If your daily uniform revolves around sleek, well-made essentials, you probably already love Hours. The brand has perfected the art of the minimalist basic, delivering everything from t-shirts and hoodies to loungewear with a clean, modern aesthetic that feels effortlessly cool.
For those who appreciate that blend of quality, comfort, and versatile design, there are plenty of other labels with a similar philosophy. If you're looking to explore more brands that elevate everyday style, here are 18 more worth checking out.
Everlane is a go-to for modern basics with a conscience. Known for their "Radical Transparency," they offer a full range of minimalist clothing, including high-quality tees, sweaters, and denim, with a focus on ethical manufacturing. Similar to Hours, Everlane masters the clean and simple look for everyday wear, but they place a stronger emphasis on eco-friendly materials and traceability in their production process.
Shop now at www.everlane.com
While Aritzia offers a wide range of styles, their in-house brands like Babaton and Wilfred are experts in sophisticated, minimalist essentials. You'll find sleek t-shirts, refined blouses, and perfectly tailored loungewear that elevate your daily wardrobe. Compared to Hours, Aritzia's basics often have a slightly more fashion-forward, polished feel, making them ideal for both office and casual settings.
Shop now at www.aritzia.com
Uniqlo is the undisputed king of affordable, high-performing basics. They offer a massive selection of well-made t-shirts, jeans, and loungewear that share Hours' minimalist vibe but at a more accessible price point. What sets Uniqlo apart is their focus on innovative fabrics like HEATTECH for warmth and AIRism for breathability, adding a functional twist to their everyday staples.
Shop now at www.uniqlo.com
If you're looking to graduate to the luxury tier of essentials, Vince is your brand. They are masters of understated sophistication, offering pieces like cashmere sweaters and silk blouses with a timeless, minimalist feel. Like Hours, Vince focuses on design that lasts, but they use premium materials that place them at a higher price point, making their pieces true investment essentials.
Shop now at www.vince.com
Frank And Oak delivers well-designed essentials with a strong commitment to sustainability. This certified B Corp offers everything from organic cotton tees and hoodies to smart-looking joggers that are perfect for a modern, eco-conscious wardrobe. Their aesthetic is similar to Hours' clean and contemporary feel, but with a clear focus on using lower-impact materials and ethical production.
Shop now at www.frankandoak.com
While famous for their denim, Madewell also excels at creating laid-back wardrobe staples that feel instantly familiar and incredibly comfortable. Think perfectly slouchy tees, cozy sweaters, and easygoing essentials. Madewell shares Hours’ dedication to creating reliable, everyday pieces, but with a more casual, slightly vintage-inspired, and effortlessly cool American twist.
Shop now at www.madewell.com
Reformation is known for its sustainably made, vintage-inspired dresses, but their basics collection is a hidden gem for high-quality staples. You can find simple tees, tanks, and cozy sweats made from eco-friendly fabrics like TENCEL™. Their aesthetic is similarly sleek and modern to Hours, but Reformation brings its signature Southern California cool-girl vibe and a strong focus on sustainability to all its everyday essentials.
Shop now at www.thereformation.com
Kotn is dedicated to creating an ethical and sustainable supply chain, starting with the ridiculously soft Egyptian cotton used in their basics. Their collection includes minimalist t-shirts, sweatshirts, and loungewear with a timeless design that mirrors the simplicity of Hours. The key difference is their B Corp certification and a deep commitment to natural fibers and the communities that farm them.
Shop now at www.kotn.com
Best known for premium, raw denim, Nudie Jeans extends its passion for quality materials to a fantastic line of basics. All their tees and casual shirts are crafted from 100% organic cotton, offering a relaxed and durable feel. While Hours covers a broader range of styles, Nudie provides that same focus on high-quality construction for the wardrobe-building blocks you’ll wear for years.
Shop now at www.nudiejeans.com
Frankly is built around the idea of simplified, quality dressing, specializing in elevated basics you'll want to live in. Their collection focuses on relaxed tees, well-cut joggers, and comfort-driven sweatshirts made from soft, premium fabrics. They share a very similar minimalist aesthetic with Hours but lean even more heavily into creating the perfect high-end loungewear for home, errands, and beyond.
Shop now at franklywear.com
Co-founded by surfer Kelly Slater, Outerknown combines a laid-back, coastal vibe with a serious commitment to sustainability. They craft durable basics like hoodies, tees, and joggers from eco-friendly materials such as organic cotton and recycled fibers. Their style is comparable to Hours' relaxed essentials but with a more rugged, outdoorsy feel and a brand ethos centered on protecting the planet.
Shop now at www.outerknown.com
For a Parisian take on everyday essentials, look no further than Sézane. This much-loved French brand offers gorgeous t-shirts, blouses, and knitwear that feel both timeless and special. While Hours keeps it clean and modern, Sézane infuses its pieces with feminine details like delicate buttons or chic embroidery, offering a slightly more romantic and polished version of comfortable basics.
Shop now at www.sezane.com
Cuts is all about perfecting one thing: the t-shirt. They offer a range of signature fabrics in versatile colors and multiple cuts (crew, v-neck, henley) in their coveted curve-hugging silhouettes. They take a similar performance-focused approach as Hours to wardrobe staples but with a sharper, more athletic-inspired fit. It's the place to go when you need a perfectly engineered tee, polo, or hoodie.
Shop now at www.cutsclothing.com
If you're hunting for trendy yet timeless staples on a budget, Mango's basics collection is a must-see. This high-street favorite excels at producing stylish tees, minimalist tanks, and sleek trousers that look much more expensive than they are. Mango delivers the same versatile, minimalist aesthetic as Hours but with a more affordable price tag and a closer eye on current trends.
Shop now at shop.mango.com
As part of the H&M group, Arket is the go-to for Scandinavian-inspired, high-quality essentials designed to last. Their focus is on creating a "modern-day market" with everything from perfectly weighted tees and crisp shirts to cozy merino wool sweaters. Arket shares Hours' dedication to quality minimalist design but with a distinct Nordic functionality and an added archive of beautiful home goods to explore.
Shop now at www.arket.com
Naadam is reinventing cashmere by making it more sustainable and accessible. While they are famous for their $75 cashmere sweater, their collection also includes other essentials like silk-cashmere t-shirts and cozy loungewear. They share Hours' love for clean, simple design but elevate it with premium natural fibers and ethical sourcing straight from Mongolia’s Gobi Desert.
Shop now at naadam.co
Livelihood creates versatile, minimalist basics like tees and joggers from soft, high-quality fabrics with sustainability in mind. Their easy-to-wear pieces are all about blending comfort and thoughtful design, making them a perfect alternative for Hours fans. The key similarity is the focus on building a core wardrobe of elevated essentials you can wear day in and day out.
Shop now at livelihood.co
For trend-aware basics that won't strain your wallet, Cotton On is a great option. They offer a huge variety of casual t-shirts, hoodies, and loungewear in a constant rotation of new colors and graphics. Cotton On shares Hours' focus on easy-to-wear everyday style but at a much lower price point, making it a fantastic choice for stocking up on fun, reliable staples for every season.
Shop now at cottonon.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
