If you're obsessed with the dreamy, fairy-tale aesthetic of Fanciful Doll, you're not alone. The brand has mastered the art of whimsical fashion, creating standout pieces with ruffles, bows, and delicate prints that feel like they're straight out of a storybook.
For anyone looking to expand their wardrobe with more romantic, playful, and wonderfully unique finds, we've rounded up 16 similar brands. Whether you're into cottagecore, vintage vibes, or a darker take on fantasy fashion, there’s something here for you.
Collectif is perfect if you love vintage-inspired fashion with a playful edge. They specialize in retro and pin-up styles, creating flattering dresses and skirts with quirky prints that throw it back to 1950s glamour. Think romantic details like ruffles and bows but with a distinctive retro twist.
While Fanciful Doll leans into a pure fairy-tale aesthetic, Collectif shares its love for statement-making pieces rooted in a fun, whimsical spirit. It’s ideal for when you want a dose of whimsical romance with a specific nod to vintage elegance.
Shop now at collectif.co.uk
For those who prefer their fairy tales on the darker side, Killstar is the perfect fit. This goth-inspired brand blends mystical and whimsical elements into edgy, alternative fashion. You’ll find flowing dresses, lace-up corsets, and occult-themed prints that offer a bold, rebellious take on fantasy.
If Fanciful Doll represents the lighthearted, sunny side of whimsy, Killstar has mastered its moody, magical counterpart. It’s the brand you turn to when you’re channeling a more powerful, mystical vibe.
Shop now at killstar.com
Hell Bunny combines cute, retro style with a playful gothic edge. They’re famous for their pin-up and rockabilly dresses adorned with whimsical prints like skulls, florals, and bows. Their aesthetic is flirty and fun but with a definite alternative streak.
Like Fanciful Doll, Hell Bunny creates clothes that feel unique and expressive. However, they swap the overtly dreamy vibe for something a bit more sassy and vintage-inspired, perfect for adding a bit of old-school cool to your look.
Shop now at hellbunny.com
Dolls Kill is a one-stop-shop for all things rebellious, eclectic, and trend-focused. While they cater to a wide range of alternative aesthetics, you can find a ton of fairycore-inspired skirts, celestial prints, and over-the-top whimsical accessories. Their vibe is fearless and anything goes.
Think of Dolls Kill as the edgier, more daring counterpart to Fanciful Doll. It's where you go to find fantasy fashion pieces that really push boundaries and blend into a more street-style sensibility.
Shop now at dollskill.com
Louche London is all about romantic, vintage-inspired fashion with a sophisticated, modern twist. Their collections are filled with dresses and separates that feature charming ruffles, delicate floral prints, and feminine silhouettes that look straight out of a storybook. It's whimsical fashion, but for the grown-up who loves a touch of elegance.
Compared to Fanciful Doll's more playful designs, Louche offers a similar dreamy quality with a more refined and polished finish, making their pieces perfect for brunch, weddings, or everyday wear.
Shop now at louchelondon.com
No whimsical outfit is complete without unforgettable footwear, and that’s where Irregular Choice shines. This brand is known for its intensely quirky, colorful, and imaginative shoes and accessories. They create wearable art, from heels with sculpted unicorns to glittery flats covered in cute characters.
While they don’t focus on dresses, their accessories are the perfect way to bring that Fanciful Doll energy into an entire look. Add a pair of their shoes to a simple outfit to make it instantly magical.
Shop now at irregularchoice.com
Sugarhill Brighton offers cheerful, easy-to-wear fashion defined by bright colors and playful, unique prints. Their vibe is carefree and vintage-inspired, with relaxed dresses and separates perfect for adding a dose of joy to your everyday closet. Their designers illustrate all their prints in-house, adding a special touch to each piece.
They share Fanciful Doll’s love for standout, fun fashion but translate it into more casual silhouettes. It’s the perfect brand for whimsical style that doesn't feel like a costume.
Shop now at sugarhillbrighton.co.uk
Based in the UK, Banned Apparel serves up bold, vintage styles with a fun, rebellious attitude. They’re great for quirky prints, lace details, and retro flair that appeals to anyone who loves fashion with a story. Their vibe often blends classic vintage with gothic or alternative details.
Like Fanciful Doll, they make whimsical, expressive clothes, but Banned leans more into an edgy-vintage look that’s a little less sweet and a little more rock-and-roll.
Shop now at bannedapparel.co.uk
Rebels Market is an online goldmine of independent brands focused on alternative, boho, and fantasy-inspired styles. It's a curated marketplace where you can find flowing dresses, gorgeous lace tops, and mystical accessories from countless different designers. It’s perfect for discovering unique items you won’t see everywhere else.
If you love the whimsical spirit of Fanciful Doll but want to explore it through a mashup of goth, fairy, and bohemian lenses, this is your place to shop.
Shop now at rebelmarket.com
The Vampire’s Wife is the ultimate luxury brand for ethereal, fairy-tale fashion. Known for its romantic gowns made with delicate materials like lace, glittery tulle, and silk, their designs have a distinctly modern princess aesthetic. It's high fashion, with A-listers and royals among their biggest fans.
While Fanciful Doll is perfect for playful everyday fantasy, The Vampire’s Wife offers a high-end, sophisticated version for when you want to feel truly glamorous and ethereal at a special occasion.
Shop now at thevampireswife.com
For Love & Lemons is famous for its hyper-feminine, romantic designs loaded with intricate lace, floral embroidery, and daring silhouettes. Their collection of dresses, tops, and lingerie all share a whimsical, dreamy quality, but with a grown-up, sexy twist.
They share Fanciful Doll’s passion for fantasy-inspired details like ruffled trim and delicate fabrics, but their pieces are more modern and edgy - perfect for date night or making a statement.
Shop now at forloveandlemons.com
As the name suggests, Tulle & Boutique delivers pure dreamy, fairy-tale fantasy. They specialize in dresses made from ethereal fabrics like tulle, lace, and chiffon, built for channeling your inner fairy or princess. Their pieces are ideal for photoshoots, special events, or any time you want to fully commit to a magical look.
If you love the most over-the-top, whimsical side of Fanciful Doll, this brand will be your new obsession. It’s less about fashion and more about creating real-life magic.
Shop now at tulleandb.com
Bec & Bridge is an Australian brand known for its effortlessly chic and feminine fashion. They're masters of the modern slip dress, but their collections often feature playful prints, unique cutouts, and pops of bold color that bring a sense of whimsy.
Compared to Fanciful Doll's ultra-girly style, Bec & Bridge is more refined and streamlined. It's for the person who loves statement fashion but prefers a more sophisticated and contemporary silhouette.
Shop now at becandbridge.com
Sukiennice takes a romantic, boho-chic approach to whimsical fashion. This boutique brand offers beautiful dresses with delicate embroidery, lace details, and flowy fabrics that are perfect for festivals or warm-weather styling. Their designs feel handcrafted and beautifully unique.
The vibe is similar to Fanciful Doll's love for detail but interpreted with a more relaxed, bohemian spirit. If you dream of running through a wildflower field, their clothes are made for you.
Shop now at sukiennice.com
For an affordable, trend-forward take on whimsical style, Charlotte Russe delivers. This fast-fashion retailer is great for finding youthful, playful dresses, skirts, and accessories with fun prints, ruffles, and feminine details. Their designs are perfect for experimenting with the aesthetic without a big investment.
While more budget-friendly and accessible, Charlotte Russe often features pieces with a similar romantic and playful energy that Fanciful Doll fans will appreciate.
Shop now at charlotterusse.com
Collectif captures a retro spin on whimsical style. Their pieces are known for flattering silhouettes from the 40s and 50s, but with playful, modern prints like florals, classic checks, and unique novelty designs.
Leaning more towards vintage elegance than pure fantasy, Collectif delivers the same commitment to romantic details that Fanciful Doll fans love. It’s an accessible way to build a wardrobe that feels thoughtful and fun.
Shop now at collectif.co.uk
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