When you need reliable, high-performance gear for your next adventure, brands like Columbia and The North Face are probably the first names that come to mind. They've earned their reputations for creating innovative, durable apparel and equipment that can handle everything from a casual day hike to a serious mountain trek.
But if you're looking to broaden your horizons and explore other brands that share that same adventurous spirit, you're in the right place. Whether you're searching for pinnacle-performance technical gear, sustainably made essentials, or stylish pieces that work just as well in the city, here are 17 awesome outdoor brands to check out.
Patagonia is the go-to brand for outdoor lovers who want their gear to make a positive impact. They're legends in sustainability, using recycled materials and championing environmental causes. You'll find high-quality waterproof jackets, cozy fleeces, and technical layers designed for climbing, hiking, and skiing.
Expect slightly higher prices than Columbia, typically in the $100-$500 range, because you're investing in both top-tier performance and the planet. If you value eco-conscious production as much as durability and innovation, Patagonia is a perfect fit. It’s gear for the adventurer with a conscience.
Shop now at patagonia.com
If you're looking for the absolute cutting-edge of performance outdoor gear, Arc'teryx is in a league of its own. This high-end brand is famous for its technical jackets, shells, and layers that offer an unmatched precision fit and advanced materials. Their minimalist, sleek aesthetic makes their pieces instantly recognizable on the slopes or the trail.
Arc'teryx is a premium investment, with prices from $200 to over $1,000, targeting serious athletes and enthusiasts who demand elite-level performance. Compared to Columbia or North Face, their products are often lighter, more streamlined, and engineered for the most extreme conditions imaginable.
Shop now at arcteryx.com
Marmot delivers serious technical outdoor gear with a focus on hiking, camping, and mountain adventures. They excel at creating high-quality waterproof jackets, down sleeping bags, and reliable tents. Think of them as a fantastic alternative to North Face, offering similar performance with a strong emphasis on weather protection.
With a price range of about $80-$400, Marmot hits that sweet spot of technical innovation and accessible pricing. It's a solid choice for dedicated outdoor adventurers who need dependable gear that works without breaking the bank.
Shop now at marmot.com
Of course, we have to start with one of the originals. Columbia hangs its hat on being the accessible workhorse of the outdoor world, offering durable and functional gear packed with innovative tech. Their Omni-Heat reflective lining and Omni-Tech waterproofing are fan favorites for a reason: they just work.
With most products falling between $50 and $300, Columbia is fantastic for everyone from casual hikers to seasoned campers who want versatile, reliable apparel without a premium price tag. Their blend of performance, affordability, and wide selection makes them a rock-solid baseline for any outdoor wardrobe.
Shop now at columbia.com
The North Face is a master at bridging the gap between rugged outdoor performance and urban street style. They produce iconic down jackets, durable backpacks, and a huge selection of equipment that's trusted by mountaineers and city commuters alike. Their style-forward approach makes them a staple in nearly every closet.
While their top-tier technical gear competes with the best, they also offer a wide range of accessible pieces from $60 to $500+. The North Face is perfect for those who want their adventure gear to be just as stylish on the trail as it is on the downtown sidewalk.
Shop now at thenorthface.com
For those who venture into seriously cold and technical environments, Rab is a name to know. This UK-based brand specializes in gear for climbing and mountaineering, with a laser focus on high-performance insulated jackets, base layers, and waterproof shells built for extreme conditions.
Compared to North Face or Columbia, Rab is decidedly more niche and technical, often preferred by alpinists and serious climbers for its specialized designs. With a price point of $150-$600, it's gear made by climbers, for climbers.
Shop now at rabsports.com
As its name suggests, Mountain Hardwear builds tough, high-performance gear designed to withstand the harshest mountain environments. They specialize in technical jackets, tents, and sleeping bags geared toward climbers, skiers, and serious hikers. Durability and weather resistance are their trademarks.
Like its parent company Columbia, Mountain Hardwear is packed with innovation but targets more serious outdoor enthusiasts, similar to The North Face's advanced collections. Pricing generally falls between $100 and $500, offering rugged performance for demanding adventures.
Shop now at mountainhardwear.com
A specialized division within the Columbia family, Montrail is all about life on the trail. This brand is dedicated to trail running shoes and hiking apparel, focusing on lightweight construction, superior traction, and comfort over rugged terrain.
While the broader North Face lineup includes trail runners, Montrail is a specialist's choice. If your outdoor life revolves around running or fast-hiking through the mountains, their purpose-built footwear and gear will deliver the specific performance you need.
Shop now at montrail.com
Hailing from Norway, Helly Hansen knows a thing or two about harsh weather. The brand is renowned for its waterproof and windproof gear, making it a favorite among sailors, skiers, and anyone who needs serious protection from the elements. Their expertise in technical fabrics is top-notch.
While similar in price ($80-$600) to The North Face, Helly Hansen leans more heavily into maritime and winter sports gear. If your adventures involve deep snow or high seas, their purpose-built equipment is hard to beat.
Shop now at hellyhansen.com
Black Diamond is a brand built for vertical ascents and backcountry descents. They focus on technical climbing equipment (harnesses, helmets) and ski gear, along with the high-performance apparel to match. It's a brand by and for athletes who push the limits.
Unlike the broad appeal of Columbia, Black Diamond is highly specialized. While they offer fewer casual pieces, their stuff provides unmatched performance and reliability for technical sports. Prices for their apparel generally range from $50 to $400+.
Shop now at blackdiamondequipment.com
Known for its iconic Kanken backpack, this Swedish brand seamlessly blends durability, function, and minimalist Scandinavian style. Fjallraven is celebrated for its eco-friendly materials and durable jackets, trousers, and packs that are designed to last a lifetime.
More fashion-forward and eco-conscious than many of its North American counterparts, Fjallraven's gear shines with a unique blend of heritage style and modern outdoor capability. Their gear, typically priced at $80-$500, is perfect for the adventurer who values stylish, sustainable design.
Shop now at fjallraven.com
Salomon is a dominant force in the worlds of trail running, hiking, and skiing. They are absolute experts in footwear, creating lightweight, high-performance shoes and boots known for their incredible grip and agile feel on rugged terrain. Their apparel is equally technical and built for high-output activities.
If your main focus is moving fast in the mountains, Salomon is your brand. Unlike the all-around appeal of North Face, Salomon dials in on gear for trail runners and avid hikers seeking a real performance edge. Products typically cost between $50 and $300.
Shop now at salomon.com
Kuhl excels at creating outdoor apparel that doesn't scream "technical gear." Their clothing - especially their pants and jackets - is known for an amazing fit, incredible comfort, and a casual yet rugged aesthetic perfect for both trail and tavern.
Compared to Columbia, Kuhl puts a stronger emphasis on lifestyle-friendly style and perfect articulations for a better fit, making their gear incredibly versatile. For mid-range prices ($50-$200), they offer pieces that blend seamlessly between your active and everyday life.
Shop now at kuhl.com
Eddie Bauer offers a classic American outdoor aesthetic that combines reliable performance with everyday style. Famous for their insulated jackets and cozy flannels, their gear is built for comfort and practicality on more casual adventures.
With a similar price point to Columbia ($50-$300), Eddie Bauer is a great choice for those who want dependable, stylish gear for hiking, camping, and daily wear without needing expedition-level tech. It's approachable, comfortable, and always ready for an impromptu adventure.
Shop now at eddiebauer.com
Born from a love of climbing and yoga, Prana brings a sustainable, comfort-focused approach to outdoor apparel. They use eco-friendly materials to create versatile and stylish activewear that truly shines whether you're on a rock wall, a hiking trail, or at a cafe.
Prana shares a commitment to sustainability with Patagonia but often at a more accessible price point ($50-$150). It's the perfect choice for adventurers who value a fashion-forward, eco-conscious vibe in their functional outdoor clothing.
Shop now at prana.com
PFG simply stands for Performance Fishing Gear, and this special division from Columbia is dedicated to anglers and anyone who spends time on the water. Their apparel is loaded with features like advanced sun protection, insect repellent tech, and quick-drying fabrics.
While standard Columbia gear is great for general purposes, PFG is highly specialized. For a similar price, you get technical features specifically designed to keep you comfortable and protected during long days of fishing and boating.
Shop now at columbia.com/pfg
While many brands on this list make backpacks, Osprey *specializes* in them. They are renowned for their incredibly ergonomic, durable, and functional packs, from daypacks for hiking to massive packs for multi-day treks and travel.
While North Face makes great all-around bags, Osprey's singular focus on design and fit makes them a top choice for serious hikers and travelers who prioritize comfort and organization. Their packs, ranging from $50 to $300, are an investment in a better carrying experience.
Shop now at ospreyeurope.com
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