If you're a fan of playful patterns, vibrant colors, and pieces that don't take themselves too seriously, you're probably already in love with Cynthia Rowley. Her brand is the perfect mix of high-fashion fun and chic, everyday style, known for everything from whimsical dresses to eye-catching swimwear.
For those days when you want to expand your closet with that same unique, joyful energy, you're in luck. We've rounded up 19 brands that capture a similar spirit, whether you're looking for bold prints, classic styles with a twist, or just something to make you smile.
Kate Spade is the master of playful sophistication. Think brightly colored handbags, novelty jewelry, and dresses covered in cheerful, whimsical prints. Much like Cynthia Rowley, this brand isn't afraid of a bold pattern or a quirky detail. While Kate Spade holds onto a bit more of a classic, polished aesthetic, it shares that core belief that fashion should be fun and full of personality.
Shop now at katespade.com
Step into a world of sunshine and endless vacation vibes with Lilly Pulitzer. Famously born from a juice stand in Palm Beach, the brand is iconic for its vibrant, tropical-inspired prints. If you love Cynthia Rowley's bold use of color, especially in swimwear and sundresses, Lilly Pulitzer offers a preppier, resort-ready alternative that feels just as joyful and unapologetically bright.
Shop now at lillypulitzer.com
For those who love fashion with a side of nostalgia, ModCloth is your dream come true. This brand specializes in vintage-inspired silhouettes, quirky prints, and an incredibly inclusive size range. While Cynthia Rowley offers modern playfulness, ModCloth delivers a retro-chic vibe with everything from 50s-style swing dresses to adorable, conversation-starting patterns. It's perfect for building a wardrobe that's totally unique.
Shop now at modcloth.com
Anthropologie is the go-to for shoppers with a creative, bohemian spirit. Their collections are an eclectic mix of flowy dresses, artistic prints, and unique accessories that always feel special. Where Cynthia Rowley's vibe is more crisp and graphic, Anthropologie leans into a softer, more artsy aesthetic that still champions individuality and expressive style. It's the perfect place to find a truly one-of-a-kind piece.
Shop now at anthropologie.com
J.Crew takes timeless American classics and injects them with a crayon box of color and playful details. It's the more polished, preppy cousin to Cynthia Rowley. You'll find brilliantly-hued sweaters, perfectly tailored blazers, and dresses in fun, but not over-the-top, prints. If you love Rowley's energy but your day job calls for something a tad more traditional, J.Crew expertly bridges that gap.
Shop now at jcrew.com
Embodying a free-spirited, bohemian lifestyle, Free People is all about flowy silhouettes, eclectic textures, and a laid-back feel. Their styles are more "music festival" than "garden party," offering a relaxed alternative to Cynthia Rowley's more structured pieces. However, both brands share a youthful, adventurous spirit, making Free People a great choice for casual days when you still want to make a statement.
Shop now at freepeople.com
Tory Burch blends preppy elegance with bohemian flair, resulting in a look that’s both polished and playful. The brand is known for its chic tunics, vibrant caftans, and statement accessories that often feature a bold pattern or unique embellishment. While it occupies a higher price point and feels more "luxe" than Cynthia Rowley, it shares a deep appreciation for color and standout design that feels sophisticated and fun.
Shop now at toryburch.com
Mara Hoffman is for the fashion-lover who wants their bold prints to come with a conscience. Famous for her vibrant, artistic patterns and focus on sustainability, she creates stunning swimwear, dresses, and separates that are both stylish and responsible. Her aesthetic is more abstract and globally-inspired than Cynthia Rowley’s quirky charm, but the commitment to powerful, eye-catching design is something they definitely share.
Shop now at marahoffman.com
Trina Turk brings the vibrant attitude of California to life with bold, geometric prints and a brilliant color palette. Known for a "cocktail poolside" vibe, her collections include everything from statement-making swimwear and coverups to chic dresses perfect for a summer soirée. Like Cynthia Rowley, Trina Turk designs for women who aren't afraid to be the center of attention through their joyful, optimistic wardrobe choices.
Shop now at trinaturk.com
STAUD is a cult-favorite known for balancing timeless nostalgia with a fresh, modern edge. The brand is heavy on color, conceptual silhouettes, and personality-driven pieces, particularly its iconic statement bags and vibrant dresses. If you gravitate towards Cynthia Rowley's more whimsical, conversation-starting items, STAUD delivers that same head-turning appeal with a dose of downtown cool.
Shop now at staud.clothing
Born in London, Rixo is all about hand-painted prints, vintage-inspired silhouettes, and dresses that empower you to feel your best. The brand skillfully avoids trends, instead focusing on timeless, flattering pieces that have a free-spirited, bohemian feel. Like Cynthia Rowley, Rixo's designs are fun and meant to be loved for seasons to come, perfect for anyone who appreciates unique, artful prints.
Shop now at rixo.co.uk
When you want to tap into the playful, trendy side of your style on a budget, Zara is always there. This fast-fashion powerhouse consistently offers collections filled with bold colors, statement prints, and the latest silhouettes right off the runway. It’s the perfect place to experiment with fun new looks, letting you capture that same energetic, fashion-forward vibe as Cynthia Rowley without the designer commitment.
Shop now at zara.com
Boden delivers joyful, quintessentially British style right to your doorstep. This brand is known for its incredible quality, cheery colors, and charming prints that adorn everything from dresses and swimwear to everyday tops. While its vibe is more family-friendly and preppy compared to Rowley's New York coolness, Boden never skimps on fun, making it an excellent source for well-made, personality-packed closet staples.
Shop now at bodenusa.com
While often known for its sophisticated workwear, Banana Republic’s seasonal collections frequently feature gorgeous prints and a thoughtful use of color. Their aesthetic is more refined and worldly-traveler than Cynthia Rowley's outright playful vibe, but they offer beautifully made dresses, skirts, and blouses that incorporate fun without sacrificing elegance. It’s great for office-approved pieces that still feel special.
Shop now at bananarepublic.com
Similar to Zara, H&M is a go-to for finding fun, trend-driven fashion at an accessible price. With frequent designer collaborations and constantly updated collections, it's easy to spot pieces with playful patterns - from abstract florals to quirky graphics - that echo Cynthia Rowley's lively spirit. Their huge variety means there's always something new to discover for a quick and easy style refresh.
Shop now at hm.com
Lulus is an online must-shop for affordable, trendy, and incredibly feminine pieces for every occasion. They have a massive selection of dresses, in particular, often featuring flirty ruffles, eye-catching floral prints, and bright, optimistic colors. If you turn to Cynthia Rowley for fun party dresses or cute, flirty tops, Lulus offers countless alternatives that will make you feel just as chic.
Shop now at lulus.com
Reformation makes sustainability effortlessly cool with its line of It-girl-approved dresses, tops, and jeans. Their signature style often includes feminine silhouettes, ditsy floral prints, and a modern, slightly edgier take on romance. If you love Cynthia Rowley’s chic designs but are looking for pieces with an eco-conscious ethos and a definite cool-girl undertone, Reformation is the perfect match.
Shop now at thereformation.com
As a massive online retailer, ASOS is a treasure trove of playful fashion from hundreds of different brands, including their own in-house lines. You can find everything here, from daring prints to vintage-inspired shapes and bold colors. It’s an unbeatable one-stop-shop for channeling Cynthia Rowley’s dynamic style across a huge range of price points and trends, ensuring you'll never run out of options.
Shop now at asos.com
While not a clothing brand, Quay Australia perfectly captures the bold, playful spirit of Cynthia Rowley in its eyewear. Known for their statement-making, trend-forward sunglasses in a huge variety of shapes and colors, Quay is the ideal place to find an accessory that completes your look. A vibrant, standout outfit deserves an equally confident pair of sunglasses, and Quay delivers every time.
Shop now at quayaustralia.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
