If you love surrounding yourself with rich textiles, eclectic patterns, and a general air of luxurious, free-spirited style, you're likely a fan of Etro. The Italian fashion house is legendary for its signature paisley prints and sophisticated bohemian aesthetic that feels both worldly and wonderfully artistic.
Etro's clothes are for those who aren't afraid of vibrant color and masterful prints. For anyone looking to expand their collection of beautifully crafted, artistic pieces, here are 19 similar brands that capture that same luxurious bohemian vibe.
Known for its legendary zigzag knits, Missoni is Italian luxury at its most colorful and relaxed. Much like Etro, this family-run brand has a deep appreciation for pattern and high-quality craftsmanship. Their collections offer a knit-centric take on bohemian style, perfect for creating a beautiful resort wear look or adding a textured statement piece to your wardrobe.
While Etro's patterns are often paisley-driven and inspired by travel, Missoni's signature is its iconic knitwear. If you love Etro but want to explore world-class knits with a similarly artistic and luxe feel, Missoni is the perfect place to start. Shop now at missoni.com
For a joyful, exuberant take on Italian patterns, look no further than La DoubleJ. This Milan-based brand is all about vibrant, vintage-inspired prints on modern, easy-to-wear silhouettes like flowing maxi dresses and chic separates. Their style is loud, proud, and unapologetically cheerful, speaking to the same woman who loves Etro's bold use of color.
Where Etro has a more worldly, classic-bohemian feel, La DoubleJ brings a modern, playfully retro energy. It's the perfect brand for anyone seeking pieces that radiate pure happiness and vintage Italian charm. Shop now at ladoublej.com
Sometimes the best alternative is right under your nose. If you adore Etro's aesthetic so much you want to live in it, you literally can. Etro's Home collection translates the brand's iconic paisley prints and rich textiles into luxurious decor for every room.
From plush velvet cushions and ornate bedding to scented candles and patterned tableware, Etro Home lets you infuse your living space with the same bohemian spirit as your wardrobe. It’s a natural extension for anyone who wants to fully immerse themselves in the brand's artistic world. Shop now at etro.com
Australian brand Camilla takes the idea of bohemian luxury and turns the volume up to a ten. Known for its glamorous embellished kaftans, flowing dresses, and maximalist prints inspired by global travels, Camilla is all about making a statement. Each piece is incredibly detailed, often featuring hand-applied crystals and intricate designs.
While Etro's vibe is rooted in Italian sophistication, Camilla is more overtly tropical, exotic, and ready for a five-star vacation. If you love Etro's prints but crave something even more vibrant and decorative, Camilla will be your go-to. Shop now at camilla.com
Zimmermann offers the softer, more romantic side of bohemian luxury. Hailing from Australia, this brand is beloved for its dreamy floral prints, delicate lace details, and ultra-feminine silhouettes. Their dresses, swimwear, and separates have a fairytale quality that is both sophisticated and whimsical.
Compared to Etro's bold paisleys, Zimmermann presents a gentler aesthetic but shares a commitment to high-quality fabrics and intricate design. It's a perfect choice for those who love the free-spirited feel of Etro but prefer a more romantic, ethereal look. Shop now at zimmermann.com
Loro Piana is the master of quiet, understated luxury. While it lacks the bold prints of Etro, it deeply shares a commitment to the world's most beautiful textiles, like cashmere and fine wools. This brand exudes a refined, impossibly chic elegance that feels natural and earthy.
Think of Loro Piana as the minimalist's answer to bohemian dressing. It’s perfect for those who are drawn to the luxurious quality and feel of Etro's pieces but prefer a more subdued color palette and solid, richly textured fabrics. Shop now at us.loropiana.com
A true artist of fashion, Belgian designer Dries Van Noten is celebrated for his masterful-yet-unconventional mixing of prints, textures, and cultural references. His collections are an eclectic dream, full of rich fabrics and stunning patterns that feel both intellectual and deeply romantic.
Like Etro, Dries Van Noten appeals to someone with a strong appreciation for artful design. However, Dries often has a cooler, more avant-garde edge, creating looks that are thought-provoking and effortlessly layered. Shop now at driesvannoten.com
For a much more accessible take on the curated bohemian aesthetic, Anthropologie is an obvious destination. The retailer excels at pulling together a collection of clothing, accessories, and home decor that feels artistic, eclectic, and full of personality. You'll find plenty of flowy printed dresses, embroidered tops, and unique pieces that capture the spirit of Etro.
While the price point and materials are different, Anthropologie is unmatched in delivering a boho-chic vibe for everyday life. It’s a fantastic place to find pieces that complement a high-end wardrobe or to explore this aesthetic without the luxury investment. Shop now at anthropologie.com
Based in New York, Ulla Johnson has perfected a brand of bohemian femininity that feels effortlessly cool. Her collections are defined by custom prints, intricate embroidery, and beautiful artisanal details. Her designs often have a celebratory, powerful energy, crafted from natural fibers like cotton and silk that give them a luxurious, airy movement.
Ulla Johnson shares Etro's love for unique patterns and high-quality craftsmanship, but with a distinctly modern, feminine perspective. Her puff-sleeved tops and tiered ruffle dresses are signatures for those building a contemporary boho wardrobe. Shop now at ullajohnson.com
While often associated with its signature red and Rockstud details, Valentino frequently dips into a beautifully romantic and luxe bohemian world. The maison's collections, especially under Pierpaolo Piccioli, often feature elaborate floral embroidery, billowing chiffon gowns, and intricate lace that exude a high-fashion, free-spirited charm.
Valentino takes the bohemian aesthetic and elevates it to couture levels of glamour and sophistication. It’s a great choice for when you love the artistry of Etro but are looking for a show-stopping evening wear option with an even more romantic sensibility. Shop now at valentino.com
Chloé practically invented the chic, Parisian version of bohemian style. Since the '70s, the French house has been the authority on effortless, free-spirited dressing, known for its flowing silhouettes, earthy color palettes, and soft, natural fabrics. Their look is always comfortable, romantic, and beautifully understated.
While Etro's bohemianism is expressed through vibrant and intricate patterns, Chloé communicates it through silhouette, texture, and a sense of breezy femininity. For those who want the luxe-boho vibe without the loud prints, Chloé is pure perfection. Shop now at chloe.com
Attico is for the glamorous maximalist who isn't afraid to be seen. This Italian brand combines high-octane glamour with vintage-inspired silhouettes, often featuring bold prints, feathers, and shimmering metallics. Their collections have a party-ready energy that redefines opulent dressing.
If you're drawn to Etro for its statement-making quality but want something with a bit more after-dark attitude, Attico is your brand. It offers a more fashion-forward, daring, and overtly glamorous interpretation of eclectic luxury. Shop now at theattico.com
A fellow icon of Italian fashion, Roberto Cavalli is the king of opulent, sexy excess. Famous for his bold animal prints, vibrant colors, and use of luxurious materials, his designs scream confidence and a wild, untamed spirit. The brand’s aesthetic has long embraced a rock-and-roll bohemian sensibility.
Etro and Roberto Cavalli both share a deep love for extravagant prints and high-quality production. However, where Etro often feels artistic and worldly, Cavalli leans more into edgy, flamboyant glamour. It’s perfect for the person who wants their bohemian look with a serious dose of rebellious attitude. Shop now at robertocavalli.com
As a global authority on boho-chic style, Free People perfectly captures the artistic, wanderlust-filled essence of laid-back luxury. The brand offers a vast range of flowy dresses, embroidered tops, vintage-inspired denim, and unique accessories, all at a far more accessible price point than Etro.
Free People is the ideal destination for building the everyday foundation of a bohemian wardrobe. While Etro provides the high-end statement pieces, Free People delivers the wearable, comfortable staples that embody the same free-spirited ethos. Shop now at freepeople.com
Sandro masters the art of cool, understated Parisian chic, often infusing its collections with subtle bohemian details. Think tailored jackets paired with paisley-print dresses or elegant blouses with delicate ruffles. The brand blends modern sophistication with a touch of seventies-inspired romanticism.
Compared to Etro's all-in approach to print, Sandro offers a more constrained and refined version of the bohemian look. It’s perfect for someone who works in a more traditional office or prefers a wardrobe where classic pieces are gently accented with bohemian flair. Shop now at us.sandro-paris.com
The Vampire’s Wife is known for its distinctively feminine, vintage-inspired dress silhouettes, designed by Susie Cave. The brand blends a demure, modest sensibility with a hint of dark romance, often using beautiful floral prints, velvets, and shimmering metallics.
This brand appeals to the same appreciation for unique design and artistic expression as Etro, but with a moody, elegant, and almost gothic twist. It provides a more structured and darkly romantic take on luxurious, statement-making fashion. Shop now at thevampireswife.com
Hailing from Colombia, Johanna Ortiz designs vibrant, joyful collections that pulse with a lively Latin American energy. Her brand is known for bold tropical prints, dramatic ruffles, and glamorous resort wear silhouettes that are perfect for making an entrance. Every piece feels celebratory and special.
Like Etro, Johanna Ortiz is a master of color and print, creating pieces that have a distinctive, worldly feel. Ortiz's take on the aesthetic is just a bit more festive and tropical, ideal for destination weddings, lavish vacations, or anytime you want your outfit to feel like a celebration. Shop now at johannaortiz.com
This Italian brand has come roaring back into the spotlight with its fun, romantic, and hyper-feminine aesthetic. Blumarine is known for its beautiful floral prints, love of pink and pastels, and detailed pieces featuring delicate chiffon, fuzzy knits, and sparkling embellishments.
If you're drawn to the artistry and luxurious Italian production of Etro but crave something more overtly feminine and flirtatious, Blumarine is an excellent fit. It provides a sweet yet sophisticated take on patterned, statement-making fashion. Shop now at blumarine.com
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