If your closet is filled with cozy sweaters, sturdy jeans, and relaxed tees perfect for a weekend by the coast or a walk in the woods, you're probably a fan of Fat Face. The British brand has perfected that laid-back, outdoor-inspired style that feels both adventurous and comfortable.
Their pieces are durable, easy to wear, and effortlessly blend into an active lifestyle. For anyone who loves that relaxed, practical vibe but wants to discover a few new options, here are 17 similar brands worth checking out.
If you love the outdoor inspiration of Fat Face but your adventures are a bit more rugged, Craghoppers is your go-to. This brand specializes in technical, performance-focused gear, offering everything from waterproof jackets to insect-repellent hiking trousers. Think of it as Fat Face’s more adventure-ready sibling, designed for those who need functional, durable clothing for serious outdoor pursuits.
While still stylishly casual, the emphasis here is on practicality, with innovative fabrics and features like UV protection. It’s perfect for the avid hiker or traveler who prioritizes performance without sacrificing comfort. Shop now at www.craghoppers.com
Famous for its iconic wool blankets with Native American-inspired prints, Pendleton brings a touch of American heritage to outdoor style. Their clothing range includes cozy fleeces, flannel shirts, and classic outerwear that feels both rugged and refined. Compared to Fat Face, Pendleton has a more timeless, vintage aesthetic rooted in Americana.
Their high-quality wool textiles and distinctive patterns make their pieces stand out, offering a premium and classic take on casualwear. It's a great choice if you appreciate heritage craftsmanship and want pieces that feel special. Shop now at www.pendleton-usa.com
As a giant in the outdoor apparel world, Columbia delivers reliable and functional gear for any adventure. From their famous waterproof jackets to sturdy hiking boots, their clothing is built with performance in mind, often featuring technical fabrics like Omni-Tech to keep you dry and comfortable. Columbia shares Fat Face's love for the outdoors but leans more heavily into technical, sporty designs.
Their pieces are less about casual lifestyle fashion and more about practical, weather-ready performance. It’s the perfect brand for anyone who needs dependable gear that works hard while they play hard. Shop now at www.columbia.com
Joules takes the British country-casual look and injects it with a burst of color and personality. Known for their playful prints - from florals to quirky animal motifs - this brand offers everything from iconic wellies and raincoats to cheerful knitwear. If you love the relaxed vibe of Fat Face but crave something a little more vibrant and whimsical, Joules is for you.
It’s a fun, optimistic alternative that doesn’t take itself too seriously, making it perfect for adding a pop of cheer to a gray day outdoors. Shop now at www.joules.com
Synonymous with quintessential British country style, Barbour is famous for its timeless waxed jackets and quilted outerwear. This brand offers a more polished and traditional take on outdoor apparel, perfect for countryside walks, equestrian events, or even casual city weekends. The aesthetic is classic, heritage-driven, and exudes an understated luxury.
While Fat Face is laid-back and casual, Barbour is a step up in refinement, offering iconic pieces that are built to last a lifetime. It’s an investment in timeless style for the distinguished outdoor lover. Shop now at www.barbour.com
Lands’ End is a master of comfortable, versatile, and high-quality basics for the whole family. They offer a wide range of casual clothes, swimwear, and outdoor layers that are designed for durability and everyday wear. Similar to Fat Face, they focus on practical, relaxed pieces, but Lands’ End covers a broader spectrum of timeless staples at an affordable price point.
It's a fantastic source for dependable, family-friendly clothing that can handle everything from a beach day to a backyard barbecue with ease. Shop now at www.landsend.com
For the eco-conscious adventurer, Patagonia isn't just a brand, it's a movement. Renowned for its commitment to sustainability and ethical manufacturing, Patagonia creates high-performance outdoor gear that’s built to endure. From their iconic fleeces to technical outerwear, every piece is designed with both the planet and your next adventure in mind.
Their style is functional and sporty, sharing Fat Face's love for the outdoors but with a powerful emphasis on environmental responsibility. It's the ideal choice for those who want their clothing to align with their values. Shop now at www.patagonia.com
While famous for their durable, world-class travel hats, Tilley also offers a great range of outdoor clothing and accessories. Their collections are designed for longevity and resilience, with a focus on practical features like sun protection and weather resistance. The aesthetic is classic and rugged, perfect for the seasoned traveler or weekend explorer.
Tilley shares Fat Face’s outdoor lifestyle focus but stands out with its specialty in protective headwear and accessories guaranteed for life. If you’re looking for gear that truly lasts, Tilley is a fantastic choice. Shop now at www.tilley.com
With deep roots in fly fishing and country sports, Orvis brings a refined and classic feel to outdoor apparel. Their collections include comfortable vests, outdoor layers, and casual wear that blend rugged practicality with a touch of preppy polish. This is the brand for someone who enjoys outdoor pursuits but appreciates a well-put-together look.
Compared to Fat Face, Orvis caters to passionate outdoor sports enthusiasts with offerings that have a slightly more premium and polished feel. Shop now at www.orvis.com
Rohan is all about making smart, technical clothing for travelers and hikers who value performance and packability. Their pieces are incredibly lightweight, quick-drying, and designed to perform in various conditions without weighing you down. The style is understated and functional, focusing on multi-purpose designs.
If Fat Face is for the relaxed weekend adventure, Rohan is for the weeks-long trek where every item in your backpack counts. It’s for the practical minimalist who needs their gear to be as adaptable as they are. Shop now at www.rohan.co.uk
White Stuff captures a similar relaxed, lifestyle vibe as Fat Face but infuses it with a quirky, bohemian, and artistic flair. Known for unique prints, thoughtful details, and soft, comfortable fabrics, their collections include everything from casual dresses and tops to cozy knitwear and outerwear. They successfully blend everyday comfort with a touch of creative personality.
If you find Fat Face’s styles a bit too straightforward, White Stuff offers an excellent alternative with more eclectic and colorful options. Shop now at www.whitestuff.com
If premium country wear is what you’re searching for, Schoffel is the answer. This British brand is a go-to for high-end outdoor clothing, including fleece gilets, tweed jackets, and impeccably tailored coats. Schoffel is rooted in country sports and provides functional gear that is also incredibly stylish and polished.
They share an outdoorsy spirit with Fat Face but occupy a more luxurious space, appealing to those who want top-tier quality and a smart, sophisticated outdoor look. Shop now at www.schoffelcountry.com
An American outdoor institution, L. L. Bean is beloved for its durable fleeces, flannels, and iconic Bean Boots. Their clothing is built on a foundation of quality, functionality, and a lifetime guarantee. Like Fat Face, their ethos is deeply rooted in a love for the outdoors.
L. L. Bean's aesthetic is slightly more practical and no-frills focused, prizing rugged functionality over trendy designs. It’s the ultimate source for timeless, reliable pieces that you'll have in your wardrobe for years to come. Shop now at www.llbean.com
Mountain Warehouse makes enjoying the outdoors accessible to everyone with their affordable range of clothing and gear. You'll find everything from waterproof jackets and fleeces to hiking boots and camping essentials at prices that won’t break the bank.
While sharing Fat Face's spirit for adventure, Mountain Warehouse focuses more on functionality and value. It's an excellent shop for families or anyone getting started with outdoor hobbies who doesn't want to invest in high-end products quite yet. Shop now at www.mountainwarehouse.com
Hoggs of Fife is a Scottish heritage brand with a strong reputation for hard-wearing outdoor footwear and clothing. Built for the rigors of country life, they offer rugged waxed jackets, sturdy boots, and practical layers.
Similar to Fat Face in their outdoor setting, Hoggs of Fife has an even stronger tie to classic heritage and workwear aesthetics. They're a great choice if you're after more traditional, functional outdoor gear with a Scottish touch. Shop now at www.hoggs.co.uk
For a stylishly trendier take on outerwear, H&M’s Conscious Collection offers affordable options made with an emphasis on sustainability. You can find fashionable parkas, jackets, and casual layers made from eco-friendly materials that incorporate trends into outdoor-inspired dressing.
Compared to Fat Face, this is a fast-fashion alternative that lets you experiment with outdoor-core styles at a lower price point. It’s a great choice if you want to blend your everyday wardrobe with some functional yet trendy pieces without committing to a larger investment. Shop now at www.hm.com
Uniqlo excels at creating simple, affordable basics with a surprising amount of technical innovation. With lines like HEATTECH for warmth and AIRism for breathability, their pieces are perfect building blocks for an outdoor-ready wardrobe. While they don't market themselves as an outdoor brand, they offer incredible value and function.
They provide comfortable everyday pieces like Fat Face, but their style is more minimalist and urban-focused. Their packable down jackets, fleeces, and lightweight layers are fantastic, affordable essentials for creating layered looks that can handle a day in the city or a cool evening walk. Shop now at www.uniqlo.com
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