If you love curating a wardrobe that's as unique, vibrant, and fun as you are, then you're probably already a fan of Joe Browns. The brand is a treasure chest of quirky prints, vintage-inspired cuts, and bold colors that let you break free from the usual high-street trends and totally wear your personality.
For those days when you want to expand your style horizons but keep that playful spirit, plenty of other brands are channeling that same individualistic vibe. Here are 19 brands like Joe Browns that serve up creative, standout fashion.
ModCloth is a go-to for vintage-inspired fashion that doesn't take itself too seriously. Filled with playful prints - think dinosaurs, library books, and witty botanicals - and retro silhouettes from the '40s through the '70s, it's a paradise for quirky style lovers. While Joe Browns has more of a funky, boho edge, ModCloth leans into a more polished, retro-feminine aesthetic. With most dresses falling in the $70-$150 range and their frequent sales, it's perfect for adding some nostalgic charm to your wardrobe alongside an excellent size range.
Shop now at modcloth.com
Specializing in vintage-inspired and pin-up designs, Collectif is ideal for anyone who dreams of another era. Their collections are split between their mainstream line, inspired by '40s and '50s glamour, and their Bright & Beautiful line, which captures the free-spirited fun of the '60s and '70s. Like Joe Browns, they aren't afraid of a bold print or a flattering, standout silhouette. However, Collectif offers a more distinct, period-specific look, perfect if you're dedicated to a true vintage aesthetic.
Shop now at collectif.co.uk
If you're drawn to Joe Browns' bohemian side, you'll love Peep Boutique. This brand is all about that relaxed, artsy, and free-spirited vibe seen at festivals and sunny getaways. They offer floaty dresses, tops with detailed embroidery, and whimsical accessories. Their aesthetic feels a bit more laid-back and earthy compared to Joe Browns' punchy, eclectic feel. It's an affordable choice, with pieces generally between $30 and $80, for adding some easygoing creativity to your daily style.
Shop now at peepboutiquestore.com
While Zalando is a huge online marketplace, its in-house Essentials line consistently features some hidden gems that align with the Joe Browns ethos. Filter their site for bold prints, unconventional cuts, and vibrant colors to find pieces that stand out. Zalando acts as a great one-stop shop where you can find on-trend staples that still feel unique. Since it's a massive retailer, the style is broader than Joe Browns, but shoppers who enjoy the thrill of the hunt will find tons of eclectic pieces at a friendly price point, typically $20-$100.
Shop now at zalando.com
For the creatively inclined who love the *idea* of Joe Browns’ style but want to put their own touch on it, Tilly & the Buttons is a must-know. It’s primarily a sewing pattern company that offers vintage-inspired, playful, and totally wearable designs. While you have to make the clothes yourself, the aesthetic fits perfectly - think quirky prints and classic-with-a-twist details. It allows for total customization, so you can choose your own funky fabric to create a piece that is truly one-of-a-kind. Patterns typically cost around $15-$30.
Shop now at tillyandthebuttons.com
Free People is the ultimate brand for modern bohemian fashion. They share Joe Browns' love for individuality and intricate details but express it through a soft, romantic, and often oversized silhouette. Think flowy maxi dresses, chunky knitwear perfect for layering, and beautiful embroidery. It's more about a laid-back, wanderlust-driven lifestyle aesthetic, whereas Joe Browns is more about a statement-making, eclectic entrance. Free People sits at a higher price point, typically from $50 to over $200, reflecting their focus on unique textures and designs.
Shop now at freepeople.com
For the eco-conscious quirky fashion lover, Rapanui is the answer. This brand is built on sustainability, creating vibrant, nature-inspired casual wear from organic and recycled materials in a renewable energy-powered factory. They bring a dose of fun to everyday staples like tees, hoodies, and flannel shirts, often with colorful animal and botanical prints. While their vibe is more casual than most Joe Browns pieces, they share a commitment to being different and making a positive statement.
Shop now at rapanuiclothing.com
Y.A.S (Your Apparel & Style) delivers contemporary pieces with a playful and feminine twist. While more trend-driven than Joe Browns, they frequently offer collections filled with bold floral prints, interesting silhouettes, and unique details on blouses and dresses. Think of it as Joe Browns’ fashion-forward little sister who always knows the latest colors and shapes but applies them with her own quirky spirit. It's a great stop for injecting some modern fun into your wardrobe, with prices in the $40-$100 range.
Shop now at vero-moda.com
Designed in Brighton, UK, this brand is all about fun, thoughtful designs intended to bring a smile to your face. Sugarhill Brighton is famed for its signature prints, which are created in-house and often feature charming, whimsical motifs like lightning bolts, dalmatians, and rainbows. Like Joe Browns, they create colorful, easy-to-wear pieces (especially dresses and jumpers) that are total conversation starters. Their feel is a little sweeter and more modernly illustrative, with a price point around $50-$120.
Shop now at sugarhillbrighton.co.uk
Voodoo Vixen brings a heavy dose of retro rock 'n' roll attitude. Their designs are firmly rooted in vintage, particularly the pin-up and rockabilly styles of the 1950s. Expect figure-flattering swing dresses, novelty prints featuring things like mischievous cats and florals, and cardigans made for cool nights out. It's for someone who wants to take the quirky ideal of Joe Browns and dial up the retro glamour and edge.
Shop now at voodoo-vixen.com
Louche is your go-to when you need a quirky and conversation-starting outfit for a special occasion. While Joe Browns excels at statement daywear, Louche London focuses on glamorous party dresses and jumpsuits with a vintage twist. They blend modern silhouettes with funky, bold prints that feel both unique and sophisticated. If you need an outfit for a wedding or a festive party and want to steer clear of anything generic, Louche has got you covered.
Shop now at louche.co.uk
Torrid proves that fantastic, quirky style comes in every size. As a leader in plus-size fashion, they offer everything from casual tees and jeans to expressive dresses and outerwear, all designed specifically for sizes 10 to 30. Similar to Joe Browns, they champion bold colors, fun prints, and building a wardrobe that helps you feel amazing and confident. Their fan base also loves them for their collaborations, featuring pop culture icons and Disney characters.
Shop now at torrid.com
Lindy Benty is a hidden gem for vintage-loving fashionistas. The brand focuses on ultra-feminine, nostalgic designs often featuring whimsical prints, charming ruffles, and retro cuts that are truly delightful. Their pieces feel like they were pulled from a charming little boutique on a countryside Main Street. Sharing Joe Browns' celebration of character-rich clothing, Lindy Benty offers a slightly softer, more handcrafted, and romantic take on quirky style.
Shop now at lindybenty.com
Anthropologie is the elevated, globe-trotting version of Joe Browns’ artistic spirit. Known for artsy prints, romantic silhouettes, and artisan details, their clothing feels both eclectic and effortlessly chic. While it comes with a higher price tag ($70-$300+), it’s an amazing source of inspiration and investment pieces if you love whimsical fashion. They share an aesthetic appreciation for things that feel special and a little different from the mainstream, mixed with a healthy dose of boho flair similar to Joe Browns' free-spirited side.
Shop now at anthropologie.com
For fast and affordable access to trends with a quirky twist, Boohoo is a great bet. While their catalog is massive, a quick search for "abstract print dresses" or "funky printed shirts" will unearth styles that share Joe Browns' playful approach. They are perfect for budget-friendly experimentation, allowing you to try out a bold trend without a major financial commitment. Their audience skews a bit younger, with a more current, trend-focused offering compared to Joe Browns' timeless, vintage appeal.
Shop now at boohoo.com
Just as the name suggests, Unique Vintage is deeply committed to retro style. They offer amazing reproductions of fashion from nearly every decade, from '20s flapper dresses to '70s bell bottoms. Like Joe Browns, they embrace prints and silhouettes that stand out, but their focus is more on authentic vintage replication. It's the perfect stop for themed events or for those who truly want to build a wardrobe based on a specific era - all with inclusive sizing.
Shop now at uniquevintage.com
Liquorish London lives at the intersection of vibrant prints and beautifully draping fabrics. They are known for creating stunning floral dresses and printed separates in flowing, feminine silhouettes that always feel a bit special. They share Joe Browns' love for color and standout patterns but package it in an aesthetic that often feels a little more romantic and sophisticated. Their wrap dresses and pleated midi skirts, in particular, are perfect for making an impression.
Shop now at liquorish.co.uk
XLIM offers playful and rebellious statement pieces for a fashion-forward audience. Their designs lean more towards a contemporary, street-style, and avant-garde aesthetic compared to Joe Browns' vintage vibe. You'll find unconventional cuts, artistic graphic prints, and a bold use of color that's perfect for anyone who truly wants to make an impression and isn't afraid to push boundaries.
Shop now at xlim.co.uk
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
