If you've fallen for the delicate, chic European aesthetic of lingerie from Cou Cou, you're not alone. The brand has mastered the art of creating elegant, feminine pieces that feel both timeless and modern, offering that perfect blend of silk, lace, and comfort that makes you feel effortlessly put together.
For those looking to expand their lingerie drawer with similar brands that capture that same romantic, understated vibe, we've got you covered. Here are 18 beautiful brands that deliver chic European style, from high-end luxury to everyday staples.
Simone Perele epitomizes French lingerie, blending sophisticated elegance with incredible comfort and support. Their collections are filled with intricate lace bras, matching briefs, and stunning sleepwear made from premium fabrics. Think of them as Cou Cou’s slightly more haute-couture older sister - the designs are timeless, and the fit is exceptional, making them a go-to for luxury you can wear every day. Prices are a bit premium, generally landing between $70-$200.
Shop now at simoneperele.com
For lovers of sleek, minimalist luxury, Eres is your brand. This high-end French label is renowned for its buttery-soft silk and lycra blends that create a seamless, barely-there feel. While Cou Cou leans into romantic lace, Eres strips it all back to deliver pure, understated elegance. It’s an investment, with pieces starting around $150, but the quality and refined aesthetic are perfect for those who want polished, almost architectural simplicity.
Shop now at eres.com
If you're looking to add a little seduction to your lingerie collection, look no further than Aubade. This classic French brand is famous for its more daring, sensual designs featuring bold embroidery, playful details like satin bows, and vibrant prints. While it shares Cou Cou’s commitment to high quality and great fit, Aubade isn't afraid to be more provocative and openly romantic. It’s perfect for when you want to make a statement, with prices typically in the $60-$150 range.
Shop now at aubade.com
Chantelle is a Parisian powerhouse known for its comfortable, supportive bras that don't sacrifice style. It’s the brand you turn to for practical, everyday elegance. Their pieces often feature delicate lace and modern cuts, but the primary focus is always on an impeccable fit. Where Cou Cou is about romantic finesse, Chantelle is dedicated to functional chic, offering a wider range of sizes, with prices hovering around $50-$130.
Shop now at chantelle.com
Le Petit Trou brings a playful and contemporary energy to the French lingerie scene. Their designs stand out with signature keyhole cut-outs ("le petit trou" means "the little hole"), bold colors, and a fresh, youthful vibe that feels very right-now. Compared to Cou Cou’s softer sensibilities, this brand is more experimental and fashion-forward, while still sharing a commitment to quality craftsmanship. Their pieces typically range from $80-$160 a piece.
Shop now at lepetittrou.com
An icon of Italian luxury, La Perla is synonymous with opulence, glamour, and sensuality. Their collections feature the finest fabrics, from exquisite lace to flowing silk, all crafted with meticulous attention to detail. If Cou Cou is about understated romance, La Perla turns up the volume with high-impact seduction. It occupies a true luxury price point, with pieces typically starting at $200, making it an ideal choice for a special occasion splurge.
Shop now at laperla.com
Huit is a Parisian lingerie brand that expertly balances femininity and everyday wearability. They are well-loved for their ultra-flattering and supportive bras, which often feature airy lace, pretty floral embroidery, and silhouettes that enhance your natural shape. Like Cou Cou, Huit has mastered feminine elegance, but often adds a touch more allure and romantic detail. You can expect to find pieces in the $70-$150 price range.
Shop now at huit.com
Fusing Eastern-inspired design with Western sensibilities, Natori is all about luxurious comfort. They are famous for their soft lace bralettes, silky chemises, and innovative fits that are as practical as they are pretty. While Cou Cou captures a distinctly European vibe, Natori’s elegance feels more global and understated. It’s a fantastic brand for versatile pieces that work beautifully under any outfit, with prices generally sitting between $50 and $150.
Shop now at natori.com
Princesse tam.tam brings a dose of fun and playful sophistication to the table. This Parisian brand is known for its joyful prints, fun patterns, and flirty styles that feel effortlessly chic. It's the cool, younger cousin in the French lingerie family, offering a more casual approach than Cou Cou's refined elegance. With most pieces priced between $40-$100, it's a great choice for adding a touch of personality to your daily essentials.
Shop now at princesstamtam.com
Yse excels at that effortlessly cool, minimalist Parisian aesthetic. Their collections feature soft, sheer fabrics, pretty lace, and muted colors that radiate an understated grace. Designed specifically for smaller cup sizes, their silhouettes are refreshingly natural and comfortable without underwire. Like Cou Cou, Yse champions a modern, romantic style but is often slightly more affordable, with pieces generally available for $40-$100.
Shop now at yse.com
A staple in Europe, Etam offers trendy, stylish lingerie at a super accessible price point. You can find everything from delicate lace bralettes to everyday t-shirt bras, all with a distinctly French sensibility. While Cou Cou is more of a boutique, luxe experience, Etam is the perfect place to stock up on fashionable styles without breaking the bank. Most of their prices are in the friendly $20-$60 range.
Shop now at etam.com
If you love vibrant colors and aren't afraid of a few frills, Mimi Holliday is for you. This brand is known for its playful and unapologetically romantic collections, which often feature bright fuchsias, pops of turquoise, and fun prints on beautiful silk and lace. It's a joyful, flirty alternative to Cou Cou's more subdued palette, offering beautiful craftsmanship with a youthful twist. Expect prices to fall between $70 and $150.
Shop now at mimiholliday.com
While primarily a ready-to-wear designer, Simone Rocha’s pieces often feature lingerie-inspired details like delicate straps, lace trims, and romantic, layered tulle. Her aesthetic is dreamy, Gothic, and feminine all at once, offering an avant-garde take on romance. If you love Cou Cou's fundamental femininity but crave something with a high-fashion, artistic edge, exploring her collections is a must. This is a designer-level brand, so pricing starts above $150 for intimate pieces.
Shop now at simonerocha.com
Creator of the "dessus-dessous" (over-under) concept, Vannina Vesperini designs beautiful lingerie pieces made to be seen. Her collections are crafted from luxurious silk and adorned with intricate Caudry lace, celebrating a very French, vintage-inspired romance. While Cou Cou's appeal is in its quiet grace, Vesperini’s designs encourage you to wear your lingerie as part of your outfit. With a focus on artistry, pieces generally range from $80-$200.
Shop now at vannina-vesperini.com
Lou is a UK-based brand offering chic, minimalist lingerie with an emphasis on simplicity and subtle style. Think of their designs as sophisticated basics - the silhouettes are modern, the fabrics are soft, and the colors are gentle and versatile. It shares Cou Cou’s understated elegance but with a relaxed, modern UK spin perfect for everyday wear. Prices typically fall in the $50-$120 range.
Shop now at lou.co.uk
Famous for creating "The World's Most Comfortable Thong," Hanky Panky is all about easy, everyday comfort in their signature stretch lace. While their vibe is more casual and fun than Cou Cou’s refined European aesthetic, they are an essential brand for everyday luxury. Their thongs, boyshorts, and bralettes come in every color imaginable and disappear seamlessly under clothing, all while feeling incredibly soft. Prices for their trusted staples range from $20-$80.
Shop now at hankypanky.com
For something truly different, Marlies Dekkers delivers bold, innovative, and architectural lingerie design. This Dutch brand is iconic for its use of graphic lines, unique straps, and cut-outs that frame the body beautifully. Where Cou Cou is soft and romantic, Marlies Dekkers is edgy, empowering, and fashion-forward. It’s lingerie designed to make you feel strong and confident, with prices generally sitting between $80 and $200.
Shop now at marliesdekkers.com
Fleur du Mal ("flower of evil") perfectly walks the line between elegant and edgy, chic and provocative. This New York-based brand offers luxurious pieces - from silk demi-bras to lace bodysuits and playful embroidered panties - that feel both modern and timeless. If you appreciate Cou Cou’s quality but want something with a bit more of a naughty, fashion-forward bite, Fleur du Mal is an excellent destination. It sits at a higher price point, with most bras starting around $100-$150.
Shop now at fleurdumal.com
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