If you're obsessed with the bold, playful, retro-cool energy of Fiorucci, you're not alone. The brand has mastered a fearless approach to fashion, blending vibrant colors, quirky graphics, and a serious dose of fun into statement pieces that just make you feel good and turn heads.
Sometimes, though, you want to expand your horizons while staying true to that eclectic, streetwear-inspired vibe. For those moments when you're looking for that same high-energy aesthetic, here are 19 similar brands that serve up bold, playful style in their own unique way.
Based in London, Lazy Oaf is the poster child for quirky fashion with its cartoon-inspired graphics and playful, rebellious attitude. Think bold graphic tees, vibrantly colored hoodies, and fun accessories that give off a youthful streetwear vibe. Similar to Fiorucci, Lazy Oaf stands out with humorous prints and eye-catching designs, but it leans even more into pop culture references and exaggerated illustrations. It’s perfect for anyone who wants to embrace an irreverent aesthetic with a big dose of nostalgia.
Shop now at lazyoaf.com
UNIF, which stands for Ur Not In Fashion, is an LA label that mixes edgy, rebellious style with heavy pop culture and streetwear influences. Their collection has a signature grunge-meets-glam aesthetic, featuring bold prints, distressed fabrics, and accessories that make a statement. Like Fiorucci, UNIF appeals to a young, daring crowd that loves to push boundaries. The key difference is UNIF’s darker, more alternative edge, bringing a bit more attitude to the wardrobe.
Shop now at unifclothing.com
Soviet champions bold, maximalist fashion with a strict focus on vibrant colors, unapologetic graphics, and playful designs. Their collections are heavily inspired by skate culture and streetwear, making them a great alternative for fans of Fiorucci’s energetic style. Soviet’s signature is its use of oversized logos and retro motifs that create a youthful vibe. The feel is similar in its loudness and fun factor, but with more sportswear influences mixed in.
Shop now at sovietclothing.com
A British skatewear brand at its core, Palace infuses classic streetwear with a distinctly rebellious twist. Famous for its bold logo graphics, vibrant color palettes, and playful motifs, Palace hits the right notes for those who love a sporty yet irreverent look. While the aesthetic is more skate-centric than Fiorucci's fashion-forward vibe, the bold use of graphics and eye-catching designs gives off that same super-fun attitude.
Shop now at palaceskateboards.com
Bershka is the spot for trendy, affordable fashion aimed directly at style-conscious young shoppers. Its racks are full of colorful, playful pieces like graphic tees, funky dresses, and statement accessories that mirror Fiorucci's vibrant spirit. While Bershka operates in the fast-fashion space, its bold prints and commitment to fun styles make it a perfect place to get the Fiorucci look without the high-end price tag.
Shop now at bershka.com
London-based Motel Rocks delivers an edgy, trendy aesthetic with a consistently youthful and fun twist. Their signature wild prints, tie-dye everything, and bold mini dresses channel a playful, rebellious vibe that feels very connected to Fiorucci. Motel Rocks stands out with its intense patterns and a slightly grunge-inspired feel, making it a go-to for fashion lovers looking to mix retro and modern styles with a confident attitude.
Shop now at motelrocks.com
If you're looking for bold and provocative, Dolls Kill champions individuality and daring fashion like no other. Their site is a treasure trove of bright colors, edgy prints, and eclectic styles celebrating rebellion and self-expression. Similar to Fiorucci, Dolls Kill catches the eye of a youth audience that loves to experiment. With influences from punk, goth, and streetwear, their standout feature is an unapologetic, wild aesthetic that's designed to make you the center of attention.
Shop now at dollskill.com
Naked & Famous is a Canadian denim brand obsessed with pushing boundaries through innovative fabrics and eye-popping washes. While their main game is high-quality jeans, they bring that same experimental, playful energy to their collections. They align with Fiorucci in their love for fun fashion, but channel it primarily through premium denim and unique fabric treatments. It’s perfect for those who want that bold style grounded in well-made staples.
Shop now at nakedandfamousdenim.com
Born from skate culture, HUF is a streetwear brand defined by its bold graphics, bright colors, and rebellious aesthetic. Its collections of graphic hoodies, tees, and standout accessories radiate a playful, high-energy vibe that directly aligns with Fiorucci’s bold approach. What makes HUF unique is its authentic roots in skate culture, giving its fun streetwear an extra layer of cred.
Shop now at hufworldwide.com
The ultimate Californian cool-girl brand, Wildfox is celebrated for its dreamy, whimsical designs and vintage-inspired look. Known for its ultra-cozy sweaters, cute graphic tees, and playful prints, Wildfox shares Fiorucci’s love for statement graphics in a colorful world. The Wildfox style leans a bit more romantic and nostalgic, but both brands emphasize creating fun, expressive pieces perfect for casual wear.
Shop now at wildfox.com
Kappa is a classic sportswear label that has received a modern streetwear makeover. Famous for its iconic "Omini" logo and colorful tracksuits, Kappa’s graphic-heavy pieces serve up a fun, sporty vibe that resonates with Fiorucci’s energetic aesthetic. It’s an ideal choice for anyone who loves vibrant, statement athleticwear that blurs the line between the gym and the street.
Shop now at kappastore.com
For a high-fashion take on playful aesthetics, look no further than Ashish. This designer brand is recognized for its incredible sequined, glittery, and over-the-top designs that are pure fun. Ashish turns everyday pieces like hoodies and jeans into party-ready masterpieces. While more luxurious and high-end than Fiorucci, it shares that core love for maximalism and fashion that doesn't take itself too seriously.
Shop now at ashish.co.uk
RE/DONE is all about taking vintage denim and reimagining it with modern fits and playful new life. This appeals directly to those who appreciate a retro-inspired look. Their high-quality jeans and reworked vintage tees share Fiorucci's passion for bold, colorful fashion, but with a focus on sustainability and perfectly tailored basics. It's the ideal brand for fans of vintage styles who want a polished, contemporary fit.
Shop now at re-done.com
Hailing from Canada, Dime is a skate and streetwear brand known for its bold graphics, bright color palettes, and distinctly youthful attitude. You'll find hats, tees, and hoodies that practically scream playful rebellion, putting it in the same camp as Fiorucci’s high-energy style. Dime stands out with its authentic skate-world graphics and major street cred, making it a great choice for fun and casual statement fashion.
Shop now at dime.ca
Lousy Livin is a streetwear brand that isn't afraid to be loud, combining bold graphics, punchy slogans, and vibrant color schemes. Their designs are unapologetically playful and rebellious, putting them on the same wavelength as Fiorucci’s creative, energetic feel. Known for humorous and sometimes provocative prints, Lousy Livin is for anyone who wants to use their wardrobe to make a joke and stand out from the crowd.
Shop now at lousylivin.com
Sold exclusively on ASOS, Collusion offers affordable, on-trend streetwear with a clear focus on playful prints and cool, oversized silhouettes. Their collections include statement hoodies, graphic tees, and gender-neutral pieces that echo Fiorucci's fun, youthful energy but at a much more accessible price point. It’s perfect for experimental shoppers who want a bold aesthetic without the financial commitment.
Shop now at asos.com
The Ragged Priest is a London-based brand known for its edgy, rebellious style defined by unexpected details like studded hardware, distressed denim, and bold prints. Their clothes are ideal for someone who channels that playful, Fiorucci-esque vibe but with a punk-inspired, grunge twist. Their calling card is the use of unconventional finishes that instantly add attitude to any outfit.
Shop now at theraggedpriest.com
If you need your fashion fix to be ultra-fast and ultra-affordable, BoohooMAN delivers trendy, streetwear-inspired looks with bold graphics and bright colors. Their massive collection has everything from statement joggers to eye-catching graphic tees, making them an easy stop for fans of Fiorucci’s energetic aesthetic on a tight budget. It's the perfect brand for experimenting with bold new styles without breaking the bank.
Shop now at boohooman.com
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