If your closet is filled with breezy tunics, bold prints, and a whole lot of color, you're probably already a fan of Gretchen Scott. The brand is a master of creating fun, easy-to-wear pieces that feel like a permanent vacation. Their cheerful designs and vibrant patterns make everyday dressing feel joyful and effortless.
For those who love that playful, preppy-boho vibe and want to discover more brands with a similar spirit, you're in luck. Here are 16 brands like Gretchen Scott that will fill your wardrobe with color and fun.
Lilly Pulitzer is the queen of bright, preppy resort wear. Famous for its iconic floral, citrus, and tropical prints, the brand is a go-to for anyone who loves a splash of color. If you love Gretchen Scott for its lively, vacation-ready styles, Lilly Pulitzer will feel right at home in your closet. While Lilly often has a slightly more luxe, classic preppy feel, both brands are rooted in vibrant patterns and joyful dressing.
Shop now at lillypulitzer.com
Inspired by coastal living, Vineyard Vines delivers colorful, preppy apparel that’s perfect for casual outings. They are known for bright pastels and fun prints across their dresses, polos, and swimwear. Like Gretchen Scott, Vineyard Vines embodies a relaxed, fun-loving vibe, though it leans a bit more into classic preppy styles than Gretchen’s eclectic patterns. It’s a great choice when you want cheerful colors with a timeless, easygoing feel.
Shop now at vineyardvines.com
While Tucker + Tate is a popular kids' brand, its sister brand, Tucker, offers that same playful energy for women. Tucker is all about vibrant prints and easy-to-wear dresses with relaxed silhouettes. The style is incredibly similar to Gretchen Scott's approach, combining bold, artistic patterns with an effortless vibe that feels both comfortable and special. If you want joyful pieces that radiate personality, Tucker is a must-see.
Shop now at tucker.tuckertate.com
CWonder is your destination for all things colorful and whimsical. While the brand offers accessories and home goods, its apparel line is packed with breezy dresses, tops, and skirts featuring playful prints and impossibly bright hues. It shares Gretchen Scott’s mission of bringing joy and fun to your wardrobe. If you love to express your personality through vibrant, statement-making fashion, you'll find plenty to love here.
Shop now at cwonder.com
Rooted in coastal Southern style, Southern Tide offers bright clothing with a classic preppy twist. Their collection of relaxed dresses, polos, and casual separates aligns perfectly with Gretchen Scott’s easygoing and colorful aesthetic. While Southern Tide often incorporates more nautical touches, both brands excel at delivering fun, polished looks that are perfect for sunny days and laid-back living.
Shop now at southerntide.com
J. McLaughlin serves up classic American style with a generous dose of color and modern flair. You'll find cheerful dresses, tops, and accessories with lively prints that feel both current and timeless. Like Gretchen Scott, J. McLaughlin pieces make a statement through color but often with a slightly more refined and traditional finish. It’s the perfect blend of fun and polished.
Shop now at jmclaughlin.com
Splendid is all about incredibly soft fabrics, bright colors, and comfortable, casual silhouettes. If the comfort and wearability of Gretchen Scott pieces are what draw you in, you'll adore Splendid's offerings. Their laid-back dresses, tops, and loungewear often come in vibrant hues and simple patterns, making them a fantastic choice for colorful, relaxed vibes that feel as good as they look.
Shop now at splendid.com
For a bold, resort-chic aesthetic, look no further than Trina Turk. This designer brand is legendary for its vibrant, eye-catching prints and colorful swimwear and dresses. Both brands cater to women who aren't afraid of a statement-making outfit perfect for a vacation or summer party. Trina Turk’s designs are typically more high-end and polished, but the cheerful, pattern-loving spirit is a perfect match.
Shop now at trinaturk.com
Just as the name suggests, Pink Palm specializes in vibrant, tropical-inspired resort wear. If you love Gretchen Scott for your vacation wardrobe, Pink Palm is the perfect addition. They offer bold swimwear, breezy cover-ups, and fun dresses with relaxed fits. While its focus is more specifically on beach essentials, the brand shares that same fun-in-the-sun aesthetic built on joyful colors and lively prints.
Shop now at pinkpalm.com
Emerson Fry offers a more elevated and modern take on colorful casualwear. Known for relaxed tunics, dresses, and separates in rich, saturated hues, the aesthetic is wonderfully uncomplicated. While Gretchen Scott leans into playful patterns, Emerson Fry often focuses on solid, vibrant colors and simple silhouettes that still pack a punch. It's for the woman who loves color but prefers a slightly more subtle, sophisticated execution.
Shop now at emersonfry.com
If you're drawn to bohemian luxury, Birds of Paradis is your brand. It celebrates bold prints and bright colors with an effortlessly cool, free-spirited vibe. You can expect to find flowy dresses, chic tops, and eye-catching skirts designed to help you stand out. The brand shares Gretchen Scott's commitment to fun, statement pieces, but with a more pronounced boho-chic edge that feels both luxe and lived-in.
Shop now at birdsofparadis.com
The Polo line from Ralph Lauren is the epitome of classic, colorful American style. Its collection of casual dresses, iconic polos, and relaxed separates features bright colors and timeless patterns like stripes and gingham. Like Gretchen Scott, it offers cheerful and approachable fashion that feels polished yet easygoing. It's a more traditional and classic interpretation of the colorful, preppy look.
Shop now at ralphlauren.com
Tory Burch is an expert at blending bohemian-chic sensibilities with refined, polished design, all while embracing bold prints and colors. Her tunics and dresses, in particular, often feature vibrant patterns that feel very aligned with the Gretchen Scott vibe. While Tory Burch carries a luxury price point and a more upscale aesthetic, both brands share a deep love for creating lively fashion that makes a sophisticated statement.
Shop now at toryburch.com
Available on Amazon, Lark & Ro is a fantastic destination for affordable, colorful, and on-trend pieces. The collection includes dresses, skirts, and blouses that often feature fun prints and bright solids. It captures the playful, lively spirit of Gretchen Scott but at a much more accessible price point, making it easy to experiment with new colors and patterns without a big investment.
Shop now at amazon.com/larkandro
Kate Spade has built an entire brand around cheerful, colorful, and whimsical style. Famous for playful prints and vibrant colors, their clothing is designed to add a pop of fun to your day. The brand is a soul sister to Gretchen Scott in its devotion to a joyful aesthetic, though it often offers a more polished, city-chic spin on colorful dressing. When you want fashion that feels both playful and put-together, Kate Spade delivers.
Shop now at katespade.com
Anthropologie is a treasure trove of artistic, bohemian-inspired fashion that’s bursting with color. The retailer curates a beautiful collection of dresses, tunics, and tops with eclectic prints and unique textures. It champions the same expressive and individualistic style that Gretchen Scott fans love. While the selection is broader and often more boho-chic, both are perfect for women who see their wardrobe as a canvas for creativity and fun.
Shop now at anthropologie.com
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