Chances are if you're into high-end ski and après-ski fashion, you're familiar with Bogner. The brand is legendary for perfectly blending technical performance with a chic, sophisticated style you can't miss on the slopes. Bogner turns ski apparel into a fashion statement with its sleek silhouettes, luxe fabrics, and bold, modern designs.
But if you're looking to expand your winter wardrobe with a few other brands that hit that sweet spot of luxury and function, you're in the right place. Here are 18 similar brands that capture that premium ski spirit, whether you want understated elegance, retro vibes, or pure high-fashion.
If your style leans more toward Parisian chic, Fusalp is for you. This brand is known for its incredibly sleek, figure-flattering ski suits and apparel that move with you, thanks to innovative stretch fabrics. While it shares Bogner's luxury appeal, Fusalp offers a more classic and minimalist design with subtle branding. It's the definition of sophisticated, understated slope style.
Shop now at fusalp.com
Kjus is all about technical innovation wrapped in a clean, modern package. Their ski jackets and pants deliver superior, lightweight warmth and weather protection, matching Bogner's high standards for performance. What sets Kjus apart is its unwavering focus on functional luxury, making it an excellent choice for serious skiers who want cutting-edge technology without compromising on a polished look.
Shop now at kjus.com
For those who love to make an entrance, Perfect Moment offers fun, retro-inspired ski wear with bold chevron prints and vibrant colors. Where Bogner is chic and polished, Perfect Moment is playful and unapologetically eye-catching. Their signature star motifs and standout patterns are perfect for skiers who want high-performance gear that drips with personality.
Shop now at perfectmoment.com
While an iconic name in ski equipment, Rossignol's apparel line is equally impressive. It balances high-performance features with a sporty, modern aesthetic that feels both stylish and reliable. Generally coming in at a slightly more accessible price point than Bogner, Rossignol is a great option for dedicated skiers who want premium, durable gear that looks sharp on and off the mountain.
Shop now at rossignol.com
If you love the Bogner aesthetic but are looking for something a bit more casual and affordable, check out its sub-label, Fire + Ice. This line captures the brand's signature colorful, stylish vibe but with more relaxed fits and a lower price tag. It's the perfect way to get that coveted Bogner look for more everyday winter adventures without the four-figure investment.
Shop now at bogner.com
Hailing from Italy, Colmar is all about elegant design and innovative ski tech. Their jackets and pants are packed with high-performance features like top-tier waterproofing and insulation, all wrapped in a beautifully stylish shell. Colmar shares Bogner's luxury status but often leans into more subtle, refined aesthetics that scream Italian craftsmanship.
Shop now at colmar.it
Moncler is an icon of luxury outerwear, famous for its coveted puffer jackets that feel just as at home in Aspen as they do in SoHo. Similar to Bogner in its exclusivity and premium materials, Moncler's style is often more minimalist and versatile for both mountain and city life. If you're looking for slope-to-street sophistication, Moncler is a go-to.
Shop now at moncler.com
Spyder is a leading performance ski brand built for athletes who demand the best. Their gear is loaded with technical innovations for waterproofing and insulation, putting them on par with Bogner's performance quality. Spyder's aesthetic is modern and sporty, making it a fantastic choice for serious skiers who want top-tier gear that also looks super sharp.
Shop now at spyder.com
For the eco-conscious skier, Westcomb offers technical outerwear with a strong commitment to sustainability. Their ski jackets are constructed from eco-friendly materials and feature sleek, minimalist designs. Like Bogner, Westcomb delivers exceptional performance, but with a pared-down aesthetic that's perfect for those who prefer subtle, thoughtful luxury.
Shop now at westcomb.com
If money is no object, Loro Piana is the pinnacle of quiet luxury. Celebrated for its use of exquisite materials like rare cashmere and vicuña, their winter wear is impossibly sophisticated. While not exclusively a ski brand, their outerwear brings unparalleled elegance to the mountains. It's a step up from Bogner in terms of price and timeless, understated extravagance.
Shop now at loropiana.com
With its Swiss roots, Mammut is known for creating durable, high-performance outdoor gear that can handle anything. Their ski jackets have a modern edge and are packed with technical features focused on safety and function. Similar to Bogner in its commitment to quality, Mammut's aesthetic is a bit more utilitarian, making it ideal for serious adventurers who still want to look stylish.
Shop now at mammut.com
Tog 24 proves that you don't have to spend a fortune to get stylish, functional ski wear. Offering jackets and pants with modern designs and reliable waterproof fabrics, it's a great practical alternative to luxury brands. If you're looking for Bogner styling and solid performance on a more accessible budget, Tog 24 is definitely worth a look.
Shop now at tog24.com
A household name in outdoor gear, Columbia offers a massive selection of affordable and high-quality ski wear. While not in the same luxury tier as Bogner, their jackets and base layers are known for excellent technical features and durability. For everyday winter sports enthusiasts who prioritize performance and value, Columbia is a fantastic and reliable choice.
Shop now at columbia.com
Every luxe ski outfit needs amazing accessories, and Reusch is the master of high-performance ski gloves. They focus on superior grip, warmth, and insulation, creating some of the best gloves on the market. While they don't make full apparel, a pair of Reusch gloves is the perfect addition to complement your high-end Bogner jacket.
Shop now at reusch.com
When you want to bring high fashion directly to the slopes, Fendi delivers. The luxury fashion house creates statement ski jackets with lavish details like fur trim and bold, logo-heavy branding. More about creating an opulent look than pure technical merit, Fendi shares Bogner’s luxury status but dials the fashion-forward extravagance up to eleven.
Shop now at fendi.com
Blending clean Scandinavian minimalism with impressive technical innovation, Peak Performance creates gear that is effortlessly cool. Their jackets are sleek, functional, and stylish enough to wear long after you've left the mountain. If you appreciate Bogner's quality but prefer a more pared-down, modern aesthetic, this brand should be at the top of your list.
Shop now at peakperformance.com
Known for its unbeatable durability and sustainable practices, Fjallraven is a staple of Scandinavian outdoor gear. Their winter jackets are more rugged and functional than flashy, but they offer classic style and reliable performance for eco-conscious skiers. While different from Bogner's polished vibe, the commitment to quality and longevity is very much the same.
Shop now at fjallraven.com
Arc'teryx is a holy grail brand for outdoor enthusiasts who obsess over technical performance. Their minimalist, sharply designed ski jackets feature some of the most advanced waterproofing and breathability technology available. It's a favorite among serious athletes who value function above all else but still want an incredibly sleek and understated look - the perfect minimalist counterpart to Bogner's expressive luxury.
Shop now at arcteryx.com
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