If you've fallen in love with the whimsical, artistic, and downright dreamy aesthetic of Flowerknows, you're not alone. The brand has completely won over beauty lovers who see makeup as a form of creative expression, thanks to its fantasy-inspired packaging and vibrant color stories.
The good news is there are plenty of other brands out there that share that same playful and imaginative spirit. If you're ready to expand your collection with more magical finds, here are 19 similar brands that will definitely inspire your next look.
Known for its trendy, vibrant makeup at ultra-affordable prices, ColourPop is a go-to for playful beauty lovers. They offer an endless assortment of eyeshadow palettes, lip formulas, and blushes in every color you can imagine, often with fun textures like glitter and chrome finishes. What makes them stand out are their constant pop culture collaborations and limited-edition collections that keep things fresh and exciting.
While Flowerknows offers a more fairytale, artistic vibe, ColourPop provides a similar love for whimsical colors in a more accessible, mainstream way. If you want to experiment with bold looks without the splurge, ColourPop is your perfect match.
Shop now at colourpop.com
Lime Crime is famous for its bold and unconventional approach to makeup. With an edgy, fairy-tale aesthetic, their collections are packed with vivid liquid lipsticks (like the iconic Velvetines), fantasy-inspired eyeshadows, and even Unicorn Hair dyes. All their formulas are cruelty-free and vegan, which is a huge plus.
Compared to Flowerknows, Lime Crime leans into a mystical, slightly darker, and more rebellious vibe. While both brands champion creative expression, Lime Crime is for those who want their fantasy look to have a bit more of an avant-garde edge.
Shop now at limecrime.com
Beloved for its incredibly rich and pigmented eyeshadow palettes, Juvia’s Place draws inspiration from African culture to create stunning, vibrant color stories. Their products deliver high-impact color at budget-friendly prices, from bold shadows to statement lipsticks that are designed to pop on all skin tones.
While Flowerknows leans into floral and whimsical themes, Juvia’s Place tells a story through deep cultural inspiration and dramatic color payoff. It's the perfect brand for anyone who loves the artistic side of Flowerknows but craves even more intensity and pigment.
Shop now at juviasplace.com
Nabla is an Italian indie brand that beautifully merges high-performance formulas with artistic design. They are best known for their stunning eyeshadow palettes that feel both creative and wearable, along with gleaming highlighters. The packaging is sleek and modern but often incorporates whimsical and pastel motifs, hitting a sweet spot between chic and dreamy.
Compared to Flowerknows, Nabla’s aesthetic is a bit more minimalist and sophisticated, but it maintains that inspired, creative edge. If you see makeup as an art form but prefer a more polished, elegant look with a touch of magic, Nabla is a great fit.
Shop now at nablacosmetics.com
If you're looking for playful, colorful makeup that won't strain your wallet, BH Cosmetics is a must-try. Their extensive lineup includes eyeshadow palettes, brush sets, and more, all known for fun themes and bright shades. From travel-inspired palettes to sweet-themed collections, their products are designed to spark joy and creativity without the high price tag.
Like Flowerknows, BH Cosmetics is all about exploring color and having fun with makeup. BH is a bit more mainstream and focuses heavily on accessibility, making it an excellent option for beginners or anyone looking to build a colorful collection on a budget.
Shop now at bhcosmetics.com
While known for its handmade skincare and bath products, Lush perfectly captures the whimsical spirit that Flowerknows fans love. With colorful bath bombs that fizz into works of art, fantastical soaps, and playful masks, Lush turns everyday self-care routines into a sensory adventure.
Where Flowerknows brings magic to your makeup bag, Lush brings it to your bathroom. Both brands excel at creating joyful and imaginative products, but Lush's focus on natural, handcrafted ingredients and sustainability gives it a unique, earthy charm.
Shop now at uk.lush.com
Kosas is a clean beauty brand that effortlessly blends chic, modern design with skincare-infused formulas. While their overall aesthetic is minimalist, they offer beautiful tinted balms, creamy blushes, and vibrant lip oils that add a fun, juicy pop of color to any look.
Compared to the overt fantasy of Flowerknows, Kosas is more about understated, effortless glam. However, it shares that spirit of self-expression through fresh, playful colors, making it ideal for someone who loves a whimsical touch within a more sophisticated, "clean girl" aesthetic.
Shop now at kosas.com
Rihanna's Fenty Beauty changed the game with its inclusive shade ranges, but it also delivers on vibrant, creative makeup. From their Killawatt highlighters in bold metallics to Gloss Bomb shades that span the rainbow, Fenty empowers users to experiment with color in a way that feels both modern and high-performance.
While Fenty's core focus is on inclusivity and flawless formulas, it shares Flowerknows' love for enabling bold self-expression. It’s for the person who loves a playful look but demands a pro-level finish that works for every skin tone.
Shop now at fentybeauty.com
For a dose of high-fashion fantasy, look no further than Pat McGrath Labs. This luxury brand is like wearable art, renowned for its otherworldly eyeshadows, shimmering highlighters, and formulas with stunning, multi-dimensional finishes. Each product feels like a collector’s item and delivers makeup-artist-level quality.
Think of Pat McGrath Labs as the couture version of Flowerknows' whimsical dream. Both brands inspire artistry, but Pat McGrath offers unparalleled quality and refined, high-end glamour for those who want their makeup to feel truly extravagant.
Shop now at patmcgrath.com
Created by MUA Mitchell Halliday, Made by Mitchell is all about color and creativity. Available through Beauty Bay, the brand is famous for its "Blursh" (blush-bronzer-highlight hybrids) and graphic liners in every shade imaginable. It’s designed for play, experimentation, and breaking the traditional rules of makeup.
Similar to Flowerknows, this brand is an anthem for colorful, artistic expression. Made by Mitchell's approach is more direct and practical for creating editorial or graphic looks, offering multi-use products that encourage users to get inventive.
Shop now at beautybay.com
A favorite among makeup artists, Danessa Myricks Beauty is built on innovation and versatility. The brand offers highly pigmented, multi-use products like their iconic Colorfix creams and Infinite Chrome Flakes that transform any look into a work of art. Her products are made for experimenting with textures and creating boundary-pushing styles.
This brand shares Flowerknows’ passion for creativity but delivers it with professional-grade performance. Danessa Myricks is perfect for those who are serious about their artistry and want high-impact products that can be used in endless ways.
Shop now at danessamyricks.com
Jolse is an online wonderland for K-beauty fans, stocking brands like Etude House and Clio that are masters of whimsical design. Korean beauty is known for its adorable packaging, innovative formulas, and playful aesthetic, from fruit-shaped lip tints to cartoon-collaboration palettes. It's the ultimate destination for products that are as cute as they are effective.
Flowerknows itself has a C-beauty background, and the aesthetic overlaps with the youthful, fun, and often fantastical vibe of K-beauty. If you love discovering multiple brands with cute packaging and fun colors, Jolse is your one-stop shop.
Shop now at jolse.com
Natasha Denona is a luxury brand celebrated for its impeccably curated eyeshadow palettes. Known for buttery-smooth formulas, phenomenal color payoff, and sophisticated color stories, this brand makes professional-level artistry feel effortless. The packaging is sleek, modern, and oh-so-luxe.
Like Flowerknows, Natasha Denona caters to those who appreciate the art of makeup. However, it swaps whimsical fantasy for high-end, polished glamour. If your personal style is more "chic" than "cute," but you still demand creative color combinations, this brand is for you.
Shop now at natashadenona.com
If vibrant, graphic looks are your thing, you need to know about Suva Beauty. This indie brand is famous for its water-activated Hydra Liners and highly pigmented eyeshadow palettes that come in electrifyingly bright shades. It’s the go-to brand for makeup artists and beauty lovers who aren't afraid of intense, statement-making color.
Both Suva Beauty and Flowerknows celebrate bold color freedom. Suva, however, specializes in providing the tools for high-impact, professional-quality graphic art, perfect for creating looks that are truly out of this world.
Shop now at suvabeauty.com
Bring that whimsical spirit to your skincare routine with Bliss. Known for its cheerful, bright packaging and fun product names, Bliss makes self-care feel like a treat. Their lineup includes colorful body butters, hydrating masks, and gentle cleansers that combine effective formulas with a lighthearted, joyful vibe.
While Flowerknows focuses on your makeup shelf, Bliss brings that same playful energy to your skincare essentials. It's perfect for anyone who believes their entire beauty routine should spark happiness.
Shop now at blissworld.com
Huda Beauty is synonymous with high-impact, full-glam makeup. From their richly pigmented eyeshadow palettes to dazzling glitter liners and bold liquid lipsticks, Huda Kattan's brand is all about creating dramatic, transformative looks. The brand aesthetic perfectly merges unapologetic glamour with a touch of fantasy.
Compared to Flowerknows' softer whimsical feel, Huda Beauty goes for bold, more glamorous, "extra" vibe. If you love creating statement looks that command attention, this brand will give you all the tools you need.
Shop now at hudabeauty.com
Melt Cosmetics offers an edgy, artistic take on beauty with its unconventional color stories and signature matte formulas. Their eyeshadow stacks and lipstick collections often feature a unique mix of dark, moody hues and surprisingly bright neons, creating a rebellious, high-fashion vibe perfect for those who dare to be different.
While Flowerknows lives in a floral fairytale, Melt inhabits a cool, gothic-meets-glam world. Both brands are about bold self-expression, but Melt appeals to a more alternative, avant-garde aesthetic.
Shop now at meltcosmetics.com
A true cult favorite, Sugarpill is legendary for its intensely pigmented, vibrant eyeshadows and lip products. Inspired by fantasy, rave culture, and eccentric style, their collections are packed with electrifying colors and glittery finishes. It's a go-to for anyone who believes makeup should be fun, loud, and incredibly colorful.
Sugarpill shares Flowerknows’ passion for playful, artistic looks but turns the volume way up. Their aesthetic is more theatrical and rebellious, beloved by drag performers and makeup lovers who crave color that truly pops.
Shop now at sugarpill.com
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