If you live for the feeling of slipping into an ultra-soft hoodie or a perfectly relaxed pair of joggers, you're probably already a fan of Comfrt. The brand has mastered the art of cozy essentials that feel like a warm hug but still look chic enough for those "I just threw this on" moments.
Their blend of minimalist-cool and wallet-friendly comfort is hard to beat. But if you’re looking to expand your collection of laid-back staples, there are plenty of other brands that share that same cozy DNA. From sustainable basics to luxury loungewear, here are 17 similar brands perfect for building your ultimate comfort-first wardrobe.
Alo Yoga takes the cozy fundamentals of Comfrt and gives them a sleek, "off-duty model" twist. While they're famous for their high-performance yoga gear, their loungewear collection is where the real comfort magic happens. Think buttery-soft fabrics, oversized sweatshirts, and relaxed joggers that easily transition from a morning stretch session to a coffee run.
Compared to Comfrt, Alo leans more into an athleisure aesthetic with a slightly higher price point, but its dedication to luxe, comfortable fabrics is right on the mark. It's the perfect choice when you want your loungewear to feel a little more polished and fashion-forward.
Shop now at aloyoga.com
For those who love Comfrt's sustainable side, Girlfriend Collective is a must-try. This brand is known for its eco-friendly activewear and loungewear crafted from recycled materials like old water bottles. Their styles are minimalist and incredibly versatile, featuring soft hoodies, tees, and joggers that are perfect for guilt-free lounging.
While Comfrt focuses on a neutral, calm palette, Girlfriend Collective often releases items in vibrant, limited-edition colors alongside its core classics. Their commitment to size inclusivity is another huge plus, making it easy for everyone to find their perfect cozy fit.
Shop now at girlfriend.com
Skims has become a powerhouse for basics that feel incredible against your skin. While famous for shapewear, its loungewear and basics collections are the real stars for comfort seekers. Expect ultra-soft fabrics in relaxed fits, from cozy boucle sets to ribbed tanks and oversized tees that drape just right.
Like Comfrt, Skims prioritizes high-quality, comfortable materials and everyday wearability. The key difference is Skims' vast range of modern neutral tones and its focus on creating flattering, body-hugging silhouettes alongside its more relaxed pieces.
Shop now at skims.com
If you appreciate Comfrt’s minimalist vibe and quality-first approach, Everlane will fit right into your wardrobe. The brand is built on transparent pricing and sustainably sourced modern basics. Their collection includes soft tees, relaxed trousers, and beautifully simple sweaters that embody effortless style.
Everlane shares Comfrt's focus on timeless essentials but brings a more refined, wardrobe-building feel. Their pieces are designed to be mixed and matched for a polished-yet-casual look that works just as well for a day at the office as a weekend on the couch.
Shop now at everlane.com
Co-founded by surfer Kelly Slater, Outerknown brings a cool, coastal vibe to sustainable comfort. Their pieces are perfect for anyone who loves Comfrt’s relaxed fit but wants something with a bit more of a rugged, outdoorsy feel. Think unbelievably soft plaid shirts, durable joggers, and lived-in hoodies made from eco-conscious materials.
While Comfrt’s style is more streamlined and neutral, Outerknown has a beachy, laid-back aesthetic that’s all about easy living. It’s the perfect brand for building a comfortable weekend wardrobe that’s as kind to the planet as it is to your skin.
Shop now at outerknown.com
Vuori is where high-performance activewear meets California-cool comfort. Their joggers and hoodies are legendary for being ridiculously soft and feather-light, making them just as great for lounging as they are for a light workout. The brand's aesthetic is clean and versatile, perfect for an active, on-the-go lifestyle.
While Comfrt focuses on pure coziness, Vuori adds a technical edge with moisture-wicking and breathable fabrics. If you need loungewear that can keep up with you from morning meditation to evening errands without missing a beat, Vuori is your answer.
Shop now at vuoriclothing.com
If you're ready to take your cozy game to the next level, Naadam is here to introduce you to the world of accessible luxury cashmere. Known for sustainable and ethically sourced cashmere, Naadam creates deliciously soft sweaters, joggers, and cardigans that feel truly special but are built for everyday wear.
Think of Naadam as the elevated, sophisticated cousin to Comfrt. Both brands share a love for minimal design and simple comfort, but Naadam's specialty is its premium cashmere that delivers incredible softness and warmth without the traditional markup. Their $75 cashmere sweater is a cult favorite for a reason.
Shop now at naadam.co
Lunya designs sleepwear that’s so beautiful and comfortable, you'll be tempted to wear it all day long. Their pieces combine innovative, breathable fabrics like washable silk with modern, sophisticated silhouettes. It's the solution for anyone who wants to feel put-together, even while relaxing at home.
Compared to Comfrt's everyday essentials, Lunya focuses more specifically on elevated lingerie and sleepwear. However, both brands share a core mission: to help you feel incredibly comfortable in high-quality fabrics that are thoughtfully designed for relaxation.
Shop now at lunya.co
Known for perfecting the button-up shirt, Frank and Eileen applies that same dedication to effortless style across their entire line of casual staples. Their triple-fleece sweatsuits and relaxed linens are crafted in California from beautiful Italian fabrics, offering a masterclass in relaxed luxury.
Where Comfrt offers accessible, plush basics, Frank and Eileen provides a more premium take on laid-back style. If you love comfortable clothing but appreciate a slightly more structured silhouette and investment-worthy fabrics, this is a brand worth exploring.
Shop now at frankandeileen.com
Richer Poorer specializes in exactly what its name suggests: elevated basics that make you feel richer without making you poorer. They make incredibly soft tees, fleece sweats, and loungewear that serve as the perfect foundation for any casual outfit. Their styles are simple, understated, and built for everyday comfort.
This brand is very much in line with Comfrt's mission of providing high-quality, comfortable essentials at a fair price. It's an excellent stop for stocking up on those core wardrobe pieces - like the perfect white tee or a cozy pair of sweats - that you’ll reach for again and again.
Shop now at richer-poorer.com
While you might know Public Goods for their cleanly designed home and personal care products, their apparel line is a hidden gem for comfort lovers. They offer minimalist lounge sets, tees, and joggers made from high-quality, sustainable materials like organic cotton and Tencel. It's affordable, eco-friendly comfort, simplified.
Public Goods shares Comfrt's commitment to simple, uncomplicated style and sustainability. The brand's gender-neutral designs and focus on clean aesthetics make it a fantastic choice for anyone looking for super-soft essentials without any fuss or logos.
Shop now at publicgoods.com
Pact makes feeling good about your clothes easy. The brand is dedicated to creating unbelievably soft basics from organic cotton in Fair Trade Certified factories. Their collections include everything from joggers and tees to hoodies and sleepwear, all offered at an incredibly accessible price point.
Pact and Comfrt are kindred spirits in their love for casual, versatile designs and eco-friendly practices. If you're looking to build an entire wardrobe of sustainable, cozy pieces without breaking the bank, Pact should be at the top of your list.
Shop now at pact.com
For a more playful and vibrant take on comfort, check out Cotopaxi. This outdoor brand is known for its bold color-blocking and commitment to ethical production. While their focus is on adventure gear, they make some seriously comfortable hoodies, joggers, and tees that are perfect for everyday wear.
Unlike Comfrt’s muted and minimalist color palette, Cotopaxi is all about bright, energetic hues. It's the ideal choice if you want your cozy essentials to make a statement and stand out from the crowd, all while supporting a brand with a strong social mission.
Shop now at cotopaxi.com
Don't sleep on Nike's basics and loungewear. Beyond its high-tech athletic gear, Nike crafts some of the best everyday essentials on the market. Their Phoenix Fleece and Club Fleece collections feature ridiculously soft sweatshirts and joggers in oversized, modern fits that are perfect for lounging.
Nike brings a definitively sporty, streetwear edge to the cozy aesthetic that Comfrt fans love. If you prefer your loungewear to have an iconic logo and a slightly more athletic feel, Nike's lifestyle collections offer unbeatable quality and style.
Shop now at nike.com
Madewell excels at creating that effortlessly cool, "I just woke up like this" look. While famous for their denim, their collections are brimming with laid-back treasures, including perfectly slouchy sweaters, soft-spun loungewear, and easygoing tees that pair with anything.
Madewell shares Comfrt's dedication to creating easy, comfortable pieces, but frames it within a broader, more style-focused wardrobe. It's the place to find your next great pair of joggers and the cute top to wear with them for a casual day out.
Shop now at madewell.com
A true icon of comfort, L.L.Bean has been perfecting cozy essentials for over a century. Known for its durable, functional, and unbelievably comfortable pieces, it’s the original purveyor of laid-back style. Think plush fleece jackets, flannel pajamas, and classic hoodies that are built to last a lifetime.
While Comfrt leans modern and minimalist, L.L.Bean delivers a timeless, outdoorsy vibe. If your idea of ultimate comfort involves classic styles and legendary quality that feels like a family tradition, you’ll feel right at home with L.L.Bean.
Shop now at llbean.com
For an affordable and trendy approach to cozy, PacSun is a fantastic destination. The retailer offers a huge selection of loungewear basics like oversized hoodies, relaxed joggers, and graphic tees from both its in-house lines and popular brands. The vibe is young, casual, and always on-trend.
PacSun captures the same spirit of relaxed, everyday style as Comfrt but translates it through a more streetwear and Gen-Z lens. It’s a great place to experiment with fun colors, graphics, and trendier silhouettes without making a big investment.
Shop now at pacsun.com
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