If you have an appreciation for Italian craftsmanship, impossibly soft cashmere, and that "quiet luxury" vibe, you're probably already a fan of Brunello Cucinelli. The brand is a master of creating elevated casual wear that feels both timeless and completely modern, perfect for those who want their everyday pieces to be anything but basic.
The beauty of Cucinelli's style is in its understated elegance and impeccable quality. But if you’re looking to explore other brands that nail that same sophisticated, comfortable aesthetic, you’re in luck. Here are 17 similar brands loved for their expertly crafted casual wear and luxurious essentials.
Often considered the pinnacle of luxury, Loro Piana is obsessed with sourcing the world's finest raw materials, from vicuña to baby cashmere. Their aesthetic is minimalist and exceptionally refined, offering beautiful sweaters, relaxed coats, and elegant basics. While sharing Brunello Cucinelli's commitment to quality, Loro Piana takes textile perfection to another level, often coming in at a slightly higher price point. It's the go-to for those who believe true luxury is felt, not seen.
Shop now at loropiana.com
Founded by Ashley and Mary-Kate Olsen, The Row is the definition of minimalist sophistication. The brand excels at creating perfectly tailored trousers, immaculate cashmere sweaters, and structured outerwear with a quiet, powerful presence. While Cucinelli's vibe is classic Italian elegance, The Row offers a more modern, architectural take on luxury. If you appreciate clean lines and discreet opulence, The Row's perfectly cut pieces are an investment you won't regret.
Shop now at therow.com
While best known for its iconic swimwear and lingerie, Eres applies the same mastery of fabric and fit to its loungewear and casual collections. The brand offers whisper-soft knit sets, silk robes, and beautifully simple basics crafted from its signature "Peau Douce" (soft skin) material. It captures a similar spirit of refined comfort to Brunello Cucinelli but focuses entirely on luxe leisure, making it ideal for elevated athleisure and off-duty moments.
Shop now at eresparis.com
Vince nails California-inspired effortless style, offering a range of elevated essentials crafted from beautiful materials like cashmere, silk, and Peruvian cotton. The brand is known for its incredible knitwear, slip dresses, and minimalist leather goods. Compared to Brunello Cucinelli, Vince is more accessible in price while still delivering that luxurious, understated feel. It’s the perfect brand for building a chic, versatile wardrobe of modern classics.
Shop now at vince.com
With over 200 years of history, this British heritage brand is an expert in fine knitwear. Using the highest quality Sea Island cotton and extra fine Merino wool, John Smedley creates classic sweaters, cardigans, and polo shirts that are made to last a lifetime. Like Cucinelli, the brand prioritizes craftsmanship and timeless design over fleeting trends, making it a reliable source for foundational wardrobe pieces that exude quiet confidence and superior quality.
Shop now at johnsmedley.com
James Perse epitomizes laid-back Los Angeles luxury with its focus on ultra-soft fabrics and minimalist, live-in basics. The brand is famous for its perfectly slouchy T-shirts, premium cotton jersey staples, and lightweight cashmere knits. While Brunello Cucinelli offers a more polished European look, James Perse leans into a relaxed, West Coast casual vibe. It’s the brand you turn to for pieces that marry high-end comfort with effortless, everyday cool.
Shop now at jamesperse.com
Milanese designer Massimo Alba is known for clothing that feels worn-in and loved from the very first wear. Using special garment-dyeing techniques, the brand creates incredibly soft cashmere knits, unstructured velvet blazers, and watercolor-print shirts that have an artistic, bohemian feel. While sharing Cucinelli's love for luxurious fabrics, Massimo Alba's aesthetic is more romantic and relaxed, appealing to a customer who values effortless personal style over formality.
Shop now at massimoalba.com
Acne Studios offers a cool, contemporary take on luxury casualwear with a dash of Scandinavian cool. The Stockholm-based brand is adored for its signature oversized scarves, perfectly cut denim, and premium wool knitwear that often incorporates a slightly edgy or unexpected detail. Where Cucinelli is classic and refined, Acne Studios is more fashion-forward and youthful, perfect for someone who loves high-quality basics but wants in on the trends in men’s and women’s streetwear, fashion, and denim.
Shop now at acnestudios.com
Timeless, simple, and always comfortable, Eileen Fisher creates clothing with a strong focus on sustainability and ethical production. Known for their organic linens, soft wools, and washable silks, the collections consist of simple silhouettes in a calming neutral palette. The aesthetic shares Cucinelli's appreciation for quality and ease but comes from a more functional, eco-conscious perspective and at a more accessible price point.
Shop now at eileenfisher.com
Specializing in luxury outerwear, Herno combines high-tech performance with Italian elegance. The brand makes incredibly lightweight down jackets, sophisticated trenches, and sleek wool coats that are both practical and impeccably stylish. While Brunello Cucinelli's expertise lies in cashmere knitwear, Herno is the master of the perfect outer layer, sharing the same commitment to high-quality materials and refined, functional design.
Shop now at herno.us
Isaia brings a vibrant Neapolitan flair to luxury menswear. Known for its immaculate tailoring and bold use of color, the brand’s casual wear - think brilliant-hued cashmere sweaters and perfectly cut trousers - always feels polished. Compared to Cucinelli’s more muted, earthy palette, Isaia isn’t afraid to make a statement. It’s the perfect choice for the man who wants that same unmatched Italian quality with a little more personality and punch.
Shop now at isaia.it
The Parisian brand A.P.C. (Atelier de Production et de Creation) has built a cult following around its minimalist, well-made staples. Famous for its raw denim, A.P.C. also excels at timeless knitwear, classic trench coats, and chic leather accessories. The aesthetic is clean, simple, and effortlessly Parisian. While Cucinelli represents the peak of rustic luxury, A.P.C. offers an urban, more accessible take on high-quality, understated wardrobe essentials.
Shop now at apc.fr
Boglioli is an Italian brand celebrated for revolutionizing menswear with its soft, unstructured, and garment-dyed jackets. This relaxed approach to tailoring extends across their whole collection of knitwear and casual separates. Like Brunello Cucinelli, they value comfort and craftsmanship, but Boglioli’s signature is in its deconstructed tailoring that drapes beautifully for a nonchalant yet sophisticated look.
Shop now at bogliolimilano.com
Offering refined Italian elegance with a contemporary edge, Mauro Grifoni creates sophisticated collections of soft knits, tailored separates, and effortless outerwear. The brand has a warm, approachable take on luxury that feels very wearable for every day. It delivers a similar elevated casual vibe to Cucinelli but often incorporates modern cuts and details that feel fresh and urban, all at a slightly more accessible price.
Shop now at maurogrifoni.com
Theory is a go-to for modern, minimalist workwear and polished weekend essentials. The brand is known for its incredible tailoring, particularly its trousers made from innovative stretch fabrics, as well as its fine-gauge cashmere and sleek, structured basics. While Brunello Cucinelli’s style is built around artisanal Italian comfort, Theory champions a sharper, more urban minimalism and fit-focused precision.
Shop now at theory.com
The premium lines from Hugo Boss offer a polished and sophisticated take on casualwear, blending German precision with high-quality fabrics. Look out for their sharp knit sweaters, refined tailored track pants, and sleek outerwear. While styling a bit more formal, a similar sense of understated clean tailoring is a feature for the Boss look and an essential for all men that need a crisp fit, ready-to-wear.
Shop now at hugoboss.com
This Scandinavian brand is a leader in minimalist, sustainable fashion. Filippa K's collections are based on the principles of style, simplicity, and quality, offering timeless essentials from relaxed merino knits to perfectly tailored coats. Their aesthetic aligns with Cucinelli’s philosophy of buying fewer, better things, but with a distinctly cool, modern Scandinavian sensibility and a more approachable luxury price point.
Shop now at filippa-k.com
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