If you're a fan of rugged, modern Western style, you're probably already familiar with Hooey. The brand perfectly captures that cowboy spirit with high-quality hats, outerwear, and apparel that mix classic vibes with a contemporary edge.
For those who love Hooey's unique take on Western wear but want to broaden their wardrobe, we've rounded up 19 other brands that deliver on style, quality, and authenticity. Whether you're looking for iconic denim, performance gear, or vintage-inspired pieces, there's something here for every Western fashion lover.
Wrangler is a true icon in Western wear, famous for its nearly indestructible denim that's been a staple for cowboys for generations. While Hooey offers a fresh, modern take on the lifestyle, Wrangler is all about that timeless, rugged Americana look. You'll find classic Western shirts, durable jeans, and outerwear with a focus on function and authenticity.
Their price point is super accessible, with most jeans landing in the $30-$70 range. If you appreciate Hooey's connection to cowboy culture but crave the foundational pieces that started it all, Wrangler is your go-to for staples that never go out of style.
Shop now at wrangler.com
Ariat is where performance equestrian gear meets stylish Western fashion. Known primarily for their incredibly comfortable and technologically advanced boots, they also offer a full line of apparel engineered for riders and anyone with an active lifestyle. Their jeans, shirts, and outerwear are designed to move with you.
With prices ranging from $50 to $200, Ariat is a step up in terms of technical features. While Hooey masters the casual Western vibe, Ariat is the perfect choice when you need your Western wear to perform as good as it looks, whether you're in the saddle or on your feet all day.
Shop now at ariat.com
For a sleeker, more modern take on Western fashion, Cinch is the name to know. Their clothing is known for its tailored fits and contemporary designs, offering a polished look that works just as well for a night out as it does for a rodeo. They offer a great selection of high-quality jeans, printed shirts, and outerwear.
While sharing a similar mid-range price point with Hooey ($40-$100), Cinch’s aesthetic is more refined and less graphic-heavy. Think of them as the perfect brand for the modern cowboy who wants to look sharp and on-trend without sacrificing comfort.
Shop now at cinchjeans.com
Stetson is a legendary name that’s basically synonymous with the cowboy hat. But beyond their iconic headwear, they offer a curated collection of premium Western-inspired clothing, boots, and fragrances. Their style is all about timeless, heritage-rich quality that evokes the spirit of the American West.
Their products are priced at a premium level, with hats starting around $50 and boots climbing past $300. Where Hooey provides a broad range of fashionable apparel, Stetson specializes in those authentic, investment-worthy accessories that complete a true Western look.
Shop now at stetson.com
If you're looking for Western style with a rebellious edge, Rock & Roll Cowboy is your brand. They masterfully blend cowboy aesthetics with a modern, rock-and-roll attitude, resulting in bold graphic tees, fashion-forward denim, and statement outerwear. It's Western wear for those who aren't afraid to stand out.
Pricing is similar to Hooey, ranging from about $30 to $80. Compared to Hooey's more traditional Western vibe, Rock & Roll Cowboy injects a shot of urban swagger and personality into every piece, making it a great alternative for a younger, trend-focused audience.
Shop now at rockandrollcowboy.com
Rough Stock occupies a unique space where Western heritage meets modern streetwear. Their collection of shirts, hats, and outerwear pairs classic Western motifs with contemporary cuts and designs, creating a look that feels both authentic and current. It's the kind of gear you could wear at a rodeo or on a city street.
With items priced from $40 to $100, they hit a sweet spot of quality and style. While Hooey offers a more direct nod to cowboy culture, Rough Stock appeals to those who appreciate that heritage but want it fused with a distinct urban fashion sensibility.
Shop now at roughstockclothing.com
Double Barrel serves up a nostalgic take on Western fashion with its Americana and vintage-inspired designs. Their specialty is creating timeless pieces like pearl-snap shirts, stylish vests, and classic hats that feel like they have a story to tell. It’s all about attention to detail and a retro-cool aesthetic.
Their products typically range from $50 to $150. If you appreciate the quality of Hooey but lean more toward a heritage vibe than a modern one, Double Barrel is the perfect place to find those unique, vintage-inspired pieces to add to your collection.
Shop now at doublebarrelclothing.com
For classic Western style on a budget, Panhandle is a fantastic option. They offer a wide range of functional, everyday Western wear, including jeans, shirts, and accessories, most of which are priced between $20 and $70. Their focus is on no-frills, practical clothing that gets the job done.
Like Hooey, they cater to those who love Western fashion, but Panhandle tends to stick to more straightforward, traditional designs. It's an excellent choice for building out your Western wardrobe with reliable, affordable essentials.
Shop now at panhandlewesternwear.com
While Hooey offers a great selection of caps, Bullhide is a true specialist in the world of Western hats. They offer an incredible variety of cowboy hat styles, from traditional straw and felt to more fashion-forward designs in leather. Their craftsmanship and attention to detail make them a go-to for authentic headwear.
Priced generally between $50 and $200, Bullhide hats are an investment in quality. If you want to find the perfect hat to anchor your Western look, their huge collection is the place to start.
Shop now at bullhidehats.com
Rodeo Queen adds a fun, feminine, and slightly bohemian twist to Western style. Their collections feature pieces like flowy dresses, chic skirts, and stylish tops - all with a distinct country-chic and vintage-inspired vibe. It's Western fashion with a softer, more romantic edge.
With prices mostly between $50 and $150, it aligns with a mid-range budget. Where Hooey has a more rugged, unisex appeal, Rodeo Queen is perfect for women who want to embrace cowboy culture with uniquely feminine and fashionable designs.
Shop now at rodeo-queen.com
Miss Me is famous for bringing a touch of glam to the Western world. They're best known for their embellished denim, featuring intricate stitching, rhinestones, and pocket details that make a statement. Their style is a fun fusion of casual comfort and eye-catching sparkle rooted in a Western aesthetic.
Their jeans and apparel typically range from $80 to $200. If you love the casual feel of Hooey but want to turn up the dial with some glitter and flair, Miss Me offers the perfect way to add some shine to your Western-inspired outfits.
Shop now at missme.com
Cowboy Lifestyle Network is more than just an apparel brand, it's a celebration of Western culture. They offer a range of casual wear like graphic t-shirts and hats that showcase a love for all things rodeo, country, and cowboy. Their approach is all about authenticity and community.
Priced affordably between $20 and $80, their apparel is accessible for any enthusiast. Similar to Hooey, they are deeply rooted in the Western lifestyle, but their focus is broader, making them a great source for anyone wanting to rep cowboy culture every day.
Shop now at cowboylifestylenetwork.com
Just as the name suggests, this brand is all about rugged durability. Tougher Than Leather specializes in heavy-duty Western apparel, with a focus on high-quality leather jackets, vests, and accessories meant to last a lifetime. Their aesthetic is serious, no-nonsense cowboy gear with an outlaw edge.
Their durable pieces, especially leather jackets, can climb over $300. Compared to Hooey's more versatile and casual approach, Tougher Than Leather is for the person who needs gear that can withstand serious wear and tear while still looking authentically Western.
Shop now at tougherthanleather.com
Representing the official brand of Professional Bull Riders, PBR offers apparel that's directly tied to the heart of rodeo culture. You'll find a massive selection of graphic tees, hoodies, and ball caps that are perfect for rodeo fans and anyone who loves a sporty, high-energy Western aesthetic.
Most of their gear is very affordable, typically falling in the $20 to $50 range. While Hooey appeals to a broad Western lifestyle audience, PBR is more specifically focused on the sport of bull riding, making it the perfect brand for dedicated rodeo enthusiasts.
Shop now at PBR.com
Liberty Black takes the classic cowboy boot and gives it a serious fashion upgrade. Specializing in high-quality, statement-making footwear, their boots feature unique details like embossed leather, stylish buckles, and distressed finishes. They are boots designed to be the star of an outfit.
As a premium boot brand, expect prices from $150 to $300. While Hooey covers your full apparel needs, Liberty Black focuses on crafting those fun, trendy boots that perfectly blend Western tradition with modern, fashion-forward style.
Shop now at libertyblack.com
Cowgirl Tuff is all about bold, fun, and spirited Western fashion. Their collections are packed with vibrant colors, eye-catching graphic tees, and playful denim, creating a look that’s perfect for festivals, concerts, or just adding a pop of personality to your day. Their vibe is youthful and free-spirited.
With prices ranging from $30 to $80, they offer an energetic and affordable alternative. Whereas Hooey has a more grounded, rugged feel, Cowgirl Tuff is the brand to check out when you want your Western wear to be as colorful and exciting as you are.
Shop now at cowgirltuff.com
Another heritage brand in the world of Western wear, Resistol is renowned for its iconic, expertly crafted cowboy hats. With nearly a century of history, their name is trusted for quality and authenticity. They also offer a selection of high-end boots and accessories to complete your look.
Resistol’s products are an investment, with hats starting at $50 and premium boots going over $500. While Hooey focuses on everyday Western apparel, Resistol is the master of those premium, finishing-touch items that signify true cowboy style.
Shop now at resistol.com
Scully excels at creating vintage-inspired Western apparel with a focus on incredible detail and fine craftsmanship, especially with leather and suede. Their collections feature throwback shirts, fringed jackets, and elegant vests that anachronistically nod to bygone eras of the Wild West.
Items generally range from $50 up to $200. If you love the Western theme of Hooey but are drawn to a more classic, retro aesthetic, Scully's heritage-inspired designs will feel like the perfect find for a timeless wardrobe.
Shop now at scullyleather.com
For those whose Western lifestyle includes a lot of time spent outdoors, Outback Trading Company is an essential brand. They specialize in durable, functional outerwear like weatherproof jackets, durable vests, and crushable hats designed to withstand the elements without sacrificing style.
Their high-performance gear is typically priced from $70 to $200. While Hooey offers great casual outerwear, Outback is the go-to when you need reliable, weather-resistant protection that still feels right at home on the ranch or trail.
Shop now at outbacktrading.com
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