If you're constantly refreshing your kids' wardrobe, you know the magic of Cotton On Kids. It's the ultimate destination for fun, casual, and affordable pieces that are trendy enough for your little one and practical enough for the playground. Their bright, playful designs make getting dressed an absolute breeze.
But when you're ready to add some new labels into the rotation, there are plenty of other amazing brands with a similar vibe. For parents looking for stylish alternatives without breaking the bank, here are 21 other brands like Cotton On Kids that you need to check out.
H&M Kids is a go-to for trendy and wallet-friendly children's fashion, offering everything from everyday basics to playful, eye-catching pieces. Much like Cotton On Kids, they nail affordable style with colorful prints and versatile designs perfect for daily wear. What sets them apart is their strong focus on sustainable and eco-friendly materials, making it easy to shop consciously for the latest trends.
Shop now at hm.com
For a dose of high-fashion sensibility, Zara Kids translates adult runway trends into impossibly chic outfits for children. Their collections feel a bit more polished and sophisticated compared to the casual vibe of Cotton On Kids, making it a perfect stop for dressier occasions or Insta-worthy looks. Though prices are a little higher, Zara is unmatched for finding those trendy, statement pieces that will make your little one the most stylish kid on the block.
Shop now at zara.com
Mini Boden is famous for its cheerful, colorful prints and top-notch, durable clothing that's built for play. Their styles blend whimsical patterns with practical basics that can withstand anything an active kid throws at them. While it’s more of a premium price point than Cotton On Kids, you’re paying for quality and longevity. It’s the ideal choice for parents who want standout pieces that are both stylish and incredibly well-made.
Shop now at bodenusa.com
Think affordable, classic, and consistently on-trend - that's Old Navy Kids. They offer a massive selection of casual clothing perfect for everyday wear, from graphic tees and comfy joggers to adorable seasonal outfits. Similar to Cotton On Kids in both price and style, Old Navy is a reliable spot for stocking up on versatile basics, with frequent sales making their already great prices even better.
Shop now at oldnavy.gap.com
Tea Collection creates globally-inspired children's clothing with an emphasis on unique, artistic prints and high-quality fabrics. Each collection is inspired by a different country, resulting in culturally rich styles you won't find anywhere else. Compared to Cotton On Kids, Tea Collection has a more curated, boutique feel and a strong focus on ethical manufacturing, perfect for parents seeking meaningful and distinctive pieces for their kids' closets.
Shop now at teacollection.com
This UK-based brand delivers trendy, affordable fashion with a huge range of styles for all ages. Next Kids is a great resource for everything from casual wear to school uniforms, blending classic silhouettes with current trends. It mirrors Cotton On Kids’ commitment to accessible style, and their constant stream of new arrivals ensures there's always something fresh and exciting to discover.
Shop now at next.co.uk
Gap Kids has perfected the art of timeless American style, offering versatile and classic children's clothes that balance comfort and durability. You'll find iconic denim, essential tees, and cozy outerwear that can be easily mixed and matched. Their quality feels like a slight step up from pure fast-fashion, providing reliable, stylish staples that are made to last longer than a single season.
Shop now at gap.com
Janie and Jack is where you go for elevated, timeless styles and special occasion dressing. Their boutique-quality clothing features beautiful details, classic silhouettes, and luxurious fabrics. While Cotton On Kids covers your everyday playful needs, Janie and Jack is the destination for heirloom-worthy pieces like tailored outfits and elegant dresses that make any family gathering feel a bit more special.
Shop now at janieandjack.com
A household name for a reason, Carter’s offers reliable, affordable, and incredibly cute clothing, especially for babies and toddlers. They're a one-stop-shop for all the essentials, from onesies and cozy sleepers to adorable playwear. Much like Cotton On Kids, Carter’s is all about practicality and value, but they specialize in designs for the littlest ones, ensuring everything is soft, comfortable, and easy to machine wash.
Shop now at carters.com
An extension of the popular UK brand, Next’s baby and toddler line is filled with adorable and practical clothing designed for tiny trendsetters. Think ultra-soft fabrics, playful prints, and easy-to-wear silhouettes that simplify diaper changes and dressing. They share Cotton On Kids’ focus on affordable style but really specialize in delivering functional, comfy looks that are gentle on sensitive baby skin.
Shop now at next.co.uk
Lindex offers modern, Scandinavian-inspired kids' clothing with a strong commitment to sustainability. Their designs are clean, minimalist, and often feature playful graphics with a cool, understated aesthetic. If you're drawn to the affordability of Cotton On Kids but want an even stronger focus on eco-friendly fabrics and responsible production, Lindex is the perfect brand for stylish, conscious parents.
Shop now at lindex.com
For kids with a bit of an edge, Next Level Kids delivers trendy, casual apparel with a cool, streetwear-inspired vibe. Their collection is packed with graphic tees, hoodies, and joggers made for self-expression. They align with Cotton On Kids on affordability and casual style but lean more into bold, urban-inspired looks that will set your kid apart on the playground.
Shop now at nextlevelapparel.com
Famous for their iconic denim overalls, OshKosh B'gosh is a heritage brand that focuses on durable, classic kids' clothing with a fun, retro twist. While Cotton On Kids chases the latest trends, OshKosh B'gosh emphasizes timeless, Americana-inspired designs built for rugged play. It's the ideal brand for parents wanting long-lasting, adorable clothes that never go out of style.
Shop now at oshkosh.com
Tea & Cake Kids brings a touch of whimsy and charm to children's wear with its playful designs, soft fabrics, and beautiful details. Their styles often feature sweet ruffles, florals, and gentle pastel shades, giving them a lovely boutique feel. If you like the playfulness of Cotton On Kids but want something a bit more special and unique for everyday or dressier moments, this brand is an adorable discovery.
Shop now at teaandcakekids.com
This brand is all about bright, cheerful, and energetic clothing made for active kids. Living up to its name, Zippy Zappy Kids features bold colors, fun prints, and eye-catching graphics on comfortable styles designed for movement. It shares Cotton On Kids' affordable price point and casual vibe but amps up the vibrancy and graphic-heavy designs that match a kid's personality.
Shop now at zippyzappy.com
Minti Kids offers quirky, fun, and colorful Australian designs that radiate personality. Their styles are unique and creative, often covered in whimsical graphics and edgy prints that escape the mainstream. Much like Cotton On Kids, Minti is all about expressing fun through clothing, but their unconventional approach is perfect for kids who love to stand out and showcase their individuality.
Shop now at mintikids.com
A trusted name in baby and children's essentials, Mothercare is the destination for practical, durable, and comfortable clothing. While Cotton On Kids might be more trend-driven, Mothercare shines when it comes to time-tested basics like bodysuits, sleepwear, and classic outerwear. It's a must-shop brand for parents who value function and reliability above all else.
Shop now at mothercare.com
For parents prioritizing sustainability, Little Planet by Carter's is a dream. The entire collection features eco-conscious clothing made from organic or recycled fabrics, all designed with clean, modern aesthetics. You get the affordability and reliability of Carter's, blended with a strong environmental ethos. It stands out from Cotton On Kids with its singular focus on creating a planet-friendly wardrobe for your little one.
Shop now at littleplanetclothing.com
Part of the broader Mini Boden family, Boden Mini is especially perfect for the younger crowd, known for colorful, playful clothes that are also incredibly durable. Think vibrant rainbow stripes, quirky animal appliques, and charming prints on super-soft cotton. It’s slightly pricier than Cotton On Kids but a great investment for parents seeking high-quality, long-lasting pieces that spark joy.
Shop now at bodenusa.com
Kite Clothing is a British brand known for its planet-friendly philosophies and beautiful designs. Their whimsical, vintage-inspired clothing is crafted from organic and recycled materials, featuring charming original prints inspired by nature. Compared to the more mainstream trends at Cotton On Kids, Kite offers a gentler, more artisanal aesthetic for eco-conscious families who love a touch of nostalgia.
Shop now at kiteclothing.co.uk
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
