If you love the dreamy, fairytale-inspired fashion of Gunne Sax, you know the magic of a good prairie dress. With its signature lace trims, puffed sleeves, floral prints, and romantic silhouettes, the brand perfectly captures a nostalgic, bohemian vibe.
But part of the fun is discovering new brands that give you that same whimsical feeling. For everyone who adores Gunne Sax’s vintage charm, here are 18 similar brands worth adding to your wardrobe.
Free People is the unofficial uniform for the modern bohemian. Known for its flowing fabrics, intricate embroidery, and vintage-inspired prints, the brand offers a wide range of dresses, tops, and skirts that channel a romantic, free-spirited energy. It’s perfect for layering and creating an effortlessly chic look that feels both timeless and comfortable.
Think of Free People as Gunne Sax’s more relaxed, festival-ready cousin. While Gunne Sax focuses on a distinct 70s prairie look, Free People blends that romanticism with a more contemporary, eclectic twist. With most items priced between $50 and $200, it's an accessible way to sprinkle some dreamy style into your daily wardrobe.
Shop now at freepeople.com
If Gunne Sax is a fairytale, LoveShackFancy is that fairytale’s royal wedding. This luxury brand is famous for a dreamy, ultra-feminine aesthetic exploding with florals, ruffles, and lace. Frocks in soft pastels with intricate embroidery make you want to host a garden party just to have an excuse to wear one.
LoveShackFancy takes the romanticism of Gunne Sax and turns up the luxury, using high-end fabrics and couture-like details. The price reflects this, with most pieces ranging from $250 to $600. It's the perfect brand to check out when you want to invest in a truly decadent, vintage-inspired statement piece.
Shop now at loveshackfancy.com
For those who want their romantic style with a side of sustainability, Reformation is the answer. The brand champions eco-friendly materials while creating stunning vintage-inspired dresses and tops. Expect to find fitted bodices, delicate floral prints, and just the right amount of puff on the sleeves, all with a modern, slightly sexy edge.
Reformation offers a more streamlined, contemporary take on the styles Gunne Sax made famous. It’s less "prairiecore" and more "effortlessly cool girl in the city." With prices generally falling between $80 and $300, it’s a great choice for eco-conscious shoppers who want romantic pieces that feel completely current.
Shop now at thereformation.com
For Love & Lemons takes romantic, whimsical style and gives it a confident, sensual spin. The brand is known for its intricate lace, stunning floral prints, and daring details like sheer panels and cutouts. It’s for the person who loves vintage romance but wants their look to be a little bolder and more modern.
While Gunne Sax captures a softer, more innocent elegance, For Love & Lemons' interpretation is undeniably edgier. The two brands share a love for ruffles and feminine details, but FLL’s vibe is more assertive and sultry. With dresses from $150 to $400, it’s a go-to for making a romantic statement.
Shop now at forloveandlemons.com
Doen makes pieces that feel like a sun-drenched day in vintage California. Drawing inspiration from nostalgic designs, their collections are full of soft, breezy silhouettes crafted from natural fabrics like cotton and silk. Their smocked dresses, embroidered blouses, and floral prints have made them a favorite among those who love effortless, feminine style.
Compared to Gunne Sax, Doen is more focused on wearable, everyday vintage romance. The styles are less structured and more about ease and comfort, evoking a laid-back, bohemian feel. With a price range from $100 to $300, Doen offers timeless wardrobe staples you’ll reach for again and again.
Shop now at doen.com
Reverie is a boutique brand that embodies a handcrafted, vintage-inspired sweetness. Specializing in romantic dresses often featuring detailed embroidery, puffed sleeves, and lovely floral prints, this brand aligns perfectly with the Gunne Sax spirit. Each piece feels like a special, thoughtfully made treasure.
With a focus on detailed craftsmanship, Reverie offers timeless silhouettes with a high-end feel, priced between $150 and $350. If you love Gunne Sax for its intricate details and unique charm, Reverie provides that same sense of finding a truly magical piece for a special occasion.
Shop now at reverieboutique.com
Tularosa offers a fresh and feminine collection of boho-chic dresses, perfect for warm-weather adventures. Their designs often feature vintage-inspired details like delicate lace, playful ruffles, and soft embroidery, making them a great fit for lovers of romantic style searching for accessible, everyday pieces.
While Gunne Sax is rooted in a specific vintage prairie look, Tularosa interprets romanticism with a laid-back, festival-friendly vibe. Their pieces are effortless and easy to wear, making them ideal for casual outings or vacations. Most items are priced between $60 and $150.
Shop now at tularosa.com
Anthropologie is a treasure trove for anyone who loves whimsical, eclectic fashion. The retailer curates a huge selection of vintage-inspired dresses, blouses, and skirts from various designers (in addition to their own brands), meaning you can always find romantic pieces with flowing fabrics, unique prints, and lace details.
Unlike the very specific aesthetic of Gunne Sax, Anthropologie offers a broader spectrum of bohemian romance, from artsy and modern to more classic and pastoral. Their price points vary widely, generally from $70 to $250, making it a fantastic one-stop shop for building a unique, romantic wardrobe.
Shop now at anthropologie.com
For the ultimate romantic occasion, Rue de Seine crafts breathtaking gowns that feel like they leaped out of a bohemian dream. While primarily a bridal brand, their designs are perfect for anyone seeking highly detailed occasionwear rich with flowing silhouettes, intricate lace, and stunning embroidery.
Rue de Seine is the couture-level manifestation of the Gunne Sax spirit, ideal for weddings or other formal events where you want to make a huge vintage romantic statement. Naturally, this comes at a luxury price point, with most gowns starting around $1,500, but their craftsmanship is unmatched.
Shop now at ruedeseine.com
Batsheva takes vintage prairie style and gives it a quirky, modern, and often playful twist. With high necklines, dramatic puffed sleeves, and vibrant, sometimes slightly off-kilter prints, designer Batsheva Hay reinterprets historical silhouettes for the contemporary woman.
If Gunne Sax is sweet and ethereal, Batsheva is its cool, ironic, art-gallery-visiting sister. Both share a love for prairie dresses, but Batsheva's take is more experimental and fashion-forward. Priced from $250 to $400, it's for those who appreciate vintage inspiration with a dose of modern eccentricity.
Shop now at batsheva.com
Sea New York flawlessly merges uptown polish with downtown cool, often through vintage-inspired details. Their collections strike a balance between romantic and modern, featuring beautiful pieces with intricate embroidery, eyelet lace, and distinctive quilted patterns. The brand is known for special pieces that feel elevated but not over-the-top.
Compared to Gunne Sax’s overt 70s nostalgia, Sea’s feel is more refined and subtly incorporates vintage elements into wearable, everyday luxury. It’s a great fit for someone who loves romantic details but prefers a more sophisticated silhouette. Expect prices to be in the $200 to $500 range.
Shop now at seanewyork.com
Hailing from Copenhagen, Stella Nova offers a playful take on feminine dressing. Their wardrobes-in-a-collection approach creates flowing dresses and fun blouses peppered with embroidery, romantic prints, and standout details like oversized collars. Every piece is designed to be a "must-have" that brings a little bit of joy.
Stella Nova shares Gunne Sax's love for romantic details but filters it through a relaxed, Scandinavian lens. It’s less purely historical and more about creating whimsical, easy-to-wear pieces with lots of personality. Coming in at around $100 to $250, it offers boutique charm at an approachable price.
Shop now at us.stella-nova.dk
Christy Dawn creates romantic, prairie-inspired dresses with a deep commitment to sustainability. Using deadstock and regenerative fabrics, the brand produces timeless pieces designed to be cherished for years. Their signature "Dawn" dress, with its simple bodice and flowing skirt, has become a staple for eco-conscious vintage lovers.
Like Gunne Sax, Christy Dawn celebrates a pastoral, nostalgic aesthetic. However, the styles here are often more minimal and grounded in earthy tones, prioritizing regenerative craftsmanship right from the farm. Their beautiful pieces typically range from $150 to $350.
Shop now at christydawn.com
The Vampire’s Wife is the master of high-end retro romance. Worn by everyone from royals to rock stars, the brand is celebrated for its iconic silhouettes - think puffed shoulders, ruffled hems, and luxurious, often shimmering fabrics. It’s opulent, fiercely feminine, and unabashedly glamorous.
This brand imagines vintage romance through a darkly glittering, high-fashion lens. Where Gunne Sax is a sunlit meadow, The Vampire’s Wife is an enchanted, moonlit castle. With couture-level craftsmanship, their dresses start around $2,000, making them a true fantasy investment piece.
Shop now at thevampireswife.com
Hollyhock is a hidden gem for fans of delicate, thoughtful design, rooted in sustainable practices. Known for its airy blouses and romantic dresses made from cotton and lace, the brand focuses on timeless prairie silhouettes with beautiful handcrafted details. It's sweetness and nostalgia rolled into one.
Like Gunne Sax, Hollyhock leans into a gentle, nostalgic femininity. However, its overall aesthetic is slightly more minimalist and modern, focusing on high-quality, sustainable fabrics. With a price point around $200-$350, it's for those who appreciate enduring, quiet romance.
Shop now at hollyhock.co.jp
London-based brand Rixo excels at creating contemporary pieces from vintage inspiration. Founders Henrietta Rix and Orlagh McCloskey are masters of the statement print, often hand-painting vibrant florals and abstracts that adorn their silk dresses and blouses. Their silhouettes are universally flattering and feel both bold and timeless.
While Gunne Sax captures the pastoral side of the 70s, Rixo channels the era’s more glamorous, bohemian side. Their styles are less prairie-focused and more suited for making a colorful statement at a wedding or night out. Expect to pay in the $300-$500 range for one of their iconic dresses.
Shop now at rixo.co.uk
Originally known for its "walking sleepwear," Sleeper has become the go-to for effortlessly romantic dresses that can be worn day or night. Its iconic "Atlanta" dress, with a smocked bodice and playfully puffed sleeves, is practically a modern prairie staple. Made from lightweight linen, Sleeper's pieces feel like a dream to wear.
Sleeper offers a minimalist, comfortable take on the puffed-sleeve fantasy that Gunne Sax lovers adore. It’s romanticism simplified, perfect for a vacation or just feeling chic while running errands. Their much-loved dresses are priced from around $200 to $400.
Shop now at daily-sleeper.com
If you've ever wanted a dress that makes you feel like you live in an actual fairytale, look no further than Teuta Matoshi. The brand designs magical, couture-level gowns loaded with romantic details like floral embroidery, layers of ethereal tulle, and dramatic corset bodices. Her creations are pure escapism.
Teuta Matoshi is Gunne Sax's wildly whimsical, maximalist evolution. Forgoing the quiet prairie aesthetic, this brand embraces full-blown princess glamour with every stitch. Priced from $400 to $1000+, these are true special-occasion dresses for making the ultimate romantic statement.
Shop now at teutamatoshi.com
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