Let's be real - when you need an affordable, stylish, and on-trend piece to spice up your wardrobe, H&M is usually one of the first stops. It's the reliable friend you can always count on for everything from essential basics and office wear to that perfect last-minute party dress, all without feeling guilty about the price tag.
But when you're looking to broaden your style horizons and discover some new favorites with a similar wallet-friendly vibe, there are plenty of other stores delivering the looks you'll love. Whether you want something a bit more polished, edgier, or focused on high-quality basics, here are 22 incredible brands like H&M to check out for your next fashion fix.
If H&M is the cool high-street favorite, Zara is its sophisticated, slightly more high-fashion sibling. Famous for its lightning-fast ability to get runway looks into stores, Zara delivers chic, European-inspired pieces for women, men, and kids. Expect to find tailored blazers, sleek dresses, and on-trend accessories that feel more expensive than they are, with most items falling between $20 and $80.
While H&M covers a broad range of styles, Zara’s aesthetic leans more minimalist and polished. It’s the perfect place to find that sharp, modern piece that instantly elevates your look. Plus, a huge focus on sustainability and timeless designs makes it a staple for conscious shoppers.
Shop now at zara.com
For those who love H&M's basics but crave higher quality, Uniqlo is a must-try. This Japanese brand is the undisputed king of functional, minimalist essentials that are built to last. Think flawlessly designed t-shirts, luxe-feeling cashmere sweaters, and innovative performance wear like HEATTECH for cold weather - all typically priced from $10 to $50.
Uniqlo is less about chasing fleeting trends and more about perfecting timeless wardrobe staples. While H&M offers variety and trend-driven pieces, Uniqlo focuses on quality fabrics, practical design, and a clean, versatile aesthetic that works for everyone. Their pieces are designed to be the foundation of your wardrobe for years to come.
Shop now at uniqlo.com
Forever 21 is all about embracing the fun, youthful, and ultra-trendy side of fashion at seriously low prices, with most items between $5 and $40. It’s the go-to spot for grabbing that of-the-moment top, a festival-ready outfit, or a daring party dress you might only wear once. If a style is popping off on social media, you can bet Forever 21 has a version of it.
Compared to H&M, Forever 21 skews younger and is even more fast-paced with its trend adoption. It's less about wardrobe basics and more about experimentation and bold self-expression. If you want to try out a wild new trend without making a big investment, this is your place.
Shop now at forever21.com
Hailing from the UK, Primark has gained a cult following for its jaw-droppingly low prices. We’re talking t-shirts for under $5 and jeans for around $15. You can find everything here, from basic tees and pajamas to trendy outfits, shoes, and even home goods. They are a must-visit for anyone looking to do a major wardrobe haul on a tiny budget.
Primark is arguably even more affordable than H&M, making it a favorite for basics and stocking up on essentials. While it's also trend-aware, its main selling point is the unbeatable value across a massive range of products - you can walk in for a pair of socks and walk out with a whole new wardrobe.
Shop now at primark.com
With its casual, laid-back Australian vibe, Cotton On is perfect for comfortable and stylish everyday wear. Their collection is filled with soft graphic tees, easy-going dresses, comfy activewear, and swimwear, typically priced between $15 and $50. It’s fashion that feels lived-in and effortless from day one.
Like H&M, Cotton On offers trendy and affordable pieces, but it leans much more into a relaxed, beachy aesthetic rather than urban chic. It’s also heavily focused on sustainability and making a positive impact through its foundation, making it a great destination for shoppers who want their purchase to do some good.
Shop now at cottonon.com
Part of the same parent company as Zara, Bershka is the group's rebellious, youthful spirit. Aimed at a younger, trend-setting audience, its style is unapologetically bold, edgy, and soaked in streetwear culture. Expect vibrant colors, daring cut-outs, and statement graphics on everything from tops to outerwear, with prices usually in the $20 to $70 range.
If H&M taps into mainstream trends, Bershka is right at the cutting edge, reflecting what’s happening in music and online culture. It's the place to go when you want your clothes to make a statement and stand out from the crowd.
Shop now at bershka.com
Another brand from the Zara family, Pull & Bear finds its groove in casual, easy-going streetwear for a young audience. The aesthetic is all about comfort and cool, inspired by youth culture vibes from Palm Springs to Tokyo. You'll find lots of great denim, graphic tees, hoodies, and relaxed everyday outfits, mostly priced between $20 and $60.
Pull & Bear shares H&M’s affordable price point and knack for trends but zeros in on a more casual, everyday streetwear look. It’s perfect for building a cool, off-duty wardrobe and, like its sister brands, places a growing emphasis on creating sustainable collections.
Shop now at pullandbear.com
Mango offers a more refined, contemporary take on fast fashion, making it a fantastic step-up from H&M without a huge jump in price. With clothing typically ranging from $30 to $100, Mango excels at sophisticated dresses, chic blouses, and tailored pieces that look great at the office or on a stylish weekend outing.
Think of Mango as the place you go for polished, Mediterranean-inspired pieces that feel both trendy and timeless. It's similar to H&M in its accessibility but provides a slightly more mature and elegant aesthetic, prioritizing quality fabrics and clean silhouettes that you can wear for seasons to come.
Shop now at shop.mango.com
Stradivarius is all about dreamy, feminine, and trend-forward fashion that doesn't take itself too seriously. The brand offers a creative mix of styles, blending whimsical boho details, modern urban elements, and soft, romantic silhouettes. Its prices, a very friendly $20-$70, make it easy to experiment with fun prints, eye-catching textures, and playful details.
If you love H&M's trend pieces, Stradivarius pushes that creativity even further. It's for the shopper who wants unique, imaginative fashion that helps express a soft yet spirited personality, moving beyond basic trends into something more personal and fun.
Shop now at stradivarius.com
As a massive online retailer, ASOS is like the world's biggest and trendiest walk-in closet. It hosts hundreds of brands (including its own popular in-house labels) and offers a staggering variety of styles for literally everyone. Prices range from super-affordable basics around $10 to designer pieces in the hundreds.
What sets ASOS apart is its sheer curation and variety. While H&M offers a curated collection, ASOS gives you endless choices, from niche aesthetics to mainstream trends, all under one digital roof. It’s perfect for fashion explorers who love discovering new brands and want options for every possible occasion.
Shop now at asos.com
Boohoo is a powerhouse of ultra-fast, ultra-affordable fashion, dropping hundreds of new styles daily. With most items priced between $10 and $50, it’s a go-to for trend-chasers who want the absolute latest celebrity and runway-inspired looks right now. It is particularly great for bold party dresses and edgy night-out tops.
Boohoo operates on a similar trend-focused model as H&M but at an even faster and more affordable pace. If H&M is about accessible trends, Boohoo is about getting statement looks for less, making it perfect for one-off events or trying out a daring style without the commitment.
Shop now at boohoo.com
Urban Outfitters curates a cool mix of retro-inspired, bohemian, and edgy styles for a creative, youthful audience. Alongside its trendy apparel, you'll find vinyl records, apartment decor, and quirky accessories. Clothing usually sits in the $20 to $80 range, offering a distinct aesthetic you won’t find just anywhere.
While sharing a similar price point with H&M, Urban Outfitters caters to a more alternative, hipster crowd. Its vibe is less about broad, mainstream fashion and more about curated, niche styles that feel individual and expressive. It's the place to find a vintage-inspired band tee, a funky pair of corduroys, or a cool slip dress.
Shop now at urbanoutfitters.com
This European brand delivers fresh, trend-forward collections that feel energetic and fashion-conscious. Reserved has a knack for translating high-fashion concepts into wearable, affordable pieces for both men and women, with prices generally sitting between $15 and $70. Their designs often feature bold colors, unique prints, and modern silhouettes for a lively wardrobe refresh.
Reserved is comparable to H&M in affordability and its wide range of offerings, but it often brings a more vibrant, Polish fashion sensibility to its collections. It's a great choice if you're looking for playful statement pieces alongside your everyday essentials.
Shop now at reserved.com
A staple on the British high street, New Look offers accessible, on-trend fashion for a wide audience. With something for everyone - from teens to women in their 40s - they provide a versatile mix of casual basics, work essentials, and fun partywear, all at great price points (usually $15-$60). They're especially known for their inclusive sizing and fabulous shoe selection.
New Look’s appeal is very similar to H&M's: it’s a reliable one-stop shop for up-to-date styles that are easy to wear and even easier on your wallet. Its constant new arrivals and frequent sales make it a favorite for scooping up fashion-forward finds.
Shop now at newlook.com
C&A is a trusted European retailer focused on providing affordable, practical, and good-quality fashion for the whole family. Their collections are grounded in everyday essentials, from comfortable basics to durable kids' wear, typically priced from $10 to $50. They make reliable style accessible to everyone.
What makes C&A shine is its strong commitment to sustainability, particularly with organic cotton, long before it became a mainstream trend. While H&M is known for its of-the-moment fashion drops, C&A focuses more on durable, timeless pieces that are both budget-friendly and kind to the planet.
Shop now at c-and-a.com
Want Mango's chic, sophisticated style for even less? Mango Outlet is your secret weapon. It’s where you'll find past-season items at significantly reduced prices, often below $50. You can score beautiful dresses, quality leather goods, and sharp workwear that feel timeless, making it perfect for building a high-quality wardrobe on a budget.
In contrast to H&M's newness, Mango Outlet offers lasting style for a fraction of the cost. It’s ideal for smart shoppers who appreciate thoughtful design and quality materials but love the thrill of a good deal.
Shop now at shop.mango.com/us/outlet
Shein is the undeniable behemoth of ultra-fast fashion, known for its unbelievably low prices and an inventory that feels practically infinite. If a micro-trend exists, Shein has it - in five different colors. With tops starting around $5 and dresses frequently under $15, it's a paradise for compulsive trend-hoppers and those looking for very specific, niche styles.
Shein takes the H&M fast-fashion model and cranks it up to hyperspeed, focusing on quantity and speed above all else. Its app-first, social media-driven shopping experience has made it a phenomenon for shoppers who want the maximum number of new, trendy items for the absolute minimum cost.
Shop now at us.shein.com
PrettyLittleThing is all about glamour, confidence, and serving looks for a night out. Driven by celebrity and influencer collaborations, PLT offers bodycon dresses, bold co-ords, and statement heels designed to get you noticed. Their vibe is unapologetically sexy and trend-heavy, with prices that make dressing up for the weekend incredibly affordable, usually $15 to $50.
While H&M has trendy sections, PLT dedicates its entire brand to statement-making, going-out fashion. It services shoppers looking for that "wow" factor, whether it's a sparkly birthday dress or a killer festival fit, without breaking the bank.
Shop now at prettylittlething.us
Even though it's now sold exclusively through ASOS, Topshop still carries its iconic legacy of British cool-girl style. Renowned for its cutting-edge denim (hello, Jamie jeans!), unique trend pieces, and edgy basics, Topshop blends high-street accessibility with a boutique feel. Its prices are a bit higher than H&M but still sit in an affordable sweet spot.
Topshop has always been a trendsetter, not just a follower. While H&M is great for interpreting trends for the masses, Topshop offers a more curated, uniquely British take on what's cool - perfect for anyone who wants their style to have a bit of an edge.
Shop now at asos.com/us/topshop
Missguided is your hype girl. The brand's fashion is for the empowered, bold, and forward-thinking shopper who isn't afraid to own their style. From form-fitting dresses and trendy loungewear to statement outerwear, Missguided is all about empowering you to be unapologetically yourself. Their prices are super competitive, usually in the $20-$60 range.
It sits in a similar space as Boohoo and PrettyLittleThing, offering super-trendy, Gen Z-focused fashion that’s closely aligned with internet culture. If H&M is the friendly girl-next-door of fashion, Missguided is the confident trendsetter leading the pack.
Shop now at missguidedus.com
Originally started as an eBay store selling vintage finds, Nasty Gal has evolved into a global brand for fashion rule-breakers. Its style is a rock-and-roll mix of vintage-inspired pieces, edgy silhouettes, and statement-making details. Expect faux leather, fringe, cool band tees, and platform shoes a-plenty, perfect for those with a flair for the dramatic.
Nasty Gal serves up attitude and individuality, giving it a much more distinct point-of-view than the broader, more mainstream appeal of H&M. If you find H&M a little too safe at times, Nasty Gal is the place to stir things up.
Shop now at nastygal.com
Pacsun captures the essence of laid-back California-cool style. As a retailer stocking both its own labels and popular brands like Brandy Melville and Champion, it's a one-stop-shop for beachy, skate, and streetwear aesthetics. It’s the number one source for graphic tees, relaxed denim, branded hoodies, and summer-ready bikinis.
The vibe at Pacsun is significantly more relaxed and youth-culture-focused than H&M. While both are on-trend, Pacsun's trends are filtered through a sunny, West Coast lens catered to teens and young adults looking for effortlessly cool weekend wear.
Shop now at pacsun.com
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