If you're obsessed with the dreamy, romantic, and utterly magical dresses from Chotronette, you know the pure joy of finding a piece that looks like it was plucked straight from a fairytale. Their whimsical designs, featuring intricate lace, ethereal tulle, and vintage-inspired silhouettes, are perfect for anyone who loves to romanticize their life.
But if you're looking to expand your wardrobe with even more enchanting finds, you're in the right place. Here are 18 incredible brands that capture a similar fairytale spirit, each with its own special touch of magic.
Collectif Clothing serves up vintage-inspired fashion with a playful, retro twist. Think swing dresses, full skirts, and darling details straight out of the 1950s. While Chotronette leans into a soft, ethereal fairytale vibe, Collectif brings a different kind of romance with its pin-up and rockabilly charm. If you love vintage silhouettes but want to try something a bit more classic and less fantasy-focused, this is your brand.
Shop now at collectif.co.uk
For a darker fairytale, Dolls Kill delivers. While the overall vibe is much edgier and more rebellious, you'll find collections within their site that feature dramatic ruffled gowns, gothic lace, and theatrical pieces fit for a punk-rock princess. They share Chotronette's love for standout designs that tell a story, but their story is definitely a bit moodier and more dramatic.
Shop now at dollskill.com
Lirika Matoshi is pure, unfiltered magic. Famous for the viral "strawberry dress," her brand is built on glittering tulle, whimsical embroidery, and cloud-like silhouettes that look like they're made of cotton candy and dreams. Like Chotronette, her pieces are instantly recognizable and evoke a strong sense of fantasy. If you love the hyper-feminine, enchanting quality of Chotronette, Matoshi takes it to a whole new level of sparkle.
Shop now at lirikamatoshi.com
Reformation offers the sustainable girl's answer to the "effortlessly romantic" look. Known for their flattering silhouettes, vintage florals, and breezy fabrics, they create dresses that are both chic and whimsical. While less overtly "fairytale" than Chotronette, pieces like their flowy linen maxis or silk ruffled midis can easily be styled to feel enchanting, making them a perfect choice for more modern, everyday magic.
Shop now at thereformation.com
For Love & Lemons is the master of delicate, intricate lace and romantic embroidery with a decidedly boho-chic and flirtatious edge. Their dresses are dreamy and whimsical but often feature slightly more daring cutouts and modern silhouettes compared to Chotronette's vintage aesthetic. It's the perfect brand for when you want to feel like a fairy, but a slightly more seductive one.
Shop now at forloveandlemons.com
If your fairytale fantasies lean more towards gothic opulence and dark romance, meet The Vampire’s Wife. Known for its distinct Victorian-inspired silhouettes, plush velvets, and metallic fabrics, this high-end brand creates dresses that are dramatic, elegant, and mysterious. They share Chotronette's commitment to creating special, memorable pieces but with a much moodier, more luxurious flair.
Shop now at thevampireswife.com
While famous for its incredibly comfortable lace lingerie, Hanky Panky also offers beautiful lace-trimmed dresses and slips. Their pieces embody a soft, delicate femininity that fans of Chotronette will appreciate. The aesthetic is more subtle and understated, perfect for layering under a sheer dress or for moments when you want a touch of simple, pretty romance at home.
Shop now at hankypanky.com
LoveShackFancy is confidence personified in a dress. Their world is a romantic explosion of pastel florals, cascading ruffles, and antique-inspired lace. The brand shares Chotronette's love for all things hyper-feminine and pretty but channels it into a more bohemian, windswept vibe perfect for a garden party or a beachside getaway. If Marie Antoinette had a getaway cottage in the Hamptons, she'd wear LoveShackFancy.
Shop now at loveshackfancy.com
Based in London, Sister Jane creates charmingly quirky, vintage-inspired pieces that drop in new collections every month. They are known for puffed sleeves, oversized collars, tweed separates, and whimsical prints. Like Chotronette, they create clothes with personality, but Sister Jane offers a more eclectic, playful, and trend-aware twist on romantic fashion.
Shop now at sisterjane.com
Leaning heavily into gothic fantasy, The Witchery creates pieces fit for a sorceress's wardrobe. Expect lots of black velvet, delicate lace, and dramatic silhouettes that feel both powerful and romantic. If you love the fantasy element of Chotronette but wish it came with a darker, more mysterious energy, The Witchery will be your new obsession.
Shop now at thewitchery.store
While a fast-fashion giant, Zara is surprisingly good at tapping into the romantic trend. Seasonally, you can find beautiful tulle skirts, ruffled blouses, and floral puff-sleeve dresses that echo the fairytale aesthetic. It’s a great option for trying out a whimsical style at a more accessible price point, though the pieces lack the bespoke craftsmanship of a brand like Chotronette.
Shop now at zara.com
Sea New York combines romantic, vintage-inspired silhouettes with a modern, downtown-cool sensibility. You'll find beautifully crafted day dresses with delicate embroidery, quilted details, and eyelet lace. Their aesthetic is like a more sophisticated, grown-up take on fairytale dressing, perfect for those who want pieces that are both whimsical and wearable for everyday.
Shop now at sea-ny.com
Stella Jean offers a vibrant and culturally rich take on romantic fashion. Her bold, artisanal prints and unique silhouettes blend Italian craftsmanship with Haitian heritage, resulting in pieces that are wearable works of art. While less focused on a singular fairytale aesthetic, her use of color, storytelling, and romantic shapes will appeal to anyone who loves fashion that makes a statement.
Shop now at stella-jean.com
If your version of a fairy tale includes a glamorous ball, Needle & Thread has your dress code covered. This British brand is famous for its exquisitely embellished dresses covered in intricate beading, sequins, and delicate tulle ruffles. It shares Chotronette's love for hyper-feminine detail but focuses it on creating spectacular, occasion-ready gowns perfect for a modern princess.
Shop now at us.needleandthread.com
Ulla Johnson is beloved for her refined bohemian pieces that feel both romantic and wanderlust-inspired. Her collections are filled with custom floral prints, intricate embroidery, and hand-crafted details on effortless, flowing silhouettes. Like Chotronette, her designs have an heirloom quality, offering a sophisticated and globally-inspired twist on whimsical style.
Shop now at ullajohnson.com
Hope & Ivy specializes in beautiful, vintage-inspired dresses with stunning embroidery and unique floral prints. Their sophisticated yet romantic designs are perfect for weddings, garden parties, or any special event where you want to feel elegant and feminine. They capture the artful, detailed essence of Chotronette with a distinctly British, polished sensibility.
Shop now at www.hopeandivy.co.uk
Best known for their iconic Puff Dress, Selkie creates whimsical, romantic pieces that celebrate fantasy and nostalgia. Their voluminous silhouettes, dreamy pastel prints, and ethereal organza fabrics make you feel like you’re floating through a storybook. It's a go-to brand for bold, statement-making dresses that are unapologetically pretty and playful, sharing Chotronette’s passion for head-turning fantasy wear.
Shop now at selkiecollection.com
Anthropologie is a treasure trove for anyone who loves romantic, eclectic, and vintage-inspired styles. As a multi-brand retailer, they curate an incredible selection of dresses that fit the fairytale aesthetic, from flowing floral maxis to delicate lace midis. It’s a perfect place to discover new designers who share Chotronette's whimsical spirit all under one roof.
Shop now at anthropologie.com
At Apart Style, we're obsessed with curating the best in fashion, beauty, and jewelry to help you discover new brands we think you'll love. Every brand we feature is independently selected by our editorial team based on quality, style, and uniqueness. When you make a purchase through our links, Apart Style may earn a commission - which helps support our small team, and allows us to continue bringing you the best in online style brands.
Looking for more inspiration? Explore our full brand directory or check out our curated brand guides to find your new favorite thing.
