17 Brands Like Chasing Unicorns for Boho-Chic Fashion
You fell hard for that hand-embroidered Chasing Unicorns maxi dress, and now nothing else in your closet feels right. Every scroll through fast-fashion sites leaves you cold because the prints look flat, the fabrics feel stiff, and the boho spirit is completely missing. The good news? Plenty of brands deliver that same free-spirited energy with flowing silhouettes, festival-worthy details, and earth-conscious craftsmanship. Here are 12 brands like Chasing Unicorns that belong on your radar.
1. Free People
Free People built its reputation on the kind of lived-in boho pieces that look better after every wear. Their lineup spans flowy midi dresses, crochet-trimmed tops, wide-leg denim, and oversized knits that beg to be layered. Prices for dresses typically land between $80 and $200, hitting a sweet spot between quality and accessibility. The vintage-meets-modern design language means each piece carries personality without trying too hard.
Where Chasing Unicorns leans into festival maximalism, Free People keeps things slightly more polished and city-ready. You can style the same dress for a Saturday farmers market or a rooftop dinner just by swapping your accessories. That versatility makes it one of the most reliable boho brands in the game.
Best for: Everyday boho layering that transitions from casual to dressed-up.
2. Spell
Spell (formerly Spell & The Gypsy Collective) creates the kind of dreamy, luxe-boho pieces that stop people mid-conversation. Their flowing maxi dresses, bold floral prints, and vintage-inspired detailing feel like wearable art. Expect to spend between $100 and $300 for dresses that genuinely turn heads at festivals, weddings, and golden-hour photo shoots alike.
This Australian label pushes further into romantic, fairy-tale territory than Chasing Unicorns typically goes. The prints are bolder, the silhouettes more dramatic, and the overall mood feels like a Byron Bay sunset captured in fabric. If you want statement pieces that make you feel otherworldly, Spell delivers every time.
Best for: Show-stopping festival dresses and romantic boho statement pieces.
3. Reformation
Reformation proves that sustainability and style never have to compete. Their flowy dresses, two-piece sets, and relaxed tops use eco-friendly fabrics like deadstock materials and Tencel, with most pieces priced between $100 and $300. The design approach strips boho down to its most flattering elements -- clean lines, soft draping, and prints that feel modern rather than costume-y.
Compared to the layered expressiveness of Chasing Unicorns, Reformation takes a more edited, pared-down path. Think fewer accessories and more focus on a single gorgeous silhouette doing all the talking. It works brilliantly for anyone who loves boho spirit but prefers a minimalist wardrobe with eco credentials to back it up.
Best for: Eco-conscious shoppers who want streamlined boho with a modern edge.
4. Anthropologie
Anthropologie has been a pillar of eclectic boho style for decades, offering everything from embroidered blouses and printed maxi skirts to artisan jewelry and handcrafted home goods. Clothing prices generally fall between $60 and $250, with a strong emphasis on unique prints, textured fabrics, and globally inspired motifs that feel collected rather than mass-produced.
Shopping Anthropologie feels like treasure hunting -- you never know what unexpected print or hand-finished detail will catch your eye. Their boho leans more refined and worldly than Chasing Unicorns, making it a natural pick for anyone who wants that free-spirited aesthetic woven into a slightly more grown-up wardrobe.
Best for: Eclectic boho lovers who enjoy discovering one-of-a-kind prints and textures.
5. Faithfull The Brand
Faithfull The Brand channels pure wanderlust through vibrant, hand-printed fabrics made on the island of Bali. Their breezy wrap dresses, cropped tops, and tiered skirts feel made for warm-weather adventures, with most pieces falling between $80 and $200. Every garment uses custom-designed prints created by their in-house team, so you genuinely will not find these patterns anywhere else.
While Chasing Unicorns embraces a broader boho palette, Faithfull zeroes in on that sun-drenched, tropical-meets-Mediterranean mood. Their silhouettes photograph beautifully and pack well for travel, making them a go-to for destination weddings, beach festivals, and any trip where your suitcase needs to work overtime.
Best for: Vacation-ready boho with exclusive hand-printed fabrics.
6. Mara Hoffman
Mara Hoffman sits at the intersection of high fashion, bold artistry, and environmental responsibility. Her collections feature striking geometric prints, sculptural silhouettes, and innovative sustainable textiles, with dresses and swimwear ranging from $150 to $400. Each piece feels intentional and architectural -- the kind of clothing that sparks conversations about both design and ethics.
This brand pushes well beyond the relaxed boho territory that Chasing Unicorns occupies. Mara Hoffman's aesthetic is more daring, more structured, and more runway-influenced while still maintaining that free-spirited core. If you want festival fashion that doubles as a genuine fashion statement, this is where your money should go.
Best for: Bold dressers who want high-fashion boho rooted in sustainability.
7. Lulus
Lulus makes trend-driven boho style accessible without the sticker shock. Their online-only model keeps prices low -- most dresses, tops, and accessories land between $30 and $100 -- while still delivering on-point details like smocking, embroidery, and tiered ruffles. The selection is massive, updated constantly, and covers everything from casual daywear to festival-ready looks.
Chasing Unicorns invests in artisan craftsmanship at a higher price point, while Lulus gives you the freedom to experiment with trending boho styles for a fraction of the cost. It is a fantastic entry point for anyone building out a bohemian wardrobe or looking to try bold prints and silhouettes without a major financial commitment.
Best for: Budget-friendly boho experimentation with constant new arrivals.
8. Revolve
Revolve operates as a curated marketplace that pulls together hundreds of contemporary brands under one roof, making it one of the best places to discover new boho labels. With prices spanning $50 to well over $300, you can filter by aesthetic, occasion, or price point to find exactly what you want. Their festival edits and boho collections are particularly strong, often spotlighting emerging designers before they blow up.
Unlike shopping a single label like Chasing Unicorns, Revolve lets you mix pieces from dozens of brands to build a look that feels entirely your own. Their editorial content and influencer collaborations also help you spot styling combinations you might not have considered. Think of it as your boho personal shopper with unlimited inventory.
Best for: Discovering new boho labels and mixing brands for a custom look.
9. Doen
Doen creates vintage-inspired pieces that feel like they were pulled from a romantic period film and updated for modern life. Soft florals, delicate lace trims, puff sleeves, and prairie-influenced silhouettes define their collections, with most garments priced between $150 and $400. The quality is immediately obvious -- these are clothes built to become wardrobe staples you reach for year after year.
Doen trades the festival energy of Chasing Unicorns for something more pastoral and nostalgic. Their aesthetic works beautifully for countryside weekends, garden gatherings, and anyone who wants their boho wardrobe to carry a sense of timeless femininity. Every piece feels considered and heirloom-worthy.
Best for: Romantic, vintage-inspired boho with heirloom-quality craftsmanship.
10. Oasis
Oasis brings boho-influenced details into accessible, everyday pieces that do not demand a complete wardrobe overhaul. Their embroidered blouses, midi skirts, and casual dresses typically cost between $50 and $120, making it easy to fold bohemian touches into your existing rotation. The designs lean relaxed and effortless, with enough polish to work in settings where full festival mode might feel out of place.
Where Chasing Unicorns goes all-in on boho maximalism, Oasis offers a lighter touch that works for the office, brunch, or a weekend market run. It is a smart pick if you want to ease into bohemian style gradually or need versatile pieces that blend with the rest of your closet without clashing.
Best for: Easing boho details into everyday and workwear outfits.
11. Reina Olga
Reina Olga specializes in artisanal swimwear and resort pieces that carry serious boho energy. Their collections feature crinkled fabrics, reversible designs, and one-size-fits-most construction that hugs different body types beautifully. Prices range from $80 to $200, and the brand has built a cult following among fashion editors and festival-goers who want swimwear with personality.
Chasing Unicorns covers your head-to-toe boho wardrobe, while Reina Olga zeroes in on the swimwear and beachwear gap that many boho brands overlook. Their pieces transition from poolside to beach bar without missing a beat, making them an ideal complement to your favorite flowy cover-ups and maxi dresses.
Best for: Artisan swimwear and resort pieces with standout boho character.
12. Bohme
Bohme delivers relaxed boho-chic clothing at prices that will not make you wince. Most pieces fall between $40 and $150, covering everything from flowy kimonos and graphic tees to layering-friendly shackets and knit cardigans. Their strength lies in creating mix-and-match pieces that let you build a full bohemian wardrobe without overthinking individual outfits.
Like Chasing Unicorns, Bohme embraces that laid-back, earthy lifestyle vibe. The difference is that Bohme puts a heavier emphasis on casual, everyday comfort over occasion dressing. If you want your boho style to feel as natural as throwing on your favorite jeans and a well-worn cardigan, this brand gets it right.
Best for: Affordable, casual boho layering pieces for everyday wear.
Written by
Spencer Lanoue
