If you're a fan of understated luxury, you probably know and love Goyard. The French heritage brand is the ultimate status symbol for those who prefer quiet elegance over loud logos, thanks to its iconic hand-painted chevron canvas, exclusivity, and impeccable craftsmanship that you can only find in their handful of boutiques worldwide.
But part of the fun of building a stunning accessories collection is discovering other brands that share the same commitment to quality and timeless style. For those who appreciate Goyard’s vibe of discreet luxury, here are 19 similar brands that deliver that same feeling of exclusivity and sophistication.
Berluti is all about masterful leather craftsmanship, specializing in high-end shoes and accessories known for their unique patinated finishes. While Goyard is famous for its canvas, Berluti’s identity is tied to its deep, artisanal leatherwork, giving each piece a truly one-of-a-kind feel. It's the perfect choice if you appreciate bespoke, heritage quality but want an aesthetic centered on beautifully treated leather.
Shop now at www.berluti.com
For the true minimalist, Valextra is a dream. This Italian brand creates leather goods with architectural, clean lines and absolutely zero logos. The focus is purely on the impeccable construction and the quality of the materials. Where Goyard has its signature monogram, Valextra’s calling card is its structured, pristine silhouette and understated design. It’s luxury that whispers, never shouts.
Shop now at www.valextra.com
Loro Piana is the epitome of "quiet luxury," known for using the world’s finest cashmere and textiles. Their accessories collection follows the same principle, offering supremely soft and refined bags and small leather goods. While Goyard’s prestige comes from its heritage canvas, Loro Piana delivers exclusivity through its incredible materials, creating simple, timeless pieces that feel absolutely amazing to touch.
Shop now at www.loropiana.com
Celine masterfully blends modern minimalism with classic Parisian elegance. Their bags, like the beloved Trio or classic box silhouettes, offer a clean, contemporary alternative to Goyard’s traditional monogram. Both brands appeal to a discerning clientele that values quality over hype, but Celine leans more fashion-forward, bringing a sleek and fresh perspective to luxury accessories.
Shop now at www.celine.com
This Milan-based brand is a love letter to Italian craftsmanship. Serapian is known for its intricate "Mosaico" weaving technique, which creates a subtle yet distinctive pattern on their bags and leather goods. It shares Goyard’s focus on artisanal skill and quiet branding, but offers a different kind of signature look - one rooted in tactile, handcrafted leather instead of printed canvas.
Shop now at www.serapian.com
While known for the grail-status Birkin and Kelly bags, Hermès applies its unmatched standards of quality across all its accessories. From wallets to travel bags, every piece is a masterclass in craftsmanship and timeless design. Hermès shares Goyard's commitment to heritage and exclusivity, operating in a similar ultra-luxury realm. The main difference is that Hermès carries an iconic, global status that is simply in a league of its own.
Shop now at www.hermes.com
Corthay is for the luxury lover who isn't afraid of a little color. This French house, primarily known for men's shoes, brings a playful, artistic flair to leather goods. They offer the same level of bespoke craftsmanship you'd expect from a brand like Goyard but infuse their pieces with bold, vibrant patinas. It's the perfect choice when you want that exclusive, handmade quality with a bit more personality.
Shop now at www.corthay.com
Smythson is pure British refinement. Famous for its exquisite stationery and beautifully crafted leather goods, this brand embodies classic, understated elegance. If Goyard is Parisian chic, Smythson is London sophistication. Their accessories cater to a professional yet stylish crowd, offering durable, beautifully designed pieces that add a polished touch to any everyday routine.
Shop now at www.smythson.com
Loewe brings an artistic, modern sensibility to the world of heritage craftsmanship. The Spanish luxury house is known for its inventive and structural bags, like the iconic Puzzle or Hammock designs. While Goyard looks to its archives, Loewe injects a fresh, creative spirit into its pieces, appealing to someone who wants a bag that feels like a work of art and is expertly made.
Shop now at www.loewe.com
Bottega Veneta built its legacy on the motto, "When your own initials are enough." A pioneer of no-logo luxury, the brand is instantly recognizable for its intrecciato woven leather. This signature technique offers a visual texture that is luxurious and distinct, much like Goyard’s chevron print. If you love accessories that are immediately identifiable to those "in the know," Bottega Veneta is your brand.
Shop now at www.bottegaveneta.com
The Row is the definition of modern, minimalist luxury. Founded by Mary-Kate and Ashley Olsen, the brand focuses on impeccable tailoring, sumptuous materials, and clean, simple lines. Their bags are stripped of all fuss, letting the perfect silhouette and high-quality materials do the talking. Like Goyard, The Row appeals to someone who values discreetness, but with a decidedly contemporary and minimal twist.
Shop now at www.therow.com/en-us
As one of the oldest French trunk-makers, Moynat shares Goyard’s rich heritage and dedication to artisanal craftsmanship. The brand is known for luxury bags that appeal to those who appreciate traditional techniques and outstanding quality. Their handbags are timeless pieces, rooted in classic Parisian elegance but offer something a little different. Moynat is an excellent alternative.
Shop now at www.moynat.com
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