If you're a parent, chances are you already love Hanna Andersson for their super-soft, durable, and playful kids' clothes. Known for their organic cotton pajamas and colorful essentials, they strike the perfect balance between classic style and kid-friendly comfort - creating pieces that are made to be handed down.
For those who appreciate Hanna's commitment to quality and timeless design, there are many other great brands offering a similar vibe. Whether you're looking for sustainable basics, whimsical prints, or budget-friendly options, here are 18 brands to check out next.
Primary is all about simple, vibrant, and incredibly soft kids' basics. They offer a rainbow of solid colors across their entire collection of organic cotton tees, leggings, and pajamas, with no logos, slogans, or fussy details. This makes them perfect for creating mix-and-match outfits that are both practical and stylish.
Like Hanna Andersson, Primary focuses on high-quality, durable essentials that last. The key difference is Primary’s dedication to bold, solid colors, offering a more minimalist alternative to Hanna's often-patterned aesthetic.
Shop now at www.primary.com
Hailing from the UK, Mini Boden is known for its fun, whimsical prints and bright, cheerful colors. Their clothes are crafted from high-quality, washable fabrics designed to withstand serious playtime. From playful animal appliqués to unique patterns, their pieces are full of personality and charm.
If you love Hanna’s quality but want something with a bit more quirk and character, Mini Boden is for you. They share a commitment to durability but lean into standout styles that kids absolutely love wearing.
Shop now at www.bodenusa.com
Tea Collection creates globally inspired clothes for kids, bringing unique patterns and vibrant color palettes from around the world to each collection. They are known for durable, soft fabrics and thoughtful craftsmanship that make their pieces perfect for everything from playdates to more festive occasions.
While Hanna Andersson sticks to classic, Scandinavian-inspired designs, Tea Collection offers a more adventurous and cultural aesthetic. It's a fantastic choice for parents who want high-quality kids' wear with a story to tell.
Shop now at www.teacollection.com
Featuring an artsy, bohemian vibe, Rylee + Cru offers modern kids' clothing that feels both stylish and comfortable. Their collections consist of cozy loungewear, soft basics, and beautiful, minimalist prints, all made with organic and sustainable fabrics. The overall aesthetic is laid-back and effortlessly cool.
Compared to Hanna's bright and traditional look, Rylee + Cru is for the parent who loves a more toned-down, artistic style. You still get the premium quality and soft feel, but with a chic, modern edge.
Shop now at www.ryleeandcru.com
Carter’s is a go-to for affordable and reliable children's apparel, from newborn essentials to kid-sized outfits. They are masters of practical, everyday basics, pajamas, and seasonal outfits in soft, easy-to-wash fabrics. For decades, they have been a trusted name for quality at a budget-friendly price point.
While Hanna Andersson sits at a more premium price, Carter’s offers a similar focus on comfort and dependability for a fraction of the cost, making it a great option for stocking up on essentials.
Shop now at www.carters.com
Jan & Jul focuses on eco-friendly, minimalist basics that are built for play. They offer a range of organic cotton essentials like soft tees, leggings, and pajamas that prioritize comfort and sustainability. They are also well-known for their excellent outdoor gear, including sun hats and waterproof mittens.
Similar to Hanna, Jan & Jul has a strong focus on high-quality, organic materials. However, their aesthetic is more understated and sleek, favoring simple styles over busy prints.
Shop now at janandjul.com
Another iconic Swedish brand, Polarn O. Pyret is Hanna's closest relative in terms of quality and philosophy. They are legendary for their high-quality organic basics, especially their signature striped tees, and durable outerwear designed to last for generations - not just seasons. Their motto is literally "clothes that let children be children."
Like Hanna, they offer premium, comfortable, and ethically made essentials. Many parents consider their pieces an investment in durable, gender-neutral clothing that can be passed down to multiple kids, making the higher price point worth it.
Shop now at polarnopyretusa.com
Janie and Jack brings a touch of luxury to children's fashion with classic, preppy, and exceptionally well-made pieces. Think tailored dresses, smart little suits, and coordinated outfits perfect for special occasions. Their use of premium fabrics and timeless designs sets them apart.
If Hanna Andersson is for everyday adventures, Janie and Jack is for the milestone moments. It's a great choice when you need a more polished, upscale outfit that still feels comfortable for kids.
Shop now at www.janieandjack.com
For trendy and affordable kids' clothes, H&M Kids is a top destination. They offer a vast range of everyday styles, from cartoon character collaborations to simple basics, all at accessible price points. They are particularly great for finding stylish, seasonal pieces without a big investment.
While Hanna focuses on durability and premium materials, H&M provides fashion-forward options that are more budget-friendly. H&M has also been increasing its "Conscious" collection, which features more sustainable organic cotton options.
Shop now at www.hm.com
A true American classic, OshKosh B’gosh is famous for its durable denim and casual, playful kids' clothing. From their iconic bib overalls to rugged jeans and colorful tees, their clothes are made to handle a day of active play. Their style is timeless, practical, and reliably tough.
Like Hanna Andersson, OshKosh prioritizes durability. However, where Hanna excels in soft knits and pajamas, OshKosh hangs its hat on sturdy denim and classic workwear-inspired staples for kids.
Shop now at www.oshkosh.com
GroVia is deeply committed to sustainability, specializing in eco-friendly and organic apparel for babies and kids. Their focus is on creating soft, durable essentials from natural, gentle fabrics that are perfect for sensitive skin. They extend their eco-conscious philosophy to their production practices as well.
If Hanna Andersson's use of organic cotton is what draws you in, you'll love GroVia. They take that commitment to the next level with a strong emphasis on environmentally responsible design from start to finish.
Shop now at grovia.com
Kate Quinn crafts high-quality organic children's basics blending timeless style with unique prints and color palettes. Known for their drops of new collections in sophisticated themes, they offer buttery-soft bodysuits, tops, and leggings made from organic cotton and other gentle fabrics like bamboo.
Similar to Hanna in its organic-first ethos, Kate Quinn has a more boutique, high-fashion feel. It’s perfect for parents who love collecting coordinating pieces in unique, limited-edition prints.
Shop now at katequinn.com
L’ovedbaby is all about super-soft organic cotton essentials for little ones. Their collections include cozy bodysuits, practical-but-cute pajamas, and everyday staples in a variety of solid colors and simple prints. They are well-known for their quality basics and smart designs, like a footie with an optional mitten cuff.
Both L'ovedbaby and Hanna prioritize organic materials, but L'ovedbaby has a more minimal, muted aesthetic with a big following for its newborn and baby gear.
Shop now at lovedbaby.com
Famous for their ridiculously soft, GOTS-certified organic fabrics, Monica + Andy offers a modern take on kids' basics. They sell everything from newborn "cuddle boxes" (perfect for hospital bags) to layette, pajamas, and everyday outfits featuring adorable, contemporary prints. Every piece is designed with comfort and safety in mind.
If the feel of Hanna's organic cotton is your favorite part, you will be obsessed with Monica + Andy’s fabrics. They share a commitment to quality but offer a fresh, modern aesthetic loved by today's parents.
Shop now at monicaandandy.com
Zutano is known for its incredibly cozy knits, fleece, and vibrant, quirky prints. They are famous for their signature baby booties that actually stay on, along with a wide range of colorful apparel perfect for layering. Their clothing is exceptionally soft, warm, and built for all-day comfort.
While Hanna focuses on classic Scandinavian design, Zutano embraces a more eclectic and colorful style. It shares Hanna's commitment to quality fabrics but has a stronger focus on cozy knitwear and winter-ready styles.
Shop now at zutano.com
Oobi is an Australian brand that creates wonderfully playful and colorful children's clothing. Their designs are full of vibrant, fun prints on comfortable, easy-to-wear fabrics. From twirly dresses to cheerful accessories, every piece is designed to spark joy and encourage imaginative play.
If Hanna represents a more practical and classic style, Oobi is its boldly whimsical counterpart. This brand is a fantastic alternative for those who want their kids' clothes to be as high-spirited and fun as they are.
Shop now at www.oobi.com.au
MORI specializes in crafting ultra-soft essentials for babies and toddlers from their signature blend of organic cotton and bamboo. This combination results in clothing that is exceptionally gentle, breathable, and thermoregulating. Their designs are minimalist and thoughtfully created, with a serene, neutral color palette.
Compared to Hanna's colorful and bright aesthetic, MORI offers a more tranquil, understated style. It’s perfect for parents seeking premium, sustainable fabrics and a calming, chic look.
Shop now at babymori.com
Miniwear focuses on high-quality, sustainable basics for babies and kids. Their collection includes stylish everyday essentials like bodysuits, pajamas, and leggings, all crafted from cozy organic cotton and other eco-friendly fabrics. Their priority is creating soft, long-lasting pieces that are gentle on the planet.
Like Hanna Andersson, Miniwear stands for comfort and eco-consciousness. However, their designs lean more toward a minimalist and modern aesthetic, often featuring muted tones and simple, clean lines.
Shop now at miniwear.co
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