If you love streetwear with authentic skate roots and clean-cut designs, you're probably already a fan of Diamond Supply. Known for its iconic diamond logo and premium skatewear, the brand perfectly balances that laid-back Southern California vibe with a sharp, minimalist edge.
For those who love Diamond Supply's blend of quality, culture, and style, the good news is there are plenty of other killer brands serving up a similar aesthetic. Here are 19 brands like Diamond Supply that deserve a spot in your rotation.
As the undisputed king of hype, Supreme is essential for any streetwear enthusiast. Famous for its iconic box logo and incredibly limited drops, the brand offers a mix of apparel and accessories that blend skate, punk, and hip-hop culture. While Diamond Supply has a clean, skate-centric vibe, Supreme brings a more raw, rebellious attitude with a high-stakes, collector-focused experience. If you live for the thrill of the chase, Supreme is your endgame.
Shop now at supreme.com
A true OG of the scene, Stussy has been blending surf and skate culture since the '80s. The brand offers effortlessly cool essentials like graphic tees, hoodies, and hats that feature its distinctive scrawled logo and art-inspired prints. Stussy feels a bit more eclectic and laid-back than Diamond Supply, appealing to those who appreciate a brand with deep roots and an artistic, beachy vibe that never tries too hard.
Shop now at stussy.com
Founded by skater Keith Hufnagel, HUF is streetwear for skaters, by skaters. The brand offers a wide range of quality skate shoes, apparel, and its iconic "Plantlife" socks. Like Diamond Supply, HUF is deeply rooted in skate culture, but its designs are often more understated with vintage-inspired graphics. It's the perfect choice if you're looking for durable, everyday streetwear pieces that fly slightly more under the radar.
Shop now at hufworldwide.com
London's answer to skate-heavy streetwear, Palace is known for its bold "Tri-Ferg" logo, retro athletic vibes, and a healthy dose of British wit. Their collections mix skate staples with tracksuits and outerwear, all delivered with an irreverent, don't-care attitude. While both Palace and Diamond are skater-owned, Palace brings a distinct, cheeky flavor from across the pond that gives it a unique edge.
Shop now at palaceskateboards.com
Drawing on California's diverse subcultures - from punk to hip-hop - The Hundreds is a community-focused brand that tells stories through its apparel. Expect bold graphic tees and hoodies featuring their "Adam Bomb" mascot. Similar to Diamond Supply, it's rooted in SoCal skate and street style, but The Hundreds places a heavier emphasis on a strong narrative and building a community around the brand.
Shop now at thehundreds.com
Born from the work of street artist Shepard Fairey, Obey incorporates provocative art and social commentary into its clothing. You'll find iconic graphics and bold political statements on their tees, hoodies, and jackets. Obey shares a streetwear spirit with Diamond Supply but has a much stronger focus on activism and counter-culture messaging, making your clothes a conversation starter.
Shop now at obeyclothing.com
Kappa brings a vintage sportswear vibe over to the streetwear scene. Famous for its "Omini" logo tape running down sleeves and pant legs, the brand's tracksuits, hoodies, and tees have become modern staples. While Diamond channels skate culture, Kappa's influences are purely athletic and retro. It's a great pick for adding a sporty, European energy to your look.
Shop now at kappastore.com
Anti Social Social Club (ASSC) perfectly captures a certain modern mood with its minimalist, wavy logo and emotionally charged phrases. Known for its limited, hype-driven drops, ASSC offers hoodies and tees that tap into introverted, stay-at-home energy. It contrasts with Diamond's skate-team spirit but shares a similar cult following and appeal among dedicated streetwear fans.
Shop now at shopantisocialsocialclub.com
This legendary Japanese brand is famous for its bright camo patterns, shark hoodies, and ape head logo. Bape is much more maximalist and luxury-focused than Diamond Supply, often playing with exuberant pop art graphics and high-end collaborations. If you want streetwear that makes a loud, colorful, and instantly recognizable statement, Bape delivers it in spades.
Shop now at bape.com
For those who prioritize skate performance, Fallen Footwear is where it's at. The brand focuses on creating highly durable and functional skate shoes designed by pro skaters. While Diamond Supply offers apparel and accessories, Fallen is all about providing footwear that can handle the gnarliest sessions. Their apparel line is a natural extension of this hardcore skate-first mentality.
Shop now at fallenfootwear.com
Nike's dedicated skateboarding division, Nike SB, fuses cutting-edge athletic technology with skate culture. Known for its iconic skate shoe models like the Dunk and the Blazer, the brand also offers a wide range of performance-ready apparel. While Diamond brings boutique skate style, Nike SB brings the power of a global sports giant, complete with massive collaborations and technologically advanced gear.
Shop now at sbd.nike.com
Inspired by the villains and masterminds of the world, Crooks & Castles offers streetwear with a much tougher, more aggressive edge. Their designs often feature bold graphics and a rebellious spirit that stands out from the crowd. If you find Diamond Supply a bit too clean, Crooks & Castles provides a grittier and more confrontational take on street culture.
Shop now at crooksandcastles.com
Kith walks the line between streetwear and high-end menswear with perfection. The brainchild of Ronnie Fieg, the brand is known for its incredible collaborations, premium materials, and flawlessly executed retail spaces. Kith feels like a more mature, refined version of the streetwear scene that Diamond belongs to, focusing on elevated basics and sophisticated color palettes.
Shop now at kith.com
Pleasures is for the boundary-pushers. This LA-based brand channels punk, grunge, and metal influences into provocative, often controversial graphics. Their streetwear is dark, edgy, and designed to make a statement. If Diamond Supply is the bright California sun, Pleasures is the gritty LA after dark, perfect for anyone who prefers their style with a bit of bite.
Shop now at pleasures.co
A true NYC original, 10.Deep has been a streetwear staple since 1995. The brand combines skate and street influences with workwear, sportswear, and patterned pieces, always staying one step ahead of the trends. They offer a versatile and vibrant East Coast alternative to Diamond Supply's West Coast cool, often featuring more complex graphics and globally inspired patterns.
Shop now at 10deep.com
Rooted in sports and sneaker culture, Undefeated delivers a winning aesthetic through its signature "Five Strikes" logo. The brand started as a premium sneaker boutique and now offers its own line of military and athletic-inspired apparel. It has a competitive, champion's spirit that sets it apart from Diamond's more chill skate vibe, making it perfect for those who see street style as a sport.
Shop now at undefeated.com
While born on the basketball court, the Jordan brand is an undeniable streetwear giant. Beyond the legendary sneakers, its apparel line offers hoodies, shorts, and tees with a premium, athletic feel. While Diamond Supply comes from the skate park, Jordan brings the gravitas of basketball royalty. Both brands signify you're part of a cultural movement - just a different one.
Shop now at airjordan.com
While not a brand in itself, Hypebeast's online store and media platform, HBX, is the ultimate curatorial destination for discovering what's next. They offer a highly selective mix of brands, from established players like Supreme to emerging designers, and host exclusive drops and collaborations. For anyone who loves Diamond Supply, keeping an eye on Hypebeast is the best way to stay in the loop on all things streetwear.
Shop now at hypebeast.com
With deep roots in NYC's skate and graffiti scene, Mighty Healthy brings an unapologetic attitude to streetwear. Their collections include graphic tees, snapbacks, and hoodies with that classic, rugged East Coast feel. The style is similar to Diamond Supply's skate-centric approach but infused with a distinctly New York grittiness and plenty of vintage-inspired flavor.
Shop now at mightyhealthy.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
