When it comes to the world of ultra-luxury jewelry, Graff is in a league of its own. It's the name you think of for flawless diamonds, heirloom-quality craftsmanship, and pieces that feel more like museum art than simple accessories. Graff is where timeless elegance meets jaw-dropping investment pieces.
If you love that commitment to exceptional quality but want to explore other artisans and design houses in the same elite circle, there are several other brands that share a similar spirit. From iconic Parisian Maisons to modern Hollywood favorites, here are 17 jewelry brands like Graff for finding your next timeless luxury piece.
Often called the "King of Diamonds," Harry Winston is synonymous with Hollywood glamour and red-carpet showstoppers. The brand is legendary for its exceptional diamonds and iconic engagement rings, necklaces, and earrings. Like Graff, the focus is on the absolute finest gemstones and impeccable craftsmanship. The key difference is that Harry Winston's aesthetic often leans into bold, star-quality statement designs, perfect for when you want undeniable luxury that commands attention.
Shop now at harrywinston.com
No luxury jewelry list is complete without Cartier, the Parisian powerhouse behind timeless icons like the Love bracelet and Panthère collection. Cartier is beloved for its heritage, exquisite craftsmanship, and instantly recognizable designs. While Graff is all about showcasing the diamond, Cartier often builds its pieces around legendary motifs, incorporating a broader range of precious metals and colored stones. It’s the perfect brand for those who want a piece of jewelry history that feels both classic and totally modern.
Shop now at cartier.com
As the company that famously declared "A Diamond is Forever," De Beers knows a thing or two about brilliant gems. Their jewelry focuses on expertly cut diamonds that highlight incredible brilliance and clarity, from classic solitaire engagement rings to intricate high-jewelry designs. De Beers offers a similar commitment to diamond purity and quality as Graff, but often at a slightly more accessible (though still very high-end) price point, making it a fantastic source for investment-grade pieces.
Shop now at debeers.com
For luxury with a dash of Italian flair, look no further than Bulgari. The brand is known for its bold, colorful, and glamorous pieces that often feature vibrant gemstones alongside brilliant diamonds. Signature collections like Serpenti or B.zero1 are statement-makers that feel both powerful and chic. While Graff champions pure, timeless diamond artistry, Bulgari is for the person who isn’t afraid of color and wants their luxury jewelry to have a daring, distinctive edge.
Shop now at bulgari.com
Van Cleef & Arpels creates jewelry that feels like pure magic. Famous for whimsical, nature-inspired motifs like their lucky Alhambra clovers and enchanting butterflies, this brand is all about poetic storytelling and intricate craftsmanship. Where Graff excels in classic diamond brilliance, Van Cleef & Arpels offers a sense of romanticism and artistry. It’s an investment in wearable art that is both enchanting and collectible.
Shop now at vancleefarpels.com
The iconic little blue box holds a special place in the world of luxury. Tiffany & Co. is a symbol of American elegance, best known for its legendary engagement rings and timeless designs. While sharing a reputation for quality diamonds, Tiffany offers a much wider range of price points than Graff, making it a more accessible entry into the world of fine jewelry. It’s the perfect blend of everyday classics and high-end prestige.
Shop now at tiffany.com
Piaget beautifully marries the worlds of high jewelry and Swiss watchmaking. Their jewelry is known for its sleek, modern designs and spectacular gemstone artistry. You'll find intricate settings and innovative techniques that feel incredibly sophisticated. Compared to Graff's primary focus on diamonds, Piaget incorporates a wide array of precious stones, appealing to those who appreciate contemporary elegance and cutting-edge craftsmanship.
Shop now at piaget.com
Chopard brings a sense of joy and glamour to high jewelry. Famous for its "happy diamonds" - stones that dance freely within their settings - the brand has a playful yet incredibly luxurious aesthetic. Their red-carpet collections are bold, vibrant, and artistic. If Graff represents classic diamond investment, Chopard is for those who want their luxury pieces to have a touch of fun, sparkle, and sophisticated whimsy.
Shop now at chopard.com
David Yurman mastered the art of everyday luxury with a distinctive design language. Known for the signature cable motif that twists through bracelets, rings, and necklaces, the brand blends sterling silver, gold, and fine diamonds in a way that feels both timeless and modern. While Graff is reserved for life's biggest moments, David Yurman offers beautifully crafted pieces that you can wear and love every day, making it a more accessible but still esteemed alternative.
Shop now at davidyurman.com
Swarovski is the king of crystal, offering incredibly brilliant jewelry that provides a luxurious look without the ultra-luxury price tag. Known worldwide for their precision-cut crystals, their pieces range from delicate sparklers perfect for daily wear to eye-catching statement pieces. While Graff is built on rare natural diamonds, Swarovski provides that same dazzling effect in an accessible, fun, and fashion-forward way.
Shop now at swarovski.com
If you've ever admired a spectacular piece of jewelry on a celebrity at a major awards show, chances are it was by Lorraine Schwartz. She is the go-to designer for Hollywood's elite, creating bold, contemporary, and often custom diamond jewelry. Her work shares Graff's commitment to high-quality diamonds and exceptional craftsmanship, but her designs are often more trend-driven and modern, perfect for those who want to make a red-carpet-worthy statement.
Shop now at lorraineschwartz.com
Hailing from Milan, Pomellato offers a vibrant, modern take on fine jewelry. The brand is celebrated for its unique, colorful gemstones and signature smooth, rounded shapes in its iconic Nudo collection. Unlike Graff's classic diamond-centric approach, Pomellato is built on a foundation of creativity, color, and innovative Italian craftsmanship. It's the ideal choice for those who want luxury that feels artistic, playful, and completely contemporary.
Shop now at pomellato.com
Mikimoto is the undisputed authority on pearl jewelry. As the originator of the cultured pearl, the brand has built a legacy on timeless elegance and unmatched quality. Their pieces, from simple pearl strands to elaborate diamond-and-pearl creations, radiate understated sophistication. While Graff is the peak of the diamond world, Mikimoto holds the same prestigious title for pearls, offering a perfect alternative for a different kind of timeless investment.
Shop now at mikimoto.com
As one of the historic jewelers of Paris's Place Vendôme, Boucheron has a long legacy of innovation and audacious design. Their collections range from vintage-inspired masterpieces to bold, contemporary pieces, often featuring incredible gemstone combinations and unexpected textures. Compared to Graff's steadfast focus on classic diamond perfection, Boucheron offers a more artistic and eclectic vision of high jewelry that is highly sought-after by collectors.
Shop now at boucheron.com
Based in London, David Morris is another high-jewelry house with a deep focus on rarity and quality. The brand is known for sourcing exceptional gemstones, including large rare diamonds and vibrant colored stones, set in refined and elegant designs. They share Graff's commitment to creating investment-grade, legacy pieces. However, their aesthetic often incorporates a distinctly softer, more romantic femininity that appeals to clients seeking classic luxury with a delicate touch.
Shop now at davidmorris.com
Verdura creates statement jewelry with a powerful, artistic soul. Originally designing for icons like Coco Chanel and Greta Garbo, the brand is celebrated for its bold use of color, intricate goldwork, and signature motifs like the Maltese Cross cuff. Where Graff prioritizes the flawless perfection of a cut diamond, Verdura’s appeal lies in its vibrant personality and distinctive, collectible designs. It's for the connoisseur who wants their jewelry to be a masterpiece of craftsmanship and history.
Shop now at verdura.com
Jacob & Co. is known for its opulent and extravagant designs that push the boundaries of high jewelry and watchmaking. Their pieces are unapologetically luxurious, often featuring mind-boggling complications and an immense amount of dazzling gemstones. While Graff expresses its luxury through timeless elegance, Jacob & Co. leans into a bold, flashy, and show-stopping aesthetic. It’s the perfect choice for someone who wants their jewelry to be the center of attention and a testament to modern opulence.
Shop now at jacobandco.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
