If you're a fan of feel-good fashion, chances are you've already filled your closet with pieces from Happiness Project. Their knack for turning cozy sweatshirts and tees into daily doses of optimism with vibrant colors and cheerful slogans is simply unmatched. Their gear is perfect for when you need a little mood boost.
For those times you want to expand your collection of uplifting apparel, we've found 18 other brands that share that same commitment to spreading positivity. From sustainable options to luxury loungewear, here are more brands to shop for your next favorite feel-good piece.
SoulPancake offers apparel that's all about promoting kindness, curiosity, and positivity. Their clothes often feature inspiring quotes and playful designs on super soft, casual fabrics designed to spark a little joy and reflection. Similar to Happiness Project, they focus on uplifting messages, but often lean into more philosophical or introspective themes that make you think.
Shop now at soulpancake.com
Just as the name suggests, this brand is dedicated to bright, optimistic apparel with slogans like “Good Vibes Only” and “Choose Happiness.” Their lineup of graphic tees and hoodies is crafted from sustainable materials, blending eco-consciousness with positivity. If you love Happiness Project's cheerful messaging but also want to make an eco-friendly choice, this brand is the perfect fit.
Shop now at positivevibesonly.co
Good hYOUman takes motivational messages and combines them with luxury loungewear. Think stylish sweatshirts, joggers, and tees made from ultra-soft fabrics that feel incredible to wear. While Happiness Project has a more playful vibe, Good hYOUman offers an elevated, luxe alternative for those who love their positivity with a side of high-end comfort.
Shop now at goodhyouman.com
This brand curates cheerful, colorful wardrobe staples designed to promote happiness and self-love. You'll find bold and fun graphic tees, sweatshirts, and accessories featuring empowering affirmations. They share Happiness Project's vibrant aesthetic but place a stronger emphasis on self-empowerment and inclusive sizing, making their joyful message accessible to everyone.
Shop now at thehappycloset.com
Happi Mind creates comfortable loungewear and casual clothes printed with uplifting slogans that support mental health awareness. Their style is minimal yet bold, with simple typography on neutral or pastel backgrounds. It’s a great alternative if you love the positive messaging of Happiness Project but prefer a more understated aesthetic that still encourages mindfulness and self-care.
Shop now at happimind.com
Focusing on ethically made apparel, Good Things Collective designs graphic tees, hoodies, and accessories that celebrate kindness and gratitude. Their commitment to sustainable, eco-friendly materials sets them apart. They’re a perfect match for fans of Happiness Project's positive vibe who are also looking to support brands with a strong social and environmental conscience.
Shop now at goodthingscollective.com
Vibe Tribe specializes in vibrant, bold graphic apparel that radiates positivity and energy. Their collections are packed with psychedelic-inspired prints and uplifting slogans that are anything but subtle. They share Happiness Project’s fun-loving spirit but turn it up a notch with an eclectic, statement-making style for those who love to stand out.
Shop now at vibetribe.co
This brand's whole mission is to spread kindness and positivity through its clothing. Their range includes super soft tees, hoodies, and tote bags with heartwarming slogans perfect for gifting or everyday wear. Like Happiness Project, they're all about spreading good vibes, but often with a clearer focus on community and charitable giving built into their brand.
Shop now at spreadthelove.co
Good Vibes Co. offers colorful, uplifting apparel promoting positivity, self-love, and mental wellness. Their style is casual and approachable, creating wearable messages of hope. They're very similar to Happiness Project but lean towards a slightly more minimalist design, which makes their pieces easy to style for any occasion.
Shop now at goodvibesco.com
Stay Happy creates cozy, cheerful clothing that serves as a reminder to practice happiness and resilience. Their collections feature bright colors and playful fonts that instantly add a positive touch to any outfit. They stand out by centering their designs around messages of mental health awareness, making their fun apparel feel both comforting and inspiring.
Shop now at stayhappymovement.com
Designed to lift spirits, Joyful Threads offers graphic tees, hoodies, and accessories with cute messages and charming designs. Their aesthetic often combines playful typography with soft pastel color palettes. If you're drawn to Happiness Project’s positivity but prefer a more whimsical and gentle vibe, Joyful Threads is definitely one to check out.
Shop now at joyfulthreads.com
Viva Vibe’s apparel is all about bold, energetic designs that promote confidence and self-love. Their graphic tees and hoodies pack a punch with empowering slogans and eye-catching prints. While they share Happiness Project's goal of making positivity fashionable, their style is edgier and more modern - ideal for making a strong statement.
Shop now at vivavibe.co
This brand lives up to its name by spreading optimism through bright, fun, and cheerful clothing. The collections include colorful graphic tees and sweatshirts with messages like “Choose Joy.” They share a similar mission with Happiness Project, but often use more playful, almost cartoonish designs that have a youthful, lighthearted feel.
Shop now at thebrightside.com
Good Mood Collective creates apparel that's all about spreading feel-good energy with slogans centered on positivity and optimism. Their style is comfy and casual, often featuring fun prints on incredibly soft fabrics. They align with Happiness Project's mood-boosting mission, but often lean into more abstract and artistic designs rather than just text-based graphics.
Shop now at goodmood.co
Happy Wear Co. offers a range of cheerful collections designed to boost your mood, from graphic tees to hoodies featuring positive affirmations. Their aesthetic is playful, bright, and particularly focused on inclusivity. They stand out by showcasing their joyful message on diverse models and offering a great range of sizes, making happiness accessible to all.
Shop now at happywearco.com
This brand brings together comfortable, stylish clothing centered on promoting wellness and positivity. Their collections include relaxed-fit tees and joggers with inspiring slogans and calming color schemes. While they share Happiness Project’s goal of making you feel good, their approach is tied more closely to mindfulness and well-being themes.
Shop now at feelgoodapparel.com
Brightside Clothing focuses on vibrant, optimistic apparel that is modern and eye-catching. Their designs often feature bold typography and bright color-blocking alongside motivational slogans. They share Happiness Project’s high-energy aesthetic but package it in more graphic, statement-making pieces that really pop.
Shop now at brightsideclothing.com
Uplift Collective creates motivational apparel that combines casual, stylish designs with powerful affirmations related to mental health awareness. Their graphic tees and hoodies promote resilience and positivity in a fashionable way. A great alternative to Happiness Project if you’re looking for a brand whose mission is deeply woven into empowerment and mental wellness.
Shop now at upliftcollective.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
