and easy-to-wear ethnic fashion, you're probably already a huge fan of Khaadi. The brand has mastered the art of creating pieces that are both traditional and trendy, making it a go-to for stylish kurtas and shalwar kameez that don't break the bank.
But when you're looking to refresh your wardrobe, it's always fun to discover new options. Whether you're searching for something more luxurious for a special event, a minimalist design for everyday wear, or just a different take on colorful prints, there are plenty of amazing brands out there. Here are 21 brands like Khaadi that deliver on ethnic style.
Think of Sana Safinaz as Khaadi's ultra-glamorous older sister. This brand is your go-to for luxurious formal wear, featuring stunning embroidery, rich fabrics, and incredibly sophisticated designs. While Khaadi is perfect for chic daily wear, Sana Safinaz is where you turn when you need a show-stopping outfit for a wedding or a fancy dinner.
Their pret and formal collections are all about statement pieces that blend traditional craftsmanship with high-fashion elegance. Expect a higher price point, but the quality and intricate detailing make it worth the investment for those milestone moments. If you want to elevate your ethnic wear game, this is the place to start.
Shop now at sanasafinaz.com
A true Pakistani household name, Gul Ahmed is famous for its incredible range of fabrics, from breezy summer lawn to luxurious silks. They offer a massive selection of both unstitched and ready-to-wear collections packed with vibrant, traditional prints that feel timeless.
Compared to Khaadi's often bohemian vibe, Gul Ahmed leans more towards classic and elegant designs. It's a fantastic choice if you love rich patterns and high-quality textiles at an affordable price point. Think of them as the reliable classic you can always count on for beautiful materials and graceful styles.
Shop now at gulahmed.com
Alkaram Studio is all about fresh, youthful energy. Their designs are full of vibrant colors, trendy prints, and comfortable fits that are perfect for everyday wear. This brand is a huge hit with younger women who want accessible and stylish ethnic fashion that feels modern and fun.
Like Khaadi, they offer both ready-to-wear and unstitched options, but Alkaram has a slightly more casual and playful aesthetic. If you're looking for easy, breezy kurtas and lawn suits to wear to class or on weekend outings, Alkaram Studio has you covered.
Shop now at alkaramstudio.com
J. is celebrated for its elegant, modest, and timeless take on ethnic wear. Their signature style often features fine embroidery, subtle prints, and graceful silhouettes that feel both traditional and contemporary. It's the definition of understated elegance.
While Khaadi often experiments with bold, bright patterns, J. leans towards more minimalist and classic designs. It’s an amazing source for beautifully crafted kurtas and shalwar kameez that are perfect for family gatherings and daily wear, especially if you prefer a more refined and classic aesthetic.
Shop now at junaidjamshed.com
Sapphire flawlessly blends traditional motifs with modern, sleek cuts. The brand is known for its polished and sophisticated ethnic fusion wear, from embroidered kurtas to perfectly tailored bottoms. Their aesthetic feels contemporary and chic, making it ideal for the modern working woman.
Where Khaadi can be playful and bohemian, Sapphire is more sleek and refined. With a mid-range price point and a reputation for high-quality fabrics, it’s a brilliant choice when you want an outfit that looks effortlessly put-together and stylish.
Shop now at sapphireonline.pk
If you're drawn to Khaadi for its eye-catching prints, you will absolutely love Nishat Linen. This brand is a powerhouse of color and pattern, offering a huge selection of lawn suits and ready-to-wear kurtas that are perfect for making a statement without sacrificing comfort.
Nishat shares Khaadi's love for vibrant designs and affordable prices, but is often seen as being more focused on practical, casual styles. It's the ultimate destination for building a colorful and versatile everyday ethnic wardrobe, with endless options in both stitched and unstitched collections.
Shop now at nishatlinen.com
For moments that call for sheer opulence, there’s Maria B. This high-end designer brand specializes in couture, bridal, and formal wear that is nothing short of breathtaking. Think elaborate embroidery, luxurious fabrics, and glamorous silhouettes that are designed to turn heads.
While some of Khaadi's premium collections dabble in formal wear, Maria B. lives in the world of high-glamour. Her designs are for those big life events when you want to feel unforgettable. It's a significant step up in price, but the couture-level craftsmanship speaks for itself.
Shop now at mariab.com
Beechtree is for the minimalist who still loves ethnic fashion. The brand focuses on contemporary silhouettes, clean lines, and chic, understated designs. Their kurtas and fusion wear pieces are all about effortless elegance and modern comfort.
If you appreciate Khaadi's quality but sometimes find the prints a bit too bold for your style, Beechtree is your answer. You'll find a lot of solid colors, subtle textures, and simple yet stylish details at an affordable price point that's perfect for fashion-forward minimalists.
Shop now at beechtreeonline.com
Sanaulla isn't a single brand, but a massive online retailer that offers a curated selection of ethnic wear from dozens of top Pakistani labels. It’s a one-stop shop where you can find everything from unstitched fabrics to ready-to-wear kurtas and formal outfits.
Think of it as the ultimate discovery tool. If you love the variety at Khaadi, Sanaulla takes it to a whole new level by bringing multiple brands together in one place. It’s perfect for browsing different styles and finding your new favorite designer all from the comfort of your home.
Shop now at sanaulla.com
Charizma is all about fun, youthful, and trendy ethnic fashion. Their collections are packed with vibrant colors, lively prints, and modern cuts designed for young women who want their clothes to reflect their energetic personality. It’s your source for Insta-worthy casual outfits.
Like Khaadi, they offer a great range of affordable ready-to-wear options, but Charizma’s style is distinctly playful and spirited. If you're looking for fun kurtas to wear with jeans or easy-to-style lawn suits for casual outings, you'll love their collections.
Shop now at charizma.com.pk
Zara Shahjahan is a designer label that creates beautifully handcrafted, romantic ethnic wear. Inspired by traditional art and heritage, her collections feel like wearable art, featuring delicate, detailed embroidery and stunning, luxurious fabrics. Her style is feminine, elegant, and timeless.
While Khaadi brings ethnic fashion to the masses, Zara Shahjahan offers a more exclusive, couture-oriented experience. This is the brand you shop when you’re looking for a breathtaking and unique outfit for a very special occasion.
Shop now at zarashahjahan.pk
As the name suggests, Cross Stitch is renowned for its mastery of embroidery. This premium brand is all about sophisticated, classic designs with incredibly intricate thread work on fine fabrics. Their formal and semi-formal collections are perfect for weddings and festive events.
If the beautiful embroidery on Khaadi's nicer pieces is what draws you in, you'll be in heaven at Cross Stitch. They take craftsmanship to the next level, creating luxurious, elegant pieces that feel timelessly beautiful, albeit with a higher price tag to match the quality.
Shop now at crossstitch.com.pk
For those who just can't get enough of the Khaadi aesthetic, the brand extends its signature style beyond womenswear. Khaadi Kids offers adorable, miniature versions of their vibrant ethnic wear, making it easy to create coordinating family outfits for festive occasions.
And with Khaadi Home, you can bring their love for bold color, traditional patterns, and artisanal textures into your living space. With everything from bedding and cushions to tableware, they make it possible to immerse yourself fully in their beautifully curated world.
Shop now at khaadi.com
Bareeze is synonymous with luxury embroidery. The brand is an institution, famous for its ornate, heavily embellished fabrics and formal wear that are the gold standard for weddings and grand celebrations. Their work is a masterclass in traditional craftsmanship.
Unlike Khaadi's focus on ready-to-wear fashion, Bareeze is primarily known for its unstitched fabrics, allowing you to create a completely custom, opulent look. If you are looking for an heirloom-quality formal outfit, Bareeze is the ultimate destination.
Shop now at bareeze.com
While the main Sapphire brand covers a wide range of styles, their dedicated Lawn collection deserves its own shout-out. Every summer, Sapphire releases a highly anticipated collection of lightweight, breathable lawn suits in bold, trendy prints that are perfect for beating the heat in style.
Similar to Khaadi's sought-after summer collections, Sapphire Lawn focuses on creating stylish, affordable, and comfortable outfits with eye-catching floral and geometric motifs. It's the go-to for refreshing your everyday wardrobe as soon as the weather warms up.
Shop now at sapphireonline.pk
With a name that's as sweet and lively as its designs, Gulab Jamun offers affordable and trendy ethnic wear for every day. The brand focuses on comfortable fabrics, fun prints, and vibrant colors that appeal to women looking for fun, easy-to-style outfits.
Falling in a similar price range as Khaadi, Gulab Jamun's key focus is on casual, youthful styles with a playful vibe. If you need a cheerful new kurta for running errands or meeting friends for coffee, their collection is full of delightful options.
Shop now at shopgulabjamun.com
Want the luxurious feel of Sana Safinaz without the couture price tag? Their Pret (ready-to-wear) line is the answer. This collection offers semi-formal and casual ethnic wear that strikes the perfect balance between high-end design and everyday wearability.
You'll find beautifully embroidered kurtas, stylish tunics, and modern fusion pieces that carry the brand's signature elegance. Like Khaadi, this line makes sophisticated style accessible, though it still leans toward more luxurious fabrics and a slightly higher price point than your average daily wear.
Shop now at sanasafinaz.com
Nida Azwer is a fantastic choice for the fashion-forward woman who wants her clothes to be a conversation starter. This designer label is celebrated for its stunning fusion of traditional craftsmanship with innovative, modern silhouettes. Her work often feels avant-garde and artistic.
Her use of bold colors, unique embroidery techniques, and interesting cuts sets her apart from more mainstream brands. If you love ethnic wear but want something truly distinctive and memorable, Nida Azwer’s designs are the epitome of high-fashion creativity.
Shop now at www.nidaazwer.com
Zebaa offers a chic and contemporary take on ethnic and fusion wear. Their aesthetic is all about modern elegance, featuring sleek cuts, minimal embroidery, and sophisticated designs that feel fresh and on-trend.
The collection is perfect for young, fashion-conscious women who appreciate a clean and polished style. Much like Khaadi’s more modern pieces, Zebaa provides stylish options that are comfortable enough for daily wear but refined enough to look effortlessly chic.
Shop now at zebaa.co
Sania Maskatiya operates in the world of high-end, luxury fashion. Known for her sophisticated couture and pret-a-porter lines, her designs are a red-carpet staple. Each piece showcases intricate embroidery, luxurious imported fabrics, and a modern take on timeless traditional patterns.
Where Khaadi excels at accessible, everyday style, Sania Maskatiya crafts exclusive, runway-inspired investment pieces. This is where you shop for a wedding in the family or a major gala event when you want an outfit that exudes pure luxury.
Shop now at www.saniamaskatiya.com
Almirah offers elegant ethnic wear that feels refined and sophisticated. The brand is known for combining beautiful traditional embroidery with contemporary cuts, creating perfectly balanced outfits suitable for semi-formal occasions and stylish workwear.
With a strong focus on quality fabrics and detailed craftsmanship, Almirah is a wonderful alternative to Khaadi's more casual collections. If you’re looking for a kurta or an outfit that feels a bit more "dressed up" and polished for an important meeting or family dinner, Almirah’s collection hits that sweet spot.
Shop now at www.almirah.com.pk
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