19 Brands Like GLD for Trendy & Affordable Jewelry

Discover trendy, affordable jewelry brands like GLD. Find bold, gold-plated, streetwear-inspired pieces to elevate your style without breaking the bank.
Written by: 
Ash Read
Last updated: 

If you love stacking up on bold, gold-plated jewelry from GLD, you know they're the go-to for trendy, streetwear-inspired pieces that don't drain your wallet. Their chunky chains and statement earrings are perfect for amping up any look on a budget.

For those obsessed with that trendy, affordable style, we've rounded up a list of amazing alternatives. Whether you're after a similar chunky vibe or something a bit more minimalist, here are 19 other brands worth checking out now.

1. Ana Luisa

Ana Luisa is your spot for sustainably made jewelry that feels minimalist but still makes an impact. They specialize in delicate chains, elegant hoops, and dainty pendants that are perfect for layering or wearing alone for a subtle statement. Their designs are more refined than GLD’s bold pieces, making them amazing for everyday wear.

Prices typically fall between $30 and $100, and the brand is known for its commitment to using eco-friendly materials without compromising on quality. If you want a layered gold look with a slightly more classic and understated feel, Ana Luisa is a must-try.

Shop now at analuisa.com

2. Missoma

Missoma perfectly blends on-trend styles with a touch of affordable luxury. Their collections are filled with best-sellers like layered necklaces, charm bracelets, and versatile hoop earrings that are born to be mixed and matched. You'll find their pieces have a more polished and sophisticated feel compared to GLD’s streetwear aesthetic.

Ringing in at $50 to $150, Missoma is great for those who want trendy jewelry with a chic edge that can easily transition from day to night. Their creative designs and custom options help your jewelry feel a little more personal.

Shop now at missoma.com

3. Mejuri

Mejuri has become famous for its minimalist gold jewelry that you can wear every single day and never take off. The vibe is "fine jewelry for every day," with simple rings, timeless hoops, and classic chains that feel luxurious without the traditional markup. They stand out for using high-quality materials and an ethical sourcing-first approach.

While prices can range from $50 up to $300, Mejuri offers timeless pieces that are an investment in your daily style. If GLD is your brand for bold, trendy moments, Mejuri is your destination for building a lasting collection of understated elegance.

Shop now at mejuri.com

4. Swarovski

For those who love some serious sparkle, Swarovski delivers. Famous for their precision-cut crystals, their collections include glamorous earrings, dazzling necklaces, and brilliant bracelets that catch the light perfectly. Their signature feature is how they make accessible pieces feel incredibly luxe and eye-catching.

With prices between $50 and $200, Swarovski offers a more polished and elegant vibe than GLD’s gold-plated looks. If you need something for a special occasion or just want to add a touch of glam to your outfit, Swarovski is a fantastic option.

Shop now at swarovski.com

5. BaubleBar

BaubleBar is all about fun, vibrant, and statement-making jewelry. Their collections are packed with bold chandelier earrings, playful layered necklaces, and colorful stackable rings that are designed to add personality to your look. Their superpower is staying on top of every single trend.

Priced around $20 to $80, it’s an incredibly accessible brand for experimenting with new styles. While GLD is focused on gold tones and streetwear, BaubleBar is your go-to for adding a pop of color and unapologetic fun to your jewelry box.

Shop now at baublebar.com

6. Pura Vida

Pura Vida channels a laid-back, boho-chic aesthetic with its famous handcrafted bracelets, simple rings, and colorful beaded jewelry. Their style is all about effortless, beachy vibes, putting comfort and casual cool first. What makes them special is their commitment to supporting global artisans.

Most pieces range from just $10 to $40, making Pura Vida super affordable. Unlike GLD's metallic, city-inspired jewelry, Pura Vida is perfect for anyone who prefers a relaxed, natural feel to their accessories.

Shop now at puravidabracelets.com

7. Kendra Scott

Kendra Scott strikes the perfect balance between trendy and timeless. The brand is known for its signature colorful stones, elegant layered necklaces, and versatile statement earrings that work for just about any occasion. A key feature is the Color Bar™, where you can create custom jewelry pieces.

With a price range of $50-$150, Kendra Scott feels a bit more refined than GLD's streetwear aesthetic. It’s an ideal choice for someone who wants well-made, vibrant jewelry that can be dressed up or down effortlessly.

Shop now at kendrascott.com

8. Madewell Jewelry

Known for its effortless cool, Madewell's jewelry line follows the same vibe. Their collection is full of minimalist layered chains, simple hoop earrings, and textured stackable rings that pair perfectly with casual outfits. The aesthetic is understated, a little bit boho, and made for everyday living.

Prices usually hover between $20 and $80, offering great style at an affordable price point. If you find GLD’s pieces a bit too bold, Madewell’s delicate and laid-back jewelry is the perfect alternative for subtle, everyday accessorizing.

Shop now at madewell.com

9. Etsy Artisans

Etsy is a never-ending treasure trove of handcrafted and unique jewelry from small, independent artisans. You can find everything from personalized name necklaces to one-of-a-kind vintage rings and custom-stamped pieces. The sheer variety and ability to connect with a maker is what makes it stand out.

Prices vary from shop to shop but generally fall in an affordable $10-$100 range. While GLD offers a consistent, trendy look, Etsy is where you go when you want something truly special, more personal, and unlike anything else.

Shop now at etsy.com

10. Luv Aj

If you're looking for jewelry with an edgy, rebellious streak, Luv Aj is your brand. Their collections are packed with chunky chains, impressive statement earrings, and bold rings designed to make a serious impact. This brand isn't afraid to be daring.

Priced between $40 and $200, Luv Aj takes the boldness of GLD and injects a high-fashion, avant-garde attitude. It’s the perfect brand for trendsetters who want accessories that feel both luxe and a little bit tough.

Shop now at luvaj.com

11. Zodiac

Zodiac combines astrology with style, creating pieces that feel trendy and meaningful at the same time. Their collections feature zodiac sign necklaces, celestial-themed charms, and unique rings that let you show off your star sign and cosmic connection. It's a great way to wear a piece that tells a little bit about you.

Pieces generally run from $50 to $150. Unlike GLD's more general streetwear styles, Zodiac offers a personalized touch that followers of astrology and celestial trends will absolutely love.

Shop now at shopzodiac.com

12. Aldo Accessories

Known for their shoes and bags, Aldo also has a great jewelry selection that's totally on-trend and super affordable. You can find modern layered necklaces, stylish hoop earrings, and chic rings, most of which are priced between $15 and $50.

Aldo consistently offers designs inspired by current runway looks, making it a reliable spot for a quick style update. They deliver a similar trend-focused feel as GLD but with a slightly more polished, mainstream retail vibe.

Shop now at aldoshoes.com

13. H&M Jewelry

When you need to snag a trendy piece for less than the price of lunch, H&M is an obvious stop. Their jewelry section is always packed with fast-fashion finds like multi-pack hoop sets, layered chain necklaces, and stackable rings, usually priced under $30.

H&M's main advantage is its unbeatable prices and its speed in getting of-the-moment trends on the shelves. While these pieces might not last as long as those from GLD, they're perfect for trying out a fleeting trend without any commitment.

Shop now at hm.com

14. Forever 21 Jewelry

Forever 21 is another king of trendy, budget-friendly accessories. Their jewelry selection is massive, covering everything from simple, dainty pieces to bold, statement-making styles, with most items ringing in under $15. Their constant stream of new arrivals means there's always something fresh to check out.

Like H&M, the quality isn’t going to be heirloom-level, but it’s an amazing source for playful, of-the-moment accessories. It’s perfect for fashion lovers who want to experiment with different looks guilt-free.

Shop now at forever21.com

15. J.Crew Jewelry

J.Crew offers jewelry with a polished, preppy twist that feels both classic and current. Think versatile hoop offerings, timeless pearl earrings, and elegant layered chains. It's the kind of jewelry you could wear to the office, brunch, or a casual event.

With prices between $30 and $100, their pieces are designed to elevate any outfit with a touch of refinement. If GLD's style feels too heavy on streetwear, J.Crew provides a more clean-cut and sophisticated alternative.

Shop now at jcrew.com

16. Urban Outfitters Jewelry

Urban Outfitters delivers an eclectic mix of jewelry that feels cool and unique. You’ll find everything from edgy chains to boho-chic rings and vintage-inspired pendants, often priced from $10 to $50. Their strength lies in curating a variety of aesthetics under one roof.

Compared to GLD's consistent gold-tone streetwear vibe, Urban Outfitters offers much more style diversity. It's a goldmine for trend-driven shoppers who like to mix and match different styles to create a personalized look.

Shop now at urbanoutfitters.com

17. Claire’s

Claire's is the nostalgic go-to for fun, playful, and incredibly affordable jewelry. While it heavily caters to a teen and youth audience, you can still find fun pieces like colorful hoop packs and simple layered necklaces. Most items are under $20, making it prime for impulse buys.

Their designs are less about sophisticated trend-following and more about playful, expressive fun. While GLD serves a more mature streetwear crowd, Claire's is perfect for playful costume jewelry or gift shopping for a younger sibling or friend.

Shop now at claires.com

18. Lulus Jewelry

Lulus puts a trendy and romantic spin on their jewelry collection, offering feminine pieces that are perfect for date nights and special events. You can expect to find lovely layered necklaces, delicate rings, and chic hoop earrings that feel polished and pretty.

With most items priced from $20 to $70, Lulus hits a sweet spot between affordability and style. Where GLD feels edgy and bold, Lulus’s jewelry has a distinctly softer and more romantic aesthetic, complementing a girly or more polished look.

Shop now at lulus.com

19. Shein Jewelry

If variety and rock-bottom prices are what you’re after, Shein is tough to beat. The site offers an absolutely massive selection of hyper-trendy jewelry - from dupes of popular styles to unique finds - often for less than $10. New items are added constantly, so their catalog is always in sync with micro-trends.

Shein is the ultimate playground for trend-chasers on a strict budget. The jewelry quality is more fleeting compared to GLD's more durable pieces, but it's an incredible resource for trying a trend you’re not sure about without the financial risk.

Shop now at shein.com

At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.

Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.