Chances are, if you're reading this, you already love Cuup for its modern, minimalist take on lingerie. The brand nailed the formula for everyday bras and underwear that are chic, comfortable, and actually fit, thanks to its inclusive sizing. They make pieces that feel as good as they look, without any unnecessary fuss.
But if you’re looking to expand your top drawer with more amazing finds, you’re in luck. We’ve found some other brands that capture a similar spirit of style and comfort. Here are 19 brands like Cuup that are worth checking out for your next lingerie refresh.
Skims is the ultimate destination for shapewear, bras, and underwear designed to feel like a second skin. Known for its ultra-soft fabrics and seamless construction, the brand champions inclusivity with sizes from XXS to 5X. While both Skims and Cuup prioritize comfort, Skims often leans into more trend-driven textures and a wider color palette. With bras typically ranging from $30-$70, it’s an accessible way to build a versatile and stylish foundation for any outfit.
Shop now at skims.com
ThirdLove takes fit to a new level with its innovative sizing system that includes half-cup sizes, so you can find a truly perfect match. Their bras are famously buttery-soft and supportive, offering a touch of everyday luxury. While Cuup is known for its unlined, minimalist styles, ThirdLove provides more options for padding and structure. Priced between $50 and $80, a ThirdLove bra is a great investment in killer comfort.
Shop now at thirdlove.com
For lovers of minimalist, sustainable style, Everlane’s lingerie collection is a must-see. Made from eco-friendly fabrics like recycled nylon and organic cotton, their pieces have the same clean, modern aesthetic as Cuup but with a deep focus on supply chain transparency. With prices generally between $20 and $50, it's a great choice for stocking up on high-quality, ethically made basics without breaking the bank.
Shop now at everlane.com
Harper Wilde is all about making bra shopping simple and affordable. Their core styles are designed for no-fuss daily wear, made from soft, breathable materials that you’ll forget you’re even wearing. While the vibe is a bit less luxe than Cuup, the unwavering focus on comfort and a wallet-friendly price point (bras are around $40) make Harper Wilde an amazing alternative for reliable everyday essentials.
Shop now at harperwilde.com
Blurring the lines between athleisure and lingerie, Lively creates bras that can truly do it all. Their collection is full of stylish bralettes and comfy wireless bras perfect for work, workouts, or lounging. Like Cuup, they value great fit and comfort, but Lively brings a trendy, sporty energy to their designs. Plus, with most pieces priced from $30-$50, they're super accessible.
Shop now at lively.com
Aerie has long been a favorite for its celebration of body positivity and incredibly comfortable lingerie. With a huge range of styles and inclusive sizing, there's something for everyone. While the aesthetic is more playful and youthful than Cuup's minimalist vibe, Aerie shares a commitment to making women feel great in their own skin. Their wallet-friendly prices, typically $15 to $50, make them a go-to for refreshing your collection guilt-free.
Shop now at ae.com/aerie
If you're looking for luxury and elegance, Natori is the answer. This brand crafts high-quality pieces with intricate lace, silky microfiber, and stunning details that feel truly special. While Cuup embodies minimalism, Natori embraces graceful, ornate design - but without ever sacrificing comfort. It’s a pricier option, with bras from $80-$150, making it perfect for those moments you want to feel elevated.
Shop now at natori.com
Parade makes basics fun. Known for bright colors, bold prints, and eco-friendly fabrics, this brand delivers serious comfort with a heavy dose of personality. Their underwear and bras are soft, breathable, and designed for every body. Parade shares Cuup’s mission for comfort but brings a playful, vibrant energy that's impossible to miss. And with most items under $20, you can express yourself without a big splurge.
Shop now at yourparade.com
While known for its chic swimwear, L Space also offers a fantastic collection of bralettes and loungewear. Their styles are guided by a cool, coastal aesthetic with trendy prints and supportive, comfortable fabrics. Think of them as the perfect pieces for transitioning from lounging at home to a casual brunch out. With a price range of $50 to $100, they hit that sweet spot of fashionable feel-good lingerie.
Shop now at lspace.com
Journelle is a beautifully curated shop for luxury lingerie, showcasing brands that blend sophisticated style with everyday comfort. It’s the place to discover high-end bras and underwear from designers like Elle Macpherson and Cosabella, all chosen for their supreme quality. Like Cuup, Journelle focuses on premium, chic basics, but at a higher price point ($80-$200), it's a destination for true lingerie investment pieces.
Shop now at journelle.com
With a name that intrigues, Liquor & Leather delivers minimalist, sustainable lingerie and loungewear designed for longevity. Their aesthetic is sleek and simple, echoing Cuup’s focus on understated luxury. The brand uses ethically sourced materials to create durable, high-quality pieces you’ll reach for again and again. Prices typically hover in the $80-$120 range, mirroring Cuup’s position as a considered purchase.
Shop now at liquorandleather.com
Italian for "beautiful thing," Cosabella is famous for its vibrant hues and delicate lace lingerie that feels amazing against the skin. While celebrating femininity with more decorative details than Cuup, the brand never compromises on comfort or fit. Their Soire Confidence and Never Say Never collections are iconic for a reason. With bras ranging from $50-$100, Cosabella offers a perfect balance of playful beauty and wearability.
Shop now at cosabella.com
Soma is a go-to for practical, supportive, and supremely comfortable bras and panties. Their collection is packed with seamless, wire-free, and smoothing options designed for real-world wear. If you love Cuup for its commitment to comfort but need even more budget-friendly choices, Soma is an excellent fit. Priced generally between $20 and $50, they deliver quality you can rely on every single day.
Shop now at soma.com
Jourden is where lingerie meets high fashion. This brand is for anyone who appreciates innovative fabrics, interesting textures, and modern silhouettes. The designs are daring yet wearable, empowering you to make a statement. Like Cuup, there’s a strong focus on creating beautifully crafted pieces with a contemporary feel, though Jourden sits at a higher price point of $100-$200.
Shop now at jourden.com
Famous for its iconic "world's most comfortable thong," Hanky Panky excels at ultra-soft, stretchy lace undies and bras. The brand's signature is fun prints and bright colors that add a little joy to your lingerie drawer. While more playful and casual than Cuup, Hanky Panky shares a devotion to comfort, fit, and top-notch quality, with most items priced in the $20-$50 range.
Shop now at hankypanky.com
With its chic European aesthetic, Intimissimi delivers lingerie that balances classic elegance with modern comfort. Their collections often feature beautiful lace, silk, and soft microfiber in timeless silhouettes. Though the style leans more traditionally romantic than Cuup’s minimalism, the shared focus on high-quality, wearable basics is clear. You can find beautiful pieces here for $20 to $70.
Shop now at intimissimi.com
Bare Necessities is a one-stop-shop for lingerie lovers. This online retailer offers a massive selection of bras and underwear from hundreds of brands, ranging from budget-friendly staples to high-end designer pieces. Their superpower is fit, with incredibly detailed search filters to help you find precisely what you need. It’s the perfect place to explore different brands that capture Cuup's celebrated inclusivity and fit expertise.
Shop now at barenecessities.com
Adore Me makes trendy, comfortable lingerie accessible to everyone through its subscription service and à la carte shopping options. Known for bold styles and a massive size range, this brand believes great lingerie shouldn’t be exclusive. Similar to Cuup, they champion fit and inclusivity but with a more flamboyant, of-the-moment aesthetic. With prices usually under $50, it's a fun and affordable way to try new styles.
Shop now at adoreme.com
For daring design and undeniable luxury, look no further than Bordelle. This high-end brand masterfully blends lingerie with fetish-inspired elements like signature elastic strapping and edgy cutouts. While much more avant-garde than Cuup, Bordelle shares a dedication to exquisite craftsmanship and empowering design. With pieces starting around $200, it's an investment in lingerie that is truly a work of art.
Shop now at bordelle.co.uk
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
