10 Brands Like Dora Larsen for Colorful, Stylish Lingerie
You open your underwear drawer and it stares back at you: a sea of black, beige, and faded grey. Every bra looks the same. Every pair of underwear could belong to anyone. If you have been craving lingerie that actually makes you feel something when you put it on, you are not alone. Dora Larsen changed the game with bold color-blocking, artistic prints, and sustainable fabrics that turn everyday underwear into wearable art. But once you catch the colorful lingerie bug, you want more options, more palettes, more personality in your rotation.
We pulled together 10 brands that share that same commitment to color, creativity, and self-expression. Every one of them brings something different to the drawer, whether that is Italian lace in 200 shades, playful Dutch prints, or sustainable Danish sets in punchy patterns. If boring basics make you yawn, keep reading.
Savage X Fenty
Rihanna built Savage X Fenty on the idea that lingerie should be loud, inclusive, and unapologetically fun. The brand carries a dedicated "Splash of Color" collection that goes far beyond the typical red-and-black rotation most lingerie companies default to. You will find neon greens, electric blues, hot pinks, and rich jewel tones across bralettes, bodysuits, and matching sets designed for every body type. The size range is one of the widest in the industry, running from 32A to 46DDD in bras and XS to 3X in bottoms, so the color options do not disappear once you move past a narrow set of sizes.
What sets Savage X Fenty apart from Dora Larsen is the attitude. Where Dora Larsen leans into soft, artistic color pairings, Savage X Fenty goes for maximum impact with bold cutouts, strappy details, and prints that demand attention. The brand also regularly drops limited-edition collaborations that push the color envelope even further. If you love color but want it with an edgier, more provocative energy, this is your brand.
Best for: Shoppers who want bold, inclusive lingerie with an edgy attitude and constantly rotating colorful drops.
Hanky Panky
Hanky Panky has been producing stretchy lace lingerie since 1977, and their commitment to color is genuinely impressive. The brand offers its signature lace styles in dozens of shades at any given time, from deep burgundies and forest greens to bright corals and sunshine yellows. Their original-rise thong alone comes in more color options than most brands offer across their entire range. Every piece is still made in the USA, and the soft stretch lace has earned a cult following for being comfortable enough to wear all day without adjusting.
The brand shares Dora Larsen's love of cheerful, mood-boosting color but delivers it through a completely different material. Instead of Dora Larsen's sheer mesh and color-blocked panels, Hanky Panky works almost exclusively in their proprietary stretch lace. This makes them a great companion brand if you want to fill your drawer with color across different textures and fabrications. They also release seasonal limited-edition prints and holiday-themed colors that sell out fast.
Best for: Lace lovers who want a massive color selection in comfortable, made-in-USA everyday basics.
Cosabella
Cosabella operates under the mantra "freedom of color," and they mean it. This Italian family-run brand has been producing luxurious lace lingerie in Miami since 1983, and their color library runs close to 200 shades. That is not a typo. They dye their signature seamless lace in nearly every hue imaginable, from muted dusty roses to electric violets and deep ocean blues. The Sweetie bralette and Never Say Never collection have become modern staples for anyone who refuses to settle for a three-color lineup.
What makes Cosabella especially relevant for Dora Larsen fans is the Italian craftsmanship paired with genuine color range. The lace is buttery soft and designed to be worn under clothes or as a visible layer. Each season brings new colorways that feel fashion-forward rather than predictable, and the brand is not afraid to go bright. If Dora Larsen speaks to you through color-blocked mesh, Cosabella will win you over with richly dyed lace that feels indulgent against the skin.
Best for: Anyone who wants Italian-made lace lingerie in an unrivaled spectrum of colors.
Love Stories Intimates
Dutch founder Marloes Hoedeman started Love Stories in 2013 because she was tired of boring lingerie. The brand quickly became known for what they call the "perfect mismatch," combining clashing prints, unexpected color pops, and different textures into sets that are meant to be mixed rather than matched. Their bralettes come in bold florals, retro stripes, animal prints, and color combinations that feel playful without trying too hard. The fabrics lean soft and comfortable, making these pieces work just as well for lounging as they do under your clothes.
Love Stories shares a lot of DNA with Dora Larsen in terms of philosophy. Both brands reject the idea that lingerie needs to be safe or predictable, and both encourage you to express yourself through color and print. The difference is in execution: Dora Larsen tends toward tonal color-blocking with an art-gallery feel, while Love Stories goes full maximalist with prints and patterns that feel more like a vacation mood board. Their swimwear and loungewear lines carry the same colorful energy if you want to extend the vibe beyond your underwear drawer.
Best for: Print-obsessed shoppers who love mixing patterns and want lingerie that feels fun and easygoing.
Araks
Araks Yeramyan launched her namesake lingerie line in New York City in 2000 after studying at both Central Saint Martins and Parsons. The brand is known for a pop-art-inspired use of color, pairing unexpected shades like papaya and marmalade with delicate sheer fabrics and clean silhouettes. Every piece is consciously crafted and manufactured locally in New York, which gives the brand a boutique quality that mass-market labels cannot replicate. The organic cotton collection brings the same color sensibility to everyday basics, so you do not have to choose between sustainability and style.
Araks is probably the closest parallel to Dora Larsen on this list. Both brands treat color as the centerpiece of their design process, both work with sheer and semi-sheer fabrics, and both prioritize thoughtful, sustainable production. The main difference is geography and palette: Araks leans into warmer, sun-drenched tones inspired by her Armenian heritage and New York energy, while Dora Larsen tends toward cooler, more pastel-forward European color stories. If you already love Dora Larsen and want a brand that scratches the exact same itch with a different color perspective, start here.
Best for: Design-minded shoppers who want artful color combinations in sustainably made, New York-crafted lingerie.
Bluebella
Bluebella is a British lingerie brand that balances provocative silhouettes with genuinely colorful options. Founded in 2005, the brand has carved out a space between everyday comfort and occasion-worthy drama. Their dedicated color edit features pieces in ocean blue, emerald green, bold red, and vibrant purple alongside more expected neutrals. The designs tend to be architectural, with mesh panels, geometric lace, and strap details that give each piece a fashion-forward edge. You will also find their collections at major retailers, making them more accessible than many independent lingerie brands.
For Dora Larsen fans, Bluebella offers a compelling alternative when you want color with a bit more structure and sultriness. Dora Larsen keeps things soft and artistic, while Bluebella adds a confident, slightly bolder energy through cut and construction. The brand also covers a wider price range, with plenty of pieces that feel luxurious without the luxury price tag. Their seasonal color drops keep the selection feeling fresh, and the quality of the mesh and lace holds up well over time.
Best for: Shoppers who want colorful lingerie with architectural details and a confident, fashion-forward feel.
Stripe & Stare
Stripe & Stare built their reputation on one bold claim: the world's comfiest knickers. Founded in London and now grown in the South-West countryside, this female-founded brand makes underwear from TENCEL Modal that is three times softer than cotton and sourced from sustainably managed beechwood trees. But comfort is only half the story. The brand releases their basics in constantly rotating prints and colors, from bold geometrics and retro-inspired patterns to rich jewel tones and seasonal palettes that make opening a multi-pack feel like unwrapping a present.
Where Dora Larsen focuses on structured lingerie sets with color-blocking, Stripe & Stare brings color to the everyday basics category. Their knickers, bodysuits, and lounge pieces are designed to be the colorful foundation you reach for without thinking. The brand earned B Corp certification in 2022, and the TENCEL Modal fabric is both biodegradable and compostable. If you want to inject color into the pieces you wear most often without sacrificing sustainability or that lived-in softness, this is where to look.
Best for: Everyday-basics shoppers who want sustainable, ultra-soft underwear in fun prints and bold colors.
Underprotection
Underprotection was founded in Copenhagen in 2010 with a mission to prove that sustainable lingerie does not have to look boring. Co-founders Sunniva Uggerby and Stephan Rosenkilde built the brand around powerful colors and bold patterns, directly challenging the stereotype that eco-friendly intimates only come in oatmeal and sage. Their collections feature rich reds, electric blues, sunny yellows, and graphic prints across bras, underwear, bodysuits, and loungewear. Everything is produced in certified factories using materials like TENCEL Lyocell, organic cotton, recycled polyester, and responsible wool.
The overlap with Dora Larsen is strong here. Both brands care deeply about sustainability and use color as a form of self-expression rather than decoration. Underprotection brings a Scandinavian design sensibility that tends toward cleaner lines and bolder graphic prints compared to Dora Larsen's softer, more painterly approach. The brand is B Corp certified, and their commitment to fair working conditions runs through every part of the supply chain. If you are a Dora Larsen fan who wants to explore another sustainability-first brand that refuses to compromise on color, Underprotection belongs on your radar.
Best for: Eco-conscious shoppers who want bold, colorful lingerie from a certified B Corp with strong ethical standards.
For Love & Lemons
For Love & Lemons brings a romantic, almost dreamlike quality to colorful lingerie. The brand is known for delicate floral embroidery, sheer fabrics, and lace details that feel like they belong in a vintage love letter. But do not mistake romantic for boring. Their color choices go well beyond blush and cream, reaching into deep berry tones, soft lavenders, rich emerald greens, and warm golden shades that make each piece feel like a collector's item. The embroidery work is particularly impressive, with multicolored floral motifs that add visual depth without heaviness.
For Dora Larsen fans, For Love & Lemons offers a different path to colorful lingerie. Instead of graphic color-blocking, this brand achieves its color through intricate needlework and fabric choices that layer hues together organically. The pieces tend to lean more special-occasion than everyday, though their bralettes and simpler styles work perfectly as visible layers under sheer tops or low-cut blazers. If your version of colorful lingerie leans more whimsical and handcrafted than geometric and modern, this brand will speak to you.
Best for: Romantics who want colorful lingerie with delicate embroidery, vintage charm, and a whimsical edge.
Fleur du Mal
Fleur du Mal was founded in 2012 by Jennifer Zuccarini, who named the brand after a collection of Baudelaire poems. That literary reference sets the tone for everything the brand does: this is lingerie as art, with a downtown New York sensibility that treats provocation as a design principle. Their pieces feature artful cutouts, architectural lace placement, and color choices that range from deep burgundy and midnight blue to brighter seasonal shades that rotate with each collection. The quality of construction is exceptional, with fabrics that drape and fit in ways that cheaper alternatives simply cannot match.
Fleur du Mal shares Dora Larsen's belief that lingerie should be visually striking and thoughtfully designed, but the aesthetic lands in a different place. Where Dora Larsen is cheerful and color-forward, Fleur du Mal is more moody and editorial. The brand works well for Dora Larsen fans who also have a darker, more sophisticated side to their taste and want pieces that feel like they belong in an art gallery. Their ready-to-wear line extends the same design sensibility into clothing, making it easy to build a full look around that artful point of view.
Best for: Fashion-forward shoppers who want artistically designed lingerie with an editorial, downtown New York edge.
Find Your Color
Colorful lingerie is having a moment, and it is about time. The old rules about underwear matching your skin tone or sticking to black and white are fading fast. Whether you gravitate toward Araks for art-school color pairings, Cosabella for Italian lace in every shade imaginable, Love Stories Intimates for playful print mixing, or Underprotection for sustainable sets that refuse to be dull, there is a brand here for every version of "colorful" you can imagine. The best part about building a drawer full of color is that getting dressed in the morning stops feeling like a chore and starts feeling like a creative decision.
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Written by
Spencer Lanoue
