17 Brands Like Ivory Ella for Eco-Friendly Fashion
You want your wardrobe to stand for something bigger than just looking good. You want clothes that feel soft and comfortable but also carry a real purpose, whether that means protecting wildlife, planting trees, or cleaning up coastlines. The trouble is finding brands that actually deliver on those promises without sacrificing the laid-back style you reach for every day.
If Ivory Ella already earned a spot in your closet, you already know how good it feels to wear something tied to a cause. Their elephant-print hoodies and graphic tees fund conservation efforts with every purchase. But your wardrobe needs variety, and plenty of other labels share that same feel-good energy. We rounded up 13 brands like Ivory Ella that pair comfortable everyday wear with genuine environmental and social impact.
Tentree
Founded in 2012 in Saskatchewan, Canada, Tentree built its identity around one powerful pledge: ten trees planted for every item sold. That commitment has put more than 100 million trees in the ground across six continents. Their lineup of hoodies, joggers, tees, and outerwear is made from organic cotton, recycled polyester, TENCEL, and hemp.
Where Ivory Ella channels its giving toward elephant conservation, Tentree directs that energy into reforestation. The casual, cozy aesthetic is nearly identical though. If you live in hoodies and relaxed-fit basics, Tentree gives you the same warm feeling inside and out.
Best for: Cozy everyday basics with a transparent tree-planting mission
Pact
Affordable organic cotton basics are hard to find, and Pact built its brand around solving that exact problem. Every piece in their collection uses GOTS-certified organic cotton produced in Fair Trade Certified factories. From soft crew-neck tees and leggings to underwear and loungewear, the lineup covers the essentials you actually wear on repeat without pushing your budget past its limits.
Ivory Ella leans into playful graphics and bold prints, while Pact takes a quieter approach with solid colors and clean silhouettes. Think of them as the foundation layer of a conscious closet. You get the same ethical peace of mind at a price point that makes it easy to stock up.
Best for: Budget-friendly organic cotton staples made in Fair Trade factories
Girlfriend Collective
Recycled plastic bottles and old fishing nets are not the first materials you picture when shopping for activewear, but Girlfriend Collective turns them into some of the most comfortable leggings and sports bras on the market. Launched in 2016 in Seattle, the brand pairs its recycled-material mission with one of the widest size ranges in the industry, running from XXS to 6XL across every style.
Ivory Ella keeps things casual with graphic tees and cozy layers, while Girlfriend Collective shifts that same conscious energy into workout-ready pieces. The vibrant color palette and body-positive sizing make this a go-to if you want your gym bag to reflect your values as much as your everyday wardrobe does.
Best for: Inclusive activewear made from recycled materials
United By Blue
Every product sold by United By Blue funds the removal of one pound of trash from oceans and waterways. Since launching in Philadelphia in 2010, the brand has cleaned up more than four million pounds of waste through organized cleanups. Their clothing mixes outdoor-ready functionality with casual appeal, using organic cotton, recycled polyester, and bison fiber across jackets, flannels, and tees.
The cause-driven DNA here runs parallel to Ivory Ella. Both brands tie purchases directly to measurable environmental action, which means you can see exactly where your money goes. United By Blue just swaps elephant conservation for ocean cleanup while keeping that same relaxed, nature-inspired aesthetic.
Best for: Casual outdoor wear that directly funds ocean and waterway cleanups
Patagonia
No list of purpose-driven brands is complete without Patagonia. Founded by Yvon Chouinard in 1973, the company transferred ownership to a trust and nonprofit in 2022 so that all profits now fund climate action. Their gear spans recycled-down jackets, organic cotton tees, wetsuits, and trail running shorts, all built with durability that discourages replacing anything too soon.
Patagonia sits at a higher price point than Ivory Ella, and the style leans more rugged and performance-focused. But the underlying philosophy is the same: buy from a brand whose mission you believe in. If you want outerwear and outdoor staples that match Ivory Ella's values on a bigger scale, Patagonia is the obvious pick.
Best for: Durable outdoor gear from the brand that gave its company to the planet
Cotopaxi
Cotopaxi launched in Salt Lake City in 2014 with B Corp certification and a commitment to directing at least one percent of revenue toward fighting global poverty. Their colorful Del Dia collection stands out because each piece is made from remnant fabrics, meaning no two items look alike. The range covers backpacks, jackets, fleeces, and adventure gear for travel and trail days.
The playful, colorful branding will feel familiar if you already love Ivory Ella's bright prints. Cotopaxi brings that same upbeat energy but focuses it on outdoor adventure gear instead of loungewear. It is a natural fit for anyone who wants their purchases to fund humanitarian work while keeping their palette bold.
Best for: Colorful, one-of-a-kind adventure gear that funds poverty relief
Allbirds
Allbirds started in 2016 in San Francisco with a single product: a sneaker made from New Zealand merino wool. The brand has since expanded into eucalyptus-fiber runners, sugarcane-soled flats, and a growing apparel line of tees and activewear. Every product displays its carbon footprint right on the label, pushing transparency further than most competitors go.
Ivory Ella builds its identity around cause-driven graphics, while Allbirds keeps the design minimal and lets the materials tell the story. If your idea of conscious shopping starts from the ground up, Allbirds gives you footwear and basics that deliver on sustainability without overcomplicating your look.
Best for: Carbon-labeled sneakers and basics made from natural and recycled materials
TOMS
TOMS helped popularize the idea that shopping could be an act of giving when it launched in 2006 with its one-for-one shoe model. The brand has since evolved, now investing one-third of its profits into grassroots organizations working on mental health and community development. Their product line covers slip-ons, sneakers, boots, sunglasses, and bags made with earth-friendly materials like recycled cotton and plant-based dyes.
Both TOMS and Ivory Ella attract shoppers who want their purchases to carry weight beyond the checkout page. The difference is scope. Ivory Ella stays focused on wildlife conservation, while TOMS spreads its impact across multiple social causes. Either way, your money moves toward something meaningful.
Best for: Feel-good footwear and accessories from the brand that pioneered giving-back fashion
prAna
prAna has been making yoga and outdoor apparel in Carlsbad, California since 1992, long before sustainable fashion hit the mainstream. Their pieces blend a relaxed, bohemian feel with performance fabrics like organic cotton, recycled wool, and hemp. The collection covers climbing pants, hiking shorts, flowy dresses, and layering tops built for studio-to-street transitions.
Ivory Ella keeps things casual and graphic-forward, while prAna leans into versatile, adventure-ready clothing you can take from the yoga mat to the trailhead. If you share Ivory Ella's love for comfortable, conscious clothing but need pieces that perform on the move, prAna fills that gap.
Best for: Versatile yoga and outdoor apparel made with organic and recycled fabrics
Everlane
Everlane made waves in 2010 by publishing the actual cost breakdown of every product on its site, from materials and labor to markup. That "Radical Transparency" model turned the San Francisco brand into a go-to for modern wardrobe staples. Their lineup includes clean-cut tees, structured denim, cashmere knitwear, and outerwear, all produced in ethical factories.
Ivory Ella leads with philanthropy and fun prints. Everlane leads with information and minimalist design. The shared thread is a genuine commitment to doing better than the fast-fashion standard. If you want crisp, polished basics from a brand that shows you exactly where your money goes, Everlane belongs on your radar.
Best for: Minimalist wardrobe staples with full cost transparency
Kotn
Kotn works directly with cotton farming families in Egypt's Nile Delta, paying fair prices for authentic Egyptian cotton and reinvesting in local communities by building schools. Founded in 2015 in Toronto, the brand turns that premium fiber into buttery-soft tees, sweatshirts, and button-downs. Every piece feels luxurious for the price because there is no middleman inflating the cost.
Like Ivory Ella, Kotn places a social mission at the heart of every sale. Ivory Ella protects elephants, while Kotn invests in education and fair livelihoods for farming communities. If you value knowing exactly who made your clothes and where the cotton came from, Kotn delivers that story with every purchase.
Best for: Premium Egyptian cotton basics that fund community education programs
FASHIONABLE
FASHIONABLE creates handcrafted leather goods and jewelry in partnership with artisan women in Ethiopia, Guatemala, and India. Founded in 2007, the brand provides living wages, skills training, and career pathways in communities where those opportunities are scarce. Their collection spans crossbody bags, totes, and bracelets made with genuine leather, recycled brass, and hand-loomed textiles.
Ivory Ella directs funds toward wildlife conservation, while FASHIONABLE channels every purchase into economic empowerment for women. The feel-good energy is identical. If you want accessories that carry a meaningful origin story and pair well with your favorite graphic tees and hoodies, FASHIONABLE rounds out the picture.
Best for: Handcrafted accessories that create living-wage jobs for women artisans
Reformation
Reformation launched in Los Angeles in 2009 by repurposing vintage clothing and deadstock fabrics into fashion-forward pieces. Today the brand produces trendy dresses, tops, and denim using sustainable materials, and every product page shows a "RefScale" measuring the water and carbon dioxide saved compared to conventional production.
Ivory Ella keeps the vibe relaxed and casual. Reformation dresses things up with fitted silhouettes and trend-driven cuts. But both brands prove you do not have to choose between looking good and doing right by the planet. When your calendar calls for something beyond a hoodie, Reformation is the conscious upgrade.
Best for: Trend-forward sustainable fashion for dressier occasions
Find Your Next Feel-Good Brand
Every brand on this list shares the same core belief that drives Ivory Ella: fashion should leave the world a little better than it found it. Whether you gravitate toward tree-planting tees, ocean-cleanup flannels, or Fair Trade organic basics, there is a label here that matches your values and your style. Start with the one that speaks to you, build from there, and know that every purchase is doing more than filling a closet.
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Written by
Spencer Lanoue
