As a go-to for affordable and trendy menswear, H&M has mastered the art of delivering up-to-the-minute styles without the high-end price tag. From sharp basics and casual streetwear to smart blazers and outerwear, it's a reliable one-stop shop for refreshing your wardrobe on a budget.
But if you're looking to branch out while staying in that same stylish, budget-friendly lane, you're in luck. Here are 19 other brands that capture a similar vibe and great value for men's fashion.
Known for its high-quality basics and functional, minimalist designs, Uniqlo is the perfect alternative if you value quality over fleeting trends. The Japanese retailer offers staples like T-shirts, chinos, and outerwear, typically priced between $15 and $60. Unlike H&M’s fast-fashion model, Uniqlo focuses on innovative fabrics like HeatTech and AIRism, creating pieces designed for longevity and everyday comfort.
Shop now at uniqlo.com
If you love H&M's prices but crave a more fashion-forward, runway-inspired look, Zara Men is your destination. With a similar price range of $20 to $120, Zara offers trend-driven pieces from sharp blazers to streetwear-style hoodies. While H&M is great for essentials, Zara pushes more sophisticated, European-inspired statement pieces, making it ideal for the guy who wants to stay ahead of the curve.
Shop now at zara.com
ASOS is an online fashion giant that feels like a massive digital closet, offering an endless variety of men's clothing from its in-house brands and other popular labels. With prices ranging from $10 to $150, you can find everything from activewear and streetwear to tailoring. What sets ASOS apart from H&M is its sheer volume of choice and inclusive sizing, making it the perfect place to discover unique styles all in one spot.
Shop now at asos.com
Target's in-house menswear brand, Goodfellow & Co., delivers classic style and reliable quality at incredibly affordable prices, mostly between $10 and $50. It’s the perfect place to stock up on casual essentials like well-fitting jeans, versatile polos, sweaters, and jackets. It’s less trend-focused than H&M, prioritizing timeless, approachable pieces that make building a stylish everyday wardrobe effortless.
Shop now at target.com
If H&M’s younger, more casual pieces are your vibe, you'll love Pull & Bear. This brand leans heavily into laid-back, urban styles with a strong streetwear influence, offering graphic tees, cool joggers, and casual jackets from $15 to $70. Think of it as H&M's cousin who spends a little more time listening to new music and hanging out downtown.
Shop now at pullandbear.com
Bershka is the place for bold, edgy, and fashion-forward guys. While H&M stocks a wide range of basics, Bershka focuses on statement pieces like oversized shirts, vibrant jackets, and distressed denim, with most items priced between $20 and $80. If you want to add some personality and youthful energy to your wardrobe, Bershka delivers trendy styles that won't go unnoticed.
Shop now at bershka.com
Much like H&M, Forever 21 is synonymous with fast, affordable fashion. Its men's section delivers trendy, youthful styles like cool graphic tees, slim-fit jeans, and hoodies, all typically under $50. It’s a great option for experimenting with of-the-moment trends without committing to a high price tag, especially if you gravitate towards a more experimental, casual aesthetic.
Shop now at forever21.com
Old Navy is a champion of comfortable, budget-friendly everyday basics. With prices mostly between $10 and $40, it’s a go-to for approachable staples like chinos, hoodies, and classic tees. While H&M chases the latest trends, Old Navy focuses on classic, easy-to-wear pieces that are perfect for a relaxed weekend or casual work-from-home looks.
Shop now at oldnavy.gap.com
For a slightly more elevated and sophisticated feel, Mango Man offers clean, European-inspired style at an accessible price point, from $30 to $120. They specialize in sleek, modern designs like tailored trousers, simple knitwear, and stylish outerwear. If you like H&M's prices but want a look that feels more polished and timelessly elegant, Mango Man is the perfect fit.
Shop now at shop.mango.com
Now housed on ASOS, Topman is a British brand known for its trend-driven, edgy menswear. With prices generally from $30 to $130, its collections often feature daring prints, skinny-fit jeans, and statement jackets that push fashion boundaries. H&M covers the basics well, but Topman is for the guy who sees fashion as a form of self-expression and isn't afraid to try something bold.
Shop now at asos.com/topman
Popular in Europe, C&A delivers practical, affordable men's fashion focused on comfort and durability. With most items under $50, you'll find a reliable collection of everyday essentials like chinos, polos, and classic sweaters. Compared to H&M, C&A's style is more traditional and functional, making it a great choice for stocking up on trustworthy basics that stand the test of time.
Shop now at c-and-a.com
If you're looking for super-affordable, trend-heavy fashion, BoohooMAN is your destination. Specializing in streetwear, party wear, and bold statement pieces, this online retailer often prices its items below $30. Like H&M, it’s fast-moving and trend-focused, but BoohooMAN targets a younger, more daring audience with oversized fits, graphic prints, and statement sets.
Shop now at boohoo.com/mens
New Look offers a balanced mix of casual and smart-casual styles that are trendy yet highly wearable, with most pieces priced between $20 and $70. The brand shares H&M’s knack for creating accessible, easy-to-mix-and-match fashion, but often with a focus on modern twists to classic styles like jeans, shirts, and knitwear.
Shop now at newlook.com
ASDA's George line nails budget-friendly men's essentials, with almost everything priced under $30. It's the ideal source for practical, comfortable pieces like T-shirts, joggers, and cozy sweaters. While not as trend-led as H&M, George provides unbeatable value on simple, everyday clothing that doesn't compromise on comfort or price.
Shop now at direct.asda.com/george
With a strong foundation in denim, Jack & Jones crafts casual wear with a laid-back, Scandinavian-inspired vibe. Priced from $30 to $100, their collections feature high-quality jeans, cool tees, and versatile shirts. Unlike H&M's broad approach, Jack & Jones offers a more focused aesthetic centered on great fits and durability, making it perfect for guys looking for reliable casual staples.
Shop now at jackjones.com
Everlane is for the minimalist who values quality and ethical manufacturing. With prices usually between $50 and $150, it offers modern essentials like premium tees, chinos, and sweaters made from sustainable materials. While it’s pricier than H&M, Everlane provides timeless, high-quality basics that are designed to last, appealing to those who prefer a "fewer, better things" philosophy.
Shop now at everlane.com
For decades, Gap has been the go-to for classic American style. The brand excels at dependable essentials like denim, khakis, logo hoodies, and simple tees that form the foundation of any wardrobe. It shares H&M’s affordable price point but leans more into timeless, preppy basics rather than chasing fast-fashion trends, making it a great choice for building a lasting casual collection.
Shop now at gap.com
Based in the UK, River Island offers trendy menswear that often feels a bit more detailed and distinctive than H&M's offerings. You'll find everything from smart shirts and blazers with unique prints to stylish outerwear and denim. The prices are comparable, but River Island brings a touch of high-street flair and personality, making it great for pieces that stand out.
Shop now at riverisland.com
Selected Homme embodies cool, Scandinavian minimalism with a focus on clean lines and quality craftsmanship. Its collection includes everything from sharp suiting to refined casualwear, offering a more premium feel than H&M at a slightly higher but still accessible price point. If you appreciate sophisticated, understated style, it's the perfect brand for smart essentials that look and feel luxurious.
Shop now at selected.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
