If you're someone who refuses to choose between comfort and style, you probably have a pair of FitFlop shoes in your closet. Loved for their ergonomic designs and biomechanically engineered midsoles, a day spent in FitFlops means your feet feel just as good at 6 p.m. as they did at 8 a.m.
For those who love what FitFlop brings to the table - foot-friendly tech wrapped in chic, modern styles - but are ready to explore other options, you're in the right place. Here are 18 similar brands that deliver that same incredible blend of support and fashion.
Known for its iconic cork-and-latex footbed that molds to your foot over time, Birkenstock is the OG of ergonomic footwear. Their designs provide unparalleled arch support with a timeless, minimalist vibe that has made them a permanent fashion staple. While FitFlop leans into modern tech and cushioned midsoles, Birkenstock uses natural materials to create a firm, contoured fit.
With prices ranging from $80 to $150, they are right in line with FitFlop. If you appreciate foot-healthy designs but prefer a more classic, earthy aesthetic, Birkenstock is an essential addition to your collection. Think of them as FitFlop’s bohemian, European cousin.
Shop now at birkenstock.com
Clarks has a long-standing reputation for crafting ridiculously comfortable shoes that last. From casual loafers to stylish sneakers, their footwear features cushioned soles and generous fits that are often orthotic-friendly. Priced from about $60 to $150, they offer incredible value and quality.
Like FitFlop, Clarks puts comfort at the forefront, but its aesthetic tends to be more traditional and classic. If you're looking for dependable, practical footwear that feels great all day long, especially for a work or business-casual environment, Clarks is a must-try.
Shop now at clarksusa.com
For the adventure-seeker, Teva offers sporty sandals and slides that are built for action without sacrificing comfort. Their signature adjustable straps and grippy, supportive soles make them perfect for everything from city exploring to light hiking. Priced accessibly from $50 to $120, they deliver function-forward style.
While FitFlop focuses on everyday polished comfort, Teva brings a more rugged, utilitarian vibe. If you need a versatile sandal that can keep up with an active lifestyle and still look cool, Teva is your go-to.
Shop now at teva.com
Rooted in sleek Scandinavian design, ECCO crafts premium leather footwear that seamlessly blends ergonomic comfort with a modern, polished aesthetic. With prices from $100 to $200, their shoes often feature fluid-form tech that bonds the upper directly to the sole for a lightweight, flexible fit. They offer a refined take on comfortable sneakers, sandals, and loafers.
ECCO and FitFlop share a deep commitment to innovative comfort technology, but ECCO's materials and finishing feel a bit more luxurious and sophisticated. It’s the perfect choice when you need a shoe that works for both a casual brunch and a dinner out.
Shop now at ecco.com
Skechers is a powerhouse of accessible, on-trend comfort. Known for their cushioned memory foam insoles and lightweight construction, their shoes - from slip-ons to vibrant sneakers - are designed for easy, all-day wear. With most styles falling in the $40 to $120 range, they deliver great comfort at an even better price.
Similar to FitFlop, Skechers uses foam technology to prioritize a cloud-like feel underfoot, but with a decidedly more casual and sporty aesthetic. They’re a fantastic, budget-friendly choice for everyday errands, walks, and travel.
Shop now at skechers.com
Fusing fashion with podiatrist-designed technology, Vionic is a game-changer for anyone needing serious arch support. Every pair, from their trendy sandals to chic flats, features a built-in orthotic footbed that promotes natural alignment and relieves foot pain. Prices typically range from $80 to $150.
While both Vionic and FitFlop are science-backed, Vionic places a stronger emphasis on medical-grade orthotic support for conditions like plantar fasciitis. If you love FitFlop’s supportive feel but need even more stability, Vionic is the upgrade your feet have been dreaming of.
Shop now at vionicshoes.com
Naot creates handcrafted, stylish shoes that feel as good as they look. Their signature anatomical cork and latex footbeds are supportive and cushioned, making them ideal for all-day wear. What sets Naot apart is its unique, often bohemian-inspired aesthetic - think intricate straps, rich leathers, and artistic details.
Naot's price point, typically $100 to $180, reflects its high-quality materials and craftsmanship. They share FitFlop's commitment to ergonomic design but deliver it with a bold, fashion-forward personality. It's the perfect brand when you want your comfort shoes to be a statement piece.
Shop now at naot.com
As a premium comfort brand, Mephisto is an investment in foot health. Their German-made shoes are celebrated for exceptional durability and amazing support, thanks to their "Soft-Air" technology that reduces shock. Priced between $200 and $400, they are in a luxury category of their own.
Like FitFlop, Mephisto is all about biomechanics and all-day comfort. However, they use higher-end materials and offer more refined, classic styles suitable for travel and smarter occasions. If you’re willing to spend more on top-tier supportive footwear, Mephisto is unmatched.
Shop now at mephisto.com
Originally known for conquering the running world, HOKA has become a go-to for anyone seeking maximum cushioning in their daily life. Their signature oversized midsoles provide an incredibly plush, supportive ride that absorbs impact like a dream. Their colorful sneakers and slides are all about bold, athletic style, priced from $130-$180.
HOKA differs from FitFlop with its performance-first focus and maximalist aesthetic, but both brands share a dedication to innovative tech that makes walking feel better. It's an excellent choice if you're on your feet constantly and want a sporty look with unbeatable cushioning.
Shop now at hoka.com
Sorel proves that functional footwear can also be high-fashion. Best known for their stylish waterproof boots, they also offer chic sandals and sneakers designed with comfort and durability in mind. Their shoes, priced from $80 to $200, often feature supportive molded footbeds and rugged outsoles.
Sorel brings a more weather-ready, utilitarian edge compared to FitFlop’s sunny, casual-chic vibes. Yet, both brands deliver practical comfort that doesn’t force you to compromise on style. If you want supportive shoes that can handle puddles and look great doing it, turn to Sorel.
Shop now at sorel.com
Famous for their chic, machine-washable shoes made from recycled plastic bottles, Rothy's is where sustainability meets everyday style. Their flats, points, and sneakers are incredibly lightweight and comfortable right out of the box, with prices around $125-$165.
While FitFlop’s comfort comes from biomechanical engineering, Rothy’s comfort stems from its soft, flexible knit material and durable outsoles. If your priority is an eco-friendly option with a sleek, minimalist look for the office or weekends, Rothy's is a perfect fit.
Shop now at rothys.com
VivoBarefoot takes a completely different approach to comfort: less is more. Their minimalist shoes feature ultra-thin, flexible soles that allow your feet to move and feel the ground as nature intended. Priced from $70-$150, their designs promote foot strength and natural alignment.
This is the opposite of FitFlop's cushioned, tech-forward support. However, both brands appeal to health-conscious consumers who are rethinking what "support" means. If you're intrigued by the barefoot movement, VivoBarefoot is the leader in the space.
Shop now at vivobarefoot.com
Naturalizer has been making stylish, comfortable shoes specifically for women for decades. They’re known for their forgiving fits, accommodating toe boxes, and supportive insoles across a huge range of styles, from office-appropriate heels to weekend sandals. Prices hover between $60 and $150.
Like FitFlop, Naturalizer cleverly hides its comfort technology within trendy designs. Their aesthetic tends to be classic and feminine, making them a fantastic source for versatile shoes that work for almost any occasion without "looking" like comfort shoes.
Shop now at naturalizer.com
Allbirds burst onto the scene with their famously cozy sneakers crafted from sustainable materials like merino wool and eucalyptus tree fiber. They are lightweight, breathable, and incredibly soft, with cushioned insoles that make them perfect for daily walking and travel. Prices are typically around $95-$150.
Both Allbirds and FitFlop appeal to shoppers who prioritize comfort and want shoes they can live in. Allbirds' niche is its eco-conscious focus and minimalist, uni-sex aesthetic, offering a different flavor of everyday comfort.
Shop now at allbirds.com
OOFOS specializes in recovery footwear designed to soothe and reinvigorate tired feet. Their proprietary OOfoam™ technology absorbs 37% more impact than traditional shoe foam, making their sandals and slides feel unbelievably cushioned and supportive. They're a favorite among athletes and anyone who spends long hours standing.
Where FitFlop provides ergonomic support for daily activity, OOFOS provides relief after it. They share a similar sporty-chic look in some of their slide styles and a dedication to foot-cradling comfort, making them a perfect complement for your off-duty moments.
Shop now at oofos.com
A cult favorite among hospitality and healthcare professionals, Dansko is legendary for its long-lasting comfort and support. Their iconic clogs feature a rocker bottom that reduces fatigue, along with a firm footbed for excellent stability. They have since expanded into stylish sandals, boots, and sneakers.
Dansko's core is professional-grade ergonomic support, while FitFlop is focused on casual lifestyle comfort. But if you love FitFlop and need something with even more robust, structured support for demanding days, Dansko is an industry-trusted choice.
Shop now at dansko.com
Taos Footwear designs stylish, casual shoes with beautiful craftsmanship and stellar arch support. Many of their styles include their signature cork-polyurethane footbeds that offer curves and contours to hug your feet. From their popular embellished sandals to their chic sneakers, comfort never looks boring.
Much like FitFlop, Taos excels at creating cute shoes you can actually walk in all day. Their aesthetic often leans a little more decorative and artistic, perfect for someone who wants supportive footwear with a bit of extra personality and flair.
Shop now at taosfootwear.com
Famous for their signature Z-strap sandals, Chaco is a staple for outdoor enthusiasts who require serious durability and arch support. Their podiatrist-certified LUVSEAT™ footbed provides long-haul comfort for hiking, rafting, or simply exploring a new city on foot. This is footwear that is built to last.
Compared to FitFlop’s softer, more cushioned feel, Chaco offers very firm, athletic-grade support with an adventurous, rugged aesthetic. For a summer of travel or outdoor fun where you need a sandal that won't quit, Chaco is an unbeatable alternative.
Shop now at chacos.com
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