If you're obsessed with fashion that feels like it’s pulled straight from a fairy tale, you probably already love Heaven. Known for its dreamy, ethereal aesthetic, the brand creates flowing silhouettes with delicate fabrics, whimsical ruffles, and romantic details that let you live out your fantasy dreams.
For everyone who loves wrapping themselves in chiffon, lace, and sheer beauty but wants to expand their wardrobe, we’ve found similar brands that capture that same magical essence. Here are 17 brands like Heaven for dreamy, ethereal fashion.
For Love & Lemons offers that romantic, feminine vibe you love but with a slightly more provocative and modern edge. Known for its intricate lace details, playful floral prints, and ruffled trims, this brand perfectly captures ethereal fashion while adding a fresh, daring attitude. Their designs are perfect for making a statement, whether for a special event or a romantic date night.
While Heaven is all about soft, vintage-inspired sweetness, For Love & Lemons isn't afraid to be a little bolder. Prices for their dreamy dresses and tops usually fall between $100 and $350. It’s the perfect brand for when you want your ethereal look to have a bit of a kick.
Shop now at forloveandlemons.com
Reformation combines effortless, vintage-inspired chic with a serious commitment to sustainability. Their collection of flowy dresses, feminine blouses, and relaxed skirts nails the light, romantic vibe that Heaven is known for, but with a slightly more minimalist approach. You'll find lots of delicate floral prints and soft fabrics that feel perfect for nearly any occasion.
This sustainable-first brand delivers chic femininity with an effortlessly cool vibe. Think flowy floral dresses, silky skirts, and vintage-inspired tops that share Heaven’s romantic energy but with a slightly more understated and minimalist twist. Their pieces are designed to be both environmentally friendly and incredibly stylish, making them a go-to for conscious shoppers.
Their prices range from $80 to $300, offering beautiful, airy pieces made from eco-conscious materials like recycled fabrics. If you love Heaven’s aesthetic but are looking for sustainable options that are perfect for everyday elegance, you'll feel right at home with Reformation.
Shop now at reformation.com
Spell is pure bohemian glamour. This Australian brand channels a free-spirited, festival-ready vibe with its flowing maxi dresses, intricate prints, and stunning handcrafted details. Their pieces often feature bold patterns and layered textures, which gives them a rich, worldly feel that still feels dreamy and romantic.
Compared to Heaven's soft and subtle fantasy-wear, Spell is a bit more dramatic and leans heavily into vintage gypsy style. Prices typically range from $100 up to $400 for their coveted kimonos and dresses. Bonus: they’re also focused on ethical and sustainable production.
Shop now at spell.co
Ulla Johnson offers a sophisticated and elevated take on the bohemian look. With a deep focus on artisanal craftsmanship and luxurious, natural fabrics, her collections feel both ethereal and incredibly refined. You'll find flowing dresses, exquisitely embroidered blouses, and richly textured skirts that carry a similar dreamy energy as Heaven, but in a more polished, grown-up way.
Think of it as Heaven's chic older sister who has traveled the world. Price points are higher, generally ranging from $300 to over $1,000, making these true investment pieces that are timelessly beautiful.
Shop now at ullajohnson.com
If your idea of dreamy fashion is less about layers of tulle and more about an effortless silk slip dress, Realisation Par is for you. The brand is famous for its simple, vintage-inspired silhouettes in delicate prints and soft pastel shades that scream laid-back romance. Their pieces capture the ethereal feeling with minimal fuss.
While Heaven goes for more elaborate details, Realisation Par proves that simplicity can be just as enchanting. With prices mainly between $100 and $250, it's an accessible way to build a wardrobe of feminine, easy-to-wear pieces with a nostalgic charm.
Shop now at realisationpar.com
Anthropologie is a treasure trove for anyone who loves boho, vintage-inspired, and romantic clothing. While they carry a wide variety of brands and styles, their overall aesthetic is a perfect match for Heaven lovers. You can easily find flowy floral dresses, delicate embroidered tops, and layered skirts that fit right into that dreamy wardrobe.
What makes Anthropologie great is its curated mix of unique and artisanal pieces that you won’t find anywhere else. With a broad price range from $50 to $400, it's a fantastic one-stop shop for building an ethereal look from head to toe.
Shop now at anthropologie.com
No list about ethereal fashion would be complete without Free People. The brand is practically synonymous with the free-spirited, boho-chic lifestyle. They excel at laid-back romanticism, offering tons of flowing maxi dresses, lace-trimmed blouses, and versatile layering pieces in soft fabrics and vintage-inspired prints.
Free People shares Heaven’s youthful, dreamy heart but presents it in a more casual, everyday-wearable way. It’s perfect for that effortless, "I just threw this on" look that still feels magical. Prices are also friendly, ranging from about $40 to $300.
Shop now at freepeople.com
An ethereal outfit needs the perfect footwear, and Ancient Greek Sandals delivers just that. This brand creates handcrafted leather sandals that are both timeless and elegant, often feeling like they're inspired by mythology itself. Their minimalistic designs, intricate straps, and metallic finishes are perfect for completing a dreamy look.
While it’s purely a footwear brand, the aesthetic perfectly complements the whimsical vibes of labels like Heaven. Priced typically between $150 and $300, these artisanal sandals are the finishing touch your fantasy outfits have been waiting for.
Shop now at ancientgreeksandals.com
Sea New York strikes a beautiful balance between romantic, vintage inspiration and modern wearability. The collections are full of pieces with special, artisanal details like quilting, embroidery, and lace. Their ruffled dresses, elegant blouses, and textured skirts evoke the same nostalgic, dreamy feeling you get from Heaven.
However, Sea brings a sense of refined, timeless craftsmanship to its fairy-tale aesthetic, creating pieces that feel special but not costume-like. In the $250 to $600 range, these are thoughtful additions to a romantic wardrobe.
Shop now at seanewyork.com
True to its name, Reverie creates clothing for daydreamers. This boutique brand specializes in ultra-feminine, vintage-style dresses that capture a soft, romantic essence. Featuring playful floral prints, puff sleeves, and lightweight, flowing fabrics, its designs align perfectly with Heaven’s ethereal spirit.
Reverie often leans into slightly more playful and youthful silhouettes while maintaining the delicate, fairy-tale quality. Prices generally fall between $150 and $400, offering dreamy designs that are perfect for almost any occasion.
Shop now at reverieboutique.com
Loup Charmant is perfect for the romantic minimalist. The brand focuses on organic, natural fabrics and simple, breezy silhouettes that feel like a gentle cloud. Their collection of airy dresses and blouses embodies a serene, beachy aesthetic that is ethereal in its own quiet, understated way.
If you love Heaven’s vibe but prefer less ornamentation and more focus on fabric and comfort, Loup Charmant is a dream. Their pieces are investments in quality and understated elegance, with prices generally sitting between $200 and $500.
Shop now at loupcharmant.com
Christy Dawn creates beautiful, vintage-inspired dresses and separates with a deep reverence for Mother Earth. Each piece is crafted from sustainable materials, often using deadstock fabrics that would otherwise go to waste. The aesthetic is wonderfully nostalgic and romantic, featuring flowy silhouettes and delicate floral prints similar to Heaven.
The brand adds a conscious, grounded layer to the dreamy aesthetic, making each item feel special and thoughtfully made. Prices for their sought-after dresses typically range from $200 to $500.
Shop now at christydawn.com
For a bolder, more colorful take on ethereal fashion, look no further than Mara Hoffman. Known for her vibrant prints and flowing, feminine silhouettes, she creates pieces that are perfect for a dreamy vacation. Her breezy maxi dresses and stunning kaftans radiate a tropical energy that's both enchanting and joyful.
While Heaven is soft and pastel, Mara Hoffman turns up the volume with eye-catching colors and statement-making designs, all while focusing on sustainable and inclusive practices. Price points range from $150 to $600.
Shop now at marahoffman.com
The Vampire’s Wife offers a dramatic, darkly romantic spin on the fairy-tale aesthetic. This luxury brand is renowned for its signature structured silhouettes, luxe fabrics like velvet and silk, and intricate embroidery. The designs are a beautiful collision of gothic glamour and ethereal romance.
If Heaven represents the light, airy side of fairy tales, The Vampire’s Wife embodies their mystical, opulent, and slightly dangerous side. These are true statement pieces for special occasions, with prices starting around the $1,000 mark.
Shop now at thevampireswife.com
London-based brand Rixo has made a name for itself with vintage-inspired silhouettes and vibrant, hand-painted prints. Their dresses and separates bring a dose of playful energy to romantic dressing, often featuring bold florals, retro patterns, and flattering cuts with ruffles and flowing fabrics.
While Heaven leans into soft, delicate whimsy, Rixo brings a joyful, confident energy to the party, perfectly blending ethereal silhouettes with a bold sense of fun. Their coveted pieces typically fall between $200 and $500 and are guaranteed to turn heads.
Shop now at rixo.co.uk
Johanna Ortiz creates luxurious, romantic clothing that feels like wearable art. With voluminous silhouettes, lush floral prints, and intricate embroidery, her designs are often inspired by the vibrant beauty of tropical gardens. The aesthetic is opulent and exotic, delivering a dramatic take on dreamy fashion.
Compared to Heaven’s softer vibe, Ortiz's pieces are sculptural and meant to make a grand entrance. It's the ultimate choice for a special event where you want to feel utterly enchanting. Prices reflect its luxury status, starting around $500.
Shop now at johannaortiz.com
Oye designs clothes that feel like a gentle whisper. Focusing on soft fabrics, subtle ruffles, and understated, flowing silhouettes, their collections are light, delicate, and deeply enchanting. Imagine dresses and blouses that move with an almost mystical grace.
Think of Oye as an even more minimalist and pared-back version of Heaven. It captures that same dreamy, vintage-inspired romance but with an emphasis on serene elegance and comfort. Prices usually sit between $150 and $400 for these beautifully simple pieces.
Shop now at oyebyc.com
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