If there's one designer who has perfected the art of Parisian nonchalance, it's Isabel Marant. Effortlessly cool and a little bit bohemian, her pieces - from iconic sneakers and perfect blouses to flowy dresses - have defined that cool-girl, off-duty wardrobe since the '90s.
For those of us who live for that blend of edgy, relaxed, and chic aesthetics, we've rounded up 19 similar brands that capture that same spirit. Whether you're looking for something more affordable, sleeker, or with a slightly different twist, these are the labels to know.
Often considered the go-to for accessible Parisian style, Sezane delivers high-quality, beautifully designed pieces with a romantic, vintage-inspired feel. Think delicate blouses, perfect-fit denim, and timeless knitwear that all feel incredibly special. While Isabel Marant has a bit more rock-and-roll edge, Sezane shares that same effortless French spirit but leans more into soft, feminine charm.
Their pieces typically fall in the $80-$300 range, making it a wonderful and slightly more budget-friendly way to build a Parisian wardrobe. It's the perfect brand for well-made essentials that you'll wear season after season.
Shop now at sezane.com
Maje offers a sophisticated, modern take on Parisian dressing that's a touch more polished and city-ready. Known for its structured tweed jackets, playful printed dresses, and sharp tailoring, the brand strikes a balance between timeless and trendy. If Isabel Marant is the free-spirited creative, Maje is her chic downtown friend.
With most items priced between $150 and $500, Maje nails that accessible-luxe sweet spot. It's perfect for when you want elegant pieces with a contemporary, cosmopolitan edge.
Shop now at maje.com
Sandro embodies a sleeker, more minimalist version of Parisian cool. The brand is known for its clean tailored jackets, elegant dresses with subtle edgy details, and sophisticated knitwear. It offers a refined, understated aesthetic that is effortlessly versatile for both day and night.
While Isabel Marant’s vibe is more relaxed and bohemian, Sandro brings a modern, streamlined crispness. The price point is comparable to Maje, generally sitting between $100 and $500, offering high-quality essentials for a polished, contemporary wardrobe.
Shop now at sandro-paris.com
Created by quintessential "French It Girl" Jeanne Damas, Rouje is all about effortless, vintage-inspired femininity. The brand is famous for its floral wrap dresses, retro cardigans, high-waisted denim, and perfect red lipstick vibe. It’s romantic and a little bit playful, capturing the casual glamour of a day spent in Paris.
Unlike Isabel Marant's bohemian edge, Rouje is more singularly focused on capturing a timeless, flirty French aesthetic. With dresses around $250 and tops for less, it’s a direct ticket to achieving Jeanne Damas's signature look.
Shop now at rouje.com
If you're drawn to the edgier side of Isabel Marant's designs, you’ll love The Kooples. The Parisian brand injects a dose of rock'n'roll attitude into its collections with sharp tailoring, cool prints, leather jackets, and silk camisoles. It's the uniform for the effortlessly chic, rebellious couple.
Where Marant feels bohemian, The Kooples feels urban and bold. With prices ranging from $100-$500, it provides that Parisian look with a confident, modern twist for those who aren’t afraid to make a statement.
Shop now at thekooples.com
Claudie Pierlot captures the "preppy chic of Paris." It’s known for eternally feminine pieces like A-line skirts, collared blouses, classic tailored coats, and bows on everything. The brand is charming, whimsical, and polished without feeling stuffy.
It's a softer, more traditionally pretty alternative to Marant’s bohemian spirit. Think of it as the perfect brand for looking put-together for a Parisian market stroll or brunch. Prices are generally in the $150-$400 range.
Shop now at claudiepierlot.com
A.P.C. (Atelier de Production et de Creation) is the master of French minimalism and elevated basics. Celebrated for its raw selvedge denim, elegant trench coats, and perfectly simple knitwear, A.P.C. is for those who appreciate clean lines and impeccable quality. The brand believes fashion should be accessible and wearable above all else.
If you love the timeless appeal of Marant's pieces but prefer a more pared-back, less-is-more look, A.P.C. is your destination. With pieces priced from $100-$400, it’s where you’ll find the foundational items of an effortlessly cool wardrobe.
Shop now at apc.fr
Based in New York, Khaite has attracted a cult following for its blend of masculine and feminine with a heavy focus on luxury-quality materials and impeccable structure. It delivers "quiet luxury" through pieces like cashmere sweaters, sharp blazers, statement denim, and elegant dresses.
While Isabel Marant offers Parisian bohemianism, Khaite champions a powerful, understated sophistication. It operates at a higher price point, with items starting around $300, and is a fantastic choice for those seeking investment pieces with timeless, modern appeal.
Shop now at khaite.com
For those drawn to Isabel Marant's more unique silhouettes, Rejina Pyo offers a London-based, Korean-designed point of view that feels both artistic and wearable. Known for sculptural designs, bold colors, and unexpected details, the brand creates fashion as an everyday art form.
It's more architectural and playful than Marant's earthy bohemian style, providing a way to make a fashion-forward statement without sacrificing elegance. Prices sit in the $200-$700 range, making it a great destination for unique hero pieces.
Shop now at rejinapyo.com
The cult-favorite Danish brand Ganni serves up a vibrant, eclectic style that feels related to Marant's playful side. "Ganni Girls" are known for clashing prints, styling oversized cardigans with floral dresses, and wearing chunky boots with everything. It’s practical, trend-aware, and full of personality.
While Marant is Parisian bohemian, Ganni is Copenhagen cool - a bit quirkier and more colorful, but sharing a similar laid-back attitude. Prices are attainably luxe, mostly landing between $100 and $400.
Shop now at ganni.com
Founded by best friends Barbara and Sharon, Ba&Sh is built on the idea of the "ideal wardrobe." The collections are full of breezy, feminine pieces like flowy maxi dresses, cozy knits, and romantic blouses that merge Parisian spirit with a free-spirited, travel-ready vibe.
Much like Isabel Marant, Ba&Sh excels at creating clothes that women actually want to live in. Its aesthetic is slightly more relaxed and less edgy, perfect for achieving bohemian elegance for both city life and getaways. Expect prices to be in the $150-$400 range.
Shop now at bash.fr
Los Angeles-based Staud has become famous for its fun, statement-making, and often retro-inspired designs, especially its viral handbags. The brand creates clothing and accessories that feel both classic and completely modern - think colorful dresses with interesting cutouts and vintage-inspired two-piece sets.
If Marant is your go-to for Parisian cool, Staud is an excellent choice for a playful, eclectic, and trend-aware wardrobe informed by L.A. style. It captures a similar effortless vibe at an appealing price point, typically from $150 to $400.
Shop now at staud.studio
L’Agence effortlessly fuses the laid-back lifestyle of California with a quintessentially Parisian sensibility. The brand is your destination for luxurious everyday wear - perfectly fitted blazers, sophisticated silk blouses, and denim that makes you look and feel incredible. The focus is on flattering silhouettes and high-quality fabrics.
Compared to Isabel Marant's rock-boho style, L'Agence offers a more polished and sensuous take on effortless luxury. With prices generally landing between $200-$700, it's a fantastic investment in building a refined, versatile wardrobe.
Shop now at lagency.com
Vince is a masterclass in understated American luxury. Known for its sumptuous cashmere sweaters, liquid-like silk blouses, and flawlessly tailored pants, the brand champions a minimalist and versatile ethos. It's less about trends and more about timeless, high-quality essentials you’ll rely on for years.
Fans of Isabel Marant's refined basics will appreciate Vince's dedication to quality and fit. While it lacks the bohemian details, it offers a sophisticated, pared-back alternative for building an effortlessly elegant wardrobe, with prices in the $150-$600 range.
Shop now at vince.com
Los Angeles-based but born from a Scandinavian-meets-American point of view, Anine Bing channels a model-off-duty vibe that blends rock’n’roll rebellion with sleek sophistication. The brand's staples include moto jackets, relaxed graphic tees, perfectly cut denim, and silk separates.
Anine Bing shares Marant’s love for edgy yet wearable pieces, but offers a slightly grittier, more streamlined and minimalist take. For anyone who covets Parisian inspiration with a dose of L.A. cool, this brand is a must-shop, with most items priced between $50 and $300.
Shop now at aninebing.com
With a history dating back over a century, this brand specializes in classic French workwear turned into modern essentials - particularly beautiful, high-quality knitwear. Le Mont Saint Michel also offers romantic dresses and blouses with a soft, vintage feel that's utterly timeless.
Unlike Marant's trend-driven side, this brand champions a more heritage-focused, enduring charm. It's for the person who envisions the Parisian aesthetic as more about classic, heirloom-quality pieces and cozy, romantic essentials. You can expect pieces between $150 and $400.
Shop now at montsaintmichel.com
Under the creative direction of Hedi Slimane, Celine embodies a sharp, sophisticated vision of Parisian style often infused with a 1970s rock-and-roll bourgeoisie feel. It stands for minimalist luxury, impeccable tailoring, and an incredibly high-end aesthetic.
While Isabel Marant feels more relaxed and bohemian, Celine offers a more polished, aspirational take on Parisian cool. For those seeking true investment luxury where crisp tailoring and understated logos reign, Celine sets the standard. Prices are in the luxury tier and often start above $500.
Shop now at celine.com
For a much more accessible take on effortless style, Madewell reigns supreme. The American brand is beloved for its incredible range of denim, easy-to-wear dresses, timeless leather goods, and casual tees and tops. The vibe is laid-back, approachable, and cool.
While it lacks the luxe Parisian finish of Isabel Marant, Madewell nails the foundational elements of that look - great-fitting jeans, versatile tops, and quality leather accessories - at a significantly lower price point, generally from $30-$150. It's the perfect place to build the versatile base of your wardrobe.
Shop now at madewell.com
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