If you're hooked on stocking your home with high-quality, affordable essentials without the flashy brand names, you've probably scrolled through Brandless more than a few times. Their secret is simple: great products, transparent ingredients, and refreshingly low prices by cutting out the middleman and the “brand tax.”
But if you’re looking to expand your go-to list for household staples, pantry goods, and personal care items that deliver on value and quality, you’re in the right place. Here are 18 brands that nail the Brandless vibe.
Public Goods feels like Brandless’s minimalist, eco-conscious cousin. They offer a huge range of sustainable essentials, from non-toxic personal care and pantry staples to stylish home goods. Their aesthetic is clean and simple, making every product look great on your shelf.
Like Brandless, they focus on transparency and quality without a huge markup, but Public Goods puts a stronger emphasis on premium, ethically sourced ingredients and eco-friendly materials across their entire line. For a small annual membership fee, you get access to everything at direct-to-consumer prices.
Shop now at publicgoods.com
If your primary focus is keeping your home clean and green, Grove Collaborative is for you. They specialize in eco-friendly household and personal care products from their own line and other sustainable brands. Their whole model is built around making green living easy and accessible, with a flexible subscription service that keeps your essentials stocked.
While Brandless offers a wider variety of product categories including food, Grove is a curated marketplace for non-toxic and plant-based cleaning and beauty finds. It's an excellent choice for anyone wanting to make their home healthier for their family and the planet.
Shop now at grove.co
Founded on the principle of providing non-toxic products, The Honest Company is a must-know for anyone prioritizing clean ingredients, especially for baby and personal care. While they are known for their diapers and wipes, they also have great cleaning supplies and beauty products formulated specifically for sensitive skin.
Compared to Brandless, Honest carries a more premium feel and price point but still offers solid value, particularly through their subscription bundles. If gentle, effective formulations are your top concern, Honest is a fantastic alternative.
Shop now at honest.com
Aldi has mastered the art of high-quality private-label products at ridiculously low prices. While Brandless is an online-first brand, Aldi brings that same value-driven ethos to their physical grocery stores. Their selection of household goods, pantry staples, and personal care items offers comparable quality to name brands at a fraction of the cost.
Aldi’s weekly "Aldi Finds" also bring in limited-edition items that keep shopping exciting. If you love the thrill of the hunt and aren't afraid of trying private-label goods, Aldi is practically an in-person Brandless experience.
Shop now at aldi.us
Never underestimate the power of Target's in-house brands. Good & Gather covers all your pantry needs with a focus on quality ingredients, while Up & Up handles everything from cleaning supplies to pharmacy essentials with reliability and great value. These lines were designed to compete directly with national brands by offering similar quality at lower prices.
This is probably the most convenient alternative to Brandless, since you can grab dinner ingredients, paper towels, and face wash all in one quick trip or online order. The focus is squarely on mainstream appeal, quality, and incredible value.
Shop now at target.com
While not a one-stop shop like Brandless, Love Beauty and Planet delivers on affordable, eco-friendly personal care. Their shampoos, conditioners, and body washes come in colorful, 100% recycled bottles and are made with ethically sourced ingredients. They prove that you don't have to splurge to use products that are good for you and the planet.
If you love Brandless for its commitment to conscious consumerism, you'll appreciate Love Beauty and Planet's focused mission in the beauty aisle. It's an easy and wallet-friendly swap for your shower routine.
Shop now at lovebeautyandplanet.com
Thrive Market is an online, membership-based grocery store for organic and non-GMO products at discounted prices. Think of it as a healthy, sustainability-focused version of Costco, but delivered to your door. They offer an amazing selection of food, supplements, and household cleaners from their own line and other eco-conscious brands.
Similar to Brandless, their own Thrive Market brand cuts costs by going direct-to-consumer. While it requires a membership, the savings on healthy and specialty diet items (like keto, gluten-free, or vegan) can be substantial for those who prioritize clean eating and living.
Shop now at thrivemarket.com
For unbeatable prices on just about everything, Walmart’s private labels are champions of affordability. Great Value covers all your grocery and household needs, while Equate offers a huge range of personal care and health products that are often formulated to be just like the brand-name versions. The no-frills packaging and focus on price scream Brandless-style savings.
While the aesthetic might not be as minimalist, the core promise is the same: providing reliable, everyday staples that won't strain your budget. Their massive online and in-store selection makes them incredibly convenient.
Shop now at walmart.com
Kirkland Signature, Costco's in-house brand, has a cult-like following for a reason. They offer high-quality products - from olive oil and coffee to paper towels and laundry detergent - at amazing bulk prices. The brand is known for its rigorous quality standards, often matching or even exceeding the quality of national brands.
While Brandless is great for smaller households or stocking up on individual items, Kirkland is the ultimate choice for families or anyone who loves buying in bulk. You'll need a membership, but the value is undeniable.
Shop now at costco.com
Ecos creates effective, plant-powered cleaning, laundry, and personal care products that are safer for families and the environment. All their formulas are biodegradable and non-toxic, and they prioritize using sustainable ingredients and manufacturing processes. It’s "green cleaning" that actually works.
Much less of a general store than Brandless, Ecos stays in its lane but does it incredibly well. If you’re looking to green your cleaning routine without spending a ton, this brand is an easy and affordable place to start.
Shop now at ecos.com
If you're drawn to Brandless for its simple, modern aesthetic, you'll love Target's home goods brands like Threshold and Studio McGee. Both lines offer affordable, stylish essentials for every room in the house, from well-designed bath towels and bedding to chic kitchen essentials. They've totally cracked the code of making stylish, quality home goods accessible to everyone.
They aren’t focused on pantry or personal care, but for giving your home a refresh on a budget, these brands capture the Brandless spirit of "better for less."
Shop now at target.com
Method makes cleaning less of a chore with its bright, beautifully designed bottles and amazing scents. Best of all, their products are eco-friendly, made with plant-based, biodegradable ingredients. From all-purpose cleaners to foaming hand soaps, Method proves that green products can be stylish and effective.
While Brandless sticks to a very minimalist look, Method injects fun and color into the essentials aisle. Both, however, share a commitment to ingredient transparency and making conscious consumerism the new normal.
Shop now at methodhome.com
It might seem like an odd one, but your local craft store is a hidden gem for affordable basics. Joann's private label brands offer great value on home essentials like storage containers, organizational tools, simple decor, and gift wrap. They align with Brandless's knack for providing functional, no-fuss products at low prices, especially for DIYers and home organizers.
Shop now at joann.com
A direct competitor to Costco, Sam's Club also offers its own excellent private label, Member's Mark. This brand spans food, home goods, personal care, and more, all available in bulk sizes for fantastic prices. They continually work to upgrade the quality and sustainability of their products, making it a reliable choice for families.
Just like Kirkland, Member's Mark gives you the simplified, quality-for-less shopping experience of Brandless but scaled up for bulk buying with a membership.
Shop now at samsclub.com
Aunt Fannie’s brings a touch of personality to the world of natural home care. They make plant-based, non-toxic cleaning supplies and pest solutions that are safe to use around kids and pets. Their products are rooted in thoughtful remedies, and the brand is fully transparent about what's inside each bottle.
If you love the clean-label promise of Brandless but want products specifically designed for a healthy, pest-free home, Aunt Fannie’s is a fantastic and effective alternative with a fun, friendly vibe.
Shop now at auntfannies.com
For those who see Brandless as a way to simplify their daily routines, Care/of applies that same idea to wellness. The company delivers personalized daily vitamin and supplement packs right to your door. Their ingredients are transparent, their packaging is simple, and their quiz-based system makes it easy to find what's best for you and your health goals.
While this is a specialized wellness service, it perfectly captures the Brandless ethos of offering honest, straightforward, high-quality products without the confusion or retail markup.
Shop now at takecareof.com
Blueland is taking on the plastics problem one cleaning bottle at a time. The brand sells beautiful reusable bottles and tiny cleaning tablets to mix with water at home, dramatically cutting down on packaging waste. Their starter kits make it easy and affordable to switch to a more sustainable cleaning system.
If the eco-friendly side of Brandless appeals to you, Blueland takes it a step further with its innovative, refill-focused mission. It's a smart, money-saving choice for green-minded households.
Shop now at blueland.com
A superstore staple in the Midwest, Meijer offers a vast range of private-label products that rival national brands in quality and beat them in price. From their own line of groceries to health and beauty essentials, they deliver on the Brandless promise of providing everyday items your family needs at budget-friendly prices.
As a one-stop-shop, Meijer provides the convenience of getting everything on your list without having to make multiple stops, making it a strong brick-and-mortar counterpart for simplified, affordable shopping.
Shop now at meijer.com
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