If you're obsessed with Francesca's for its curated boutique vibe and constantly changing collection of cute, trendy pieces, you're in the right place. It's the go-to spot for finding that perfect boho-chic top, flirty dress, or unique piece of jewelry that doesn't look like it came from a giant department store.
The magic is in striking that perfect balance between playful, feminine, and totally affordable. For those of us who love that sense of discovery and want to expand our rotation, here are 20 brands like Francesca's that capture a similar spirit.
Lulus is a dream for anyone who loves feminine, romantic, and photo-ready outfits. They specialize in dresses for every occasion - from bridesmaid gowns to casual floral minis - along with chic tops and accessories. The style feels like a slightly more polished version of Francesca's, perfect for when you want something trendy but also timeless.
Prices typically fall between $30 and $100, putting it in a similar affordable-luxe category. If you love Francesca’s for your brunch and date night looks but need something for a wedding or special event, Lulus is your first stop. The quality and fits are consistently praised, making it a reliable favorite.
Shop now at www.lulus.com
Pink Lily is all about fun, casual fashion that’s perfect for everyday wear. Think cozy graphic tees, colorful sweaters, and easy-to-wear dresses that feel both comfortable and stylish. The vibe is youthful and relaxed, perfectly aligning with Francesca’s more playful side.
With most items priced between $20 and $70, it's super accessible. Where Francesca's might mix in slightly more structured or classic pieces, Pink Lily leans heavily into comfortable, trendy staples with a cheerful, Southern-inspired twist.
Shop now at www.pinklily.com
Hailing from Australia, Showpo brings a fun, flirty, and fearless energy to the online boutique scene. The brand is known for its incredible selection of dresses, two-piece sets, and cute tops in vibrant prints and on-trend silhouettes. It's the place to go for a standout outfit that's guaranteed to get compliments.
Prices typically range from $30 to $80, rivaling Francesca's affordability. Showpo shares a love for playful, feminine styles but often pushes the envelope with bolder patterns and more party-ready looks.
Shop now at www.showpo.com
Tobi offers trendy, youthful pieces that capture a California-cool aesthetic. With a focus on dresses, bodysuits, and rompers perfect for a night out, their styles often feature fun details like ruffles, cutouts, and of-the-moment colors. It's very much in line with Francesca’s target audience of young women looking for stylish, occasion-ready outfits.
Priced between $30 and $80, it hits that same sweet spot of trendy and affordable. Tobi is especially great for finding versatile pieces that can be dressed up or down, and they're known for frequent sales that make their trendy styles even more accessible.
Shop now at www.tobi.com
Famous for its appearance on Shark Tank, Red Dress Boutique offers a curated collection of chic, trendy, and often colorful finds. The selection is packed with stylish dresses, fun tops, and statement accessories that feel handpicked, just like at Francesca's. Their aesthetic blends classic Southern charm with modern trends.
Price points are similar, generally ranging from $30 to $80. Red Dress is stellar for finding both event-ready outfits and elevated everyday pieces, making it a perfect alternative for shoppers who appreciate a boutique's personal touch.
Shop now at www.reddress.com
VICI offers effortlessly chic collections with a modern, bohemian-inspired feel. It’s for the person who wants to look put-together without trying too hard, offering everything from flowy midi dresses and cozy knit sets to statement boots and accessories. The boutique vibe is strong here, with highly sought-after new arrivals dropping daily.
While some items can go over $100, many pieces live comfortably in the $50-$90 range. VICI feels a bit more grown-up and a bit more L.A.-cool than Francesca's, focusing on versatile neutrals and sophisticated prints that still feel on-trend and fresh.
Shop now at vicicollection.com
Altar'd State perfectly captures that modern-bohemian, feminine aesthetic that Francesca's shoppers love. The brand has a strong boutique feel, offering everything from flowy floral dresses and distressed denim to unique jewelry and inspirational home decor. They are also known for their community-driven mission and charitable ethos.
Pricing is comparable, with dresses and tops typically falling between $40 and $90. If you love the whimsical, slightly vintage vibe of Francesca's, Altar'd State offers a very similar feel with an added emphasis on meaningful gifts and positive messaging.
Shop now at www.altardstate.com
Aritzia is where you go for elevated essentials and a more minimalist-chic aesthetic. Known for high-quality fabrics and impeccable fits, Aritzia offers everything from sleek work trousers to the perfect everyday bodysuit. It’s like Francesca's more sophisticated, older sister.
The price point is higher, with most pieces ranging from $50 to $150 and up. While its style is more refined, Aritzia shares Francesca’s talent for creating curated collections and offering items that feel like special, long-lasting finds rather than disposable fast fashion.
Shop now at www.aritzia.com
Urban Outfitters delivers an eclectic mix of styles, from vintage-inspired graphic tees and boho maxi dresses to edgy streetwear. It's a goldmine for trend-driven shoppers who like to experiment with a variety of aesthetics. If you appreciate the curated, discovery-focused feel of Francesca's, you'll love browsing UO's ever-changing collections.
Prices can range from $30 to over $150, but they offer something for nearly every budget. Urban Outfitters shares Francesca's youthful vibe but adds a dose of artsy, alternative, and '90s-inspired cool to the mix.
Shop now at www.urbanoutfitters.com
An Australian favorite, Princess Polly is the epitome of on-trend, youthful, and slightly edgy fashion. They are super quick to jump on the latest trends, offering festival-ready sets, stylish mini dresses, and cool-girl denim. Pricing typically ranges from $40-$100.
What makes them a great alternative is their blend of feminine, grunge, and modern aesthetics under one roof. Think of them as Francesca's edgier cousin who’s always up for a night out and somehow knows what’s going to be cool next season.
Shop now at us.princesspolly.com
Revolve offers a highly curated selection of designer and emerging brands, setting trends for women who want to dress up and stand out. While the price point is definitely higher, with pieces often ranging from $70 to over $200, the shopping experience is top-notch. It focuses on statement-making pieces for vacations, parties, and special events.
Much like Francesca's, Revolve thrives on a 'boutique' shopping model where every item feels selected. It’s the perfect place to shop if you love Francesca's style but are looking for a more high-end, investment piece for a big occasion.
Shop now at www.revolve.com
Nasty Gal serves up bold, rebellious, and unapologetically trendy fashion. Originating as an eBay store selling vintage finds, it has grown into a go-to for statement pieces with a '70s rock-and-roll or '90s grunge feel. They offer daring dresses, edgy graphic tees, and all things faux leather.
With prices between $40 to $150 (and constant sales), Nasty Gal is for the shopper who loves Francesca's trendy spirit but wants something with a lot more attitude. Ditch the sweet boho florals for something a bit more powerful and disruptive.
Shop now at www.nastygal.com
PrettyLittleThing is a fast-fashion powerhouse that delivers of-the-moment, celebrity-inspired styles at incredibly low prices. They're all about bold, sexy, and eye-catching outfits, from figure-hugging dresses to trendy co-ords. Most pieces are under $50, making it one of the most budget-friendly options on this list.
If you love Francesca's for its ability to provide a quick and affordable style update, PLT takes that to the next level. The aesthetic leans much more towards modern glamour and nightlife looks than bohemian daywear.
Shop now at prettylittlething.us
Boohoo is another ultra-affordable fast-fashion leader known for dropping hundreds of new styles every day. Their immense collection covers every possible trend, from laid-back loungewear to sparkly party dresses. It's a great spot to try out a new trend without committing too much money, as most items are priced under $40.
Like Francesca’s, Boohoo targets young, fashion-conscious women who want a constantly refreshed wardrobe. While it lacks the curated boutique feel, its sheer volume of trendy, budget-friendly options makes it a strong contender.
Shop now at us.boohoo.com
ASOS is a massive online marketplace that carries both its in-house brands and hundreds of others, making it a one-stop shop for virtually every style imaginable. You can find everything from cute floral tea dresses that mimic the Francesca’s vibe to edgy streetwear, professional workwear, and occasion gear across a range of price points.
The beauty of ASOS is its incredible variety and inclusive sizing. If you love the hunt and discovery aspect of boutique shopping but crave endless options, ASOS lets you browse boutique brands alongside major names, ensuring you'll always find something new.
Shop now at www.asos.com
Shein is a global fast-fashion giant famous for its massive selection of exceptionally low-priced clothing and accessories. With thousands of new arrivals daily, many for under $20, it's the ultimate destination for satisfying a craving for something new and trendy on a tight budget.
Shoppers who appreciate Francesca’s rapid inventory turnover and accessible prices will find Shein offers a similar thrill of the hunt, but on a much larger scale. While the quality can be hit-or-miss, it's unmatched for experimenting with hyper-specific trends without breaking the bank.
Shop now at us.shein.com
A classic in the world of fast fashion, Forever 21 is known for offering a huge variety of trendy clothing, accessories, and beauty items at very low prices. It’s a staple for younger shoppers looking to build a stylish wardrobe with basics, statement pieces, and on-trend finds without a huge investment.
Comparable to Francesca’s in affordability and speedy trend adoption, Forever 21 services a similar demographic hungry for fresh styles. It's a great spot to grab a complete, trend-focused outfit for under $50.
Shop now at www.forever21.com
Rue21 caters to young adults with trendy, casual, and affordable fashion. Their vibe is a bit more focused on graphic tees, streetwear-inspired denim, and comfortable-cool essentials compared to Francesca’s femme-boho look. They also carry fragrances and guys' apparel.
With prices mostly between $20 and $60, Rue21 offers the same accessibility as Francesca's but with an edgier, more laid-back aesthetic. It's the perfect choice if your style leans more toward relaxed and casual instead of dresses and ruffles.
Shop now at www.rue21.com
Cotton On offers effortless, everyday fashion with a laid-back, Australian vibe. They focus on comfortable basics, wearable denim, and easy pieces like striped tees and simple dresses. The overall style is youthful, relaxed, and perfectly suited for a casual lifestyle.
With most items priced between $20 and $60, it shares Francesca’s approach to affordable fashion. However, Cotton On specializes in versatile wardrobe staples over the more unique, gift-able items you might find at Francesca’s.
Shop now at cottonon.com
Torrid is a leader in stylish, trendy plus-size fashion, offering sizes 10-30. Their collections feature everything from chic dresses and edgy faux-leather jackets to professionally fitted denim and lingerie. They prove that trend-forward style can and should be accessible to every body.
A bit like Francesca's, Torrid focuses on a youthful aesthetic with plenty of feminine and even slightly boho pieces, but their true differentiator is a commitment to impeccable fit. For plus-size shoppers who want the same on-trend boutique experience, Torrid is an essential stop.
Shop now at www.torrid.com
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