If you love the whimsical, free-spirited vibe of Chasing Unicorns, you know the magic of a perfect flowy dress or an intricately embroidered top. Their playful and earthy aesthetic makes getting that effortless boho-chic look so easy.
For fellow fans of vibrant patterns, sustainable materials, and festival-ready fashion, we've rounded up some amazing alternatives. Here are 17 brands like Chasing Unicorns that will add a dose of dreamy, bohemian style to your wardrobe.
Free People is a go-to for all things boho, offering an incredible range of flowy dresses, cozy knits, crochet tops, and relaxed denim. With dresses typically falling between $80 and $200, their style feels effortlessly cool, blending vintage details with modern silhouettes. It’s the perfect brand for layering unique textures and prints.
While sharing a free-spirited heart with Chasing Unicorns, Free People often has a slightly more polished, curated boutique feel. It's a great choice if you're looking for versatile pieces that work for both a casual weekend and a more dressed-up occasion.
Shop now at freepeople.com
Famous for its dreamy, luxe-boho vibe, Spell delivers flowing maxi dresses, signature floral prints, and stunning vintage-inspired details. Prices range from about $100 to $300, positioning them as a premium option for head-turning pieces that feel truly special. Their bold, artistic prints evoke a powerful sense of wanderlust.
Compared to Chasing Unicorns, Spell leans more into romantic, ethereal statement pieces with a touch of fairy-tale magic. If you have a special occasion, festival, or just want to feel incredible, Spell is your brand.
Shop now at spell.co
Oasis offers a contemporary take on boho-chic with pieces like embroidered blouses, timeless midi skirts, and casual dresses. With prices generally between $50 and $120, it’s an affordable way to add versatile, easy-to-style pieces to your closet. Their aesthetic is relaxed and effortlessly stylish, focusing on everyday wear.
Like Chasing Unicorns, Oasis champions a casual, layered approach to style. However, they lean towards a slightly more mainstream, high-street appeal, making their pieces perfect for integrating boho touches into your daily rotation.
Shop now at oasisfashion.com
While Chasing Unicorns covers your apparel, Wanderlust + Co handles the essential finishing touches. This brand specializes in jewelry and accessories that perfectly complement boho and festival looks, with most pieces ranging from $20 to $150. Expect stunning layered necklaces, stackable rings, and statement earrings featuring semi-precious stones.
Wanderlust + Co elevates any outfit by providing the details that pull a whole look together. Their designs have that curated, artistic vibe that feels like a treasured find from a far-off market, making them the perfect partner for your favorite boho dresses.
Shop now at wanderlustandco.com
Reformation brings sustainability to the forefront with its sleek, minimalist take on boho style. Known for flowy dresses, two-piece sets, and chic tops made from eco-friendly fabrics, their pieces usually cost between $100 and $300. Their signature look is all about modern, streamlined silhouettes with subtle bohemian details.
While Chasing Unicorns is more expressive and layered, Reformation offers a more pared-down and polished version of boho-chic. It’s the perfect brand for the eco-conscious shopper who favors effortless, city-ready style.
Shop now at thereformation.com
A true staple for boho lovers, Anthropologie offers an eclectic and artistic mix of clothing, accessories, and beautiful homewares. With dresses and tops typically priced between $60 and $250, their collection is defined by vintage-inspired designs, unique prints, and high-quality craftsmanship.
Similar to Chasing Unicorns, Anthropologie is perfect for those who love mixing textures and seeking out one-of-a-kind pieces. However, Anthro often feels more like a refined, upscale boutique with an endless trove of treasures to discover beyond just clothing.
Shop now at anthropologie.com
Spellbound creates whimsical, relaxed boho clothing, including hand-dyed dresses, unique crop tops, and layered skirts that range from $70 to $180. The brand stands out for its use of artisanal techniques and sustainable fabrics, which give each piece a special, handmade feel that conscious consumers love.
Compared to Chasing Unicorns, Spellbound leans more towards a laid-back, artsy aesthetic. It’s perfect for anyone who appreciates the beauty of handcrafted details and wants their clothes to tell a story.
Shop now at spellbound.com
Channeling a carefree, wanderlust spirit, Faithfull The Brand is known for its vibrant, tropical-inspired prints and lightweight fabrics. Their breezy dresses, skirts, and tops usually fall between $80 and $200, making them an ideal choice for your next vacation. Their pieces feel like sunshine in clothing form.
Faithfull shares Chasing Unicorns' relaxed and playful vibe but focuses intently on resort and swimwear. If you live for sun-soaked days and beachy boho style, this brand will be your new favorite.
Shop now at faithfullthebrand.com
Mara Hoffman offers eco-conscious, high-fashion boho pieces that make a serious statement. With dresses and swimwear ranging from $150 to $400, the brand is celebrated for its bold, artistic prints, flowing silhouettes, and innovative sustainable textiles. Her designs are true works of art.
While equally vibrant, Mara Hoffman's collections are more high-fashion and daring than Chasing Unicorns. It's the brand for those who want their boho style to feel architectural, impactful, and rooted in responsible production.
Shop now at marahoffman.com
Amour Vert blends sustainability with a chic, minimalist aesthetic. They offer elegant, understated boho-adjacent pieces like relaxed tops, A-line skirts, and simple dresses, typically priced between $80 and $200. The brand’s focus is on timeless designs made from traceable, eco-friendly fabrics like Tencel modal.
Amour Vert shares a commitment to sustainability with Chasing Unicorns but expresses it through a more pared-back, refined French-girl lens. It’s perfect for the minimalist who wants just a touch of effortless boho charm.
Shop now at amourvert.com
Looking for trendy boho styles on a budget? Lulus is a must-see online destination. They offer youthful, fun, and affordable dresses, tops, and accessories, mostly in the $30-$100 range. You'll find tons of seasonal trends featuring flirty details like ruffles, smocking, and embroidery.
Lulus captures the same playful, layered energy as Chasing Unicorns but at a much more accessible price point. It’s a fantastic spot to experiment with of-the-moment trends without a major investment.
Shop now at lulus.com
Revolve is an online fashion powerhouse that curates a massive selection of contemporary boho-chic looks from hundreds of different brands. With prices anywhere from $50 to over $300, it's a one-stop-shop for flowy dresses, embroidered tops, and festival-ready accessories. They are always on top of the latest trends.
Unlike a single brand like Chasing Unicorns, Revolve offers endless variety and a more high-street vibe. It's the perfect place to shop if you love mixing different labels to create your own unique bohemian style.
Shop now at revolve.com
Lilly Pulitzer is the queen of bright, cheerful prints and resort-ready style. Best known for their vibrant, iconic patterns on everything from shift dresses to knit tops, their pieces generally cost between $80 and $250. It’s the brand you wear when you want to bring the sunshine with you.
Like Chasing Unicorns shoppers, Lilly fans love playful looks. However, Lilly has a distinctly preppy, sunny, Palm Beach aesthetic that sets it apart from the more earthy, neutral tones often found in traditional boho styles.
Shop now at lillypulitzer.com
Tularosa puts a feminine, romantic twist on boho fashion. Their collections, usually priced from $60 to $150, are filled with flirty dresses, blouses, and skirts featuring lace, embroidery, and ruffles. It's a go-to for pretty, polished looks perfect for dressing up or down.
If you love the bohemian spirit of Chasing Unicorns but want your outfits to feel a bit more flirty and trendy, Tularosa is the perfect fit. Their aesthetic is ideal for festival season, date nights, or garden parties.
Shop now at tularosa.com
Doen is beloved for its vintage-inspired, hopelessly romantic designs. The brand uses soft florals, delicate lace, and relaxed silhouettes to create what feel like modern heirlooms, with most pieces in the $150 to $400 range. Their focus on high-quality craftsmanship is clear in every thoughtfully designed garment.
Compared to the playful spirit of Chasing Unicorns, Doen feels more refined, nostalgic, and delicate. It's the brand for anyone who dreams of pastoral country florals and covets timeless, artisanal pieces.
Shop now at doen.com
Reina Olga is all about artisanal, handmade boho pieces with a strong commitment to sustainability. Their collections, which range from $80 to $200, are characterized by intricate embroidery, natural fabrics, and earthy tones. Each piece celebrates the beauty of slow, thoughtful fashion craftsmanship.
If the eco-conscious side of Chasing Unicorns appeals to you, you'll love Reina Olga. This brand offers more handcrafted, one-of-a-kind feeling pieces for a closet that is both beautiful and mindful.
Shop now at reina-olga.com
Bohme offers a wide selection of accessible boho-chic clothing, accessories, and home goodies, with prices mostly falling between $40 and $150. Their specialty is effortless layering pieces - think flowy kimonos, shackets, and graphic tees - that you can mix and match for a relaxed, earthy look.
Similar to Chasing Unicorns, Bohme embodies a laid-back lifestyle. However, it places a stronger emphasis on everyday casual comfort and affordability, making it easy to incorporate a bit of boho into your daily life without breaking the bank.
Shop now at bohme.com
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