If you're a fan of modern Scandinavian design, you likely already have a soft spot for Hay. The Danish brand has mastered the art of creating furniture and home goods that are functional, stylish, and just colorful enough to be fun without losing that clean, minimalist edge. They make high-end design feel accessible and livable.
But part of the fun of decorating is discovering new designers that share a similar vibe. If you love Hay's commitment to quality, form, and effortless Scandi coolness, here are 18 other brands you should have on your radar for your next home refresh.
Taking its name from the Finnish word for "new perspective," Muuto delivers exactly that. They offer quintessential Scandi design - clean lines, natural materials, and top-tier craftsmanship - but with a forward-thinking, fresh twist. A lot of their furniture, lighting, and accessories feel familiar but feature an unexpected curve or innovative material that makes you look twice.
Like Hay, Muuto's pieces are built to last and easily blend into modern homes. However, you'll find they often lean into more experimental shapes and innovative designs, making them a great choice if you appreciate Scandinavian simplicity but crave something a little more unique. Prices are comparable, with a focus on investment pieces you'll keep forever.
Shop now at muuto.com
If Hay represents the sleek and polished side of Danish design, ferm LIVING is its slightly more bohemian, warm-hearted cousin. This Copenhagen-based brand excels at creating spaces that feel both stylish and incredibly cozy. They sell everything from furniture and lighting to textiles and kids' decor, all with an emphasis on soft, organic shapes and earthy color palettes.
You'll find that ferm LIVING’s aesthetic shares Hay’s minimalism but often incorporates more texture, subtle patterns, and handcrafted details. It’s perfect for anyone who wants a Scandinavian interior that feels personal, inviting, and layered with personality.
Shop now at fermliving.com
Normann Copenhagen challenges conventional design with pieces that feel bold and contemporary. While they share Hay's commitment to simplicity and function, their designs often have a more graphic, almost avant-garde quality. Think sculptural sofas, geometric lighting, and thoughtfully designed accessories that function as small art installations.
This brand is ideal for those who admire Scandinavian principles but want items that make a statement. Their pieces are designed to be focal points, pushing the boundaries of what home goods can be while remaining undeniably useful. You get the quality and minimalism of Hay, but with a confident, artistic edge.
Shop now at normann-copenhagen.com
Rooted in Danish woodworking traditions, Skagerak is a go-to for high-quality indoor and outdoor furniture made primarily from sustainably sourced woods like oak and teak. Their designs are honest and minimalist, celebrating the natural beauty and durability of the materials. Think beautifully crafted benches, dining sets, and clever home storage.
While Hay is known for its wide range of materials and colors, Skagerak doubles down on timeless, natural wooden pieces. It’s the perfect brand if you love the Scandinavian aesthetic and want to invest in pieces that will gracefully age and last for generations, particularly for your patio or garden.
Shop now at skagerak.dk
Menu crafts furniture, lighting, and accessories with a design philosophy they call "soft minimalism." Their collection feels intentional and refined, with a focus on clean lines, tactile materials, and a muted, calm color palette. Each piece is designed to be purposeful and beautiful, stripping away unnecessary details to spotlight clever functionality and graceful forms.
Menu is similar to Hay in its sleekness, but their work often feels more sculptural and serene. Their collaborations with a roster of top-tier international designers result in pieces that feel both modern and timeless. If you value design that creates a sense of tranquil modernity, Menu is a must-see.
Shop now at menu.as
&Tradition bridges the gap between past and future. Their collection masterfully reissues mid-century design classics from icons like Verner Panton alongside new creations from today's leading designers. This unique blend results in furniture and lighting that feels both familiar and refreshingly contemporary.
Similar to Hay, they honor Scandinavian principles of craftsmanship and simplicity. However, &Tradition brings a palpable sense of history and warmth, often utilizing rich woods, warm metals, and graceful curves. They're a great fit for anyone looking to create a space that feels layered, sophisticated, and timeless.
Shop now at andtradition.com
Sometimes, the best alternative is the brand itself, but explored in a new way. If you only know Hay for their iconic sofas or popular crinkle plaids, it’s worth a deeper look. Their collection is enormous, spanning office furniture, clever kitchenware, outdoor sets, and endlessly cool accessories in collaboration with designers from around the globe.
What sets Hay apart from even some of its closest competitors is its fearless and brilliant use of color. While many Scandi brands stick to neutrals, Hay offers everything from rainbow glass straws to pastel-colored crates and jewel-toned furniture, proving that minimalism can also be incredibly playful.
Shop now at hay.dk
Bolia is a Danish design house that centers on customizable, comfortable, and sustainable Scandinavian design. While their aesthetic is certainly minimal and clean, there's a strong emphasis on coziness and approachability. Think plush modular sofas, organic-shaped dining tables, and soft, touchable textiles.
They share Hay's love for high-quality craftsmanship but offer extensive customization options, allowing you to choose the fabric, color, and finish for many of their furniture pieces. If you want Scandinavian design that prioritizes laid-back comfort without sacrificing style, Bolia delivers.
Shop now at bolia.com
Working like a publishing house for designers, Design House Stockholm curates a unique catalogue of furniture, lighting, and home accessories that feel both inventive and quintessentially Scandinavian. They are best known for championing iconic products like the "Knot" pillow and the "Block" lamp - functional items with artistic flair.
While sharing a minimalist aesthetic with Hay, this Swedish brand excels at creating "conversation-starters." Their pieces often have a quirky, clever twist that makes them memorable. It’s a fantastic resource for finding that one perfect lighting fixture or accessory that will inject a dose of playful ingenuity into your room.
Shop now at designhousestockholm.com
Vitra is a Swiss design institution, revered for producing foundational pieces of 20th-century design by legends like Charles and Ray Eames, George Nelson, and Jean Prouvé. While more of a global modern design powerhouse than a strictly Scandinavian brand, its commitment to form, function, and enduring quality aligns perfectly with Hay fans.
Vitra operates at a higher price point, focusing on licensed, iconic original designs that are true investments. If you appreciate the aesthetic of Hay but are ready to purchase a "forever chair" or a piece of design history, Vitra is the ultimate destination.
Shop now at vitra.com
Cado is a Danish design brand that champions a very pure and functional form of minimalism. Historically known for the iconic shelving systems designed by Poul Cadovius in the mid-20th century, the revived brand continues that legacy with elegant furniture focused on simplicity, quality materials, and smart design solutions.
They share Hay's commitment to clean aesthetics but place a heavier emphasis on systems and clever storage. If your main goal is organization and function wrapped in beautiful, understated Danish design, Cado offers timeless options that are built to perform without shouting.
Shop now at cado.dk
Nordal adds an eclectic, bohemian touch to the Nordic design scene. This family-run Danish brand offers furniture and home decor that feels influenced by eastern aesthetics and global travel, resulting in a rich, warm, and personal style. You'll find rustic woods, touches of gold, and plenty of texture.
Compared to Hay's cool modernism, Nordal is more bohemian and decorative. It’s a great brand for someone who loves the quality of Danish design but wants a home filled with warmth, character, and unique decorative finds that tell a story.
Shop now at nordal.com
Based in Copenhagen, Kristina Dam Studio operates at the intersection of art and design. Their pieces are characterized by a "sculptural minimalism," where every furniture piece, sculpture, and accessory is crafted with strong geometric lines and honest, natural materials. The collection feels powerful, simple, and incredibly refined.
This brand is perfect for the true minimalist who sees their home as a gallery-like space. While Hay offers playful pops of color, Kristina Dam adheres to a strict, neutral palette that highlights form and material. It’s a stunning choice for adding an architectural element to any room.
Shop now at kristinadam.dk
Driven by the Danish word for "happiness," Hübsch creates furniture and decor that blends classic Nordic style with a slightly raw, industrial edge. Rooted in simplicity, their collections often feature a lovely interplay of materials like oak, metal, and glass, creating pieces that feel both modern and grounded.
Hübsch shares Hay's penchant for functional and straightforward design, but with a touch more contrast and texture. Its offerings feel accessible and versatile, designed to easily integrate into real homes to create spaces that are both beautiful and genuinely happy-making.
Shop now at hubschnordic.com
Doubling down on this fantastic brand, it's worth highlighting Ferm Living's knack for mastering decorative accessories. Beyond their larger furniture pieces, they produce an incredible range of textiles, wall art, kitchenware, and planters that instantly inject soft, organic modernism into a space.
If you've established your furniture foundation with brands like Hay, Ferm Living is the perfect place to find the finishing touches. Their signature rippled glassware, organically shaped cushions, and artistic wallpapers add a touch of personality and warmth that make a house feel like a distinct, curated home.
Shop now at fermliving.com
Secto Design is a Finnish company specializing exclusively in handcrafted wooden light fixtures. Made from certified birch, their iconic pendant lights, sconces, and lamps are instantly recognizable for their slat-like construction, which emits a warm, inviting glow that is central to Nordic living.
While Hay offers a broad range of products, Secto Design is for the specialist who wants a truly spectacular lighting feature. Their fixtures are the perfect complement to a simple, material-focused interior, serving as functional sculptures that perfectly embody Scandinavian craftsmanship and natural beauty.
Shop now at sectodesign.fi
Co-founded by the legendary Finnish architect Alvar Aalto in 1935, Artek is a pillar of modernist design. The brand stands for functionality and ethical production, producing iconic legacy pieces like the "Stool 60" that have remained in continuous production for decades. Their furniture is celebrated for its warm, bent wood and universally timeless forms.
Artek offers a connection to the historical roots of Scandinavian modernism. While their style is just as simple and functional as Hay's, Artek's pieces carry the weight and warmth of design history. Acquiring an Artek product is like owning a functional piece of art from a design master.
Shop now at artek.fi
Stelton brings minimalist Scandinavian design to your tabletop and kitchen. This Danish brand is famous for iconic pieces like the Arne Jacobsen "Cylinda-line" tableware and Erik Magnussen's "EM77" vacuum jug. Their products are paragons of sleek, functional design, crafted from high-quality stainless steel, glass, and stoneware.
If you admire Hay's aesthetic and want to extend it to every part of your daily routine, Stelton is your brand. They prove that everyday objects - from a coffee press to a bread bin - can be incredibly beautiful. Their focus is less on furniture and more on perfected essentials for modern living.
Shop now at stelton.com
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