If you’re on the hunt for a backpack that blends rugged durability with low-key urban style, you’re likely familiar with Eastpak. For decades, they've perfected the blend of go-anywhere functionality and everyday cool, making them a staple for students, commuters, and travelers.
But while Eastpak has a lock on that minimalist, built-to-last vibe, the world of stylish and sturdy backpacks is bigger than you might think. For those who love what Eastpak does but want to explore similar brands, we’ve found 18 awesome alternatives that bring their own flavor to the table.
Herschel Supply Co. designs modern, vintage-inspired backpacks known for their distinctive striped fabric liners and clean silhouettes. If you're looking for something slightly more fashion-forward than Eastpak's utilitarian feel, Herschel delivers with a wide range of styles perfect for fashion-conscious students and urban commuters.
With price points typically between $60 and $130, they're in a similar ballpark as Eastpak but stand apart with their attention to detail and iconic branding. Think of them as Eastpak's stylish cousin - just as reliable but with a bit more of a curated, aesthetic vibe.
Shop now at www.herschel.ca
A true classic, JanSport is synonymous with reliability and affordability. They offer a ton of different styles, from the simple bookbag you probably had in school to more rugged outdoor designs. Their aesthetic is casual and straightforward, focusing on dependable function that lasts forever.
Pricing is typically between $30 and $70, making JanSport one of the most accessible options available. While Eastpak leans into durable urban style, JanSport is the go-to for no-fuss functionality and comfort without breaking the bank.
Shop now at www.jansport.com
You can spot a Fjallraven Kanken from a mile away thanks to its iconic rectangular shape, top handles, and circular fox logo. Made from durable and eco-friendly Vinylon fabric, these iconic backpacks are surprisingly resilient and come in an incredible range of colors. They have a distinctly minimalist, Scandinavian vibe.
Priced around $80–$110, Kanken bags are a favorite for style-savvy and eco-conscious shoppers. Compared to Eastpak's traditional designs, the Kanken stands out for its unique, retro-inspired look that's functional enough for a hike but stylish enough for the city.
Shop now at www.fjallraven.com
For those who prefer a sportier look, Nike's Heritage line offers sleek backpacks that fit an active lifestyle. Featuring the iconic Swoosh, these bags are designed with tech compartments, easy-to-access pockets, and durable materials ready for the gym, class, or your daily commute.
With prices ranging from $40 to $80, they're an accessible alternative. While Eastpak gives off a casual streetwear vibe, Nike leans into athletic performance and a modern, sporty aesthetic, making it a great pick if your style is more active-casual.
Shop now at www.nike.com
Patagonia is legendary for its long-lasting, eco-friendly outdoor gear, and its backpacks are no exception. Styles like the Arbor Grande are crafted with environmental responsibility in mind, offering a clean, functional aesthetic with features like water resistance and plenty of compartments.
You can expect to spend around $100–$150 for a pack that prioritizes sustainability and durability. If you love Eastpak’s quality but want a bag that aligns with a more adventurous, eco-conscious ethos, Patagonia is an excellent choice.
Shop now at www.patagonia.com
Built for performance, Under Armour’s Hustle backpacks are rugged workhorses. They are designed with features like water-resistant finishes, padded laptop sleeves, and comfortable, ergonomic straps, making them ideal for athletes and anyone with an on-the-go lifestyle.
At around a $40 to $70 price point, they offer incredible value for tech-focused durability. While Eastpak is designed for urban versatility, a brand like Under Armour puts a heavy focus on high-performance features that can handle being thrown around.
Shop now at www.underarmour.com
L.L.Bean backpacks are the definition of classic and rugged. The Deluxe Book Pack, a long-time favorite, is built from high-quality, water-resistant material and designed to last through years of school, travel, and everyday wear - often backed by a famous lifetime guarantee.
Priced around $60–$100, these packs have a much more traditional, almost preppy-outdoorsy look than Eastpak. But if what you value most is longevity and straightforward, time-tested functionality, L.L.Bean is a brand you can count on.
Shop now at www.llbean.com
Topo Designs merges outdoor functionality with a stylish, color-blocked retro vibe. Bags like their Rover model feature an eye-catching mix of durable nylon, heavy-duty zippers, and premium details that give them a rugged yet polished look. They manage to be both outdoorsy and design-forward at the same time.
At around $150, they're a more premium pick, but the quality speaks for itself. Unlike Eastpak’s straightforward urban focus, Topo Designs makes fashionable, adventure-ready packs that will stand out on the trail or the street.
Shop now at topodesigns.com
For a sleeker, more minimalist option, Matt & Nat offers sophisticated backpacks made from vegan leather and other sustainable materials like recycled plastic bottles. Their designs are clean, modern, and chic, often in monochrome or muted tones.
Prices generally range from $100 to $200, reflecting the high-quality vegan materials and fashion-forward designs. Where Eastpak is casual and utilitarian, Matt & Nat is polished and eco-conscious, perfect for an urban professional who prioritizes animal-free products.
Shop now at mattandnat.com
Born from San Francisco's bike messenger scene, Timbuk2 is famous for building incredibly tough, city-proof bags. Their backpacks are durable, water-resistant, and loaded with clever organizational pockets, making them fantastic for commuters, especially cyclists.
Often priced between $80 and $150, Timbuk2 bags have a slightly more technical and utilitarian look than Eastpak. The real standout is their bike-friendly features and customization options, which allow you to design a bag that's uniquely yours.
Shop now at timbuk2.com
Known primarily for high-performance hiking and travel gear, Osprey backpacks bring that same level of ergonomic design to their everyday styles. A model like the Nebula is loaded with smartly-placed compartments, comfortable straps, and durable, lightweight materials.
At around $100–$130, they're built for people who value comfort and top-tier organization. While both brands are durable, Osprey is a much more adventure- and travel-oriented brand compared to Eastpak's street-style cool.
Shop now at osprey.com
If you're looking for a backpack that's also a design statement, Cote&Ciel is the answer. This Parisian brand creates bags with futuristic, architectural silhouettes - like their iconic Isar backpack - using innovative, high-quality materials.
Be prepared for a luxury price point, as most styles start around $250. It’s a huge step away from Eastpak’s accessible vibe, but for fashion-forward minimalists who want a piece that’s both uniquely stylish and built to last, Cote&Ciel is in a league of its own.
Shop now at coteetciel.com
Bellroy is known for thoughtfully designed carry goods, and its Shift Backpack exemplifies that ethos. Expect a sleek, minimalist look made from eco-conscious, water-resistant materials, packed with smart pockets for all your devices and essentials.
Priced around $180, it focuses on delivering a refined, professional look suitable for the modern workplace and weekend trips. Bellroy’s style is much more polished compared to Eastpak and appeals to the organized minimalist who appreciates eco-friendly design.
Shop now at bellroy.com
Famous for their ultra-organized bags, the Dagne Dover Dakota backpack is a cult favorite. Made from a durable, easy-to-clean neoprene, it combines a chic, modern silhouette with a ton of smart compartments, including a laptop sleeve and shoe bag.
Sitting in the $150–$200 range, it's popular with commuters, gym-goers, and frequent travelers who don't want to dig through a bottomless pit. Unlike Eastpak’s unisex casual vibe, Dagne Dover focuses on a streamlined, slightly more feminine aesthetic that keeps everything in its place.
Shop now at dagnedover.com
As the name suggests, this Danish brand is a master of all things waterproof. Rains backpacks feature a signature clean, minimalist design and fabric that can stand up to a downpour, making them perfect for anyone living in a city with unpredictable weather.
Priced between $80 and $130, their aesthetic is modern, understated, and incredibly functional. While nearly any decent backpack can handle a little rain, Rains builds its reputation on keeping your stuff completely dry, making them a very practical and stylish alternative to Eastpak.
Shop now at rains.com
Aevor creates fresh, contemporary backpacks with sustainability at their core. Often using bold color-blocking and minimalist designs, their bags are made primarily from recycled materials and are PETA-approved vegan. They are known for functional features and expandable designs.
Expect to find them in the $80 to $130 range. Aevor shares Eastpak’s appeal to a youthful, style-conscious audience but differentiates itself with a powerful commitment to eco-friendly production, all wrapped in a modern, vibrant package.
Shop now at aevor.com
Hynes Eagle focuses on creating sleek, versatile backpacks designed specifically for travel. Their packs are packed with clever features like TSA-friendly laptop compartments, luggage straps, and excellent organization pockets, all at a surprisingly accessible price.
Prices around $50–$100 make them a super practical choice for frequent flyers and commuters. They share Eastpak’s durability and functionality but are far more tailored to the practical needs of being on the move, with a streamlined, technical appearance.
Shop now at hyneseagle.com
Known for its legendary, ultra-durable workwear, Carhartt brings that same toughness to its backpacks. These packs are built to be abused, featuring rugged, water-repellent fabrics and reinforced seams that can withstand pretty much anything you throw at them.
Priced similarly to Eastpak at $40-$90, Carhartt bags have a distinctly rugged, no-nonsense aesthetic. If you love Eastpak's reputation for longevity but need something that can handle a construction site just as easily as the daily commute, Carhartt is your answer.
Shop now at www.carhartt.com
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