If you love the playful, rebellious, and totally unique vibe of Heaven by Marc Jacobs, you know the magic of fashion that doesn't take itself too seriously. It’s all about bold graphics, fun pop culture nods, and that perfect blend of high fashion strangeness and streetwear cool.
But part of the fun is discovering new labels that share that same quirky spirit. If you're looking to expand your wardrobe with more standout pieces, here are 19 brands that capture a similar eclectic and irreverent energy.
London-based Lazy Oaf is a must-know for anyone drawn to Heaven's cartoonish appeal. Known for its unapologetically loud, graphic-heavy streetwear, the brand serves up everything from hoodies with bold illustrations to printed smock dresses and playful accessories. Their humor is a bit more upfront and irreverent, leaning heavily into a skate-inspired, youthful vibe that feels like Heaven’s fun-loving British cousin.
Shop now at lazyoaf.com
For those who love Heaven’s rebellious streak, Dolls Kill turns the volume way up. This online retailer is a hub for multiple alternative identities, from punk and goth to e-girl aesthetics. While Heaven mixes quirk with a designer touch, Dolls Kill is all about making a louder, more provocative statement. Expect lots of metallics, daring silhouettes, and edgy accessories that share Heaven's boundary-pushing spirit, but with a much darker and more aggressive edge.
Shop now at dollskill.com
If Heaven’s whimsical accessories are your favorite part of the brand, then Irregular Choice is your shoe paradise. They specialize in fantastical, over-the-top footwear and bags that are practically wearable art. Think glittery heels with sculptural characters, boots covered in bold prints, and fairytale-inspired details. It channels a similar "more is more" philosophy but filters it through a whimsical, storybook lens.
Shop now at irregularchoice.com
Tokidoki is built on a universe of cute, wild, and unforgettable characters, making it a perfect match for fans of Heaven's pop-culture cartoonishness. This Japanese-inspired brand plasters its adorable art across clothing, handbags, and collectible figurines. It shares Heaven's love for vibrant graphics but leans heavily into the kawaii aesthetic, offering a sweeter, more manga-centric take on playful fashion.
Shop now at tokidoki.it
An icon of quirky fashion, Betsey Johnson has been mixing exuberant, fun, and feminine styles for decades. Her designs are known for their over-the-top prints, playful embellishments, and a touch of punk attitude. While Heaven has a more modern streetwear feel, Betsey Johnson offers a similar commitment to individuality with a more glam, rock-and-roll sensibility. Think bold floral dresses and novelty bags.
Shop now at betseyjohnson.com
Rooted in UK youth culture, Hype. is a streetwear brand that shares Heaven's passion for eye-catching prints and collaborations. Their collections are packed with vibrant graphic tees, hoodies, and backpacks, often featuring wild, galaxy-inspired designs and pop-culture tie-ins. Hype. is perfect for an everyday, casual look that still packs a punch, focusing more squarely on street and skate style.
Shop now at hypebeast.com/hype
Kate Spade is like Heaven’s sophisticated, Park Avenue cousin who still has a delightfully quirky secret. While the overall look is more polished and feminine, the brand excels at incorporating fun, unexpected twists - especially in its accessories. You'll find handbags shaped like ladybugs, wallets with whimsical prints, and jewelry with playful motifs. It's a great choice when you want a touch of weirdness within a classic, well-made framework.
Shop now at katespade.com
Aussie brand Mister Zimi is all about vibrant, retro-inspired patterns and fearless use of color. Their silhouettes are often simple and flattering - think shift dresses, flowy tops, and wide-leg pants - letting the bold prints do all the talking. While the vibe is more bohemian and tropical than Heaven's edgier look, it shares an equally strong passion for personality-driven statement pieces and serotonin-boosting color palettes.
Shop now at misterzimi.com
Channeling a rebellious, grunge aesthetic, The Ragged Priest is perfect for those who lean into Heaven’s punk side. Known for its distressed denim, chunky knits with bold patterns, and statement hardware, the brand has a distinct anti-establishment feel. It shares Heaven's playful individuality but expresses it through a darker, more deconstructed lens rooted in '90s subcultures.
Shop now at theraggedpriest.co.uk
The godmother of punk fashion herself, Vivienne Westwood has always celebrated rebellion, individuality, and avant-garde design. Her work blends historical tailoring with provocative social commentary and a healthy dose of punk attitude. Westwood operates at a much higher, more conceptual fashion level than Heaven, but the core spirit is the same: creating unforgettable clothing that makes a powerful statement.
Shop now at viviennewestwood.com
Wildfox offers supremely soft loungewear with a dreamy, vintage-inspired twist. Known for its witty taglines, faded graphics, and cozy sweaters, the brand captures a quirky, laid-back California vibe. If you love Heaven for its playful attitude but want something you can relax in, Wildfox’s fun, comfortable pieces are a perfect choice. It brings the sass without sacrificing comfort.
Shop now at wildfox.com
As the in-house brand of a massive online retailer, ASOS Design offers an enormous and ever-changing variety of trend-led pieces. It’s a goldmine for finding quirky, Heaven-inspired items on a budget. Whether you're after a dress with a weird print, an unusual silhouette, or a statement accessory, ASOS Design serves up playful, experimental fashion that lets you try out bold new looks without a huge investment.
Shop now at asos.com
Hear us out: while not a clothing brand, the kids' and youth lines from Skechers capture the fun, colorful, and slightly over-the-top energy of the Heaven aesthetic. Think shoes that light up, sneakers with cute cartoons, and brightly colored designs that prioritize fun above all else. They’re a great place to find playful footwear that adds a touch of pure, unadulterated joy to an outfit.
Shop now at skechers.com
If you believe a killer shoe makes the outfit, YRU is for you. This footwear brand specializes in bold, sky-high platforms, boots, and sneakers that are pure fantasy. Adorned with glitter, holographic materials, spikes, and rainbow soles, YRU shoes are designed for making an entrance. They share Heaven’s commitment to standout, statement-making pieces, focusing that energy entirely on elevating your footwear game.
Shop now at yru.com
Sugarhill Brighton creates cheerful clothing dotted with unique, hand-drawn prints. Their aesthetic feels vintage-inspired and sweet, featuring everything from sweaters with lightning bolts to dresses covered in rainbows or dinosaurs. It’s a less edgy and more wholesome take on quirky fashion, perfect for someone who loves the colorful storytelling of Heaven but prefers a gentler, more retro style.
Shop now at sugarhillbrighton.com
For those who love unconventional fashion but prefer a palette of black, Killstar is the go-to. This brand is deeply rooted in goth and occult culture, offering clothing and accessories with edgy graphics, witchy symbols, and a dark attitude. While aesthetically the opposite of Heaven's bright colors, it shares the same dedication to a strong, alternative point of view and making fashion a form of self-expression.
Shop now at killstar.com
Motel Rocks blends vintage-inspired flair with modern, party-ready styles. Known for their bold prints, micro-mini dresses, and trendy silhouettes, this UK-based label is perfect for creating a fun, eye-catching look for a night out. It echoes Heaven's youthful, fearless energy but directs it towards trendy, club-centric fashion that’s all about being seen.
Shop now at motelrocks.com
Gojane is your source for edgy, trend-driven pieces that won't break the bank. Their collections are filled with statement items - think holographic boots, glittery tops, and uniquely cut party dresses. Like Heaven, Gojane encourages a bold, experimental approach to style, offering dramatic and eye-catching options for those who want their outfits to have maximum impact.
Shop now at gojane.com
As a fast-fashion powerhouse, Zara's sister brand Bershka caters directly to a young, trend-savvy crowd with an appetite for colorful and playful looks. You'll find racks of statement pieces, from electric-hued cargo pants to mesh tops with quirky graphics. Bershka captures the youthful, vibrant spirit of Heaven but translates it into more accessible, mainstream trends that are easy to mix into your daily wardrobe.
Shop now at bershka.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
