If you love the blend of traditional craftsmanship and contemporary style, you're probably already a fan of Farida Gupta. The brand has mastered elegant ethnic wear, with intricate embroidery and beautiful prints that are perfect for everything from festive occasions to special family gatherings.
For those who adore Farida Gupta's unique aesthetic but want to explore more options, there are plenty of other brands offering a similar feel. Here are 18 brands like Farida Gupta that deliver stunning ethnic wear worth adding to your wardrobe.
Biba is a go-to for vibrant, youthful ethnic wear that doesn't break the bank. Their collections are filled with kurtas, salwar suits, and dupattas in lively prints and comfortable fabrics, making them perfect for both daily wear and smaller festivities. Price-wise, you'll find most pieces in the ₹1,000–₹5,000 range.
While Farida Gupta is known for its intricate embroidery and refined elegance, Biba has a more playful and easy-going vibe. If you want something more casual but still stylishly ethnic, Biba offers a fun, accessible alternative.
Shop now at bibaindia.com
W for Woman specializes in blending traditional Indian motifs with fresh, modern cuts. Their pieces, which typically range from ₹2,000–₹8,000, are perfect for the contemporary woman who wants ethnic wear for the office or casual events. Expect to find stylish kurtas and chic Indo-western fusion outfits.
Unlike Farida Gupta’s more classic and detailed designs, W for Woman offers a minimalist take on ethnic fashion. It's a great choice if you prefer modern silhouettes and understated elegance over heavy embellishments.
Shop now at wforwoman.com
Aurelia caters to those who love sophistication and luxury without the over-the-top feel. Using luxe fabrics like silk and georgette, their collections feature subtle embroidery and clean lines, perfect for weddings and upscale gatherings. Prices generally fall between ₹3,000 and ₹12,000.
While both brands are elegant, Farida Gupta leans into detailed embroidery and prints, whereas Aurelia keeps it more understated. If you appreciate refined aesthetics and a focus on premium fabrics for a polished look, you'll love Aurelia.
Shop now at aureliaboutique.com
A true heritage brand, Ritu Kumar is synonymous with artisanal craftsmanship and timeless Indian textiles. With pieces ranging from ₹4,000 to over ₹20,000, this brand offers heirloom-quality sarees and suits that are rich in traditional embroidery and fabrics.
Compared to Farida Gupta’s contemporary spin, Ritu Kumar’s designs are more deeply rooted in Indian textile history, making them feel like wearable art. It's the perfect brand for when you're seeking something truly special and luxurious for a major occasion.
Shop now at ritukumar.com
Tara Sutaria’s brand offers a collection of modern ethnic wear that feels minimalist yet festive. Her pieces, priced around ₹2,500–₹10,000, include sleek kurtas, embroidered dresses, and cool fusion outfits. The brand is a great fit for anyone looking for understated elegance with a contemporary edge.
If you find Farida Gupta's designs a bit too detailed for your taste, Tara Sutaria offers a more subtle sophistication. The vibe is fresh, modern, and perfectly suited for the fashion-forward woman.
Shop now at tarasutaria.com
Nayo is a premium label known for blending chic, contemporary silhouettes with traditional details. Their commitment to innovative cuts and beautiful fabrics sets them apart. Pieces range from ₹4,000 to ₹15,000 and are ideal for those who appreciate modern tailoring in their ethnic wear.
While Farida Gupta is celebrated for its embroidery and prints, Nayo focuses more on the silhouette and fit. It's the brand for you if you're looking for an ethnic outfit that feels stylishly current.
Shop now at nayo.in
Saadgi is a dream for the conscious shopper. This sustainable brand champions Indian textiles and craftsmanship, offering handcrafted kurtas and dupattas made from organic and natural fabrics. You can find their beautiful, earthy pieces for around ₹2,500–₹8,000.
While Farida Gupta offers polished, festive collections, Saadgi has a more artisanal, slow-fashion appeal. Choose Saadgi if you value ethical production and traditional handloom weaving.
Shop now at saadgi.in
Anita Dongre sits at the pinnacle of luxury ethnic wear, known for incredible embroidery, luxe fabrics, and regal designs. Catering to upscale events, her prices start around ₹8,000 and go much higher. This is the brand you turn to for a truly show-stopping wedding lehenga or Anarkali.
Farida Gupta provides elegant, ready-to-wear pieces, while Anita Dongre offers a high-fashion, couture-inspired experience. It's the ultimate aspirational brand for fairytale-worthy occasions.
Shop now at anitadongre.com
Jaypore is like a beautifully curated marketplace for artisanal Indian fashion. They feature handcrafted clothing, including kurtas and sarees, from makers across the country. Priced between ₹2,000 and ₹12,000, the focus is on authentic block prints and traditional embroidery.
Unlike brand-led seasonal collections, Jaypore centers on unique, artisan-made pieces. Every item feels special and tells a story, making it perfect for those who want clothing rooted in cultural heritage.
Shop now at jaypore.com
For a trend-driven take on ethnic wear, look no further than Kalki Fashion. Their collections combine traditional motifs with modern silhouettes, like statement sleeves and bold prints, making them an Instagram favorite. You can expect to find embroidered kurtas and fusion outfits from ₹3,000 to ₹15,000.
Where Farida Gupta exudes classic elegance, Kalki brings a youthful and experimental energy. It's the perfect choice for semi-formal occasions where you want to make a fresh fashion statement.
Shop now at kalkifashion.com
Chidiyaa specializes in handcrafted, sustainable clothing made from natural fabrics like linen and organic cotton. Ranging from ₹2,500–₹7,000, their pieces have a minimalist, earthy feel that emphasizes texture over heavy decoration.
If you love the elegance of Farida Gupta but prefer a more pared-back, eco-conscious aesthetic, Chidiyaa is an excellent choice. Their focus on natural fabrics and subtle details is perfect for the eco-aware fashion lover.
Shop now at chidiyaa.in
Varun Bahl is a couture powerhouse, creating luxury ethnic wear for life's grandest moments. Known for opulent sarees and lehengas, his designs are defined by intricate embroidery and regal silhouettes, with prices starting at ₹20,000.
This is an entire level up from ready-to-wear ethnic brands. While Farida Gupta provides beautiful and accessible styles, Varun Bahl’s pieces are pure statement-making couture for major celebrations.
Shop now at varunbahl.com
Jayanti Reddy is another name in Indian couture known for rich embroidery and stunning modern aesthetics. Her heirloom-worthy sarees, lehengas, and Anarkalis are made for glamorous weddings and upscale events, with prices typically ranging from ₹15,000 to ₹50,000.
If you love the craftsmanship seen in Farida Gupta's work but want a high-fashion option for a once-in-a-lifetime event, Jayanti Reddy delivers with her innovative and unforgettable designs.
Shop now at jayantireddy.com
Aakriti offers a delightful collection of affordable and trendy ethnic wear, focusing on bright prints and easy-to-style kurtas. With most pieces priced between ₹1,500–₹5,000, it's perfect for building an everyday ethnic wardrobe or finding a fun outfit for a casual festive event.
Compared to Farida Gupta’s sophisticated elegance, Aakriti has a younger, more experimental vibe. It's a great go-to for fashionable pieces that are easy on the wallet.
Shop now at aakriti.in
Pernia’s Pop-Up Shop is the ultimate destination for curated luxury fashion, featuring pieces from India’s top designers. Here you'll find show-stopping sarees and lehengas with prices starting around ₹20,000 and going up from there.
While Farida Gupta designs for accessibility and everyday elegance, Pernia’s is a gateway to the world of exclusive, couture-level ethnic wear. It’s perfect for finding a high-end designer piece for a major celebration.
Shop now at perniaspopup.com
Samant Chauhan is known for breathtaking, handcrafted Indian couture that highlights traditional textiles. His elegant sarees and lehengas feature artisanal craftsmanship and stunning embroidery, with most pieces priced from ₹25,000 and up.
The brand offers a bespoke, regal feel that is tailored for high-profile events. In contrast to Farida Gupta's ready-to-wear collections, Samant Chauhan’s work feels wonderfully opulent and unique.
Shop now at samantchauhan.com
Mehar Boutique is all about chic, modern ethnic wear with understated elegance. They focus on fine details, using luxe fabrics like silk and velvet for their kurtas and fusion looks. You can find pieces here in the ₹4,000–₹12,000 price range.
The brand shares Farida Gupta's sophisticated sensibility but often takes a more minimalist approach to embellishment. It's a great match for women who love contemporary design that still feels traditionally rooted.
Shop now at meharboutique.com
Ritu Kumar Studio is the designer's contemporary line, offering elegant ethnic wear inspired by traditional craftsmanship. Priced between ₹3,500 and ₹15,000, the collection features kurtas and dresses with subtle embroidery and modern cuts.
This line feels very similar to Farida Gupta in its mission to blend classic details with modern wearability. It's an excellent choice for anyone searching for timeless yet fresh ethnic pieces backed by a legendary design name.
Shop now at ritukumarstudio.com
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