If you're after that iconic, effortlessly cool, luxury rock 'n' roll look, you’re probably already familiar with John Varvatos. The brand has mastered a unique style that blends high-end craftsmanship with a rebellious, vintage-inspired edge, making it the perfect choice for guys who want their wardrobe to have a bit of attitude.
For those who love John Varvatos's signature aesthetic but want to explore other brands that offer a similar vibe, we've rounded up 17 alternatives. Whether you're looking for high-end luxury, authentic heritage leather, or more affordable options, this list has you covered.
AllSaints delivers a dark, edgy look that feels right at home for any Varvatos fan. The brand is known for its incredible distressed leather jackets, slim denim, and muted-tone graphic tees that radiate modern rock energy. Think of it as John Varvatos's cooler, more minimalist cousin with a street-style twist.
While the rebellious leather-and-denim DNA is similar, AllSaints is slightly more accessible in price, with jackets typically running between $300 and $600. It's the perfect entry point for building out that sharp, rock-inspired wardrobe. Shop now at www.allsaints.com.
If it's the rugged, moto-inspired side of John Varvatos you love, Belstaff should be on your radar. This heritage brand is legendary for its high-performance waxed cotton and leather jackets that are built to last a lifetime. The aesthetic is more a timeless, utilitarian cool than a specific fashion moment.
Price points are definitely on the luxury end, with jackets often in the $1,000–$2,000 range, but you're investing in true craftsmanship. Where Varvatos is "fashion-rocker," Belstaff is the "authentic adventurer," offering premium, rugged sophistication. Shop now at www.belstaff.com.
Allbutt offers a sleek, modern take on menswear with a subtle rock sensibility. Their collections focus on sharp, slim tailoring, moody color palettes, and unique accessories that let you add just the right amount of edge to your look without being over-the-top.
Prices generally land in the $200–$500 range, hitting a sweet spot between contemporary and luxury. It shares Varvatos's commitment to quality pieces with attitude, but dials down the overt rebellion for a more refined and understated aesthetic. Shop now at www.allbutt.com.
For a more casual, streetwear-infused take on luxury, check out John Elliott. The brand is celebrated for its incredibly high-quality basics - like hoodies, tees, and joggers - made from premium fabrics. While it leans more toward sportswear than rock 'n' roll, John Elliott shares Varvatos’s commitment to excellent materials and a distinctly cool, urban feel.
Most pieces range from $150 to $400. If you love the luxe feel of Varvatos clothing but want pieces for more relaxed, daily wear, John Elliott is a perfect addition to your closet. Shop now at www.johnelliott.com.
On the highest end of the spectrum is Saint Laurent, which basically defines the Parisian rock ‘n’ roll aesthetic. With razor-sharp tailoring, ultra-slim silhouettes, and statement leather pieces, Saint Laurent offers ultimate luxury for the modern rockstar. It projects an effortless, almost arrogant, level of cool.
This is pure luxury fashion, with jackets starting around $1,500 and soaring from there. While John Varvatos leans into a more vintage, American-rock feel, Saint Laurent provides a sleeker, more polished, and unmistakably French interpretation of rebellious style. Shop now at www.ysl.com.
This Parisian brand perfectly balances tailored sophistication with a rebellious, rock-chic edge. The Kooples is known for its sharp suiting, patterned shirts, and of course, killer leather jackets, often with signature details like zip accents or silver hardware. Their style is meant for couples, often offering matching men's and women's pieces.
With prices ranging from $150 to $500, it aligns squarely with the contemporary market. Like John Varvatos, The Kooples isn't afraid to mix classic menswear with a bit of rockstar swagger but brings a distinctly polished, European feel to the table. Shop now at www.thekooples.com.
RRL, Ralph Lauren's tribute to the American West, captures a rugged, vintage spirit that will appeal to Varvatos fans. The collection is built around beautifully distressed denim, well-worn leather goods, and heritage workwear. It’s less "rockstar on a stage" and more "rebel on the frontier."
Prices range from about $200 for a shirt to over $1,000 for a leather jacket. Both brands share a love for high-quality, lived-in pieces with a story, but where Varvatos leans toward music culture, RRL is pure Americana grit. Shop now at www.ralphlauren.com.
Sometimes the best alternative is right under your nose. Star USA is the diffusion line from John Varvatos, created to offer the same edgy, concert-ready aesthetic at a more accessible price point. You'll find the core essentials here: leather, graphic tees, rugged boots, and slim-fit shirts.
Items generally fall between $100 and $400, making it much easier to snag that signature Varvatos style without the luxury price tag. It retains the main line's rebellious spirit for a younger, city-focused customer. Shop now at www.johnvarvatos.com/star-usa.
Amiri takes the luxe-rock aesthetic and injects it with an L.A. streetwear vibe. Famous for its hand-distressed, artfully destroyed jeans, flannel shirts, and leather jackets, the brand screams main-stage superstar. The look is explicitly rebellious and statement-making.
Amiri sits firmly in the luxury camp, with jeans starting around $300 and intricate jackets climbing into the thousands. It shares Varvatos's rock DNA but is decidedly louder, younger, and more trend-focused. Shop now at www.amiri.com.
If you're looking to capture the edgy aesthetic on a tight budget, Zara Men is a great place to start. The fast-fashion giant is brilliant at picking up high-end trends, so you can almost always find affordable faux leather jackets, slim-fit black jeans, and dark floral prints in their collections.
With most pieces under $150, it allows you to experiment with the style for a fraction of the cost. You're sacrificing the quality craftsmanship of a brand like Varvatos, but for a trendy piece to rock for a season, it can't be beat. Shop now at www.zara.com.
Hudson stands out for its premium denim collections that blend British cool with a laid-back L.A. feel. Specializing in high-quality, comfortable jeans with a modern, flattering fit, Hudson provides the perfect foundation for a Varvatos-inspired wardrobe. A great pair of jeans is essential for that rocker look.
Denim usually ranges from $80 to $200. While they offer a full range of casual menswear, their strength is in providing the sleek, edgy bottoms needed to anchor any rebellious outfit. Shop now at www.hudson.com.
For the denim purists, Naked & Famous offers something special. This Canadian brand is all about sourcing rare and interesting raw denim fabrics from Japan and turning them into standout jeans. Their vibe is minimalist and subtly rebellious, letting the quality of the denim speak for itself.
Most pairs land in the $150–$250 range. While Varvatos uses denim as part of a wider rock aesthetic, Naked & Famous treats it as the star of the show, perfect for those who appreciate understated quality and authenticity. Shop now at www.nakedandfamousdenim.com.
You can't talk about rebellious style without mentioning Schott NYC, the originator of the motorcycle jacket. Worn by legends from a young Marlon Brando to modern-day rock gods, a Schott leather jacket is the real deal. It’s pure, authentic biker heritage.
Jackets typically run from $500–$1,200, which pays for American-made quality that gets better with every wear. While Varvatos offers fashion interpretations, Schott delivers the timeless, authentic original - a must-own piece for anyone serious about this aesthetic. Shop now at www.schottnyc.com.
Bringing a quieter form of edge, Fear of God Essentials strips luxury down to its core components. The brand offers hoodies, sweats, and tees in muted, earthy tones and relaxed, oversized silhouettes. It's the go-to for an understated yet undeniably cool and elevated look.
With prices between $50 and $200, it's a relatively affordable entry into the Fear of God universe. For days when you want to tone down the leather and zippers, Essentials offers a different take on modern style that still feels edgy and unique. Shop now at fearofgod.com.
Deadwood channels an old-school biker spirit into every piece, specializing in handcrafted jackets made from recycled leather. Their designs feel worn-in and authentic right off the rack, featuring classic moto silhouettes and a strong focus on artisanal quality. Each jacket has its own unique character thanks to the upcycled materials.
Their premium jackets are priced from $700–$1,500. This is a brilliant pick for those who admire the luxury leather options from John Varvatos but want a piece with a more sustainable, handcrafted background and a distinctly vintage vibe. Shop now at deadwoodleather.com.
Neil Barrett is celebrated for his clean lines, modern tailoring, and minimalist designs that often incorporate a punch of graphic cool - like his iconic lightning bolt motif. The brand offers a futuristic take on edgy style, blending military precision with sharp, contemporary menswear.
As a luxury designer brand, expect prices in the mid-to-high range. If you appreciate John Varvatos but sometimes find the vintage rock look a bit too classic, Neil Barrett’s bold, forward-thinking approach provides a sleek, modern, and high-fashion alternative. Shop now at www.neilbarrett.com.
Similar to Zara, Topman offers trendy menswear at a budget-friendly price point, often tapping into edgy, street-style-inspired looks. It's great for scooping up distressed slim denim, bold printed shirts, and accessories to flesh out your wardrobe without breaking the bank.
Almost everything is under $150, making it ideal for younger shoppers or anyone wanting to test-drive more trend-forward styles. While it doesn't offer the luxe materials of Varvatos, Topman is a go-to for grabbing those edgy accent pieces for your look. Shop now at www.topman.com.
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