If you're a fan of the effortlessly cool and quirky vibe of Built By Wendy, you appreciate fashion that feels playful, unique, and easy to wear. Known for its laid-back dresses, vintage-inspired tops, and whimsical prints, the brand nails that indie-chic sweet spot between statement-making and wearable.
For those who love Built By Wendy’s creative and approachable style and want to discover more brands with a similar spirit, here are 18 brands perfect for any indie fashion lover.
Reformation brings a sustainable twist to vintage-inspired fashion. If you love Built By Wendy’s retro silhouettes, you'll feel right at home with Reformation's dresses, tops, and jeans. Their vibe is a bit more polished and sleekly feminine, focusing on eco-friendly fabrics that fit like a dream.
While both brands share a love for versatile, indie-friendly styles, Reformation offers a more polished aesthetic for those who want that cool-girl, eco-conscious edge. Prices are a bit higher, but it’s a go-to for timeless pieces you’ll wear for years.
Shop now at thereformation.com
Wildfox is all about dreamy, whimsical comfort. Known for their incredibly soft oversized sweaters, graphic tees, and cozy loungewear, this brand captures a nostalgic and playful energy that feels like digging through a perfectly curated vintage shop. Think of it as the ultimate in cozy indie style.
If Built By Wendy is for your everyday adventures, Wildfox is for your laid-back weekends and dreamy moments. Both share a youthful, carefree vibe, but Wildfox is much more focused on statement comfort pieces with a charming, whimsical touch.
Shop now at wildfox.com
For the ultimate boho-chic fanatic, Free People is a must-shop. Their whole identity revolves around flowing dresses, intricate lace details, and a heavily layered aesthetic that’s perfect for creating a free-spirited look. It's the go-to brand for an effortlessly romantic and eclectic style.
Compared to Built By Wendy's more direct indie vibe, Free People leans much deeper into bohemian and festival-ready styles. You’ll find more earthy tones, oversized fits, and flowy fabrics, capturing a truly dreamy and artistic spirit.
Shop now at freepeople.com
ASOS Design is a treasure trove for anyone looking to build an indie wardrobe on a budget. Their huge selection covers everything from vintage-inspired prints and quirky separates to streetwear essentials. If you have a specific trend or style in mind, chances are ASOS has it.
While Built By Wendy offers a more curated and distinct aesthetic, ASOS Design gives you endless variety and trend-driven pieces at a more accessible price point. It’s perfect for experimenting with your style and picking up those unique, conversation-starting pieces.
Shop now at asos.com
Anthropologie channels a romantic and artsy aesthetic, offering beautifully crafted clothes that feel special and unique. Known for their intricate embroidery, whimsical prints, and bohemian staples, Anthro pieces often feel like wearable art. It's a slightly more sophisticated and whimsical take on indie fashion.
While Built By Wendy skews more playful and youth-focused, Anthropologie offers a polished, eclectic vibe for those who want a curated look. Both share a love for creativity, but Anthro's pieces are more detailed and often have a charming, artisanal feel.
Shop now at anthropologie.com
Staud is for the indie fashion lover who appreciates a chic, minimalist feel with a pop of personality. This brand is known for its impeccably designed bags and statement-making yet wearable clothing. Their pieces are modern, clean, and often feature bold colors or quirky details.
Staud offers a polished, high-fashion vibe that's a bit more minimalist and luxe than Built By Wendy's casual-chic feel. If you love unique designs but want to elevate your everyday wardrobe with a modern, sophisticated touch, Staud is the perfect find.
Shop now at staud.clothing
Famous for *that* leopard print skirt and timeless silk dresses, Realisation Par nails effortlessly cool style. Their designs are vintage-inspired, often featuring fun prints and relaxed fits that are perfect for almost any occasion. It’s the brand for that perfect, goes-with-everything dress.
While Built By Wendy offers a broader collection, Realisation Par specializes in standout dresses and separates that exude a carefree sophistication. Both nail that vintage charm, but Realisation Par gives you those specific, must-have pieces that define an indie wardrobe.
Shop now at realisationpar.com
Mango provides chic, modern staples with a touch of European flair at an accessible price. You'll find everything from tailored outerwear to casual dresses and classic denim. Their aesthetic is more polished and minimalist but offers plenty of hero pieces for an indie-leaning wardrobe.
If Built By Wendy is quirky and playful, Mango is its sophisticated, slightly more grown-up cousin. Both are great for building a versatile wardrobe, but Mango is the go-to choice for timeless, understated pieces that look far more expensive than they are.
Shop now at shop.mango.com
For the indie lover with a rebellious side, Nasty Gal delivers bold, edgy, and a little bit sexy pieces. From graphic tees and vegan leather pants to standout dresses and chunky boots, their style is all about making a statement with confidence and a rock 'n' roll attitude.
Nasty Gal's styles are more provocative and trend-forward than Built By Wendy's playful charm. However, both brands speak to a youthful audience that isn't afraid to have fun with fashion. Go to Nasty Gal when you're feeling a little daring.
Shop now at nastygal.com
The H&M Conscious collection is perfect for finding stylish, affordable pieces made from more sustainable materials. It offers a great mix of trendy basics and cool statement finds - think printed dresses, cozy knits, and well-fitting denim. It’s an easy way to stay stylish on a budget while being mindful of the planet.
Compared to Built By Wendy, H&M Conscious offers way more accessible pricing and a constantly updated selection. It's an excellent choice for scooping up eco-friendly basics and trendy pieces to pepper into your existing indie wardrobe.
Shop now at hm.com
With designs from Paris, Stockholm, and Los Angeles, & Other Stories offers a unique mix of styles - from minimalist Scandi chic to romantic French girl flair. You'll find everything a fashion lover could want, including beautiful dresses, stylish accessories, and high-quality knitwear.
Like Built By Wendy, & Other Stories caters to those who love curating a personal, creative wardrobe. Its aesthetic is a bit more contemporary and refined but shares that same love of vintage-inspired silhouettes and unique little details that make an outfit your own.
Shop now at stories.com
French brand Sézane is all about effortless romance and high-quality craftsmanship. They're famous for their beautifully detailed blouses, flowy floral dresses, and timeless knitwear. Every piece is designed to feel feminine, special, and enduringly stylish.
While Built By Wendy's style is more casually playful, Sézane brings a touch of Parisian polish and refined elegance. Both celebrate vintage charm, but Sézane's pieces are more sophisticated and delicate, perfect for adding a romantic flair to your indie style.
Shop now at sezane.com
Lovers + Friends is your go-to for trendy and fun LA-girl style. The collections are full of flirty dresses, cute crop tops, and standout sets that are great for social occasions. It’s a bit more body-conscious and sexy while still maintaining a cool, relaxed edge.
Unlike the more casual, quirky feel of Built By Wendy, Lovers + Friends dials up the glamour for your nightlife and party wardrobe. If you love eye-catching styles that are definitely meant to be seen, this is a great brand to check out for nights out and vacations.
Shop now at loversandfriends.com
Urban Outfitters has been a long-time hub for indie fashion, offering everything from vintage-inspired graphic tees and baggy jeans to cute mini dresses and chunky knits. Their wide-ranging collection is ideal for mixing and matching different aesthetics, allowing you to create a truly individual look.
UO offers a broader and often grungier mix of styles than Built By Wendy's more curated aesthetic. It perfectly captures the rebellious, creative side of indie fashion, making it a reliable spot for trendy finds and alternative basics.
Shop now at urbanoutfitters.com
No indie or boho summer look is complete without a pair of espadrilles, and Castañer makes the best in the world. This classic Spanish brand is famous for its chic, comfortable wedge espadrilles that instantly elevate any sundress or pair of wide-leg pants. They're the perfect laid-back, artisanal shoe.
While Built By Wendy is all about the clothes, Castañer provides the perfect footwear to complement that effortless vibe. They both share an appreciation for tried and true comfort with a cool Mediterranean vibe.
Shop now at castaner.com
Stella Nova hails from Copenhagen and creates playful, imaginative pieces with an artistic soul. Expect bold prints, contrasting textures, and statement silhouettes that are fun and unexpected. Their collections are for the fashion-lover who wants their clothes to spark joy and conversation.
Just like Built By Wendy, Stella Nova is a brand that doesn't take itself too seriously. Where Built By Wendy is charmingly retro, Stella Nova leans more into a bold, quirky, and very artsy European aesthetic that's rebellious in its own right.
Shop now at stella-nova.com
Inspired by travel and nostalgia, Faithfull The Brand creates those perfect vacation-ready pieces with a vintage heart. Known for vibrant floral prints, lightweight fabrics, and breezy silhouettes, this brand is like a permanent summer holiday for your wardrobe.
If you love Built By Wendy’s playful prints, you’ll adore Faithfull’s collection of dresses, bikinis, and separates. It shares a similar retro spirit but directs it toward warm-weather essentials perfect for a sunny day or your next dreamy vacation.
Shop now at faithfullthebrand.com
Founded by French style icon Jeanne Damas, Rouje embodies the ideal Parisian It-girl wardrobe. The brand is known for its perfect-fit floral wrap dresses, vintage-cut jeans, and romantically flirty blouses. It's sophisticated but with an undone, sensual confidence.
Rouje offers a slightly more grown-up, refined femininity than Built By Wendy’s youthful playfulness. Both brands are inspired by classic, vintage styles, but Rouje's have an irresistibly chic Parisian spin that feels both timeless and perfectly now.
Shop now at rouje.com
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