Almost everyone has a bottle of Dove in their shower. The brand has become a household name thanks to its ultra-gentle formulas, moisturizing body washes, and drugstore accessibility. It's the reliable friend you can always count on for soft, happy skin without irritation.
But if you love Dove's approach and are curious about what else is out there, you're in luck. Whether you're looking for clean ingredients, formulas for extra-sensitive skin, or just something new to try, here are 18 amazing brands that deliver a similar gentle touch.
Known for its famous oat-based formulas, Aveeno is a dermatologist-recommended staple for soothing sensitive skin. While Dove focuses on universal softness, Aveeno is specifically brilliant for calming dry, itchy, or eczema-prone skin. Think of it as Dove's more therapeutic cousin, offering body washes, lotions, and creams that prioritize skin barrier protection and relief.
Shop now at www.aveeno.com
Eucerin takes gentleness to a clinical level. Developed with dermatologists, this brand is all about high-performance, fragrance-free solutions for very sensitive or compromised skin. If you love Dove's mild approach but need something with more targeted, science-backed benefits for issues like extreme dryness or redness, Eucerin's no-fluff cleansers and thick, repairing creams are a perfect choice.
Shop now at www.eucerinus.com
Cetaphil is the king of minimalist skincare. Its gentle skin cleanser is iconic for being a non-irritating, soap-free formula that cleans without stripping your skin. Like Dove, it's widely available and praised by skin experts for being incredibly mild. The key difference is Cetaphil's clinical, no-fuss vibe compared to Dove's creamier, more nourishing feel.
Shop now at www.cetaphil.com
Don't be fooled by the name - Aveeno Baby is for everyone with incredibly sensitive skin. This sub-brand offers some of the mildest formulas on the market, free from harsh soaps and fragrances. If you find even the most "gentle" adult products slightly irritating, the lotions and washes from Aveeno Baby provide that trusted, nourishing feel in its purest form, much like Dove's original philosophy.
Shop now at www.aveenobaby.com
If you love Dove's gentle touch but want to lean into natural ingredients, Burt’s Bees is a fantastic alternative. Renowned for its plant-based, eco-friendly lotions, cleansers, and renowned lip balms, the brand avoids parabens and artificial fragrances. It delivers gentle, effective care with a focus on a "back to nature" philosophy that appeals to anyone seeking cleaner formulations.
Shop now at www.burtsbees.com
Founded on the principle of transparency, The Honest Company specializes in clean, plant-based products for the whole family. Their gentle body washes, lotions, and wipes are made without harsh chemicals, making them a great fit for sensitive skin. They share Dove's commitment to gentle care but place a much stronger emphasis on non-toxic and organic ingredients.
Shop now at www.honest.com
For those with highly reactive or allergy-prone skin, Vanicream is the ultimate "safe" choice. This dermatologist-recommended brand is famous for what it leaves out: dyes, fragrances, parabens, and other common irritants. It's the most clinical, stripped-down alternative on this list, offering pure hydration and cleansing without any potential triggers. Think of it as Dove's gentle promise, amplified for the most sensitive among us.
Shop now at www.vanicream.com
Simple's brand mission is right there in the name. Originating from the UK, their products are designed to be kind to skin, with streamlined formulas free from artificial perfumes, colors, and harsh chemicals. It’s a no-fuss, minimalist approach to skincare that shares Dove's focus on everyday gentle care for everyone, especially those with sensitive skin.
Shop now at www.simple.co.uk
A classic European staple, Nivea offers rich, nourishing skincare that mirrors Dove's focus on deep hydration and softness. Best known for their iconic Nivea Creme, the brand creates a wide range of affordable body washes and lotions that are gentle and comforting. It has a slightly more traditional, nostalgic feel but lands in a very similar affordable and reliable zone as Dove.
Shop now at www.nivea.com
If you're looking for a gentle brand with a more premium, apothecary vibe, check out Kiehl's. Products like their Calendula Foaming Face Wash and Creme de Corps body lotion are famed for being effective yet incredibly mild. Kiehl’s maintains that focus on skin comfort and hydration but presents it in a more luxurious, science-forward package - a perfect upgrade from your everyday Dove.
Shop now at www.kiehls.com
Alba Botanica is another fantastic choice for those who want plant-based, cruelty-free skincare. Their products are hypoallergenic and 100% vegetarian, focusing on gentle botanical ingredients to cleanse and moisturize. While Dove is gentle, Alba Botanica strongly appeals to the eco-conscious shopper who wants both kindness to their skin and kindness to the planet.
Shop now at www.albabotanica.com
Sebamed brings a scientific approach to gentle skincare. The brand is built around formulating products with a pH of 5.5, the same as healthy skin, to support the skin's natural barrier. This makes their cleansers and moisturizers ideal for sensitive and problematic skin. It’s similar to Dove's skin-health philosophy but backed by a clear, science-first mission.
Shop now at www.sebamed.com
For a touch of everyday luxury, L’Occitane offers gentle skincare inspired by the South of France. Their shea butter and almond collections feature body washes, creams, and oils that are incredibly nourishing and soothing for dry or sensitive skin. It delivers Dove's moisture promise but elevates the experience with indulgent textures and beautiful, soft scents.
Shop now at www.loccitane.com
Youth to the People delivers the clean, eco-conscious sensibility that modern skincare enthusiasts crave. Known for their vegan, superfood-infused formulas like the Superfood Cleanser, the brand creates products that are effective yet gentle and free from synthetic fragrances. It’s the perfect match for someone who appreciates Dove’s gentle touch but wants a cool, trendy brand with a strong focus on clean ingredients.
Shop now at www.youthtothepeople.com
A beloved French pharmacy brand, Bioderma is celebrated for its incredibly gentle and effective formulas tailored for sensitive skin. Their Sensibio line is a game-changer for easily irritated complexions, while the Atoderm range provides deep, soothing hydration. It captures Dove's essence of being foundational for healthy skin, but with a more sophisticated, clinical European feel.
Shop now at www.bioderma.com
Avene's secret ingredient is their signature thermal spring water, known for its unique ability to calm and soothe the skin. Every product, from cleansers to moisturizers, is formulated around this concept, making it a go-to for those with reactive, allergy-prone skin. It offers a premium, therapeutic take on the gentle care that Dove champions.
Shop now at www.aveneusa.com
Another French favorite, Caudalie combines gentle, natural skincare with patented grape extracts from the vineyards of Bordeaux. Their lotions and cleansers feel luxurious while remaining soothing and effective for sensitive skin. It’s the choice for someone who loves Dove's nourishing mission but wants an eco-luxe experience with clean, plant-powered formulas.
Shop now at www.caudalie.com
From the same family as The Honest Company, Honest Beauty concentrates specifically on clean makeup and skincare that's gentle on the skin. Their product line includes cleansers and moisturizers that are rigorously tested and made without questionable chemicals. It's a modern, chic, and transparent brand that delivers Dove's kindness with a clear "clean beauty" conscience.
Shop now at www.honest.com/beauty
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