If your closet is full of effortlessly chic and comfy pieces, you probably already love Emma and Sam. They've perfected the art of trendy casual wear, offering stylish joggers, cozy sweaters, and versatile tops that look polished without trying too hard. Their style is all about that modern, minimalist, laid-back cool that fits perfectly into a busy lifestyle.
For those who love Emma and Sam's blend of accessible style and comfort, you're in luck. We've rounded up 17 similar brands that nail that same "stylish but make it comfortable" vibe. Whether you're looking for sustainable basics, trend-forward pieces, or timeless staples, you'll find your next favorite brand on this list.
Everlane is your destination for high-quality, minimalist basics that are designed to last. They focus on ethical production and "radical transparency," offering everything from crisp tees and cashmere sweaters to perfectly tailored trousers. Their aesthetic is clean, timeless, and effortlessly sophisticated.
Compared to Emma and Sam, Everlane feels a bit more elevated and refined, positioning its pieces as long-term wardrobe investments. If you appreciate Emma and Sam's focus on staples but want something a touch more classic and polished, Everlane is a perfect next step. Their prices are slightly higher, but the quality speaks for itself.
Shop now at www.everlane.com
Known as the master of functional, affordable basics, Uniqlo is a global favorite for a reason. They excel at creating simple, high-quality casual wear, from their iconic fleece jackets and cozy knits to innovative fabrics like Heattech and AIRism. Their style is minimalist, practical, and incredibly easy to wear on a daily basis.
Uniqlo offers a broader range of core basics at prices that are often even more affordable than Emma and Sam. While Emma and Sam might have more trend-driven silhouettes season to season, Uniqlo is the undisputed champion for stocking up on practical, no-fuss essentials you'll wear constantly.
Shop now at www.uniqlo.com
As their name suggests, Madewell is known for things that are... made well. They are especially famous for their incredible denim, but their entire collection of laid-back wardrobe staples embodies an effortless, cool vibe. Think broken-in tees, timeless leather jackets, and casual dresses you can live in.
Like Emma and Sam, Madewell's pieces are super versatile for everyday life, but their aesthetic leans a little more vintage-inspired and preppy-boho. If you love casual style centered around a great pair of jeans, Madewell is the perfect fit.
Shop now at www.madewell.com
Aritzia is the go-to for trendy, casual-chic clothing that feels like an everyday luxury. They offer everything from iconic puff vests and cozy sweaters to sleek joggers and effortless dresses, all made with a focus on quality fabrics and flattering silhouettes. Aritzia is where you find those pieces that just *look* expensive.
While Emma and Sam hit a more budget-friendly basics note, Aritzia takes that casual-cool vibe and infuses it with a more fashion-forward, polished edge. It's the perfect brand for when you want your comfortable outfits to feel intentionally styled and on-trend.
Shop now at www.aritzia.com
When you want the latest trends *now*, you go to Zara. This fast-fashion behemoth is unmatched at translating runway looks into affordable, wearable clothing at lightning speed. You'll find everything from oversized blazers and relaxed trousers to stylish knits and casual tops that feel very of-the-moment.
While Emma and Sam concentrate on more timeless casual staples, Zara is all about capturing the current trend cycle. If you love complementing your core wardrobe with pieces that feel exciting and new, Zara is the place to find them without breaking the bank.
Shop now at www.zara.com
Reformation makes looking effortlessly chic sustainable. Known for their breezy dresses, sleek tops, and flattering jeans, they use eco-friendly materials to create pieces that are both beautiful and good for the planet. Their vibe is California-cool meets vintage romance, resulting in pieces that are feminine and modern.
Where Emma and Sam deliver affordability, Reformation focuses on sustainability at a more premium price point. If you adore casual, comfortable clothing but want to invest in ethically made pieces with a distinctly stylish, "it girl" appeal, Reformation is calling your name.
Shop now at www.thereformation.com
For the minimalist with an artistic flair, COS offers modern, architectural designs and timeless shapes. Their collections are defined by high-quality fabrics, clean lines, and a kind of sculptural simplicity. Think perfectly draped dresses, sleek trousers, and structured knitwear.
Like Emma and Sam, they focus on elevated basics you can wear every day. However, COS brings a distinctly refined, Scandinavian aesthetic that feels more avant-garde and less trend-focused. It's the perfect choice for building a chic, understated, and modern wardrobe.
Shop now at www.cos.com
Everest offers a tightly curated collection of comfortable and stylish casual essentials. With a focus on sustainable fabrics, their pieces range from relaxed joggers and cozy sweaters to versatile tops that are designed for real life. They nail that sweet spot between comfort and looking put-together.
This brand shares a lot of DNA with Emma and Sam, catering to women who value affordable, everyday casual wear without compromising on quality or fit. It’s a great direct alternative if you're looking for pieces that fit seamlessly into a versatile wardrobe.
Shop now at www.everestclothing.com
Imagine finding the best pieces from boutiques in Paris, Stockholm, and Los Angeles all in one place. That's & Other Stories. Their collections blend different European fashion sensibilities to create stylish basics, from oversized shirts to relaxed trousers and cozy knitwear, that always feel unique.
They share Emma and Sam's focus on wearable, trendy pieces, but often with more fashion-forward details, interesting prints, and seasonal twists. It's a great place to find staples that have a little extra personality.
Shop now at www.stories.com
Lulus is an online powerhouse for trendy and affordable fashion. While they're famous for their occasion dresses, their casual selection is seriously impressive. You'll find comfy sweaters, easy-to-wear tops, and lounge-friendly sets that are perfect for day-to-day style.
While Emma and Sam focus more heavily on core casual basics, Lulus injects a fun, youthful, and sometimes slightly dressier vibe into its collections. It's the place to go for a casual top you can wear to brunch or a cozy sweater that still feels special.
Shop now at www.lulus.com
For the younger, trend-obsessed shopper, Princess Polly is a must-know. This fast-fashion brand delivers casual tops, skirts, dresses, and sets with a bold, youthful edge. Think festival-ready looks, cool graphic tees, and the kind of pieces you see all over TikTok.
Compared to Emma and Sam’s more classic casuals, Princess Polly is all about making a statement. If you want trendy pieces that are fun, daring, and don't take themselves too seriously, you'll love their selection.
Shop now at us.princesspolly.com
J.Crew has long been the master of classic, preppy American style with a modern twist. They are famous for their quality cashmere sweaters, timeless chinos, and casual dresses that always look polished. Their pieces are the building blocks of a chic, put-together wardrobe.
Like Emma and Sam, J.Crew offers versatile staples for everyday wear. However, J.Crew’s vibe is decidedly more polished and classic. If your style leans towards timeless elegance rather than trendy minimalism, J.Crew's casual collection will be a perfect fit.
Shop now at www.jcrew.com
Abercrombie & Fitch has had a major glow-up, evolving into a go-to destination for relaxed, on-trend casual wear for millennials and Gen Z. They are now beloved for their incredible bodysuits, "Sloane" tailored trousers, cozy sweaters, and perfectly fitting denim.
Their comfortable, youthful aesthetic is very similar to Emma and Sam's, but Abercrombie often leans more into athleisure influences and current streetwear trends. They are fantastic for elevated basics that feel both comfortable and cool.
Shop now at www.abercrombie.com
This laid-back Australian brand delivers on its name with comfortable, affordable, casual basics. Cotton On is the perfect spot for finding oversized graphic tees, easy-wearing joggers, hoodies, and simple dresses. Their vibe is relaxed, youthful, and all about everyday comfort.
If you're drawn to Emma and Sam’s easygoing sensibility and affordable price points, Cotton On is a fantastic match. It’s especially great for stocking up on weekend wear and ultra-casual essentials that don't skimp on style.
Shop now at cottonon.com/US/
Madame CoCo creates trendy, casual-chic pieces that beautifully blend comfort with feminine flair. You'll discover soft knitwear, relaxed blouses, and easygoing dresses that often feature romantic details like subtle ruffles or delicate prints.
They share Emma and Sam's appreciation for everyday style, but Madame CoCo brings a softer, more romantic and boho-inspired touch to its designs. It’s perfect for anyone who wants their casual outfits to have a little bit of pretty, feminine energy.
Shop now at www.madamecoco.com
Never underestimate Target! Their in-house fashion brands, particularly A New Day and Universal Thread, offer incredibly stylish and budget-friendly casual basics. A New Day provides modern, versatile pieces perfect for work or weekend, while Universal Thread nails laid-back denim and relaxed, earthy essentials.
For anyone who loves Emma and Sam for their accessibility, Target is the ultimate destination. You can find everything from cozy sweaters and great-fitting tees to trendy trousers and casual dresses, all at a fantastic price point.
Shop now at www.target.com
The Frankie Shop is the epitome of Instagram "cool girl" style. This contemporary brand is known for its minimalist, oversized, and chic pieces that form the foundation of a modern uniform. Their hero items include boxy blazers, sleek trousers, and perfectly baggy knitwear in a neutral palette.
It's a more premium, high-fashion alternative focused on creating a casual but incredibly forward-looking wardrobe. If you admire Emma and Sam's focus on basics but want to elevate your look with sharp, architectural silhouettes, The Frankie Shop is your holy grail.
Shop now at thefrankieshop.com
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