If you're a fan of clean lines, sharp tailoring, and a sophisticated, no-fuss aesthetic, then you probably already have some Helmut Lang in your wardrobe. The brand defined a generation of modern minimalism with its sleek silhouettes and understated approach to luxury, making it a go-to for effortlessly chic essentials.
But part of the fun of fashion is discovering new brands that capture a similar vibe. If you love Helmut Lang's cool and refined style, here are 19 other brands you should definitely have on your radar.
COS (Collection of Style) offers modern, functional, and considered design for prices that won't break the bank. Known for its clean lines, architectural shapes, and sustainable fabrics, the brand is a master of high-quality basics. Think of it as Helmut Lang's more accessible, eco-conscious cousin, with tailored trousers, simple tops, and structured dresses typically falling in the $50-$300 range.
Shop now at us.cos.com
Theory is your go-to for incredibly well-fitting wardrobe essentials perfect for a modern, professional wardrobe. Specializing in sleek blazers, perfectly cut trousers, and sophisticated tops, the brand uses premium fabrics that make everything feel elevated. It shares Helmut Lang's focus on refined, versatile pieces but leans slightly more into polished workwear, making it a perfect choice for building out your office attire.
Shop now at www.theory.com
French brand A.P.C. (Atelier de Production et de Création) is celebrated for its minimalist staples with a touch of effortless Parisian chic. While famous for its raw denim, the brand also excels at understated essentials like simple coats, classic sweatshirts, and perfectly cut tees. It shares Helmut Lang’s commitment to quality over trends but brings a more relaxed, ready-to-wear cool to the table.
Shop now at www.apc.fr
Jil Sander is minimalism at its most luxurious. The German label is synonymous with sharp tailoring, ultra-premium fabrics, and an almost clinical precision in its designs. If you love Helmut Lang's clean aesthetic but want to elevate it with a true high-fashion, couture-level finish, Jil Sander is the ultimate destination for investment pieces like crisp shirts and structured dresses that will last a lifetime.
Shop now at jilsander.com
For minimalist style with a focus on ethical production and transparent pricing, Everlane is a must-know. The brand offers timeless wardrobe basics like simple tees, cashmere knits, and versatile trousers in neutral palettes. While much more affordable than Helmut Lang, Everlane shares its dedication to clean aesthetics and quality staples, making it an excellent choice for building a minimalist wardrobe on a budget.
Shop now at www.everlane.com
Founded by Ashley and Mary-Kate Olsen, The Row is the epitome of quiet luxury. The brand offers flawlessly tailored pieces crafted from the most exquisite fabrics, with a focus on perfect-fit trousers, oversized coats, and divine cashmere. If Helmut Lang is minimalist luxury, The Row is that philosophy taken to its most extreme and exclusive conclusion, creating true investment pieces for a discreetly wealthy clientele.
Shop now at www.therow.com
Vince nails the sweet spot between refined luxury and relaxed, everyday style. Known for its incredibly soft cashmere, silk blouses, and effortless-fitting pants, the brand masters casual elegance. It has a similar devotion to elevated essentials as Helmut Lang but with a softer, more laid-back energy inspired by its California roots. It's the perfect brand for understated style that feels both polished and comfortable.
Shop now at www.vince.com
Hailing from Sweden, Filippa K embodies classic Scandinavian design: think timeless, functional, and effortlessly stylish. The brand creates minimalist wardrobe staples like tailored jackets, simple shirts, and straight-leg trousers with a strong emphasis on sustainability. Filippa K shares Helmut Lang’s clean ethos but with a distinct focus on eco-conscious materials and durable, long-lasting closet heroes.
Shop now at filippak.com
Under the creative direction of Hedi Slimane, Celine delivers a sharp, edgy take on minimalism. Expect rock-and-roll-infused tailoring, sleek leather pieces, and a largely monochrome palette that feels relentlessly modern. While firmly in the high-luxury camp, Celine’s recent collections offer an avant-garde interpretation of the clean lines and powerful silhouettes that Helmut Lang fans adore.
Shop now at celine.com
Budapest-based Nanushka brings a warm, earthy feel to minimalism. The brand is known for its signature vegan leather, relaxed silhouettes, and sustainable practices. If you love Helmut Lang's modern aesthetic but crave more texture and a touch of bohemian-meets-city polish, Nanushka is your brand. It offers easy-wearing dresses and separates that are both stylish and conscious.
Shop now at nanushka.com
Jigsaw is a British high-street brand focused on creating well-made, timeless pieces with a modern sensibility. Their collections feature beautiful tailoring, quality knitwear, and classic trousers that balance style and practicality. It's a great alternative to Helmut Lang if you're looking for understated, elegant wardrobe staples at a more accessible mid-range price point.
Shop now at www.jigsaw.com
Led by Christophe Lemaire and Sarah-Linh Tran, this Parisian label is celebrated for its fluid, understated elegance. Lemaire offers relaxed tailoring, luxurious oversized shirts, and soft trousers in a muted, sophisticated color palette. The aesthetic is similar to Helmut Lang's in its quiet luxury, but with a softer, more romantic and artisanal feel that is distinctly French.
Shop now at www.lemaire.fr
Known for its ultra-cool Scandinavian vibe, Acne Studios blends minimalism with quirky, artistic, and experimental details. Alongside its iconic denim and leather jackets, you'll find minimalist knits and sharp separates with an edgy twist. It's a great match for Helmut Lang lovers who want a similar clean and modern foundation but aren't afraid of a more noticeable, fashion-forward statement.
Shop now at www.acnestudios.com
British designer Margaret Howell is a master of understated, functional style rooted in classic tailoring and high-quality fabrics. Her designs are timeless and utilitarian, focusing on pieces like simple shirts, pleated trousers, and durable outerwear. She shares Helmut Lang’s appreciation for craftsmanship and a pared-back aesthetic, perfect for those who value authenticity above all else.
Shop now at www.margarethowell.co.uk
For those in the know, Vejas Frees is a rising label championing a thoughtful, utilitarian approach to fashion. The brand focuses on relaxed silhouettes, innovative outerwear, and sustainable production at accessible prices. It shares Helmut Lang's minimalist spirit but infuses it with a more experimental, streetwear-inspired feel that feels fresh and modern.
Shop now at vejasfrees.com
Loro Piana is the zenith of understated luxury, specializing in the world's finest natural fibers like cashmere and vicuña. The brand's minimalist clothing, like its incredibly soft sweaters and impeccably tailored coats, is defined by an unparalleled commitment to quality. It's a high-end comparison to Helmut Lang, appealing to a customer who seeks absolute perfection in fabric and subtle elegance.
Shop now at loropiana.com
Tibi delivers modern, creative minimalism with pragmatic, everyday appeal. Think sleek separates, cool blazers, and versatile dresses in neutral color palettes with unexpected pops of color. Founded by Amy Smilovic, the brand's aesthetic is sophisticated and polished like Helmut Lang's but with a slightly more feminine and contemporary, trend-aware personality.
Shop now at www.tibi.com
Khaite creates luxurious and feminine pieces that masterfully balance structure and softness. Known for its perfect-fit jeans, sensual knitwear, and sleek dresses, the NYC-based brand has a strong fan following. It shares Helmut Lang's minimalist roots but injects a dose of romantic, fashion-forward energy, making its pieces feel both timeless and incredibly current.
Shop now at khaite.com
Joseph is a British brand celebrated for its sophisticated and minimalist approach to modern luxury. The collections revolve around impeccable trousers, luxe knitwear, and sleek coats, all designed with a perfect fit in mind. It's on par with Helmut Lang in its offering of elegant, versatile essentials that form the foundation of a chic, contemporary wardrobe.
Shop now at www.joseph.co.uk
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Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.