If you love staples that feel as good as they look, you're probably already a fan of Donni. The brand has absolutely perfected the art of the effortless basic, blending high-quality, soft fabrics with chic, minimal silhouettes that make getting dressed a dream. Their cozy loungewear and relaxed separates have a way of feeling special yet completely wearable.
For those of us obsessed with Donni's comfort-meets-style approach, the good news is there are other amazing brands that share a similar vibe. Here are 18 brands like Donni to add to your rotation for elevated, effortless everyday basics.
Naadam is your go-to for incredibly soft, high-quality cashmere essentials that feel like pure luxury. They're all about minimalist loungewear, sweaters, and separates made from sustainable, natural fibers. Think of them as the elevated older sister to Donni’s cozy basics.
While both brands prioritize exceptional comfort, Naadam specializes in premium, investment-worthy cashmere pieces. If you're looking to upgrade your cozy wardrobe with buttery-soft textures that last, Naadam delivers refined elegance that’s perfect for lounging in style.
Shop now at naadam.co
Girlfriend Collective shares Donni’s commitment to comfort, but with a sustainable, sporty edge. Famous for their inclusive sizing and activewear made from recycled materials, they offer super-soft leggings, joggers, and relaxed tops perfect for everyday life.
While Donni's aesthetic is more about relaxed sophistication, Girlfriend Collective serves up a casual, athletic-inspired look. It’s the perfect brand for when you want simple, eco-friendly pieces that work for a yoga class and a coffee run.
Shop now at girlfriend.com
Hanna Andersson is a destination for durable, practical, and incredibly comfortable basics, specializing in organic cotton pajamas and loungewear for the whole family. Their style is classic and fuss-free, focusing on quality fabrics that are made to last wash after wash.
Like Donni, their ethos is built on high-quality, soft materials. However, Hanna Andersson offers a more traditional and simple approach, making them a fantastic source for reliable, cozy staples that prioritize comfort above all else.
Shop now at hannaandersson.com
For those who love Donni’s minimalism but crave a more polished, sophisticated feel, Eileen Fisher is the perfect fit. The brand is known for its timeless, relaxed pieces crafted from high-quality sustainable fabrics like organic linen and silk.
Both brands prioritize simplicity and comfort, but Eileen Fisher’s designs are more elevated and structured, making them perfect for building a capsule wardrobe that's both effortless and elegant. Their soft knits and versatile dresses are true investment pieces.
Shop now at eileenfisher.com
Everlane delivers modern, affordable basics with a focus on ethical production and radical transparency. Their collection of soft tees, relaxed trousers, and simple dresses will appeal to anyone who appreciates Donni’s commitment to quality at a reasonable price point.
The main difference lies in the aesthetic, Everlane’s pieces are slightly more tailored and structured, offering a touch more polish than Donni’s super-relaxed vibe. It's a great option for building a versatile wardrobe of work-to-weekend essentials.
Shop now at everlane.com
Built on the philosophy of "fewer, better things," Cuyana offers timeless, high-quality wardrobe staples designed to be loved for years. Their lineup includes cozy knits, luxurious silk pajamas, and beautifully simple dresses that resonate with Donni's ethos.
Cuyana shares that focus on creating effortless, versatile pieces from sustainable materials. If you’re looking to curate a minimal wardrobe with pieces that truly last, Cuyana is a perfect match.
Shop now at cuyana.com
Frank And Oak mixes clean, minimalist aesthetics with a serious commitment to sustainability. Their collection of soft sweaters, relaxed pants, and versatile tops offers the same casual, understated comfort that Donni fans love.
What sets them apart is their strong focus on innovative, eco-friendly materials and ethical manufacturing. It’s the ideal brand for eco-conscious shoppers who want their comfy basics to align with their values.
Shop now at frankandoak.com
For a touch of Parisian romance, look no further than Sézane. Known for its French-girl effortlessly chic style, the brand offers beautiful, high-quality basics like cozy sweaters, soft blouses, and relaxed denim.
Sézane and Donni both create easy, beautiful essentials, but Sézane leans more towards polished femininity with romantic details and prints. It’s perfect when you want comfort that feels a bit more dressed-up and special.
Shop now at sezane.com
Mango's "Committed" collection is their line of eco-friendly pieces that combine modern style with sustainability. Here you’ll find soft knitwear, relaxed trousers, and simple tees that capture a casual, minimalist vibe similar to Donni's.
However, Mango injects a bit more of a fashion-forward, trend-driven edge into its designs. It’s a great choice if you love Donni’s everyday comfort but want to explore more contemporary silhouettes at an accessible price.
Shop now at shop.mango.com
If you're all about creating a streamlined, minimalist wardrobe, Vetta Capsule is a dream. The brand specializes in creating versatile five-piece collections that can be mixed and matched to create a month's worth of outfits.
Their soft, neutral-toned basics - like tees, cardigans, and pants - share Donni’s focus on longevity and effortless style. Vetta is perfect for anyone looking to build a curated, eco-conscious wardrobe without the guesswork.
Shop now at vettacapsule.com
Unbound Merino creates ultra-soft basics from sustainable merino wool, designed for ultimate comfort and versatility. Their sweaters, tees, and loungewear are naturally odor-resistant and temperature-regulating, making them perfect for travel or everyday wear.
Like Donni, their focus is on comfort and quality sustainable materials, but with a more performance-oriented, technical twist. These are the kinds of basics you can wear for days and still feel fresh in.
Shop now at unboundmerino.com
Amour Vert crafts eco-friendly, timeless "made in California" staples that are as chic as they are sustainable. Their collection features soft tees, elegant sweaters, and easy dresses in beautiful, versatile fabrics like washable silk.
The style aligns with Donni's minimalist ease but with a more refined, polished finish. Amour Vert’s pieces are effortlessly elegant, designed for days when you want to feel comfortable but still look put-together.
Shop now at amourvert.com
Loup Charmant evokes a sense of airy, bohemian elegance with its collection of relaxed basics made from natural fibers. Their breezy dresses, soft tops, and organic cotton loungewear are perfect for warm days and laid-back moments.
While Donni's vibe is more minimalist-cozy, Loup Charmant leans into a more boho-luxe aesthetic. They both share a deep appreciation for high-quality, natural fabrics and creating pieces that feel amazing against the skin.
Shop now at loupcharmant.com
Founded by surfer Kelly Slater, Outerknown merges a casual, surf-inspired aesthetic with a serious commitment to sustainability. They offer laid-back essentials like organic cotton tees, ultra-comfy joggers, and cozy flannels and sweaters.
If you love Donni’s relaxed feel and focus on natural fibers, Outerknown offers a great alternative with an eco-conscious story. Their pieces are designed for comfort, durability, and a love for the outdoors.
Shop now at outerknown.com
While known for its celebrity-loved activewear, Alo Yoga's loungewear collection perfectly channels Donni's relaxed, off-duty vibe. Their oversized sweatshirts, buttery-soft leggings, and relaxed tanks are designed for ultimate comfort.
Where Donni is soft and textural, Alo brings a sleeker, more modern athletic feel to its loungewear. It's the perfect brand for achieving that effortlessly chic, model-off-duty look.
Shop now at aloyoga.com
Richer Poorer specializes in perfectly crafted basics designed for everyday life. Their curated selection includes soft tees, joggers, and sleepwear in muted, easy-to-wear colors. Think elevated essentials at an approachable price.
They share Donni's laid-back, simple approach but with a slightly more contemporary and streetwear-inspired feel. It's a great brand for minimal, modern basics that feel cool without trying too hard.
Shop now at richer-poorer.com
Le Bon Shoppe is all about those little luxuries that make daily life more comfortable. While famous for their perfect-fit cozy socks and slippers, their clothing basics like the "Her Tee" are cult favorites for good reason.
Much like Donni, the brand is dedicated to creating understated, high-quality essentials. Le Bon Shoppe is the perfect place to find those finishing touches that complement a wardrobe of effortless basics.
Shop now at lebonshoppe.com
The Frankie Shop is the It girl's destination for modern, minimalist basics with an effortlessly cool edge. Their oversized blazers, relaxed trousers, and simple knitwear are staples in any fashion-forward wardrobe.
Similar to Donni, they prioritize comfortable, understated design, but The Frankie Shop infuses a trendy, city-chic vibe into its collections. If you want that elevated, off-duty editor look, this is your brand.
Shop now at thefrankieshop.com
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