If you have a closet full of simple, high-quality basics, chances are you're already a fan of Grana. The brand is a go-to for its minimalist essentials - think perfect silk shirts and comfy cotton tees - that don't cost a fortune. They nail the balance between quality fabrics and accessible price points, making them a staple for building a versatile wardrobe.
For those who love Grana's understated aesthetic but are looking to discover new brands with a similar vibe, we've got you covered. Here are 18 other brands that deliver amazing modern basics perfect for everyday wear.
Often seen as Grana's closest counterpart, Everlane is beloved for its "Radical Transparency" in pricing and ethical manufacturing. They offer an extensive lineup of wardrobe essentials, from premium denim and crisp tees to high-quality leather goods and cashmere sweaters. Their aesthetic is minimalist and timeless, with a modern, slightly urban twist compared to Grana.
Expect prices from $20 for their iconic cotton tees to over $100 for outerwear and cashmere. If you appreciate Grana's focus on quality materials but crave a broader selection of closet staples, Everlane is a must-shop destination.
Shop now at www.everlane.com
Uniqlo is the undisputed champion of affordable, functional basics. Praised for its fabric innovations like HEATTECH and AIRism, the brand delivers reliable everyday pieces from t-shirts and jeans to seamless down jackets. Their aesthetic is clean, simple, and incredibly practical, with most items falling in the friendly $10-$50 price range.
While an international giant compared to Grana, Uniqlo shares a commitment to functional minimalism. It's a fantastic option if you're looking for hardworking basics on a stricter budget, with a slightly more casual and tech-focused feel.
Shop now at www.uniqlo.com
Known for its "no-brand" philosophy, Japanese retailer Muji creates simple, high-quality products stripped of unnecessary frills - and that includes their clothing. Their line features incredibly soft organic cotton tees, relaxed linen trousers, and cozy knitwear, almost all available in a soothing, neutral color palette. Tops and bottoms generally range from $10 to $50, making them very affordable.
Like Grana, Muji values simplicity and quality materials. However, Muji's aesthetic is even more pared-back and utilitarian, extending into a full range of homewares and lifestyle goods that champion minimalist living.
Shop now at www.muji.com
Aritzia is a master of "everyday luxury," and its in-house lines Babaton and Wilfred are perfect for Grana fans looking for something a bit more elevated. Babaton offers minimalist, architectural workwear, while Wilfred leans into a more romantic, feminine aesthetic. Both feature high-quality fabrics, beautiful draping, and modern silhouettes for pieces like bodysuits, trousers, and sweaters.
Prices typically fall between $50 and $150, making it a step up from Grana but still reasonably accessible. Head to Aritzia when you want timeless basics with a more fashion-forward and polished feel.
Shop now at www.aritzia.com
Canadian brand Frank And Oak focuses on creating stylish, sustainable basics that are built to last. They offer everything from organic cotton tees and cozy knits to thoughtfully designed outerwear and denim. Their vibe balances casual refinement with a subtle outdoorsy touch, emphasizing earth-friendly materials and ethical production.
With prices ranging from $30 up to $100 for core items, it aligns well with Grana's value proposition. It's an excellent choice for those who appreciate premium basics with a strong eco-conscious ethos.
Shop now at www.frankandoak.com
If you love Grana's quality cashmere but are ready to invest in something even more luxurious, meet Naadam. This direct-to-consumer brand specializes in ridiculously soft, sustainably sourced Mongolian cashmere sweaters, cardigans, and joggers. They cut out the middlemen to offer premium knitwear at fairer prices, typically from $80 to $300.
Naadam is definitely a splurge compared to Grana, but if you're looking for investment-worthy basics, particularly incredible knitwear with an ethical backstory, there's no better place to look.
Shop now at naadam.co
Mango strikes a brilliant balance between timeless essentials and trend-driven pieces, all with a sophisticated European flair. You can find well-made trousers, blouses, and blazers alongside the season's must-have styles. Similar to Grana, they offer these wardrobe builders at an attractive price point, with most items falling between $20 and $80.
Unlike Grana's more focused, minimalist catalog, Mango offers a much wider range that can build an entire modern wardrobe. It's the perfect stop if you want your basics peppered with a bit more of-the-moment style.
Shop now at shop.mango.com
A part of the H&M group, COS (Collection of Style) is Grana's sophisticated, art-school sibling. Known for its modern, architectural designs and high-quality construction, COS offers minimal wardrobe essentials with an avant-garde twist. Think scuba-fabric t-shirts, sculptural dresses, and uniquely cut trousers.
The price point sits a bit higher than Grana, from $30 to $150 for most staples, but the focus on design-led, timeless pieces makes it a worthy investment. If you love clean lines but appreciate a garment with unexpected details, COS is for you.
Shop now at www.cosstores.com
With a focus on ethically made, high-quality staples, Basic Rights delivers timeless pieces you'll wear for years. Their collection of sharp t-shirts, flattering blouses, and perfectly tailored trousers is designed with both style and sustainability in mind. Like Grana, the emphasis is on fantastic materials and modern fits.
Priced around $40-$100 for key pieces, they occupy a similar space but with an even stronger focus on fair labor and responsible production. It's a great choice for consciously building a wardrobe of go-to essentials.
Shop now at basicrights.com
If you're looking for classic, all-American style at a budget-friendly price, J.Crew Factory is your spot. Find everyday essentials like striped tees, structured blazers, simple knitwear, and chinos - all staples of a preppy, polished wardrobe. Nearly everything lands under the $50 mark, making it incredibly easy to stock up.
While Grana's aesthetic is modern and minimal, J.Crew Factory leans more traditional and colorful. It's a great alternative if you want reliable quality for office and weekend wear with a playful, preppy personality.
Shop now at factory.jcrew.com
For those whose basics lean towards the active and comfortable side, Everest offers beautiful, high-performance athleisure wear. Specializing in sustainable activewear and casual pieces crafted from eco-friendly fabrics, the brand is perfect for rounding out a sporty-but-chic wardrobe. With prices from $30-$80, they deliver great value for quality active essentials.
Compared to Grana's more general offering, Everest focuses narrowly on stylish functionality. It's the ideal destination when you're looking for leggings, sweatshirts, and tanks that can take you from yoga to brunch.
Shop now at www.everest.com
Another beloved brand from the H&M group, Arket is dedicated to well-made, durable products with a distinctly Scandinavian aesthetic. Their collections feature perfectly cut T-shirts, premium denim, timeless knitwear, and structured outerwear designed to be part of a modern uniform. Pieces generally range from $20 to $100.
Like Grana, Arket emphasizes quality materials (often organic or recycled) and simple, beautiful designs. The main difference is Arket's Nordic style influence, which results in clean lines and functional modernity.
Shop now at www.arket.com
While H&M is known for fast fashion, its Conscious collection is a valuable resource for affordable basics made with more sustainable materials like organic cotton and recycled polyester. Here, you'll find trendy essentials like tank tops, linen-blend pants, and simple dresses for under $50.
It aligns with Grana's accessible price points but operates on a much bigger, faster scale. It’s a good choice for dipping your toes into more eco-friendly options without a huge financial commitment, just know the silhouettes might be more trend-driven.
Shop now at www.hm.com
Cuyana lives by the philosophy of "fewer, better things," creating a tightly curated collection of premium essentials designed to last a lifetime. Meticulously crafted from high-end materials like Italian leather, Mongolian cashmere, and Peruvian cotton, their pieces are the definition of quiet luxury. You'll find timeless tote bags, silk blouses, and alpaca sweaters.
Prices usually range from $50 up to $300, placing Cuyana firmly as a more luxurious alternative to Grana. It's the brand you turn to when you're ready to invest in impeccably made, forever pieces.
Shop now at www.cuyana.com
Vetta is famous for its capsule wardrobes - small, curated collections of five pieces that can be mixed and matched to create a full month of outfits. Their clothing is thoughtfully designed, versatile, and made from eco-friendly fabrics. Their aesthetic is minimal and refined, similar to Grana but with an ingenious emphasis on multi-functional dressing.
With individual items mostly priced between $50 and $150, Vetta caters to those wanting to build a sustainable and incredibly efficient wardrobe. It's a game-changer for anyone who loves simplifying their closet.
Shop now at vettashopping.com
Franklin & Freeman are all about craftsmanship and durability. They offer a refined selection of elevated essentials like crisp shirts, structured trousers, and elegant knitwear designed for longevity. Their focus is on classic, timeless pieces that transcend seasonal trends, making them an anchor in any minimalist's wardrobe.
With prices in the $50 to $150 range, they sit a little higher than Grana, appealing to shoppers who prioritize traditional craftsmanship. Consider them for thoughtfully made staples that feel solid and well-constructed.
Shop now at franklinandfreeman.com
Certified B-corp Kotn builds its entire brand around making the best basics from authentic Egyptian cotton. Their collections - from famously soft T-shirts and sweatshirts to bedding - are ethically made in Egypt, directly benefiting the local communities. The garments are ultra-soft, durable, and minimalist in design.
Priced similarly to Grana, with tees around $25-$40, Kotn is a direct competitor with an even stronger focus on traceability and social impact. If you love the feel of high-quality cotton, you absolutely need to try Kotn.
Shop now at kotn.com
Aday designs technical, versatile clothing for the minimalist on the move. They create "conscious essentials" using innovative, often recycled fabrics that are comfortable, seasonless, and easy to care for. Expect chic trousers you can exercise in, wrinkle-resistant tops perfect for travel, and sleek multi-purpose outerwear.
Their pieces, generally between $40 to $120, fuse minimalist style with a high-performance edge that sets them apart from Grana's more classic fabrics. Aday is ideal for anyone who needs their basics to *do more*.
Shop now at daycollection.com
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