If you're a fan of stylish, budget-friendly wardrobe staples, chances are you're already familiar with Joe Fresh. It's a go-to for scoring those perfect everyday t-shirts, comfy sweaters, and versatile dresses that don't empty your wallet.
For those who love Joe Fresh's no-fuss approach to modern basics, there are plenty of other brands that hit that sweet spot of style, price, and quality. Here are 18 similar stores to check out for your next affordable fashion refresh.
H&M is a global powerhouse for affordable, trendy pieces and solid basics. With prices for staples usually falling between $10 and $40, you can stock up on everything from t-shirts and jeans to loungewear for the whole family. They're great at picking up on current trends quickly, so their basics often have a slightly more fashion-forward feel than Joe Fresh's.
What makes H&M stand out is its growing focus on sustainability, with many items made from eco-friendly fabrics in their Conscious collections. If you want Joe Fresh-level affordability with a slightly trendier edge and a nod to sustainability, H&M is a perfect match. Shop now at hm.com
Famous for its casual, family-friendly essentials, Old Navy delivers on comfort and value with most pieces priced between $10 and $30. It's the ultimate destination for super-soft tees, cozy joggers, and playful everyday dresses. The brand's commitment to inclusive sizing and constant sales make it incredibly accessible.
While Joe Fresh offers versatile basics, Old Navy leans more into a relaxed, all-American comfort vibe. It’s perfect for shoppers looking for reliable, laid-back staples in a huge range of sizes and styles for everyone in the family. Shop now at oldnavy.gap.com
Uniqlo takes basics to the next level by focusing on quality, simplicity, and innovative materials. With price points typically from $15 to $50, their pieces feel more premium than their cost suggests. Known for minimalist tees, versatile pants, and game-changing proprietary fabrics like HEATTECH and AIRism, Uniqlo delivers functional, timeless style.
Compared to Joe Fresh, Uniqlo's aesthetic is more streamlined and minimalist, and the brand puts a heavy emphasis on creating durable, technical wardrobe staples that last. If you're willing to spend just a little more for higher quality basics, Uniqlo is a fantastic choice. Shop now at uniqlo.com
For those who want their basics to have a high-fashion touch, Zara's Basic collection is the answer. Priced mostly between $20 and $50, these pieces aren't just simple staples - they’re sleek, modern essentials with a runway-inspired feel. Think perfectly tailored trousers, crisp button-downs, and chic, simple dresses.
While Joe Fresh is great for classic, practical cuts, Zara Basic infuses the newest trends into its wardrobe building blocks. It offers a more polished and fashion-forward vibe for anyone who wants their everyday pieces to feel current and sophisticated. Shop now at zara.com
Target's in-house brands, like Goodfellow & Co. for men and A New Day for women, are treasure troves of stylish, affordable basics. Most items are designed to be easy on the wallet, typically staying under $25. They hit all the essential categories, from great-fitting jeans and tees to work-appropriate blouses and casual dresses.
Similar to Joe Fresh, Target delivers style and practicality at a great price point. The key difference is the sheer variety and constant influx of new seasonal collections, often featuring designer collaborations that keep the selection feeling fresh and exciting. Shop now at target.com
Everlane is all about high-quality, minimalist basics with a conscience. Their essentials, which often range from $20 to $60, are made to last and produced with ethical manufacturing and sustainable materials. They're known for their classic tees, durable chinos, and timeless sweaters that defy seasonal trends.
While the price point is a step up from Joe Fresh, you're investing in quality and longevity. Everlane appeals to shoppers who want to build a more considered, eco-friendly wardrobe with items they'll wear for years to come. Shop now at everlane.com
ASOS Design, the retailer's in-house label, is a one-stop-shop for every style of basic imaginable, with most items under $40. Their collection is massive, covering everything from simple tees and cozy sweats to trendier items that reflect streetwear and global fashion influences. Their strongest suit is the incredible size range and constant newness.
Unlike Joe Fresh's more classic Canadian vibe, ASOS Design offers a more youthful, edgy, and globally inspired take on essentials. It’s the perfect place to experiment with different silhouettes and trends without breaking the bank. Shop now at asos.com
Popular across Europe, C&A is focused on providing practical, budget-friendly basics for the entire family. With their prices generally sitting between $10 and $35, it's an easy place to shop for simple t-shirts, reliable denim, and comfortable knitwear. The brand delivers on value, inclusive sizing, and also offers eco-conscious collections.
C&A shares Joe Fresh's emphasis on affordability and everyday wearability but adds a distinct European sensibility to its designs. It’s a great alternative for simple, functional fashion staples. Shop now at c-and-a.com
For a taste of European chic on a serious budget, Mango Outlet is the place to look. You can find stylish basics like camisoles, tees, and simple skirts for under $30. Even their outlet items carry Mango's signature modern, sophisticated aesthetic, often with trendy details like unique cuts or fabrics.
If you find Joe Fresh a bit too simple sometimes, Mango Outlet provides basics with a bit more flair. The pieces feel more like boutique finds than budget staples, offering a polished look for a fraction of the original price. Shop now at shop.mango.com
Cotton On brings a youthful, laid-back Australian vibe to affordable basics, with most of their casual essentials priced under $30. The brand is known for comfortable graphic tees, cozy hoodies, and easy-to-wear denim, often featuring playful prints and bright colors that appeal to teens and young adults.
While it shares the same focus on value as Joe Fresh, Cotton On's style is more overtly casual and west-coast inspired. It's an excellent stop for anyone who wants to stock up on relaxed, effortless wardrobe staples with a touch of fun. Shop now at cottonon.com
Primark is legendary for its ultra-low prices, with most basics falling in the $3 to $20 range. It’s a fast-fashion destination where you can find everything from simple t-shirts and leggings to trendy dresses. The brand is all about offering a huge variety of current styles at prices that are nearly impossible to beat.
Compared to Joe Fresh, Primark is even more budget-focused and trend-driven. While the quality can sometimes be hit-or-miss, it's an unparalleled source for trying out new styles without any financial commitment. Shop now at primark.com
Wild Fable is Target’s answer to Gen-Z fashion, offering on-trend, streetwear-inspired basics for under $25. This line is all about crop tops, oversized silhouettes, joggers, and bodycon dresses that reflect what's happening on social media. It's youthful, bold, and inclusive in its sizing and style.
This is a major departure from Joe Fresh's more universally appealing pieces. Wild Fable isn't for everyone, but if you're looking to add trendy, edgy affordable basics to your wardrobe, it's one of the best places to look. Shop now at target.com
Owned by the same parent company as Zara, Bershka offers fashion-forward basics with a younger, edgier audience in mind. With reasonable prices between $15 and $45, their collection features minimalist tees, oversized sweaters, and cool trousers that are perfect for styling trendy, everyday looks.
Like Zara, Bershka is quick to translate runway trends into accessible pieces. But where Joe Fresh is safe and classic, Bershka’s basics have a much bolder, more high-street sensibility for a trend-conscious shopper. Shop now at bershka.com
Positioned as Target's core womenswear line, A New Day excels at affordable, stylish basics perfect for work and weekend wear. With most items under $30, the collections include a wide array of versatile blouses, classic-fit jeans, blazers, and casual dresses that are easy to mix and match.
While sharing a similar price point with Joe Fresh, A New Day often has a slightly more "put together," city-ready aesthetic. The pieces are great for building a functional and modern wardrobe without having to spend a ton. Shop now at target.com
Lulus is known for its affordable occasion dresses, but its selection of trendy basics is just as strong. With staples like chic camisoles, stylish tops, and simple skirts priced mostly between $20 and $50, the site offers a more curated, boutique-like shopping experience. The styles are consciously feminine and trendy.
Compared to Joe Fresh's broad, family-focused approach, Lulus narrows in on fashion-forward, younger womenswear. If you appreciate a more curated selection of modern, feminine pieces at great prices, Lulus is a must-see. Shop now at lulus.com
Universal Thread is Target's denim-focused brand, offering extensive fits and sizes for all women. Beyond great jeans, the line has a strong collection of everyday basics like tees, casual button-downs, and jackets, almost always for under $30. The aesthetic is relaxed, comfortable, and a bit rugged.
This brand sets itself apart from Joe Fresh by making denim its hero product. If you're looking for new jeans and reliable, no-fuss tops to go with them, Universal Thread's emphasis on great fit and comfort makes it a top contender. Shop now at target.com
Boohoo is a fast-fashion beast that provides an endless stream of ultra-trendy and ultra-affordable basics, almost all under $25. Aimed squarely at a young audience, their site is packed with crop tops, joggers, comfy dresses, and anything else inspired by streetwear and celebrity style. New items drop constantly.
The pace and aesthetic of Boohoo are much more extreme than Joe Fresh's. It’s the place to go for basics that are right on the pulse of the latest micro-trend, offering jaw-droppingly low prices for those who prioritize style novelty. Shop now at boohoo.com
Shein has become a global phenomenon for its massive inventory and rock-bottom prices, with many basics available for under $20. You can find almost any style of clothing imaginable, from simple plain tees to trendy loungewear sets directly inspired by viral looks. The selection is almost overwhelming.
Shein operates at a scale and speed that is entirely different from Joe Fresh. While quality can be a gamble, it is an unbeatable destination for a Gen-Z audience wanting to experiment with a vast range of styles for the lowest possible cost. Shop now at shein.com
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