If you're obsessed with soft, minimalist, and eco-friendly underwear, chances are you're already a fan of Coucou Intimates. The brand has mastered the art of everyday lingerie that feels amazing against your skin and aligns with modern values like sustainability and body positivity.
Their seamless bralettes and simple silhouettes are perfect for anyone who prioritizes comfort without sacrificing style. For those who love Coucou's approach to lingerie and are looking to expand their top drawer, here are 17 similar brands worth checking out.
ThirdLove is all about finding the perfect fit. While they share Coucou's focus on comfort and body positivity, their main draw is a highly inclusive size range, including half-cup sizes and innovative memory foam cups that mold perfectly to your body. Think of ThirdLove as a more technical and premium alternative, ideal for when you need that "custom feel" support without giving up on comfort. Prices are a bit higher, with bras in the $50-$70 range, but the fit is worth it.
Shop now at thirdlove.com
Lively is famous for blurring the lines between lingerie, activewear, and swimwear in a category they call "leisurée." Their stylish, versatile pieces have the comfort of Coucou but come with a younger, more fashion-forward vibe. They offer plenty of wire-free, seamless designs in both trendy prints and classic neutral tones. With most bras costing between $30 and $50, it's a great choice if you want everyday comfort with a bit of a youthful edge.
Shop now at lively.com
If the eco-conscious side of Coucou is what you love most, meet your new favorite: Organic Basics. This brand is a minimalist's dream, offering underwear, bras, and loungewear made from premium organic and recycled materials built to last. Their aesthetic is simple and clean, but they put a strong emphasis on performance fabrics and durability. With a slightly higher price point of $40-$80, they deliver on premium, sustainable staples.
Shop now at organicbasics.com
Where Coucou is minimalist and understated, Savage X Fenty is bold, vibrant, and unapologetically sexy. Rihanna's inclusive brand offers statement-making lingerie for every body, featuring bright colors, daring cutouts, and fun details. While the vibe is different, the brand still focuses on creating comfortable, well-fitting pieces for all sizes. With prices generally between $10 and $60, it's the perfect brand for when you want to feel powerful and have a little fun.
Shop now at savagex.com
Naja combines sustainability with social impact, producing unique lingerie from recycled fabrics and supporting women's empowerment initiatives. Like Coucou, they value eco-friendly production, but Naja's aesthetic is far more playful and colorful. You'll find eye-catching prints and vibrant designs alongside comfortable fits. It’s a great way to add some conscious color to your lingerie drawer, with pieces ranging from $20 to $50.
Shop now at naja.co
Aerie has long been a champion of unfiltered beauty and comfort, making it a natural alternative to Coucou. Known for its super-soft fabrics and body-positive marketing, Aerie delivers seamless, wireless, and cozy styles that are perfect for everyday life. If you love Coucou but want something even more accessible, Aerie is a fantastic choice, with most items priced between $10 and $40.
Shop now at ae.com
Hara The Label offers sustainable lingerie that is designed for both comfort and ethical production. They align perfectly with Coucou's minimalist and eco-conscious philosophy, using soft, eco-friendly fabrics like bamboo to create their pieces. Their aesthetic is sleek, earthy, and beautifully simple, making them a go-to for premium sustainable basics. Expect prices in the $50-$80 range.
Shop now at harathelabel.com
Founded by Kim Kardashian, Skims nails the minimalist, neutral-toned look that Coucou fans love. Skims offers a massive range of shapewear, bras, and underwear celebrated for their incredible comfort, innovative fabrics, and inclusive sizing and shade ranges. While Coucou is all about soft everyday essentials, Skims offers that same seamless, second-skin feel with an added focus on body-enhancing fits. It's a slightly more luxe option, with prices from $18-$70.
Shop now at skims.com
Calida is a Swiss brand dedicated to creating high-quality, comfortable staples from natural fibers like cotton and silk. Their designs are classic, durable, and understated, offering a more traditional take on the everyday comfort Coucou is known for. With a focus on wellness and premium materials, Calida is perfect for anyone who wants timeless pieces that will last for years. Pieces typically range from $40 to $100.
Shop now at calida.com
For those looking to level up to an investment piece, Eres is a luxury French brand known for its sophisticated designs and unparalleled comfort. Using high-end fabrics, their lingerie feels incredibly indulgent without being fussy. While Coucou is perfect for daily, casual wear, Eres offers a feeling of quiet luxury for special moments or simply when you want to treat yourself. Be prepared for a luxury price tag, with pieces often starting around $150.
Shop now at eresparis.com
Clara Rose is another fantastic choice for lovers of sustainable and minimalist lingerie. Their pieces are consciously crafted from organic and recycled materials, showcasing a simple, chic aesthetic very similar to Coucou's. They often add luxe-feeling, delicate details that give their essentials an elevated feel. With prices from $40-$70, it’s a great brand for premium, eco-aware basics.
Shop now at clara-rose.com
Famous for its incredibly soft modal fabric and fun, quirky prints, MeUndies puts comfort and personality first. Like Coucou, it's focused on creating go-to underwear that you'll want to live in, but with a much more playful sense of humor. They are a good option for couples who love to match. Their subscription model makes it easy to refresh your drawer regularly with fun new patterns or classic solids, with underwear prices typically hovering between $12 and $30.
Shop now at meundies.com
Sometimes you just need simple, reliable, no-fuss basics without all the frills. Fruit of the Loom is the classic, heritage choice for exactly that. While it lacks the eco-friendly focus and minimalist aesthetic of Coucou, it delivers comfortable, cotton essentials at an incredibly accessible price point ($5-$20). It’s the perfect brand when you need to stock up on dependable everyday staples on a budget.
Shop now at fruit.com
Italian for "beautiful thing," Cosabella is known for its high-quality fabrics, vibrant colors, and family-run craftsmanship. They offer a huge range of styles, from simple, seamless basics to romantic lace pieces. If you appreciate Coucou's commitment to comfort but are eager to explore more color and romantic textures, Cosabella is the perfect next step. Expect prices to be in the $30-$80 range.
Shop now at cosabella.com
Kiki de Montparnasse operates in the luxurious world of high-end, sensual lingerie. This brand contrasts sharply with Coucou's everyday simplicity by offering pieces crafted from lavish silk and delicate lace, designed for indulgence. It’s the brand you turn to when you want to make an occasion out of getting dressed, with exquisite designs that start around $200 and upward.
Shop now at kikidemontparnasse.com
Eberjey corners the market on soft, romantic comfort. Best known for their incredibly cozy pajamas and delicate bralettes, the brand's aesthetic is feminine and pretty, without ever feeling restrictive. They share Coucou's deep commitment to comfort but with a decidedly more romantic, bohemian flair. Their lingerie and loungewear, from $40-$90, are perfect for slow Sunday mornings.
Shop now at eberjey.com
Lunya is dedicated to helping you recharge with its thoughtfully designed, luxurious sleepwear and loungewear. Made with sustainable, buttery fabrics like washable silk, their pieces perfectly blend function and minimalist style. They share a chic, sophisticated aesthetic with Coucou, making them ideal for anyone who invests in high-end basics for all hours of the day. With a price range of $50-$150, Lunya offers versatile comfort you’ll never want to take off.
Shop now at lunya.co
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Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
