Shopping for kids can be endlessly fun, but if you've exhausted the virtual aisles of FirstCry, you might be looking for fresh inspiration. Known for its massive selection of trendy, budget-friendly clothes and baby essentials, FirstCry is a go-to for parents who want style and convenience all in one place.
Whether you're after playful prints, comfy basics, or a special occasion outfit, there are plenty of other brands that deliver that same mix of fun, function, and affordability. For parents who love the variety of FirstCry, here are 22 similar brands where you can find adorable and stylish pieces for your little ones.
H&M Kids is a fantastic spot for stylish, wallet-friendly fashion for children of all ages, from newborns to teens. Their collections are packed with fun prints and modern designs, covering everything from everyday playwear to dressier outfits. A huge draw is their commitment to using sustainable materials, so you can feel good about your purchases.
Compared to FirstCry, H&M Kids has a similar price point (around $10-$50) but with a more distinct focus on eco-conscious fabrics and trend-forward, European designs. It’s perfect for durable, stylish staples that keep up with your growing kids. Shop now at hm.com
For parents who want to dress their kids with a touch of European chic, Zara Kids is the ultimate destination. Their pieces are fashion-forward and sophisticated, mirroring the trends seen in their adult lines but made for infants to tweens. You'll find everything from trendy dresses to smart casuals, typically priced between $15 and $60.
While FirstCry covers a broad and playful range, Zara Kids offers a more curated, minimalist aesthetic. It's a great choice when you’re looking for something a bit more polished or a seasonal statement piece that looks pulled straight from a fashion magazine. Shop now at zara.com
If comfort, safety, and practicality are your top priorities, Mothercare is a trusted name. Specializing in clothes for babies and toddlers, their selection is full of durable, no-fuss essentials perfect for everyday wear. Prices are very reasonable, usually falling between $10 and $40.
Mothercare's vibe is less about chasing trends and more about high-quality, functional basics, making it a reliable alternative to FirstCry for newborn and infant essentials. Parents love their commitment to safety and quality in every stitch. Shop now at mothercare.com
Carter’s is practically a household name for adorable and affordable newborn and baby clothes. Known for incredibly soft fabrics and sweet prints, their pieces are designed for maximum comfort and easy diaper changes. With prices often ranging from $5 to $30, it’s a go-to for stocking up.
Like FirstCry, Carter’s offers a massive selection at great prices, but they have a stronger focus on the baby and toddler crowd. Think multipacks of bodysuits, footie pajamas, and play sets that make dressing your littlest ones a breeze. Shop now at carters.com
Famous for their iconic denim overalls, OshKosh B’gosh provides durable, playful clothes built for active kids. Catering to infants through pre-teens, their collections embrace a classic, all-American style with fun colors and graphics. Prices mostly range from $10 to $50.
While FirstCry offers trendy pieces, OshKosh leans into timeless, rugged styles that are made to last a lot of play. It’s the perfect place to find sturdy jeans, graphic tees, and outerwear for kids who are always on the move. Shop now at oshkosh.com
Next Kids delivers modern, high-quality British style for children, from babies all the way up to tweens. Their pieces feel slightly more contemporary and sophisticated, with clean lines and unique patterns. With a moderate price point of $15-$60, it offers great value for apparel that looks and feels premium.
This brand is a great alternative if you love the variety of FirstCry but want a more refined, European aesthetic. Next is exceptional for finding smart occasion wear and stylish-yet-practical everyday essentials. Shop now at next.co.uk
GAP Kids is a staple for comfortable, classic, and versatile kids' clothing. From logo hoodies and denim to colorful dresses and tees, their collections are known for durability and a timeless "preppy-casual" look. Prices typically sit between $10 and $50.
GAP Kids is similar to FirstCry in that it's a one-stop shop, but with a more iconic, American-casual vibe. They also place a strong emphasis on eco-friendly materials, making them a consistently reliable choice for quality basics. Shop now at gap.com
For fun, affordable, and incredibly practical kids' clothes, Old Navy is a family favorite. Their aesthetic is colorful, casual, and energetic, with everything from graphic tees and leggings to adorable holiday outfits. With prices between $8 and $40, it's perfect for budget-conscious shoppers.
Old Navy is a strong competitor to FirstCry in terms of affordability and selection, but with a distinct focus on playful, everyday fashion for active families. Their frequent sales and inclusive sizing make them a super accessible option for everyone. Shop now at oldnavy.gap.com
Mini Boden shines with its vibrant colors, quirky prints, and unmistakably British charm. This brand is all about fun, creating high-quality, standout pieces that are anything but boring. Prices are in the mid-range zone, from $20 to $80, reflecting their unique designs and durable fabrics.
If you're drawn to the playful side of FirstCry but want something with more personality and a boutique feel, Mini Boden is your brand. Their clothes are famous for lasting wash after wash, making them great for hand-me-downs. Shop now at bodenusa.com
Tea Collection designs globally-inspired apparel that celebrates different cultures through unique, beautiful prints. Their clothes are ethically made with high-quality, comfortable fabrics perfect for kids on the go. Prices generally range from $20 to $70.
Compared to FirstCry, Tea Collection offers a more artistic and story-driven approach to fashion. Each collection is based on a different destination, resulting in eclectic and expressive pieces that spark curiosity. Shop now at teacollection.com
Known for its legendary organic cotton pajamas, Hanna Andersson focuses on supremely comfortable, durable, and sustainable clothing. The aesthetic is Scandinavian-inspired - simple, cozy, and timeless. Expect to find prices in the $20-$70 range.
Where FirstCry follows current trends, Hanna Andersson delivers enduring quality and comfort. It's the perfect choice for parents who prioritize eco-friendly fabrics and long-lasting basics that can be passed down to siblings. Shop now at hannaandersson.com
Jacadi Paris brings timeless French elegance to childrenswear. Their collections are refined, sophisticated, and perfect for special occasions or building a classic wardrobe. With a premium price tag of $30-$100, these are heritage-quality pieces.
Jacadi is for parents who appreciate a more traditional, upscale look compared to the everyday trendiness of FirstCry. If you’re searching for a beautifully crafted dress for a family portrait or a smart outfit for a celebration, this is the place to look. Shop now at jacadi.us
Leveraging their expertise in natural products, Burt’s Bees Baby offers incredibly soft, 100% organic cotton clothing for infants and toddlers. Their designs are simple, sweet, and gentle on sensitive skin. Prices are moderate, usually between $15 and $50.
While FirstCry provides a wide variety, Burt's Bees Baby specializes in eco-friendly basics. It's a go-to for parents looking for high-quality, organic essentials like bodysuits, sleepers, and blankets in charming, nature-inspired prints. Shop now at burtsbeesbaby.com
Kidzoo is all about vibrant, fun, and expressive casualwear that kids genuinely love to wear. Think bold graphic tees, comfy joggers, and dresses with playful patterns, all at an affordable price point from $10 to $40.
Similar to FirstCry in its cheerful and budget-friendly approach, Kidzoo doubles down on playful graphics and bright colors. It's a fantastic option for infusing your child’s wardrobe with energy and letting their personality shine through their clothes. Shop now at kidzoo.in
While exclusively a footwear brand, Mini Melissas is a perfect complement to a trendy kid's wardrobe. They create stylish, comfortable, and candy-scented shoes from a unique recyclable material. With fun designs and frequent collaborations (think Disney), their shoes are a fashion statement on their own, priced from $30-$70.
If you love piecing together head-to-toe looks from FirstCry, Mini Melissas provides the ultimate finishing touch. Their playful and memorable shoes add a pop of fun to any outfit. Shop now at minimelissas.com
Gymboree delivers bright, cheerful, and often coordinated collections that make dressing easy and fun. The brand is known for its playful aesthetic and designs that celebrate the joy of childhood, offering casual and occasion wear priced between $15 and $60.
Compared to FirstCry, Gymboree leans heavily into charming, mix-and-match outfits and seasonal themes. It's a goldmine for adorable looks for family photos, holidays, and everyday moments with a touch of sweetness. Shop now at gymboree.com
Primary is the go-to for brilliantly colored, super-soft basics without any logos, slogans, or busy prints. They offer a simple concept: high-quality, sustainable fabrics in every color of the rainbow, made for kids from birth to age 14. Prices typically range from $10 to $40.
If you find yourself gravitating towards the simpler basics on FirstCry, you’ll love Primary. Their ethos is all about letting kids shine in comfortable, gender-neutral staples that serve as the building blocks for any wardrobe. Shop now at primary.com
For shoppers who love a serious bargain, PatPat offers unbelievably affordable, trendy fashion for the whole family, including tons of cute kids' and baby options. Known for their "daily deals," you'll find everything from character PJs to matching mommy-and-me outfits, often priced from $5 to $25.
PatPat shares FirstCry’s focus on affordability and a massive inventory, but takes it to the next level with its fast-fashion model. It's a great place to experiment with fun trends or grab seasonal outfits without splurging. Shop now at patpat.com
A classic mall staple, The Children's Place offers a huge range of outfits for kids from baby to big kid sizes. They are especially famous for their graphic tees, school uniforms, and festive holiday collections. Their prices are very budget-friendly, often from $5 to $35, with constant sales.
Similar to FirstCry in its appeal as a one-stop-shop, The Children's Place excels in providing themed collections and essential staples. It's a reliable spot for durable schoolwear and fun, seasonal pieces. Shop now at childrensplace.com
Target’s in-house brand, Cat & Jack, has become a powerhouse in kids' fashion for good reason. They offer stylish, inclusive, and incredibly durable clothing with thoughtful design features. Best of all, most pieces are backed by a one-year quality guarantee. Expect prices from $5 to $30.
Just like FirstCry, Cat & Jack offers trendy and affordable options, but its focus on durability and sensible design - like reinforced knees and adaptive clothing - makes it a standout. It’s perfect for trendy everyday wear that’s built to actually last. Shop now at target.com
Janie and Jack offers modern, classic clothing with a sophisticated twist. Think of it as the go-to for special occasions, with perfectly tailored blazers, gorgeous dresses, and distinctive accessories. The quality is premium, with prices ranging from $30 to $90.
Where FirstCry is broad and accessible, Janie and Jack is curated and aspirational. If you’re looking for a timeless occasion outfit that feels exceptionally special, this brand delivers impeccable style and quality. Shop now at janieandjack.com
Maisonette is an expertly curated online marketplace, billing itself as "your favorite children's store, for everything." It features a stylish selection of clothing, toys, and decor from hundreds of independent and high-end brands all in one place. Prices vary widely depending on the brand.
For those who love the "one-stop shop" convenience of FirstCry but seek a more boutique, high-end selection, Maisonette is a dream. It's a fantastic place to discover unique, up-and-coming designers from around the world. Shop now at maisonette.com
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